Martech

DECEMBER 5, 2024

Most deliverability advice looks only at email list issues and how to design, send and manage your email campaigns. To overcome this, we paused the confirmation emails, waiting until customers had opted in before sending them. This helped reduce complaints, but they were still well over Gmail’s complaint threshold.

User-Generated 124

User-Generated Promotion Customer Journey Email Marketing 124

Litmus

OCTOBER 17, 2024

Encourage subscribers to interact with your emails by sending valuable content. It’s also nice that they give a preview of the type of content they send so subscribers know what to look out for. Introduce new subscribers and potential customers to your brand, product, or service through your email marketing campaigns. Engagement.

Email Marketing 110

Email Marketing Customer Journey Customer loyalty eCommerce 110

Martech

DECEMBER 12, 2024

Usually, new subscribers use email to gauge your brand’s sending frequency and the value your content offers them. You should include a clear “reply stop to opt-out” in the first few texts you send. With some basic A/B testing, youll be able to confirm the best time to send marketing texts for the best engagement.

Law 117

Law Marketers Marketing Email Marketing 117

Hubspot Marketing

SEPTEMBER 30, 2024

Email Marketing Sending personalized emails is nothing new. Then, enter that information into an LLM before sending your marketing emails. Doing this allows you to send emails that truly speak their language, suggests Brooks. A little YouTube-ing can also go a long way to learning this stuff.” Let me explain.

Thought Leadership 140

Thought Leadership User-Generated Marketers Marketing 140

Vertical Response

DECEMBER 21, 2024

Utilizing behavioral data to send tailored product recommendations based on browsing history soared engagement levels. Behavioral segmentation allows marketers to send highly targeted campaigns that resonate more with recipients. AI enhances A/B testing by optimizing send times and predicting which variations may perform better.

Email Marketing 115

Email Marketing Transform Marketers Marketing 115

Marketing Insider Group

DECEMBER 10, 2024

Step 3: Build Automated Email Workflows Automated workflows allow you to engage customers at the right moment without needing to send individual messages manually. Run A/B tests on various elements, like subject lines, call-to-action buttons, and send times, to identify what resonates most with your audience.

CRM 110

CRM Email Marketing Marketers Marketing 110

Martech

AUGUST 14, 2024

Additionally, senders should make sure to confirm addresses prior to sending a series of messages. Bulk senders should make sure that the one-click unsubscribe function works properly. That’s one solid step toward better reputation and overall deliverability.

Email Marketing 124

Email Marketing Marketers Marketing Marketing Automation Platform 124

Martech

OCTOBER 31, 2024

People may not need to actually lick stamps any more but they are still sending and receiving mail. But getting meaningful mail (and sending personal mail) are fun again. consumers still send letters and packages with nearly half (48%) of Gen Z, teens and twenties, sending mail one to two times per month. population.”

Direct Mail 134

Direct Mail Retail Gen Z Marketers 134

Vertical Response

NOVEMBER 10, 2024

How often should you send emails to keep your subscribers interested? In this article, we will explore the impact of email frequency on engagement, the risks of sending too few or too many emails, and the best practices for tailoring your email schedule to your audience. High rates often indicate over-emailing or misaligned content.

B2C 99

B2C Marketing Automation Platform Email Marketing Communications 99

Buffer Marketing

JANUARY 7, 2025

The platform analyzes customer behavior to optimize audience segments, determine the best send times, and create personalized customer journeys for each individual customer. The tool can generate content, optimize subject lines, and suggest the best send times to boost your open rates. Pricing: Not listed.

Price 123

Price Thought Leadership Transform User-Generated 123

Customers.ai

DECEMBER 4, 2024

Use eye-catching visuals to promote your lead magnet or offer, and don’t forget to add a clear call-to-action with a link sticker to send followers directly to your signup page. Drip campaigns keep your brand top-of-mind by sending a series of automated, value-packed emails. That’ll certainly send your email list on its way!

CRM 87

CRM Real Estate Non-Profit eCommerce 87

Buffer Marketing

JULY 23, 2024

  We typically post an announcement about every press release we send out on our Instagram, company LinkedIn, and each of our personal LinkedIn profiles. A lot of times people don't realize a press release was written by the company — they think you’re just getting coverage. 

