Search Engine Land

JANUARY 11, 2023

2022: Newly granted users had to wait 7 days before they could manage all the features of the profile. 2012: Google effectively launched a “who to follow” search engine, a way to show people and companies with social accounts that searchers might be interested in. 2012: The new update makes it easier and faster for searchers to use.

Search Marketers 114

Search Marketers Health Law Marketing 114

Search Engine Land

MARCH 8, 2023

However, a later Search Engine Land analysis of Fred indicated that the update targeted low-value content sites that put revenue above helping their users – and that many affected sites saw up to a 90% drop in traffic. At first, it seemed to be a spam algorithm update related to links.

Search Marketers 95

Search Marketers Energy SEO Marketing 95

Search Engine Land

JANUARY 31, 2023

Also on this day Auto-tagging added to Google Merchant Center free listings 2022: Tagging added URL parameters to your tracking URLs for better analytics and measurements. And all this happened on the same day as Bing’s Future of Search Event , where the Google-Bing dispute raged on in person. Oh what a day.

Search Marketers 94

Search Marketers User-Generated Non-Profit Marketing 94

Search Engine Land

FEBRUARY 28, 2023

AMP user experience updates include video, lists, more 2019: A recap of some new capabilities rolled out by The Accelerated Mobile Project. Bing Ads launches ‘fan’ community program for its most dedicated advertisers 2018: Users could apply to join the new advisory program to help advance the platform. But that is not an option for us.”

Search Marketers 98

Search Marketers User-Generated Marketing Marketers 98

Search Engine Land

OCTOBER 23, 2023

Ads on SGE Google rolled out search ads on the Search Generative Experience (SGE) when it launched in August 2023. The search engine wanted to closely assess ad performance and user experiences, so didn’t initially give advertisers the choice to opt out of displaying ads on this new platform. Time decay. Position-based.

User-Generated 126

User-Generated Advertising Advertisers Retail 126

Search Engine Land

JANUARY 21, 2023

This declutters the results & helps users locate relevant information more easily. New Google Search Console may be rolling out for everyone now 2018: Most users were able to see their properties in the new Search Console beta. Featured snippets count as one of the ten web page listings we show.

Search Marketers 91

Search Marketers SEO Marketing Marketers 91

Hootsuite

MAY 17, 2023

And yet, 24% of realtors spend less than $50 a month on lead generation. This ad is especially effective with the addition of “2012” because viewers instantly understand the positive connotation of winning this award for over 10 years and form an instant subconscious judgment of, “They must be good.” you should really up that budget.

Real Estate 103

Real Estate Millennials Analytics Advertising 103

Marketing Insider Group

JANUARY 24, 2022

Here’s two examples, one of their early videos from 2012 on keyword targeting, and one of their most recent from 2021 on the ROI of SEO. Analytics and intelligence platform Sumo Logic is a great example of how to leverage case studies to build social proof. You’ll see one big change — Rand is no longer with Moz or hosting the videos.

Content Marketing 124

Content Marketing User-Generated Influencer Marketing Customer Acquisition 124

Hootsuite

JUNE 28, 2023

Dark social media, or dark traffic, isn’t easily tracked by traditional analytics tools. The term “dark social” was invented in 2012 by Alexis Madrigal, former editor of The Atlantic. Dark social impacts your analytics Past studies estimated dark social was responsible for as much as 84% of all referral traffic. dark social.

Gen Z 120

Gen Z Analytics Social Media Marketing Law 120

Search Engine Land

SEPTEMBER 26, 2023

It’s about trying to anticipate the subtleties of algorithm changes, predicting what will come next and constantly innovating to keep content relevant, user-friendly and, importantly, visible. Penguin update When we talk about Google shaking things up in the SEO world, the Penguin update of April 2012 is one for the books.

SEO 127

SEO Transform User-Generated Health 127

Neil Patel

OCTOBER 14, 2020

You’ll see these hashtags in three places: above the video title within the video title within the video description. You still need to write excellent video titles that will grab users’ attention. Go into YouTube Analytics, click on Traffic Sources, then YouTube Search. Use a Hashtag Generator. Search on YouTube.

User-Generated 145

User-Generated Analytics Branding Digital Marketing 145

Neil Patel

JULY 12, 2021

For example, brands could create an automatic lead generation funnel that gathers an email address, sends a recorded demo, then invites the prospect to schedule a live demo. Generate Leads, Close Seals, and Manage Your Pipeline on Auto-Pilot With HubSpot. Supercharge Your Marketing Analytics Automatically With Pardot.

