Martech
OCTOBER 23, 2023
Downturns can hit industries unexpectedly, causing brands to reevaluate strategies, especially when it comes to marketing and media buying. As media agency experts, it’s up to us to apply the wisdom and lessons learned to help brands stay the course and emerge successfully. A slowdown doesn’t necessarily mean pulling the plug.
Hubspot Marketing
FEBRUARY 15, 2024
Okay, okay…unless it’s a suitable luxury brand marketing strategy like a catchy video. So, in this piece, I’ll explore the top strategies from the best luxury brands worldwide and share the secrets you simply want to know. Image Source And no, it’s not just a random design choice — it’s a wise move in their brand strategy.
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Martech
AUGUST 29, 2023
Brands wishing to connect with Gen Z (people born between 1997 and 2012) may want to consider transitioning their ad spend away from traditional TV and into YouTube for stronger engagement, recall and purchase influence. As a result, expect more advertisers to move their ad buys from linear TV to YouTube.” Why we care.
Search Engine Land
JANUARY 1, 2023
In 2012, Google – a search engine known for fighting against paid links and “thin” content – seemed to be behind a campaign that generated both on behalf of its Chrome browser. 2018: Advertisers didn’t have to do anything special or out of the ordinary to get Google’s algorithms to display their ads.
Bannerflow
APRIL 25, 2022
Social media campaigns are a form of advertising that takes place across a brand’s social channels. They aim to increase brand awareness, drive sales or achieve other business goals. . Let’s look at seven of the best social media advertising examples out there. Aldi UK “FreeCuthbert”. Greggs “Vegan Sausage Roll”.
Search Engine Land
AUGUST 29, 2023
Brands wishing to connect with Gen Z (people born between 1997 and 2012) may want to consider transitioning their ad spend away from traditional TV and into YouTube for stronger engagement, recall and purchase influence. Denis Crushell, explained that advertisers are now shifting budgets from traditional TV to YouTube ads.
Search Engine Land
FEBRUARY 19, 2023
Google introduced the news meta keywords tag specifically for publishers in 2012. Advertisers can now view Google mobile speed scores for more landing pages 2019: Google Ads tweaked its mobile speed score algorithm to reduce the number of ad clicks needed to generate a result. Google Shopping Tops Amazon Product Ads: 32.7%
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