Aspiration Marketing

MAY 21, 2025

A successful sales strategy hinges on identifying and prioritizing sales-qualified leads (SQLs). That's a fundamental truth. However, without a clear method, you risk wasting time on leads that aren't going to close. To solve this, a lead scoring system assigns value to different lead characteristics and behaviors. This ensures you prioritize the leads most likely to convert, making your lead generation efforts more effective.

162

162

Martech

MAY 21, 2025

If you’ve ever opened an automation platform like Make.com or Zapier and didn’t know where to begin, you’re not alone. When I first explored AI-powered automation, I started off optimistic, then got lost in the maze of API integrations. That feeling of immense possibility clouded by complexity is where many marketing teams sit today.

Communications 110

Communications Product Management Marketing 110

Hubspot Marketing

MAY 20, 2025

One of the biggest reasons Im a late(r) convert to AI is that AI-generated content usually has some tells. And while Im a little closer to it than most, when I spot social media content thats a direct copy-paste from GPT, it feels canned and inauthentic, and I lose trust in the person or brand. While I firmly believe that authenticity is important everywhere you market your business , its especially important when it comes to making connections and growing relationships on social media.

Thought Leadership 90

Thought Leadership Energy User-Generated Copywriting 90

The CMO Survey

MAY 20, 2025

The post The Top Challenges Facing Senior Marketers in 2025 appeared first on The CMO Survey.

CMO 100

CMO Marketing Marketers 100

Speaker: Speakers:

Marketing and sales might be two halves of the same coin, but how often do they feel like they’re tossed in completely different directions? It’s time to bridge the gap, align your teams, and start building a pipeline instead of frustration. Join us for this insightful webinar to transform your siloed teams into a powerhouse partnership. What you’ll learn: A clear understanding of why sales and marketing alignment is crucial for business growth.

Marketing

AWeber

MAY 18, 2025

Imagine spending hours crafting the perfect email campaign, only to find out later that hardly anyone even opened it. If youve ever clicked send and then obsessively refreshed your analytics dashboard, waiting for open rates to come in, youre not alone. Tracking email open rates is essential to know if your messages are reaching your audienceor getting lost in crowded inboxes.

Non-Profit 81

Non-Profit Retail Email Marketing Promotion 81

Aspiration Marketing

MAY 20, 2025

Are your marketing efforts falling flat? Perhaps you're seeing website visitors, but they're not sticking around. Or maybe you're generating leads, but they're not converting into customers. This disconnect often stems from a misalignment between your marketing strategy and the customer's natural journey. That's where the AIDA modelAttention, Interest, Desire, Actioncomes into play.

Inbound Marketing 162

Inbound Marketing Transform Customer Marketing 162

Hubspot Marketing

MAY 21, 2025

I first tested AI tools in 2019 to automate repetitive parts of my workflow. It seemed like the perfect solution: Let the code execute the manual stuff I was too bored to do. However, I quickly discovered hidden costs to everything I did. My automation script needed a server to live on. The server needed maintenance and monitoring. And if the backend APIs changed, my script would no longer work.

Price 87

Price User-Generated Law Analytics 87

Marketing Insider Group

MAY 20, 2025

Small business marketing in 2025 isnt about doing everything you possibly can its about doing the right things strategically. If youre running a small business, you dont have a bottomless budget and a massive team, so spending time and money on the wrong marketing strategies can hurt you. However, you dont need to spend a fortune like the big corporations.

Energy 77

Energy Marketing Marketers SEO 77

AWeber

MAY 21, 2025

Imagine this: You land on a website for the first time, and before you even consider buying, something grabs your attentiona helpful ebook, a free checklist, or a discount code. All you need to do is enter your email to get it. This isnt just a friendly offer; its one of the most effective marketing tools online: the lead magnet. Building a thriving email list or finding qualified prospects feels toughbut its much easier when you know how to create the right incentives.

eBook 64

eBook Copywriting Entertainment eCommerce 64

Aspiration Marketing

MAY 22, 2025

What is Business Development? Imagine a company doubling its revenue in a single year, not through lucky breaks but strategic alliances. That's the power of business development. But it's more than just sales; it's the engine of sustainable growth, driving revenue, expanding reach, and fueling innovation. Understanding its true definition and strategic importance is crucial for unlocking its transformative potential.