PR 110

PR Finance Fashion Food 110

Customers.ai

OCTOBER 21, 2024

This allows you to send the right message to the right customer at the right time, whether they’re a first-time buyer or a loyal repeat shopper. For example, send the first email right after their second purchase, and follow-up emails after 3, 7, or 14 days depending on the goal of your flow. Use urgency (e.g.,

Shoppers 74

Shoppers Shipping Analytics User-Generated 74

Hubspot Marketing

JULY 2, 2025

What you get is three segments (that update automatically as users change their preferences): Source Next time you send an email, you’ll select the relevant group and the campaign will reach the right inboxes. For example, an eCommerce business could ask for the user's birthday to send timely discounts. Let's say you run a fitness app.

User-Generated 116

User-Generated Transform Customer Journey Communications 116

Backlinko

DECEMBER 28, 2024

Theres more section and click Send me QR & prints. Send a Feedback Email Emailing customers to ask for a Google review right after they buy from you is a good way to get reviews while their experiences are still fresh in their minds. After creating your Google review link with the tool, enter your email address into the Wait!

User-Generated 115

User-Generated Energy SEO Place 115

Neil Patel

JUNE 25, 2025

Personalize Your Promotions Any brand can turn on a drip campaign and automatically send identical emails to every subscriber. Or anticipate that certain customers will need to restock and send a reminder. Let’s look at seven strategies to develop stronger relationships with customers. Instead, personalize your promotions.

Shoppers 98

Shoppers Customer Acquisition Customer loyalty Marketers 98

Marketing Insider Group

SEPTEMBER 2, 2024

Segment Your Audience: Divide your email list into equal segments and send each segment a different version of the subject line. Create Variations: Draft different versions of your subject line, altering the elements you chose to test.

Content Marketing 125

Content Marketing Marketers Marketing Analytics 125

Vertical Response

JANUARY 4, 2025

40% Open Rate on Segmented Campaigns By sending highly relevant content to each subscriber group, Charming Candle Co. Sending a simple thank-you can encourage loyalty and drive referrals. saw their open rate jump from 25% to 40%. Customers were more eager to learn about new scents and exclusive deals catered to their interests.

Email Marketing 96

Email Marketing Transform Shipping Promotion 96

Search Engine Land

OCTOBER 8, 2024

We can then send these events into Clarity as “smart events” and use them to build custom segments. This feature allows you to create any event in GTM, send it to Clarity, segment session recordings and gain deeper insights. You could enter any text in the URL of a third-party website you’re sending traffic to.

Analytics 105

Analytics User-Generated Transform eCommerce 105

The Marketing Operations Leader

JULY 23, 2025

Instead of sending the same message to everyone, tools like Movable Ink personalize content based on what users have or haven’t done. If someone signs up but doesn’t activate, send a reminder. Real-Time Triggers Send the right message the moment someone takes action, like signing up or abandoning a cart. 📈 2.

Email Marketing 130

Email Marketing Marketing Strategy Marketers Marketing 130

Marketing Insider Group

OCTOBER 21, 2024

Educating yourself on interesting, innovative marketing ideas and trends can send sparks throughout your department. Borrow ideas from other industries Speaking of looking at companies in other fields, stay open to exploring the marketing that’s occurring across all industries and not just yours.

Marketing Strategy 123

Marketing Strategy Marketers Marketing Influencer Marketing 123

Vertical Response

NOVEMBER 3, 2024

The updated definition of ‘prior express written consent’ specifies that such consent must be in writing and clearly authorize only one seller to send marketing messages. Businesses can obtain prior express written consent by securing a signed agreement from consumers that explicitly authorizes the sending of marketing messages.

Telemarketing 100

Telemarketing Communications Law Management 100

SocialPilot

JANUARY 15, 2025

Sending Review Reminders Most people are open to sharing reviews- all they need are a few reminders. For email review requests, try sending them a few days after selling the product. If someone is new to your subscription service, send them a review request on completion of their first month of usage. So, how do you remind them?

