Hubspot Marketing

NOVEMBER 1, 2024

This can be especially hard to manage if your team is small (or, like me, a team of one). You need knowledge of product development, supply chain management, marketing, sales, and more. Learn more about communities in marketing in The Ultimate Guide to Community Management [According to Experts Who Do It Daily].

Manufacturing 125

Manufacturing B2C Non-Profit eCommerce 125

Neil Patel

JANUARY 8, 2021

Likes, shares, and comments can have a massive impact on SEO. According to cognitive SEO , the higher the average number of shares, comments, and likes a brand has, the higher their website rank actually is. Twitter for SEO Tip #1: Promote, Promote, Promote. Twitter for SEO Tip #2: Use Targeted Keywords. Exposure is key.

SEO 145

SEO Branding Promotion User-Generated 145

Backlinko

FEBRUARY 27, 2025

In this guide, you’ll learn which Semrush plan matches your needs, whether you’re a solo blogger tracking 100 keywords or an agency managing 40+ client websites. This is where you can add specialized tools for needs like local SEO and social media management. Or pick a cheaper plan that limits your ability to grow.

Price 63

Price eCommerce SEO User-Generated 63

Search Engine Land

APRIL 6, 2023

The announcement’s 11th anniversary is only a month away, yet many still struggle to understand what “things, not strings” really means for SEO. In May 2012, one could argue that entity SEO was born. So if entities have been important for Google for over a decade, why are SEOs still confused about entities?

SEO 130

SEO User-Generated Fashion Place 130

Neil Patel

FEBRUARY 21, 2021

Your SEO company could be hurting your business. I know a lot of small businesses who have placed their trust in an SEO agency, only to have their sites all but destroyed through black hat techniques. I wrote this article to help you figure out if your SEO agency is doing good or doing harm. So you hire an SEO agency.

SEO 138

SEO Analytics Marketing Plan Digital Marketing 138

Adobe Experience Cloud Blog

OCTOBER 22, 2012

One of the the areas where content marketing is making it’s biggest impact is in SEO. We wanted to ask some leading experts in both the UK and US for their thoughts on how the evolution of content marketing is affecting the type of SEO strategies they implement for clients. Our Experts. Our Experts. The Questions.

Content Marketing 111

Content Marketing SEO Marketing Marketers 111

SocialPilot

APRIL 23, 2025

How to Schedule YouTube Videos With SocialPilot A scheduling tool becomes more than an option when you have to manage multiple accounts across Youtube and, while we are at it, on other social media platforms as well. And yes, Dont forget to optimize your video title and description with keywords to spruce up your YouTube SEO.

User-Generated 96

User-Generated Management Law Entertainment 96

Search Engine Land

FEBRUARY 1, 2023

Microsoft adCenter Increases Ad Description, Adds Budget Widget & More Mobile Targeting Options 2012: Microsoft’s January 2012 adCenter release update. Does CityGrid From Citysearch “Answer” The Local SEO Problem? by Eric Enge 2012: How Much Does SEO Cost? Bing: “We Do Not Copy Results.

Search Marketers 117

Search Marketers Shoppers SEO Marketing 117

Search Engine Land

JANUARY 1, 2023

In 2012, Google – a search engine known for fighting against paid links and “thin” content – seemed to be behind a campaign that generated both on behalf of its Chrome browser. Google’s Mueller spent New Year’s helping SEOs tackle hacked content, slow website issues. The Hottest Reads In Search & Social In 2012.

Search Marketers 104

Search Marketers Manufacturing Marketing Marketers 104

Search Engine Land

JANUARY 17, 2023

In 2012, when you visited Google, you saw this: That’s how Google voiced its opposition to two bills being discussed in Congress – the Protect IP Act (PIPA) and the Stop Online Piracy Act (SOPA ). What about the SEO impact? Google had previously shared some SEO blackout advice. Yoast SEO launches on Shopify.

Search Marketers 100

Search Marketers Marketing Marketers SEO 100

Orbit Media Studios

MARCH 8, 2022

But no, the biggest SEO trends don’t affect your rankings. Here is a simple, visual analysis of this SEO trend. Ranking algorithm updates are real, but they aren’t the big change to search and SEO. Featured snippets and knowledge panels, once huge topics in the SEO community, are on the decline. There’s a big difference.

SEO 107

SEO B2C Transform User-Generated 107

Adobe Experience Cloud Blog

JANUARY 15, 2013

To name a few, we mix in SEO and social marketing with PPC and other paid programs such as content syndication to always add new names. Sandra Freeman: For our Masterpieces party at Dreamforce in October 2012, we had a very large crowd at the San Francisco Museum of Art. Can you elaborate more on security for parties?

Event Marketing 133

Event Marketing Marketing Marketers Promotion 133

Search Engine Land

MARCH 25, 2023

Also on this day Now, analyze more accounts in Google Ads Report Editor 2020: Advertisers could run reports for up to 200 accounts in a Manager account. SEOs show mixed results following Google March 2019 core update 2019: The data was not conclusive on any specific tactic or type of site impacted by the algorithm change.

