Search Engine Land

APRIL 15, 2024

A people-first content process Google has a help page that provides several questions you can use to review your existing content to ensure it is helpful, reliable and people-first. To simplify following the steps, here’s a simple template you can fill out as you work through the article. Grab a copy of this first.

Customer loyalty 114

Customer loyalty SEO User-Generated Product 114

Search Engine Land

OCTOBER 9, 2023

Google-Extended , the new standalone product token, to tell Google through your robots.txt to not use your site content for Bard and Vertex AI and other AI projects does not work for the AI-answers and snapshots provided in the Search Generative Experience. Google told us that Google-Extended does not work for SGE.

User-Generated 143

User-Generated Management Product SEO 143

Search Engine Land

FEBRUARY 1, 2024

Danny Sullivan, Google’s Search Liaison told us that Google has “decided to retire it” and removed it from the Google Search result pages and will soon remove the cache completely. Google [cache:domain.com] – so for example, this site – you can search for [ [link] ] and the cache will work. Why we care.

SEO 144

SEO 144

Martech

JANUARY 25, 2024

Everything in this new year should be about setting goals for the year, creating aspirations and deciding what we need to accomplish — like how we will reach that seemingly impossible sales number our boss gave us because we smashed our goal in 2023. In my company, we spent 2023 looking for AI tools we could use to help us in our business.

Email Marketing 129

Email Marketing Marketing Marketers Marketing Plan 129

Search Engine Land

MARCH 11, 2024

This is why the platform decided to conduct an investigation into the efficiency of ad spend. Adalytics worked with a Fortune 500 company to assess their ad spend efficiency. Several US government agencies and departments were exposed to MFA sites, including the US Army and Navy. Why we care. What is Adalytics?

Advertising 127

Advertising Advertisers Non-Profit Branding 127

Search Engine Land

APRIL 22, 2024

Why we care. How Meta AI works. They’re not paying us. Meta AI answers now may include Google Search results, making this the first AI assistant to include search results from both Google and Microsoft. That said, I’ve yet to find a query that triggered Google Search results. It’s good for Google. ” Meta.ai

SEO 113

SEO 113

Hubspot Marketing

FEBRUARY 29, 2024

I’ll share 15 of my favorite healthcare emails in this article and why they work. Why the Email Works The first scroll stopper in this email is the newsletter name, “Together Inspired.” Why the Email Works Giving subscribers a discount doesn’t mean they’ll bite — you need to clarify the benefit they’ll get.

Health 86

Health Shipping Price Promotion 86

Martech

APRIL 17, 2024

Call on vendor and tech partners to help us succeed. But now, we need a lightning bolt to propel us down the innovation path. Not that email hasn’t been great over the last 25-plus years that we’ve used it to connect with customers. Yes, we have made incremental gains, and yes, some dramatic leaps in innovation.

Email Marketing 120

Email Marketing User-Generated Marketing Automation Platform Customer 120

Hubspot Marketing

APRIL 16, 2024

We started to dabble in internet culture; we started to post memes, which, you know, definitely got us some questionable faces. And it's working." Turns out, it's more than just working. We started to make it more of a conversational community. She told me there are several reasons. And it blew up.

Gen Z 84

Gen Z Millennials User-Generated Branding 84

Litmus

APRIL 18, 2024

That’s why the MVP of any email marketing team is an integrated marketing tech stack. we wanted to know what real email marketers used to get their campaigns out the door and into the hands of their subscribers. , we wanted to know what real email marketers used to get their campaigns out the door and into the hands of their subscribers.

Email Marketing 93

Email Marketing Marketing Marketers Copywriting 93

Search Engine Land

APRIL 9, 2024

Why we care. How it will work. This integration will enable WPP’s clients to create brand and product-specific content using gen AI. Hyper-realistic product representation: This system uses Gemini 1.5 Voiceover script generation. Product image creation. The UK-based ad company reported a global revenue of $18.9

Transform 133

Transform User-Generated Traditional Marketing Advertising 133

Buffer Marketing

DECEMBER 21, 2023

Last year, I shared Buffer’s top social posts and why I thought the posts performed so well. Today, I’m sharing Buffer’s top-performing social posts from each platform and will give you an analysis of why I think these posts performed so well. What metrics are we using to calculate these top posts?