CRM 145

CRM Price User-Generated Marketing 145

Search Engine Land

JANUARY 13, 2023

TL;DR: “We have seen very little disruption to our traffic and have reaped the benefit of having a clearer picture of our audience analytics.” 2016: Google documented the attraction with tiny Street View cars as though it were a real place. 2010: Query suggestions varied based on user location. Market Share.

Search Marketers 117

Search Marketers Non-Profit Marketing Marketers 117

Neil Patel

JANUARY 24, 2023

In Google Analytics , traffic is divided into two different categories: users and sessions. Users are the unique visitors. For example, people who visit my blog every day would only be counted once when I add up the users for the month. Content marketing is great at generating leads. <h3>Metric 11.

Content Marketing 120

Content Marketing Marketing Marketers User-Generated 120

Hootsuite

MAY 18, 2023

In fact, Vine – the short-form video app introduced in 2012 – was an early pioneer of the format. Source: Hootsuite Similarly: 91% of Instagram users report watching videos daily Snapchat recently saw a 55% increase in time spent watching Spotlight content YouTube shorts see 30 billion (!) Short-form video content isn’t new.

User-Generated 113

User-Generated Video Marketing Shipping Product 113

Hootsuite

JULY 17, 2023

You’ll need a tool that makes it easy to manage multiple social media accounts in one place so you don’t have to constantly switch between accounts. Look for a social media tool that helps you track and manage your content’s performance and better understand the results with in-depth analytics. Plans start at $99 per month.

Price 71

Price Social Media Marketing CRM eCommerce 71

Sprout Social

MAY 21, 2019

Pinterest was the fastest standalone site in history to reach 10 million unique users in 2012. Pinterest users are also doubly likely to say their time on the platform was well-spent. Pinterest has 291 million monthly active users. Over one third of Pinterest’s current monthly active users are from the U.S.,

Millennials 111

Millennials Shoppers Food User-Generated 111

SMA Marketing

MARCH 17, 2022

This will make sure that our sites are not just optimized for search, but also allow us to offer better user experiences for our website visitors and customers as well. This is a way to provide a framework for data integration, unification, analytics, and sharing. It allows us to get better analytics. What is a knowledge graph?

User-Generated 98

User-Generated SEO Communications Digital Marketing 98

Moz

FEBRUARY 4, 2020

In 2015, for example, we were introduced to RankBrain -- the machine-based search algorithm that helps Google push more relevant results to users. Quite simply, as Danny Sullivan says, “write content for users.”. million voice search demands taking place every month. Voice search is here to stay.

SEO 93

SEO Transform User-Generated Analytics 93

Neil Patel

FEBRUARY 16, 2021

Fortunately for Google search users and ethical website owners, those days are long gone. These days, Google is more concerned with the overall user experience on your site and the user intention behind the search — i.e., does the user want to buy something (commercial intent) or learn something (informational intent)?

SEO 141

SEO Analytics User-Generated eCommerce 141

Neil Patel

JANUARY 21, 2021

Hummingbird (August 2013): Aimed to understand the context and intent behind a user’s search instead of just looking at the literal words they typed. Penguin (April 2012): Targeted spammers and sites that buy unnatural links to boost their rankings. This helpful Google Analytics guide will guide you. Organic Traffic Conversions.

SEO 145

SEO User-Generated Analytics Health 145

Rock Content

AUGUST 19, 2020

Social media is the place for that. Older generations, like Boomers and Gen X are also on social media, but in much lower numbers (48.2% for Generation X). If you currently have no social media presence, whatsoever, you might want to get started in the places your customers already are. Want to reach younger customers?

Branding 100

Branding Millennials Fashion User-Generated 100

Orbit Media Studios

MARCH 8, 2022

We use Analytics to track the traffic. “Google’s consistent evolution of the SERPs isn’t designed to help you as a content creator, but to keep users on Google’s search. In B2B, the answers to users’ search terms are more complex, requiring longer and more in-depth answers. We use Moz to track the rankings.

SEO 106

SEO B2C Transform User-Generated 106

DIY Marketers

APRIL 23, 2023

Let’s talk about lead generation funnels and how to make sense of the confusion between marketing campaigns and marketing funnels. Because without them, it won’t matter whether you’re doing a funnel or a campaign, none of it will generate results. Both of these terms mean to start in one place and move to another.

CRM 60

CRM Marketing Marketers User-Generated 60

Hootsuite

DECEMBER 20, 2019

In some places, Facebook’s audience has shrunk. Whether you’re planning to use Facebook to break into new markets, boost sales, or connect with customers, it’s important to stay on top of Facebook user demographics. 27 Facebook user demographics you need to know in 2020. billion monthly active users. million teens.