Transform 175

Transform 175

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Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,

CRM

Martech

MAY 19, 2025

Escalating trade tensions and unpredictable tariff policies pose unprecedented challenges to businesses’ bottom lines. For marketers, particularly those navigating manufacturing and international commerce, this moment demands strategic reinvention. That’s why some brands are discovering hidden opportunities amid the economic turbulence. With that in mind, here are three battle-tested approaches to transforming tariff disruptions from threats into competitive advantages. 1.

Transform 111

Transform PR Law Manufacturing 111

Hubspot Marketing

MAY 21, 2025

I cofounded Morning Brew in 2015. Since then, the content landscape has transformed into an even more competitive arena. The cost of paid acquisition has skyrocketed. Content differentiation has become harder than ever, especially when AI can write generic posts in seconds. The result is a sea of sameness 101-level blog posts, cringy trade show booths, outreach emails offering free AirPods if you listen to a pitch, and aggressive marketing drip campaigns.

Transform 83

Transform Promotion Customer Journey Product 83

Marketing Insider Group

MAY 19, 2025

Building a community takes more than a catchy welcome email and a few emoji-filled social posts. You need connection. Context. And yes, some serious organization behind the scenes. Thats where CRM and community management start to overlap. While most people think of CRMs (Customer Relationship Management systems) as tools for sales, theyve quietly become a powerhouse for growing and managing thriving brand communities.

CRM 89

CRM Management Analytics Place 89

Buffer Marketing

MAY 20, 2025

If you’ve been around here a while, you’ll know that crunching the numbers to figure out the best time to post on all major social media platforms is basically our love language. And now we have enough data to add Threads to our roster, too! Because even though Threads uses an algorithm to decide what you (and your target audience) sees in the feed, when you post still has an impact.

Analytics 57

Analytics Place Branding Social Media Marketing 57

Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage

This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.

Marketers

Aspiration Marketing

MAY 19, 2025

Testing your website on different browsers is key to providing a smooth experience for every user. As people visit sites from many devices and browsers, it's important for your site to work correctly no matter how visitors access it. This is where multi-browser testing tools become essential, letting you check your site across countless devices and browser combinations.

147

147

Martech

MAY 19, 2025

In MarTechs MarTechBot explains it all feature, we pose a question about marketing to our very own MarTechBot , which is trained on the MarTech website archives and has access to the broader internet. Q: What would a truly customer-centric buyers journey in B2B look like? Creating a customer-centric buyer’s journey in B2B that minimizes friction and allows for freely available information is an excellent approach to enhancing the overall customer experience.

Customer 104

Customer Whitepaper Thought Leadership Customer Journey 104

Hubspot Marketing

MAY 20, 2025

Growth is the mandate for brands each year. One way to grow? Create offerings that appeal to a wider group of people. Thats where inclusive marketing comes in. Inclusive marketing is all about acknowledging the many ways people are different. Brands that do inclusive marketing well authentically infuse the identities theyve chosen to serve throughout all parts of their marketing mix to ensure those consumers feel like they belong and that the brand is for people like them.

Marketing Strategy 79

Marketing Strategy Food Marketing Marketers 79

AWeber

MAY 19, 2025

Ever spend hours crafting the perfect email, only to see it ignored or forgotten? You're not alone. For most marketers and small business owners, building real relationships through email isnt about a single messageits about sending the right message at the right time, over time. That's where email drip campaigns come in. Email drip campaigns automate personalized messages based on user actions or set schedules, helping you turn sign-ups into loyal customers without the manual effort.

Customer Journey 64

Customer Journey Shoppers Law Shipping 64

Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant

AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.

Marketing

Animalz blog

MAY 22, 2025

This season on the Animalz Podcast, we’re pulling back the corporate curtain to show you how the largest, most complex B2B SaaS teams actually get content out the door. Our mission: demystify these hidden machines and reveal what it really takes to run content at scale. Hear from content leaders of some of the biggest names in SaaS sharing the systems they’ve built, the battles they’ve fought, and the lessons they’ve learned along the way.

Content Marketing 57

Content Marketing Whitepaper Marketing Marketers 57

Practical eCommerce - Marketing

MAY 18, 2025

Generative AI learns from the web and also contributes content to it. Is AI-generated brand copy becoming homogenized? The post AI Is Diluting Your Brand appeared first on Practical Ecommerce.

