Martech

JANUARY 25, 2024

Case in point: In 2012, Rite-Aid began using a recognition system to identify people likely to shoplift or engage in other criminal behavior. StoryChief’s AI Content Strategy Builder generates personalized content plans and calendars based on the brand, audience, and competitors. Unsurprisingly, the system ID’d mostly non-white men.

Transform 76

Transform Law User-Generated Analytics 76

Search Engine Land

MARCH 1, 2023

New content analytics coming soon to LinkedIn 2022: LinkedIn would soon give creators more details on the people who read and engage with their content. Google Would Like You To Buy Products Using Voice Search 2016: Conversational search would allow users to buy or locate products by just talking to their devices.

Search Marketers 86

Search Marketers SEO Marketing Marketers 86

Search Engine Land

JANUARY 4, 2023

Users will be able to click-to-call your business just as easily as they click to visit your website. Google fixes user and permissions issue with Search Console. The Strange Explanation Of Why Windows Phone Users Lost Access To Google Maps. 2012: The SMB-specific component of social media spending was roughly $1.14

Search Marketers 103

Search Marketers User-Generated SEO Marketing 103

Search Engine Land

FEBRUARY 6, 2023

Noogler: SEO is spam, ads help you rank In 2012, a Googler made headlines when he said “SEO isn’t good for users or the Internet at large,” and “It’s a bug that you could rank highly in Google without buying ads, and Google is trying to fix the bug.” Did Super Bowl Advertisers Take Advantage of Search Interest?

Search Marketers 84

Search Marketers SEO User-Generated Marketing 84

Search Engine Land

JANUARY 11, 2023

2022: Newly granted users had to wait 7 days before they could manage all the features of the profile. 2012: Google effectively launched a “who to follow” search engine, a way to show people and companies with social accounts that searchers might be interested in. 2012: The new update makes it easier and faster for searchers to use.

Search Marketers 112

Search Marketers Health Law Marketing 112

Martech

JULY 11, 2023

Since the initial release of Google Analytics 4 in late 2020, users have criticized the solution. The list of complaints is long — from the move from user tracking to event tracking, to the missing standard reports, and the replacement of bounce rate with engagement rate, to name just a few. This is a flaw in their logic.

Analytics 78

Analytics Key Performance Indicator User-Generated Customer 78

Search Engine Land

MARCH 5, 2023

Several WordPress SEO plugins are on the fritz 2020: Google Analytics Dashboard for WP, Yoast SEO and Rank Math all had issues. Voice gaining on mobile browser as top choice for smartphone-based search 2019: Since 2018, voice had become more users’ first choice for mobile search. What’s The Most Searched Thing On Google?

Search Marketers 90

Search Marketers SEO Marketing Marketers 90

Search Engine Land

JANUARY 29, 2023

Analytics firm Jumpshot shuts down In 2020, following critical articles about its data collection and sales practices, analytics firm Jumpshot was shut down by its parent company Avast. Billion In Revenues 2014: That was an increase of 17% compared to the fourth quarter of 2012. Google Q4 2013 Earnings Report $16.86

Search Marketers 85

Search Marketers Real Estate Transform Marketing 85

Search Engine Land

FEBRUARY 12, 2023

Google AMP stories launch In 2018, Google launched a new, visually rich mobile content format designed to generate more engagement from users. Google enables ‘join waitlist’ for restaurants 2019: Clicking on the join waitlist button opened a screen that identifies the current wait time and enabled users to input their party size.

Search Marketers 88

Search Marketers SEO Marketing Marketers 88

Search Engine Land

MARCH 26, 2023

Google research: PPC ads drive 50% incremental clicks In 2012, Google released a study, Impact Of Ranking Of Organic Search Results On The Incrementality Of Search Ads. Google Search Analytics bug drops some image search traffic from reports 2017: Google was working on a fix. billion people worldwide with new languages.

Search Marketers 95

Search Marketers SEO Marketing Marketers 95

Search Engine Land

JANUARY 15, 2023

Prioritizing what to crawl, when, and how much resource the server hosting the site can allocate to crawling is more important for bigger sites, or those that auto-generate pages based on URL parameters,” Illyes said. 2022: This impacted Google Ads that were served in Gmail for users accessing their email using the Safari desktop browser.

Search Marketers 84

Search Marketers Real Estate SEO Marketing 84

SocialPilot

MARCH 5, 2024

As if it was not enough, Facebook recently added more to the confusion by completely overhauling the look and feel of its analytics section. So, we are going to consider Facebook Meta Business Suite and one more analytics to take your reporting to the next level. Don’t worry. Let’s roll! Yes, you heard that right! But that’s not all.