Analytics 111

Analytics Branding Social Media Marketing Product 111

Martech

FEBRUARY 28, 2024

But there’s a big hurdle for people trying to leave where they are working for someone else. A: I like trying to figure out why things don’t work. A: I like trying to figure out why things don’t work. And so when I founded Carbon Design, I founded it because of two things that don’t work right.

Law 98

Law Millennials Price Management 98

Search Engine Land

APRIL 26, 2024

in late March and the UK earlier this month for a small slice of queries, are also increasing Search usage, according to Pichai: “Based on our testing, we are encouraged that we are seeing an increase in search usage among people who use the new AI overviews as well as increased user satisfaction with the results.”

User-Generated 98

User-Generated Management Product SEO 98

Search Engine Land

FEBRUARY 13, 2024

“In 2023, this new algorithm helped us take down 45% more fake reviews than the year before ,” Google announced. ” The algorithm works to catch both “one-off cases and broader attack patterns,” Google wrote. Why we care. You can see Google’s efforts last year, over here.

Marketing 140

Marketing Marketers SEO 140

Search Engine Land

NOVEMBER 17, 2023

Their writer, Amanda Chicago Lewis , described us in a particularly unflattering way: “So who ends up with a career in SEO? Instead, I’d like us to use The Verge as a jumping-off point. Why we care Here’s my larger point: the Verge article was correct in pointing out a problem. It’s going to be a long ride. Chef’s kiss.”

SEO 124

SEO Advertising Advertisers Promotion 124

Buffer Marketing

APRIL 2, 2024

My mom and I were both obsessed with using cold temperatures to increase cellular turnover, reduce inflammation, and firm the skin, but I hated the experience of having to hold an ice cube in my hands for minutes at a time. I just stood in our living room explaining why I created the product and how to use it.

Product 91

Product PR Manufacturing Retail 91

Search Engine Land

MARCH 18, 2024

We have great momentum in Search, with recent improvements in search quality, new ways to search like Circle to Search, and features using gen AI to help with even more complex questions. For example, SGE, still only a Search Labs feature, has already been used for billions of queries. Why we care. Pandu Nayak.

Promotion 137

Promotion Product SEO 137

Search Engine Land

NOVEMBER 15, 2023

It is part of the Google core ranking system, Brad Kellett, Senior Director on Google Search product and engineering told us. Google told us back then that the hidden gems feature was not live yet but it seems like it was. We’ll share more about our work in this area in the future.” How does it work. Why we care.

Promotion 143

Promotion Product SEO 143

Search Engine Land

JANUARY 18, 2024

Why we care. How the study worked. US statistics. Meta spokesperson Emil Vazquez told The Markup : “We offer a number of transparency tools to help people understand the information that businesses choose to share with us, and manage how it’s used.” Business email address Subscribe Processing.

Non-Profit 118

Non-Profit Branding Advertising Advertisers 118

Search Engine Land

DECEMBER 4, 2023

Google told us back in April 2023 that this would happen on December 1st and Google announced today on December 4th that it has been done. We believe these tools helped website owners make the web a better place – thank you for working with us on this journey,” Google posted on X. Why we care.

SEO 124

SEO Place 124

Search Engine Land

JANUARY 23, 2024

The sales team has competitive targets and is rewarded with performance-related commissions, which may explain why they’re so aggressive in their outreach. The sales team has competitive targets and is rewarded with performance-related commissions, which may explain why they’re so aggressive in their outreach.

Advertising 116

Advertising Advertisers Communications Product 116

Buffer Marketing

JANUARY 16, 2024

Pretty smart of us.)    This year, we did something different, and it still worked out. We used the last week of the year as a “fixathon” for our whole engineering team.    Why we spent a week on bug fixes  Like any product, there are bugs in Buffer.

Product 126

Product Communications Management Customer 126

Search Engine Land

APRIL 23, 2024

Here’s why, how this mindset routinely sabotages keyword research and how to fix it. Why keyword research is hard (and misunderstood) Anyone anywhere can fire up a keyword research tool and export a giant list of “relevant” keywords. The problem is that this haphazard, spray-and-pray approach doesn’t work.

Transform 101

Transform SEO CRM Customer Acquisition 101

Tiecas

FEBRUARY 5, 2024

Let’s look at this problem from the perspective of an owner of a small to mid-sized manufacturing company, the Sales Manager, or the VP of Business Development, and finally, from the point of view of the Marketing Manager to understand why s/he needs outsourced help to improve their industrial marketing ROI.