Branding 64

Branding eCommerce Content Marketing Marketing 64

Martech

MAY 20, 2025

Today, the IAB released a long-anticipated update to its General Terms for Digital Advertising Agreements, opening a 60-day public comment period through July 21, 2025. The draft is the first significant overhaul of the standard terms in nearly 25 years and aims to simplify and modernize the execution of digital advertising deals across the industry.

Law 101

Law Advertising Advertisers Branding 101

Vertical Response

MAY 18, 2025

Email marketing is a powerful strategy for businesses to connect with their audience directly. Building a contact list is crucial as it forms the foundation of your email marketing efforts, allowing you to grow your audience by offering valuable content like ebooks and discounts in exchange for newsletter subscriptions. In this guide, well break down the key terms you need to know to navigate email marketing effectively and enhance your campaigns.

Email Marketing 52

Email Marketing Customer loyalty Marketing Marketers 52

Speaker: Speakers:

Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.

Marketing

AWeber

MAY 18, 2025

Have you ever opened an email and immediately felt like it was meant just for you? Odds are, you paid more attentionand maybe even took action. That's the power of a personalized email. Today, your subscribers expect more than generic content; they're looking for relevant messages that address their unique needs and interests. Personalized email marketing uses subscriber data to tailor messages specifically for each recipient.

Email Marketing 52

Email Marketing Shoppers Food Marketing 52

SmartBrief - Marketing

MAY 22, 2025

Modernizing and protecting our critical infrastructure has become a paramount concern. From a traditional information technology perspective, the term critical infrastructure implies what I call the tech trifecta: Cloud, data center and on-premise. Together, this triad provides the services we know and love, from LinkedIn to Slack to ChatGPT and beyond.

Transform 52

Transform Shipping Fashion Information Technology 52

Set Up

MAY 20, 2025

The beauty industry is no longer just about surface-level aestheticsits about science, self-expression, and substance. Consumers are smarter, more value-driven, and demanding more than flawless packaging and influencer hype. They want brands that understand them, speak with empathy, and prove their products work. Brands like MONPURE are ahead of the curve.

Gen Z 59

Gen Z Transform Health Millennials 59

Martech

MAY 21, 2025

Most product marketers mistake explanation for persuasion. They open with features, as if the product’s function speaks for itself. But buyers don’t assign value to features in isolation. They mentally tie features to outcomes they care about and do it in a way that protects them from regret. In that sense, people don’t buy the “why” alone.

Manufacturing 80

Manufacturing Price Product Marketing Product 80

Speaker: Speakers:

Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.

Marketing

Lynton Web

MAY 19, 2025

If your Jewish community center (JCC) is juggling Daxko for membership, Mailchimp for emails, and Constant Contact for events or newsletters, you're not alone but there's a better way. HubSpot is helping JCCs move from disconnected systems to a unified marketing platform that drives engagement, increases registrations, and delivers measurable ROI. Ready to learn more?

Transform 52

Transform CRM Communications Management 52

AWeber

MAY 22, 2025

You open your inbox first thing Monday morning and sigha dozen new emails, most of which youll ignore until later (if at all). Sound familiar? Timing matters. If youve ever wondered, "when is the best time to send emails?" youre not alone. Hundreds of studies and email marketers agree: hitting "send" at the right moment can make the difference between being read immediately or buried beneath a flood of messages.

B2C 59

B2C Analytics Entertainment eCommerce 59

Exposure Ninja

MAY 16, 2025

You’re checking Google Analytics 4 (GA4) and notice something’s off. Your website traffic has dipped, and you’re not sure what changed. A drop in website traffic can happen suddenly or creep in over time. Either way, the impact is the same: less traffic means fewer leads and fewer sales. We sat down with Andrew Tuxford , Head of SEO at Exposure Ninja , to break down the causes behind a gradual or sudden drop in website traffic and what you can do to fix it.

User-Generated 52

User-Generated SEO Analytics Retail 52

Businesses Grow

MAY 21, 2025

Microsoft published a new report on the characteristics of what it describes as a “frontier firm” leading the way into AI integration. More interesting, the company has been collecting detailed data on its customers, which is both fascinating and creepy, like … Most employees are interrupted by a text, email, meeting, or chat 275 times a day — about once every two minutes.

Email Marketing 60

Email Marketing Customer Marketing Marketers 60

Advertiser: ZoomInfo

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

Marketing