Gen Z 82

Gen Z Analytics User-Generated Management 82

Search Engine Land

MARCH 8, 2023

However, a later Search Engine Land analysis of Fred indicated that the update targeted low-value content sites that put revenue above helping their users – and that many affected sites saw up to a 90% drop in traffic. At first, it seemed to be a spam algorithm update related to links.

Search Marketers 94

Search Marketers Energy SEO Marketing 94

Search Engine Land

JANUARY 31, 2023

Also on this day Auto-tagging added to Google Merchant Center free listings 2022: Tagging added URL parameters to your tracking URLs for better analytics and measurements. And all this happened on the same day as Bing’s Future of Search Event , where the Google-Bing dispute raged on in person. Oh what a day.

Search Marketers 92

Search Marketers User-Generated Non-Profit Marketing 92

Martech

OCTOBER 23, 2023

Historically, one can look to prominent examples such as Lululemon (1998), WestJet (1996), SkipTheDishes (2012) and Shopify (2006) — all either launched during the economic crisis or emerged in an environment of economic recovery. Storytelling, brand values and community building can be strong strategies.

Branding 118

Branding Finance Marketing Marketers 118

Backlinko

MARCH 13, 2024

From mobile-first surveys to social media analytics, researchers have access to a growing toolkit helping companies make data-driven business decisions. Online traffic/web analytics 9.7% Market measurement 15% User experience 12.4% Market research is a growing multi-billion-dollar industry. billion) and China ($2.88 Other 0.4%

Market Research 86

Market Research Non-Profit Transform Marketing 86

Search Engine Land

FEBRUARY 28, 2023

AMP user experience updates include video, lists, more 2019: A recap of some new capabilities rolled out by The Accelerated Mobile Project. Bing Ads launches ‘fan’ community program for its most dedicated advertisers 2018: Users could apply to join the new advisory program to help advance the platform.

Search Marketers 96

Search Marketers User-Generated Marketing Marketers 96

Search Engine Land

FEBRUARY 27, 2023

Optimization scores, recommendations and their impact on Google Partner agencies 2020: Google said Partner agencies would continue to have “control and autonomy” as it put more emphasis on auto-generated recommendations. It’s The User Context, Stupid! Of course not. search results.

Search Marketers 93

Search Marketers Law SEO Health 93

Search Engine Land

OCTOBER 23, 2023

Ads on SGE Google rolled out search ads on the Search Generative Experience (SGE) when it launched in August 2023. The search engine wanted to closely assess ad performance and user experiences, so didn’t initially give advertisers the choice to opt out of displaying ads on this new platform. Time decay. Position-based.

User-Generated 126

User-Generated Advertising Advertisers Retail 126

Search Engine Land

JANUARY 21, 2023

This declutters the results & helps users locate relevant information more easily. New Google Search Console may be rolling out for everyone now 2018: Most users were able to see their properties in the new Search Console beta. Featured snippets count as one of the ten web page listings we show.

Search Marketers 88

Search Marketers SEO Marketing Marketers 88

Search Engine Land

MARCH 16, 2023

Google Strongly Encouraging Webmasters To Adopt Autocomplete On Forms For Mobile 2015: Google said webmasters should implement autocomplete markup to improve mobile user conversions but didn’t say it would be a ranking factor. How Big Will Google’s Mobile-Friendly Update Be? billion, a mere $140 million more.

Search Marketers 92

Search Marketers Marketing Marketers User-Generated 92

Hootsuite

JUNE 28, 2023

Dark social media, or dark traffic, isn’t easily tracked by traditional analytics tools. The term “dark social” was invented in 2012 by Alexis Madrigal, former editor of The Atlantic. Dark social impacts your analytics Past studies estimated dark social was responsible for as much as 84% of all referral traffic. dark social.

Gen Z 120

Gen Z Analytics Social Media Marketing Law 120

Hootsuite

JANUARY 31, 2024

It’s safe to assume that X will want to prioritize posts from paying users to reward them with a boost and incentivize others to subscribe. For context, I have a small following (<400 followers), I’ve been a user since 2012, and I did not have a Premium subscription before running this experiment.

User-Generated 78

User-Generated Analytics Entertainment Social Media Marketing 78

Marketing Insider Group

JANUARY 24, 2022

Here’s two examples, one of their early videos from 2012 on keyword targeting, and one of their most recent from 2021 on the ROI of SEO. Analytics and intelligence platform Sumo Logic is a great example of how to leverage case studies to build social proof. You’ll see one big change — Rand is no longer with Moz or hosting the videos.

Content Marketing 129

Content Marketing User-Generated Influencer Marketing Customer Acquisition 129

Neil Patel

JULY 12, 2021

For example, brands could create an automatic lead generation funnel that gathers an email address, sends a recorded demo, then invites the prospect to schedule a live demo. Generate Leads, Close Seals, and Manage Your Pipeline on Auto-Pilot With HubSpot. Supercharge Your Marketing Analytics Automatically With Pardot.