Search Marketers 90

Search Marketers SEO Marketing Marketers 90

Hootsuite

AUGUST 18, 2020

But here’s the long answer, too: 2005-2012: View count (a.k.a. 2012: Watch time (a.k.a. In 2012, the platform announced an update to the discovery system designed to identify the videos people actually want to watch. You can skip the video and manage conversations for your channel using Hootsuite. view duration).

Whitepaper 145

Whitepaper Advertising Advertisers Analytics 145

Search Engine Land

JANUARY 4, 2023

2016: Here’s what the move meant for those managing Bing Ads campaigns. 2012: Google confirmed it had expanded the trial of the lead generation format to additional advertisers. 2012: Google revealed its latest overview of 30 search tweaks that happened in December 2011. 2016: What Is Your SEO Learning Program?

Search Marketers 96

Search Marketers SEO User-Generated Marketing 96

Search Engine Land

JANUARY 11, 2023

Google Business Profiles sets waiting period for new owners and managers. 2022: Newly granted users had to wait 7 days before they could manage all the features of the profile. Yoast SEO 17.9 2012: Google was “softening its tone” and “renewing its push” into China. consumers spent $204.5 Netconcepts Acquired By Covario.

Search Marketers 106

Search Marketers Health Law Marketing 106

Orbit Media Studios

MARCH 23, 2022

It is affected by PR and off-site SEO. It is affected by copywriting and on-page SEO. Setting those aside, let’s explore user signals for SEO. This is known as pogo-sticking and many SEOs believe it’s bad for your rankings. A boring opening is bad for engagement, and low engagement is bad for SEO.

SEO 107

SEO Copywriting Analytics PR 107

Search Engine Land

MARCH 26, 2023

Google research: PPC ads drive 50% incremental clicks In 2012, Google released a study, Impact Of Ranking Of Organic Search Results On The Incrementality Of Search Ads. Search On Smartphones Up 26%, On Tablets Up 19% In 2012 [Study] 2013: Desktop searches, meanwhile, were down 6% between November 2011 and November 2012.

Search Marketers 90

Search Marketers SEO Marketing Marketers 90

Rock Content

OCTOBER 27, 2015

Good content rocks SEO. SEO used to be confined to being more technical as it hinged on URLs, tags, sitemaps, etc. Bottom line, marketers who aren’t creating compelling content are having a difficult time with SEO. In 2012 the Penguin update KO-ed spammy backlinks. We’re human after all.

Market Research 111

Market Research Content Marketing Marketing Marketers 111

Search Engine Land

JANUARY 12, 2023

2020: Agencies, SEOs, and resellers were not eligible for this program. 2020: In this installment of Barry Schwartz’s vlog series, he chats with Álvarez about why structured data will be important in the future and his passion for mentoring SEOs. SEOs Confused, Puzzled After Google’s Mystery Update.

Search Marketers 87

Search Marketers Marketing Marketers SEO 87

Search Engine Land

MARCH 5, 2023

Matt Cutts confirms Vince, calls it a ‘minor change’ In 2009, Google’s Matt Cutts created a video to answer many questions about a recent “brand push” in the search results that SEOs and webmasters had noticed, starting in late February. There were some manual control options.

Search Marketers 84

Search Marketers SEO Marketing Marketers 84

Search Engine Land

MARCH 15, 2023

Google My Business releases tool to manage your reviews 2021: Previously, there was no real way to see the status of reviews you submitted for a takedown in an organized fashion More PPC advertisers pause campaigns amid coronavirus upheaval 2020: “It’s surprising how fast things have changed in just a couple of days.” Too Much SEO?

Search Marketers 85

Search Marketers Marketing Marketers SEO 85

Hootsuite

AUGUST 17, 2022

Social bookmarking is a way for users to search, manage, organize, and share web pages. Knowing how to use these sites is a skill that every social media manager should have in their arsenal. As long as you’re chill about it, link-building is a great tool to round out your SEO strategy. What is social bookmarking? Free to use.

Copywriting 139

Copywriting Social Media Marketing Retail Marketing Plan 139

Search Engine Land

FEBRUARY 26, 2023

and Venice In 2012, Google confirmed the Panda Update 3.3 Chris Liversidge, Why Google’s Venice Update Fundamentally Changes Global SEO Read all about it in Google Confirms Panda 3.3 Startup helps small retailers get local inventory data online at POS 2019: Pointy offered a way to gain more SEO visibility and compete with Amazon.

Search Marketers 82

Search Marketers Non-Profit Retail SEO 82

Search Engine Land

FEBRUARY 19, 2023

Google introduced the news meta keywords tag specifically for publishers in 2012. More Cost Effective 2013: In the second half of 2012, Google Shopping sent 120% more traffic to merchants than Amazon Product Ads. by Dax Hamman 2012: Have You Been The Target Of A Google Places Hit Job?