Customer 97

Customer User-Generated Management Product 97

Hubspot Marketing

MARCH 17, 2025

When I booked a cruise for both my family and my Argentinian in-laws, Royal Caribbean impressed me by sending emails in Spanish to match my sister-in-law's passport language. Then plan out an email marketing strategy that enables you to send them the relevant messages they need to take the next step forward with you.

Email Marketing 112

Email Marketing Marketing Strategy Law Communications 112

Martech

AUGUST 6, 2024

In 2020, privacy concerns prompted Google to plan to remove cookies in Chrome with a deadline that was continually moved back, regularly sending panic waves through the marketing world. For years, this meant relying on third-party data, mainly cookies, as the backbone of brand connection strategies.

Marketing Strategy 131

Marketing Strategy Marketers Marketing Price 131

Scoop.it!

JULY 18, 2024

Then send out both two versions and measure which variation garners the most engagement and conversions. Different customers need bags for different reasons — for school, hiking, weekend breaks, or to make a fashion statement. To conduct an A/B test, design two versions of a piece of content, adding at least one variation.

Gen Z 111

Gen Z Millennials Fashion Marketers 111

Customers.ai

JANUARY 3, 2025

Ecommerce Example : An online coffee subscription brand sends a follow-up email with tips on how to brew the perfect cup, along with a 10% discount for their next purchase. Use Cases : Run post-purchase surveys to identify what worked well, or send exit-intent popups to collect feedback from shoppers who didnt buy.

Customer 89

Customer eCommerce Shipping Customer Journey 89

AWeber

DECEMBER 16, 2024

This means no downtime between deciding to start and actually rolling up your sleeves to create and send compelling content. Faster onboarding for new customers: Instead of wrestling with email confirmations or password requirements, youll move directly into exploring features that help grow and engage your audience.

Email Marketing 98

Email Marketing Place Management Customer 98

Hubspot Marketing

JANUARY 17, 2025

For example, if someone downloaded marketing-related content, we'd send them more marketing resources rather than sales content. From there, we could send them exactly what they need for that task. It wasn't a bad approach. But it was essentially educated guessing at the group level.

Transform 129

Transform CMO Influencer Marketing Education 129

Martech

JANUARY 10, 2025

Not everyone who sends a misleading or deceptive subject line is a crook looking to steal your personal information or hoodwink you into thinking you’re getting a deal when you aren’t. Another is the fake “oops” email a brand sends out to work up interest in a promotional email.

Copywriting 134

Copywriting Law Shipping Fashion 134

Hubspot Marketing

JUNE 2, 2025

So, they send more emails. What if you could improve your reply rate and actually send fewer emails? What assumptions can we challenge with a better way? For example, most reps accept that a 1% cold email reply rate is normal. Thats the old way. We reframed it. That story is instantly more compelling. Even small details matter.

Branding 100

Branding Product Price Product Marketing 100

Martech

MARCH 12, 2025

Send instantly upon sign-up. Send 2448 hours after Email 1. Send approximately three days after Email 2. Example scenario : A SaaS company can send a short tutorial video in the welcome series and a direct invitation to join their active user community, immediately driving adoption and creating community engagement.

Non-Profit 113

Non-Profit User-Generated Shipping eCommerce 113

Litmus

OCTOBER 16, 2024

It’s the difference between sending generic emails and creating personalized content that boosts your email marketing ROI. Geography (location, climate): Send location-specific offers or seasonal promotions that align with regional preferences or weather patterns. Send a thank-you note. What is audience segmentation?

Health 97

Health Customer Journey User-Generated Marketers 97

Chief Martec

SEPTEMBER 14, 2024

As for the fact that the 2nd-most annoying thing buyers report is vendors sending them too many emails, well, we’ll come back to that in a moment. of buyers are already annoyed by vendors sending them too many emails. By the way, I feel seen that 50% of you also can’t stand those distracting “Do you want to chat?”

Price 96

Price Education Product Customer 96

Customers.ai

DECEMBER 18, 2024

And once you understand intent, you can prioritize who to nurture and how to engage them without wasting time or making people mad by sending them emails they aren’t ready for. That means you cant just send them emails selling them everything you have. Send a follow-up campaign focused on brand storytelling to build trust.

Whitepaper 70

Whitepaper Price Shipping Outbound Marketing 70