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9 Places to Source Authoritative Stats for Your Content Marketing

Marketing Insider Group

.” Maybe you were never burned by using the first number you found, only to discover it’s from a blog post that points to an article published three years ago, which in turn links to a white paper from 2012, which referenced the original statistic in a 1998 university study.

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How Luxury Brands Market and What You Can Learn

Hubspot Marketing

Okay, okay…unless it’s a suitable luxury brand marketing strategy like a catchy video. So, in this piece, I’ll explore the top strategies from the best luxury brands worldwide and share the secrets you simply want to know. Image Source And no, it’s not just a random design choice — it’s a wise move in their brand strategy.

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This day in search marketing history: February 6

Search Engine Land

Now, get your Google Shopping ads on Gmail, Discover, YouTube 2020: Google kept finding more places to show Shopping ads as merchants prioritized them over text ads. Bing Webmaster Tools Adds Markup Validator 2012: The tool scanned for HTML Microdata, Microformats, RDFa, Schema.org and Open Graph. A Google Super Bowl Ad?

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Where Social Media Marketing Fits In Your 2012 Budget?

Adobe Experience Cloud Blog

For B2B marketers, social media marketing ranks seventh in terms of budget importance trailing old-fashioned postal direct mail according to 2012 B2B Marketing Benchmark Report conducted by Marketing Sherpa and sponsored by Marketo. Social media should have a place in your B2B marketing plans and budget. 1. Weak U.S.

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This day in search marketing history: February 3

Search Engine Land

Report: Releasing Super Bowl ads early jump-starts lifts in brand search 2017: Snickers and Budweiser saw by far the biggest jumps in brand search volume. Google’s January Search Update: Panda In The Pipelines, Fresher Results, Date Detection & More 2012: Google’s monthly update of search tweaks from the prior month.

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This day in search marketing history: January 23

Search Engine Land

At the time, Expedia also owned several online travel brands: Hotels.com, Hotwire, eLong and Trivago. ” Amazon adds customer acquisition metrics for Sponsored Brands campaigns 2019: The “new-to-brand” set of metrics were also available for Amazon sellers’ display and video ad campaigns.

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This day in search marketing history: March 5

Search Engine Land

Matt Cutts confirms Vince, calls it a ‘minor change’ In 2009, Google’s Matt Cutts created a video to answer many questions about a recent “brand push” in the search results that SEOs and webmasters had noticed, starting in late February. Cutts said it did not impact long-tail queries.