Search Marketers 85

Search Marketers Marketing Marketers User-Generated 85

Search Engine Land

JANUARY 8, 2023

AdWords Managed Accounts get shared negative lists across accounts. In 2017, Google added the ability to create and share negative keyword lists across accounts for Managed Accounts. Read all about it in: AdWords Managed Accounts can finally share negative keyword lists across accounts. Also on this day . by Gus Spathis.

Search Marketers 83

Search Marketers Marketing Marketers User-Generated 83

Adobe Experience Cloud Blog

JULY 27, 2012

You have even assigned a resource specifically to manage your social media presence and have begun to see some great results. At Marketo, we created Social Media Month which consisted of weekly workshops on social networks, participation rules, blogging tips, LinkedIn optimization for SEO, and social media photo day! Let’s Get Social!

Thought Leadership 124

Thought Leadership Promotion SEO Advertising 124

Search Engine Land

JANUARY 15, 2023

Bing Ads launches page feeds for easier Dynamic Search Ads management. 2019: Page feeds eliminated the need to create targets for specific URLs or groups of URLs in DSA campaigns, making it easier to set up and manage. 2015: Google was sticking with the figure it gave in 2012 but stressed it’s “over” that amount.

Search Marketers 78

Search Marketers Real Estate SEO Marketing 78

Hubspot Marketing

OCTOBER 29, 2019

You can use tools in your content management system (CMS) to create forms, slide-in CTAs, or popups that are designed to gather email addresses. Master SEO. With algorithms changing every day, search engine optimization (SEO) is one of the best tactics to build your online presence. On-site SEO is all about the content.

SEO 145

SEO Advertising Advertisers Promotion 145

Hubspot Marketing

AUGUST 22, 2019

SEOs believe there are almost 200 ranking signals that Google considers when displaying results. This is why, as businesses and marketers, we must optimize our on-page SEO , off-page SEO , and technical SEO to make it easier for our pages to rank and so consumers can find our content. Release date : April 24, 2012.

SEO 145

SEO Health eCommerce Management 145

Adobe Experience Cloud Blog

JANUARY 19, 2012

B2B Use of Social Media Will Grow In 2012. The thing to watch in the next 12 months is how well B2B marketers create a holistic approach combining their new social tactics with the tried and true strategies of SEO. Corporate Blogs 60%. Small And Large B2Bs Are More Social.

Marketing 107

Marketing Marketers Communications Marketing Plan 107

Search Engine Land

JANUARY 5, 2023

2020: In this installment of Barry Schwartz’s vlog series, he chatted with Ghergich about how to scale your SEO agency, understanding human intent and more. Illegitimate” SEO Sentenced To 37 Months In Federal Prison For Extortion. 2012: Bing Maps pushed out a major update to their driving directions “routing engine.”

Search Marketers 82

Search Marketers Law Marketing Marketers 82

Search Engine Land

JANUARY 22, 2023

Searchmetrics wins important victory in patent infringement lawsuit 2018: A federal judge invalidated five patents SEO platform provider BrightEdge claimed in lawsuit against competitor Searchmetrics. Projecting 2012 Google Mobile Revenues: $4 or $6 Billion? In the US the figure would probably be just over half the number.

Search Marketers 83

Search Marketers Health Marketing Marketers 83

Search Engine Land

FEBRUARY 6, 2023

Noogler: SEO is spam, ads help you rank In 2012, a Googler made headlines when he said “SEO isn’t good for users or the Internet at large,” and “It’s a bug that you could rank highly in Google without buying ads, and Google is trying to fix the bug.” Google didn’t view SEO as spam.

Search Marketers 77

Search Marketers SEO Marketing Marketers 77

Search Engine Land

FEBRUARY 5, 2023

This major update was designed to simplify campaign management across multiple devices and increase adoption rates of mobile advertising among small and medium-sized businesses. Google Buys Channel Intelligence For $125 Million 2013: Channel Intelligence offered a range of services built around data management and product feed optimization.

Search Marketers 77

Search Marketers Marketing Marketers SEO 77

Search Engine Land

MARCH 20, 2023

All the while, Google continued to recommend using it, so SEOs, publishers and developers invested resources into implementing and maintaining the markup – all for no benefit. New Ad Status Info Added To AdWords 2012: Google gave AdWords users a new way to figure out whether their ads are approved, or not, and why.

Search Marketers 86

Search Marketers Finance Marketing Marketers 86

Search Engine Land

FEBRUARY 13, 2023

The Donkey Cutts SEO Game: Avoid Panda & Penguins 2014: The game worked like “Donkey Kong,” but replaced the objects based off of Google ranking signals. Bing & Google: “Spreading Romney” Ranking Tops For “Romney” Is Normal 2012: Apparently it was business as usual.

Search Marketers 80

Search Marketers User-Generated Marketing Marketers 80