Adobe Experience Cloud Blog

OCTOBER 4, 2013

Author: Maggie Jones This week, our friends at Content Marketing Institute paired with the amazing MarketingProfs released their 4 th annual report on all things content marketing: B2B Content Marketing: 2014 Benchmarks, Budgets, and Trends—North America. Most versus Least Effective Content Marketing.

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Content Marketing Thought Leadership Marketing Marketers 134

Marketing Insider Group

JANUARY 19, 2012

Then this week, BtoB Magazine released their “2012 Outlook survey” showing how online advertising is poised to see significant growth in 2012 as well. BtoB magazine’s “2012 Outlook” survey reported that 41% of B2B Marketers will increase spending in 2012 while 48% will see their marketing budgets remain flat.

Advertisers 85

Advertisers Advertising Direct Mail Traditional Marketing 85

Marketing Insider Group

DECEMBER 18, 2012

They are content marketing echo chambers. What is the content marketing echo chamber? But in reality, more and more of your potential customers are tuning you out… Content Marketing: The “Year of The Story?” ” Some have called 2012 “ the year of the story.”

Content Marketing 111

Content Marketing Marketing Marketers Entertainment 111

Hubspot Marketing

SEPTEMBER 9, 2024

In a world driven by content marketing , understanding how your target audience prefers to consume information is critical to getting your messages seen and heard. Gen Alpha Content Consumption Habits ​​ Members of Gen Alpha (born between 2012 and 2024) may not be buyers right now, but they are big consumers.

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Gen Z Millennials Entertainment User-Generated 140

Adobe Experience Cloud Blog

APRIL 29, 2015

Author: Anne Janzer Where do you get the content for your content marketing efforts? Or perhaps you curate content from other sources. But don’t overlook a third content strategy: content cultivation. You may create your own, either in-house or with hired help. Share your responses in the comments below.

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Content Marketing Thought Leadership Customer loyalty Marketing 133

Marketing Insider Group

MARCH 9, 2023

As content marketers, we are always on the hunt for interesting data to grab reader attention and support our claims. The journalistic protocol is to cite an original, authoritative source that is transparent about its methodology (like the description on page 41 in CMI’s annual B2C Content Marketing Report.)

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Place Content Marketing Non-Profit Whitepaper 140

Adobe Experience Cloud Blog

OCTOBER 5, 2012

by Dayna Rothman The Lenskold Group and The Pedowitz Group recently released their 2012 Lead Generation Marketing Effectiveness Study. The study draws on 373 B2B marketers to discuss the practice of lead generation , marketing automation, ROI, and how they are all interrelated. We would love to hear from you!

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CRM User-Generated Marketing Marketers 102

Marketing Insider Group

OCTOBER 10, 2016

By Trisha Merriam, VP of Demand Generation at SWOPtimize In April 2012, musician Amanda Palmer (of the Dresden Dolls) launched a Kickstarter to fund her next album. The post Content Marketing Trends That Defy Everything You Know appeared first on Marketing Insider Group. Amanda reached her goal […].

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Rock Content

OCTOBER 27, 2015

Whether you’re focused on a B2B or B2C audience, chances are you’re considering a shift toward content marketing. Display advertising is getting tougher, so many marketers are finding more fruitful ground through organic, social, email, and native advertising. Content gains trust. Want to dig deeper?

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Adobe Experience Cloud Blog

SEPTEMBER 12, 2013

Author: Maggie Jones Couldn’t make it to Content Marketing World this year? After two days, eleven sessions, and an estimated seven million cups of coffee (estimation based on casual observation, not research, evidence, or math), I’ve got a handle on what’s new and exciting for content marketers and the companies who love them.

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Marketing Insider Group

JUNE 22, 2020

Always-on content marketing is the only way to build new relationships for a brand. As my good friend Carla Johnson points out, you need only look at the rebranding MGM Resorts’ Las Vegas properties underwent to see what magic content marketing can work. Always on marketing works. Every week.

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Content Marketing Branding Entertainment Marketing 128

Content Marketing Institute

DECEMBER 12, 2017

It’s hard to believe that, after 10 years, this will be the last time I share my annual list of content marketing predictions for CMI. It’s no longer just about words – content is about creating experiences. Amanda Todorovich, content marketing director, Cleveland Clinic. Predictions2018 Click To Tweet.

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Content Marketing Transform Marketing Marketers 112

Marketing Insider Group

APRIL 19, 2012

6 Steps To Great Content “ where I covered the Content Marketing Institute founder, Joe Pulizzi’s (@ juntajoe ) presentation from OMS 2012. The group contained marketers as well as non-marketing business people. Or share some of your inspirations or tips for effective content marketing.