Social Media Marketing 111

Social Media Marketing User-Generated Marketing Marketers 111

Search Engine Land

JANUARY 17, 2023

Your Core Web Vitals assess page experience signals to evaluate how engaging the user experience is. Google has confirmed that they use concise anchor text (read: “SEO strategies” as the anchor text and not “click here”) to better understand what’s on your pages, which can directly lead to them placing your page higher in the SERPs.

SEO 105

SEO User-Generated Place Analytics 105

Neil Patel

MARCH 8, 2023

Customer Lifetime Value is the Best Analytics Metric CLV sweeps away all other metrics because it focuses on long-term value, not the flash-in-the-pan appeal of visitor spikes and seasonal fluctuation. Back in 2012, Amazon founder Jeff Bezos shocked the tech world by admitting that Amazon doesn’t make a profit on Kindles.

Customer 76

Customer Shipping Price Customer Acquisition 76

Rock Content

APRIL 30, 2020

It’s where users find the most visible links, as well as those most frequently accessed by users — who generally don’t go past the first page of results to find what they’re looking for. Through optimizations on your own pages and connecting to other sites, you can improve your users’ search and navigation experience.

SEO 81

SEO User-Generated Digital Marketing Communications 81

Sprout Social

OCTOBER 9, 2018

Because people could place bets online. These online platforms allow users to place bets, with actual dollars (or whatever currency). It was founded by three VistaPrint executives (Jason Robins, Matthew Kalish, and Paul Liberman) in 2012. You can’t leave your engaged users out to dry. million in 2003.

eCommerce 80

eCommerce User-Generated Energy Food 80

Contently B2C

AUGUST 4, 2016

The brand launched its Instagram account in 2012, right after Facebook acquired the photo sharing app, but it’s really taken off in the last year. It’s generated more than 20 million likes and 500,000 comments overall, and was named the best brand on Instagram in the 2015 Digiday Content Marketing Awards.

User-Generated 52

User-Generated Branding Promotion Analytics 52

Sprout Social

NOVEMBER 15, 2016

Once your social media strategy is in place, repeat your audit quarterly so you can keep tabs on your performance. Before you can start measuring your ROI, you need to have clearly defined goals in place. Make sure you have one in place with quantifiable goals. — Barack Obama (@BarackObama) November 7, 2012.

Transform 94

Transform Entertainment User-Generated Whitepaper 94

Exposure Ninja

AUGUST 26, 2022

They even include a clear example of how the update should improve the quality of the results when a user searches for a new film: For example, if you search for information about a new movie, you might have previously seen articles that aggregated reviews from other sites without adding perspectives beyond what’s available elsewhere.

Copywriting 115

Copywriting SEO Education User-Generated 115

Sprout Social

APRIL 22, 2019

With a heavily active user base ( 500 million people access the app daily), there are tons of opportunities for users, influencers and businesses alike. Instagram has 1 billion monthly active users. billion monthly active users ). Instagram has a diverse user base, but is undeniably most popular with young people.

Millennials 111

Millennials Gen Z User-Generated Marketing 111

Hubspot Marketing

MARCH 31, 2020

Marketers target Pinterest users by sharing content that’s too irresistible for us to pass up. Not to mention 90% of users say they look to content on the network to make purchase decisions. This makes Pinterest a uniquely strong place to distribute all types of content, including written blog content. Distribute your content.

Marketing 144

Marketing Marketers User-Generated Analytics 144

Duct Tape Marketing

MARCH 14, 2017

And this moment came to me because I thought how am I even in this position in the first place? And if you rewind the very long story short, is I launched a YouTube series, 52 videos back in September of 2012, a year later it wasn’t doing what I wanted so I really got geeky with YouTube analytics and figured things out.

Communications 32

Communications eCommerce Management Whitepaper 32

Litmus

JUNE 17, 2021

It just means we may not be able to track them (at least for Apple Mail users), which gives subject lines an even more critical role to get people to engage further. In our re-engagement email, first name personalisation generated a higher open rate by five percentage points, but a 50% lower conversion rate.”. LEARN HOW ?.

Shipping 118

Shipping Copywriting Whitepaper Email Marketing 118

Hubspot Marketing

JULY 29, 2018

But with new social media networks and innovative software cropping up almost daily, even seasoned social media users are bound to run into a term or acronym that leaves them thinking, "WTF?". Bitly - Bitly is a free URL shortening service that provides statistics for the links users share online.

User-Generated 142

User-Generated eBook Inbound Marketing Advertising 142