Manufacturing 104

Manufacturing Whitepaper Thought Leadership Marketing 104

Search Engine Land

OCTOBER 23, 2023

The RMN boom is, in large part, a result of brands and retailers working together to find the best way to reach these customers as their habits shift toward delivery and pickup. ( Chris Wood (CW): Why did you decide to start advertising Georgia-Pacific brands on retail media networks? Pickup and delivery were very nascent at the time.

Retail 117

Retail Customer Shoppers eCommerce 117

Search Engine Land

NOVEMBER 3, 2023

In this slide, titled “User interaction signals,” Google illustrates the relationships of queries, interactions and Search results, alongside results for the query [why is the ocean salty]. A billion times a day, people ask us to find documents relevant to a query. ” So how does this work?

Food 144

Food Finance Shipping SEO 144

Martech

FEBRUARY 27, 2024

While the COVID mask protects us from the outside world, the emotional mask holds us back from truly thriving within it. Just as taking off the physical mask allows us to breathe freely, taking off the emotional mask allows us to experience life authentically. Let’s be honest. Solve problems, not just promote.

Marketing Strategy 102

Marketing Strategy Shipping Marketing Marketers 102

Martech

APRIL 18, 2024

Why we care. For us as a bank, our scope 3 emissions are finance emissions. We’re a financial services company so our scope 3 initiatives aren’t necessarily [what they would be for] consumer packaged goods, but that still doesn’t stop us,” said Mastercard’s Perez-Vera. “We Mastercard making team green.

Advertising 96

Advertising Advertisers Finance Marketing 96

Search Engine Land

JANUARY 31, 2024

7 signs links still matter While the overall narrative says links are losing value, it’s important to consider what’s in front of us. 7 signs links still matter While the overall narrative says links are losing value, it’s important to consider what’s in front of us. However, many SEOs still believe in the power of a quality link.

SEO 111

SEO PR Energy User-Generated 111

Hubspot Marketing

NOVEMBER 8, 2023

While being constantly plugged in can make us feel safe, connected, and in the know — both at work and at home — it also means we never really clock out. We reply to emails after work hours, take work calls at home, and even take a few hours out of our weekend for some work. Stress prevents sleep.

Health 109

Health Energy Food Transform 109

Ariyh

JANUARY 1, 2024

Try Storyblok - the next generation headless CMS: Edit your website as you browse it Launch new landing or product pages in minutes Create content once, publish across all your channels 170,000+ marketers and developers use it. Curious why? Both channels will work more effectively, and increase your overall revenue. in Italy.

Direct Mail 108

Direct Mail Email Marketing Retail Customer Acquisition 108

Search Engine Land

SEPTEMBER 5, 2023

” Why we care. How it works. You can use this functionality to target pages with URLs that contain a certain piece of text – also known as a “token” Within URLs, a token is a piece of text surrounded by a limiter like “/” or ‘-” – among others. ” Deep dive. .”

Advertising 139

Advertising Advertisers Product Branding 139

Search Engine Land

MARCH 4, 2024

This reckoning that’s upon us is directly because of the excess data availability level that we have been accustomed to. Users have become increasingly aware of what data is collected and how it is used online. Why is this change significant? All this being said, change is definitely on the horizon.

Traditional Marketing 121

Traditional Marketing Marketing Marketers Digital Marketing 121

Search Engine Land

SEPTEMBER 14, 2023

If engaged fans are such a significant business advantage then why aren’t most brands investing into fan-oriented campaigns? But that’s precisely why investing into marketing for and your biggest fans is the biggest growth hack you can possibly implement. There’s a reason why all of our competitors invest into customer communications.

Branding 134

Branding Marketing Marketers Communications 134

Martech

OCTOBER 9, 2023

Persuasion is at the heart of so much of what we do as marketers, no matter which channel we’re working in. As marketers, we can be most effective when we understand why we humans do what we do and use that information to help our customers make decisions others make on matters that concern us. This is a must.

eCommerce 131

eCommerce Price Email Marketing Retail 131

Search Engine Land

SEPTEMBER 7, 2023

From November, political adverts must clearly feature a disclaimer when “synthetic content” is used to depict “realistic-looking people or events”, reports Bloomsberg. Why we care. How will it work ? The new rules are coming into force one year ahead of the next US Presidential election.

Search Marketers 134

Search Marketers Marketing Marketers 134