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Content Marketing Inbound Marketing Entertainment Marketing 99

Content Marketing Institute

DECEMBER 11, 2018

I can’t think of any superpower that would be more useful for content marketers than to have a sneak preview of all the important developments, trends, technologies, and key disruptors that will impact our strategic and creative decisions over the next 12 months. Allison Wert , content marketing manager, Frontline Education.

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Content Marketing Whitepaper PR Marketing 111

Marketing Insider Group

JANUARY 2, 2013

As we look back on 2012, I think the award for biggest buzzword for the year should go to Content Marketing. Plus, content marketing has been around for a long time, especially in B2B high-tech marketing. 10 Steps to a Building a Successful Content Marketing Strategy. By Gerardo Dada.

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Marketing Strategy Whitepaper Content Marketing Marketing 111

Marketing Insider Group

OCTOBER 21, 2015

Of these, over 80, including NewsCred, are listed squarely in “Content Marketing.” It doesn’t take an expert to tell you that the content marketing software industry is exploding. On the heels of our own investment announcement , we wanted to know how much investor money is actually in the content marketing industry?

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Content Marketing Marketing Marketers User-Generated 110

Marketing Insider Group

FEBRUARY 9, 2012

There was a recent exchange on twitter where a prominent, intelligent and well-respected analyst predicted that content marketing will destroy social media. ”…The power of content marketing! e6e6e6 ;'> February 7, 2012 8:36 am via TweetDeck Reply Retweet Favorite. I mean “Whoa!”…The

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Content Marketing Marketing Marketers Advertisers 106

Marketing Insider Group

MAY 24, 2012

#ContentMarketing: The Hottest Marketing Buzzword of 2012. Because as consumers are tuning out marketing messages at all stages of the buying process, conversion rates are starting to plummet. And the cost per lead of many marketing programs is starting to soar. Marketing is shifting to storytelling and content.

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Content Marketing Entertainment Customer Acquisition Marketing 107

Content Marketing Institute

MARCH 21, 2018

1 seed Virginia), I offer six basketball-tournament inspirations for your content marketing strategy. Take a page for your content marketing playbook. Announce the game winners round by round over a few days or weeks and award a prize to all who guessed the “championship” piece of content. Build a bracket.

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Content Marketing Marketing Marketers Analytics 110

Neil Patel

JANUARY 24, 2023

I get this question a lot: “How do I measure content marketing success?” It’s a much better question than, “ when will my content marketing work ?” or “what are some good content marketing examples ?” So often, people working in content marketing think that performance is subjective.

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Content Marketing Marketing Marketers User-Generated 131

Adobe Experience Cloud Blog

OCTOBER 22, 2012

by Kieran Flanagan Content marketing is one of the hottest topics in online marketing at the moment. At Marketo, we have used the power of content marketing to grow our business at a rapid pace (see Marketo ranks #1 Marketing Software Vendor on the Inc 500 ). Our Experts. The Questions.

Content Marketing 111

Content Marketing SEO Marketing Marketers 111

Marketing Insider Group

MARCH 29, 2012

Content Strategy and Content Marketing may be the marketing buzz words of 2012 but their meaning is still debated by the best consultants in the field, in the halls (or conference calls) of large organizations and on the trade show floors of today’s hottest marketing conferences. What key terms are missing?

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Content Marketing Marketing Marketers Promotion 94

Adobe Experience Cloud Blog

APRIL 19, 2012

by Jason Miller Rebecca Lieb is an analyst at the Altimeter Group where she covers digital advertising and marketing. She is the author of Content Marketing – How to Use Content to Market Online and in Social Media and consults on content strategy for a variety of brands and professional trade organizations.

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Content Marketing Key Performance Indicator Energy Marketing 117

Content Marketing Institute

JULY 31, 2018

Using psychology to inform your content marketing isn’t sneaky trickery. It’s unlikely that you’ll need to apply each insight to every project but having these models in mind is likely to be useful when you want to create content that converts. A 2012 study showed that visitors judge a website in 0.05

Content Marketing 103

Content Marketing Marketing Marketers Communications 103

Rock Content

OCTOBER 26, 2016

The New York Times heralded this new form of digital storytelling way back in 2012 with the launch of “ Snow Fall ,” the story of the Avalanche at Tunnel Creek. Content marketers can learn a lot from journalists when it comes to crafting and executing long-form stories. These labels turned out to be spot on.