CRM 145

CRM Price User-Generated Marketing 145

Neil Patel

OCTOBER 14, 2020

You still need to write excellent video titles that will grab users’ attention. Go into YouTube Analytics, click on Traffic Sources, then YouTube Search. YouTube is one of the most visited sites on the internet, with over a billion users. How do you know which ones are the most relevant to users’ searches? Conclusion.

User-Generated 145

User-Generated Analytics Branding Digital Marketing 145

Search Engine Land

SEPTEMBER 26, 2023

It’s about trying to anticipate the subtleties of algorithm changes, predicting what will come next and constantly innovating to keep content relevant, user-friendly and, importantly, visible. Penguin update When we talk about Google shaking things up in the SEO world, the Penguin update of April 2012 is one for the books.

SEO 125

SEO Transform User-Generated Health 125

Neil Patel

SEPTEMBER 1, 2020

Before 2012, YouTube charted video success by the number of views alone, regardless of the length of viewing. Engagement aggregates the number of responses from users, including watch time, engagement, and frequency. Closed captions not only help those with accessibility needs, but allows users to watch videos in silence.

Real Estate 145

Real Estate Shipping User-Generated Promotion 145

Hubspot Marketing

APRIL 5, 2022

billion monthly active users. But there's another big player in the game of short-form video — Instagram Reels, which Instagram launched in 2020 to provide a space for Instagram users to post short, 'snackable' content that mirrors what you'd see on TikTok. In fact, by the end of 2022, TikTok is predicted to reach 1.5

Education 118

Education User-Generated Advertising Advertisers 118

Search Engine Land

JANUARY 6, 2023

Google tests user comments for live TV shows. 2020: The user comments appeared in the search results for queries related to live TV shows. Google Manufacturer Center adds rich content, deeper analytics, expands availability. 2012: The black-and-white Doodle featured seven characters from “The Addams Family.”

Search Marketers 119

Search Marketers Manufacturing SEO Marketing 119

Search Engine Land

JANUARY 13, 2023

TL;DR: “We have seen very little disruption to our traffic and have reaped the benefit of having a clearer picture of our audience analytics.” 2012: Founder Gabriel Weinberg has been taking feedback and tweaking the design for at least three-plus weeks in the site’s community forum, where he announced the new look and layout.

Search Marketers 114

Search Marketers Non-Profit Marketing Marketers 114

Hootsuite

MAY 18, 2023

In fact, Vine – the short-form video app introduced in 2012 – was an early pioneer of the format. Source: Hootsuite Similarly: 91% of Instagram users report watching videos daily Snapchat recently saw a 55% increase in time spent watching Spotlight content YouTube shorts see 30 billion (!) Short-form video content isn’t new.

User-Generated 113

User-Generated Video Marketing Shipping Product 113

Adobe Experience Cloud Blog

OCTOBER 18, 2012

Generate more high quality sales-ready leads. Source: Marketo Benchmark on Revenue Performance as of Sept 15, 2012 (N=489). Companies that use marketing automation are more likely to report faster growth than non-marketing automation users. Source: The Lenskold Group 2012 Lead Generation Marketing Effectiveness Study.

Marketing Automation Platform 128

Marketing Automation Platform Key Performance Indicator Non-Profit Transform 128

Search Engine Land

OCTOBER 25, 2022

The new format uses vehicle data feeds in Google Merchant Center to match users’ searches with ads. GA4 was also introduced, giving users expanded predictive insights, deeper integration with Google Ads, cross-device measurement capabilities and more granular data controls. Automated vehicle ads were launched. Automation.

Advertising 94

Advertising Advertisers Retail User-Generated 94

Sprout Social

MAY 21, 2019

Pinterest was the fastest standalone site in history to reach 10 million unique users in 2012. Pinterest users are also doubly likely to say their time on the platform was well-spent. Pinterest has 291 million monthly active users. Over one third of Pinterest’s current monthly active users are from the U.S.,

Millennials 111

Millennials Shoppers Food User-Generated 111

SMA Marketing

MARCH 17, 2022

This will make sure that our sites are not just optimized for search, but also allow us to offer better user experiences for our website visitors and customers as well. This is a way to provide a framework for data integration, unification, analytics, and sharing. It allows us to get better analytics. What is a knowledge graph?

User-Generated 98

User-Generated SEO Communications Digital Marketing 98

Moz

FEBRUARY 4, 2020

In 2015, for example, we were introduced to RankBrain -- the machine-based search algorithm that helps Google push more relevant results to users. Quite simply, as Danny Sullivan says, “write content for users.”. Over the past half-decade, artificial intelligence has become a pioneering force in the evolution of SEO.

SEO 93

SEO Transform User-Generated Analytics 93