Content Marketing 101

Content Marketing Real Estate Marketing Marketers 101

Marketing Insider Group

JULY 27, 2015

Technology marketers, however, can leverage content marketing to simplify their message and connect to these decision-makers. A recent study by MarketingSherpa surveyed 4,000 b2b technology business professionals to understand what types of content these buyers are looking for. The B2B technology process is complicated.

Content Marketing 99

Content Marketing Whitepaper eBook Finance 99

Set Up

SEPTEMBER 10, 2024

Well, they’re much older (and more influential) now…So let’s see what has changed and how marketers can continue to adapt to fit Gen Z’s needs and preferences. From our Gen Alpha blog , we know that Gen Z was born between 1997 and 2012.

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Gen Z Millennials User-Generated Fashion 59

Content Marketing Institute

DECEMBER 21, 2018

If you’re looking for a holiday gift book to advance the recipient’s content marketing skills, I have good news. During 2018, authors and publishers created some of the most helpful and sophisticated content marketing books. Drivers of content marketing. Messages are filtered for relevance in real time.

Content Marketing 104

Content Marketing Non-Profit Marketing Marketers 104

Marketing Insider Group

MARCH 15, 2012

e6e6e6 ;'> March 13, 2012 12:53 pm via TweetDeck Reply Retweet Favorite. ” e6e6e6 ;'> March 13, 2012 12:54 pm via TweetDeck Reply Retweet Favorite. e6e6e6 ;'> March 13, 2012 12:55 pm via TweetDeck Reply Retweet Favorite. e6e6e6 ;'> March 13, 2012 12:55 pm via TweetDeck Reply Retweet Favorite. steveolenski.

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Energy Content Marketing Marketing Marketers 109

Hubspot Marketing

NOVEMBER 1, 2024

If you’re running a D2C business or considering it, familiarize yourself with D2C marketing strategy. D2C Marketing Strategy With much of their online presence, D2C marketing is pretty grounded in digital strategy. Show your sense of humor and personality.

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Manufacturing B2C Non-Profit eCommerce 125

Marketing Insider Group

OCTOBER 9, 2012

Top takeaway of the conference for me: content marketing is the hot topic of the moment in B2B Marketing. 4,500 @ slideshare views over the weekend of the new B2B Marketing Innovation eBook [link] #mpb2b. e6e6e6 ;'> October 1, 2012 9:23 am via HootSuite Reply Retweet Favorite. Content Marketing isn’t enough.

Shipping 92

Shipping eBook Market Segmentation Traditional Marketing 92

Adobe Experience Cloud Blog

JANUARY 6, 2014

Author: David Cheng As part of our open beta launch this December, ShareBloc ran a contest to find the Top Content Marketing Posts of 2013. More than 640 voters selected their favorite posts from eight key areas in sales and marketing,and four posts about marketing automation made it into the top 50. Here they are: 1.

CRM 134

CRM Thought Leadership Marketing Marketers 134

Adobe Experience Cloud Blog

JANUARY 16, 2013

by Jason Miller Content marketing is taking a bit of heat these days as marketers scramble to jump on the latest trend of thinking like a publisher. The problem isn’t necessarily content itself; it’s the lack of quality content. I agree 100%. For the rest of us we have to try a bit harder.

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Content Marketing SEO Marketing Strategy Customer 134

Marketing Insider Group

JULY 12, 2012

So how is your 2012 shaping up? The latest trends in marketing all center around hype and buzzwords like Social Media , Content Marketing , Mobile Marketing and the ubiquity of digital and customer experience. Prediction 3: Buzzwords Lead to New Marketing Roles.

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Thought Leadership Marketing Marketers Promotion 111

Marketing Insider Group

DECEMBER 8, 2011

Next week I will be joining my good friends Adam Needles (@ abneedles ), Ardath Albee (@ ardath421 ) and Craig Rosenberg (@ funnelholic ) for a round table discussion on # B2B Marketing – 2011 Year in Review and predictions for 2012. 2012 will bring content strategists into the planning discussions where they can impact investment.

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CMO Marketing Marketers Promotion 94

Marketing Insider Group

MARCH 14, 2013

I’ve been in my current role of senior creative content strategist at Responsys since October, 2012. How I arrived at Responsys is an interesting story and a great example of content marketing – personal content marketing that is. You mentioned personal content marketing.

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Branding Thought Leadership Marketing Marketers 111

Adobe Experience Cloud Blog

JANUARY 10, 2012

Side 3: I Heard It through the Infographic – Partnering with the fine folks at Column Five Media , we produced some fascinating infographics to be helpful, informative, and entertaining for B2B marketers. Is Content Marketing Traditional Advertising’s New Rival? What would you like to see more of in 2012?

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Social Media Marketing PR Entertainment Analytics 105