Marketing Insider Group

DECEMBER 10, 2013

One of my most popular posts this past year was The 20 Best Marketing Conferences of 2013. So I started with the most popular conferences from that 2013 post. Funnel 2013 was a tremendous success. DemandCon Educational Marketing & Sales Events | Demandcon. I attended a few. Spoke at a few. crowd rank.

Marketers

Marketing Insider Group

MAY 19, 2014

National Library of Medicine, the average attention span of a human being has dropped from 12 seconds in 2000 to 8 seconds in 2013. Most educators and psychologists agree that the ability to focus attention on a task is crucial for the achievement of one’s goals. Content on the internet tripled between 2010 and 2013.

Advertisers

Adobe Experience Cloud Blog

DECEMBER 10, 2012

The idea behind The Furrow was not to sell John Deere equipment, but instead educate farmers on new technology and how they could be more successful business owners. The big trend for 2013 is going to be agile marketing. Businesses who do offline advertising to support their online efforts should stop giving away their website address.

Thought Leadership

Search Engine Land

MARCH 24, 2023

Google adds practice problems and math solver structured data and Search Console reports 2021: Google came up with new structured data and Search Console reporting to help educational websites understand which pages had these content types. 2013: Did Apple see indoor location as a future part of the iOS platform?

Search Marketers

Businesses Grow

SEPTEMBER 25, 2023

I wanted to write about speed and marketing because to commerate the tenth anniversary of the 10 minutes of advertising that launched the speed marketing revolution. Eastern Time on February 03, 2013, this milestone event occurred. That reality changed during one Sunday evening in 2013. At 8:48 p.m. It was magical.

Gen Z

Neil Patel

MARCH 15, 2021

There are still individual people with unique politics, education levels, likes, and dislikes. First, it is a large, diverse group, and secondly, they’re so accustomed to advertising that some think they’ve become immune to it. Nobody is immune to advertising, and millennials click paid ads every day.

Millennials

Hootsuite

APRIL 7, 2022

Founded in 2013, Patreon allows content creators to earn money from subscriptions. Brands can advertise on Reddit, through promoted posts, banners, and homepage takeovers. Messaging app Telegram was founded in 2013, as a privacy-focused alternative to bigger platforms like Facebook. Want to learn more about Twitch?

Gen Z

Hubspot Marketing

FEBRUARY 27, 2019

Advertising on LinkedIn is a two-step process: first, setting up your LinkedIn campaign and then, creating your ad(s). Your LinkedIn advertising campaigns will live on a platform separate from the LinkedIn you see every day — the LinkedIn Marketing Solutions platform. and takes into account similar campaigns and advertisers.

CRM

Search Engine Land

FEBRUARY 5, 2023

Google AdWords announces Enhanced Campaigns In 2013, Google AdWords announced Enhanced Campaigns. This major update was designed to simplify campaign management across multiple devices and increase adoption rates of mobile advertising among small and medium-sized businesses. Has Google Overtaken Naver In South Korea?

Search Marketers

Hubspot Marketing

MAY 1, 2017

So the question became: how could they get their advertisements into expectant mothers’ hands without making it appear they were spying on them? Since at least 2013, its product curation and recommendation algorithm has made for headlines and case studies. The Example. Amazon’s personalization efforts aren’t exactly new. The Takeaway.

Personalized Marketing

Marketing Insider Group

JUNE 29, 2020

Way back in 2012 and 2013, I interviewed some marketing influencers and leaders in the field to understand what they thought the Future of Marketing would look like. In order to put health and safety first, Jay Sethi, CMO, Diageo Beer wanted to make a new advertisement to cheer up workers and consumers.

CMO

Sprout Social

MAY 9, 2024

When singer Shay Lia showed off her vivacious dance moves during Kaytrandas’ iconic Boiler Room set in 2013, she dazzled audiences and quickly became a meme. Influencers are experts in their niche or industry, making them prime partners for vertical markets like higher education or healthcare.

Influencer Marketing

Sprout Social

JUNE 17, 2020

Between 2013 and 2018, the amount of time that people spent watching videos online increased at an average rate of 32% per year. We’re not limited to TV-style ads or perfectly polished educational videos. For some brands, videos are used heavily for advertising. To put that in perspective, that’s 25 whole days.

Video Marketing

Neil Patel

SEPTEMBER 13, 2021

This 2013 documentary is available on Amazon Prime, and it has a 1-hour 20-minute runtime. Art and Copy” follows advertising legends about their work in the industry, including Mary Wells Lawrence, Bill Bernbach, George Lois, David Ogilvy, and others. Art & Copy. Art & Copy” had a 2009 release, and it has a 90-minute runtime.

Transform

Martech

FEBRUARY 25, 2022

B2B and B2C upper mid-market and enterprise marketing teams, supporting retailers, banks, insurance, e-commerce, education, travel, hospitality, media, manufacturing and entertainment. San Francisco-based Salesforce was founded in 2007 but it purchased Pardot in 2013. Target customers. Product overview. Product overview.

Marketing Automation Platform

Duct Tape Marketing

JUNE 5, 2014

The following are examples of programs that can be integrated into your marketing automation strategy: Content Marketing: Today’s consumers don’t respond to conventional “Mad Men” style marketing and advertising tactics; instead, they respond to engaging, informative content that speaks to them and not at them. This brings us to….

Non-Profit

Buffer Marketing

MAY 30, 2023

Try it out → Short-form video as a concept isn’t new — Vine saw immense popularity from 2013 to 2016 with its 6-second or less looping videos. Educate just as much as you entertain Short-form video gets a bad reputation as a format that encourages mindless scrolling.

User-Generated

Search Engine Land

JANUARY 19, 2023

July 9, 2013: Google: Guest Blogging For Links? 16, 2013: Google’s Matt Cutts: Guest Blogging Best Done In Moderation Dec. 10, 2013: Google’s Matt Cutts: Guest Blogging Abuse & Spam On The Rise However, this was a clear, strong and definitive message – and one that would be discussed for many months to come.

Search Marketers

Adobe Experience Cloud Blog

JUNE 24, 2013

Ideally, this content is not about the company or its products and services; it educates or entertains. We are seeing new display advertising formats that offer links to relevant content pulled from the company’s website. This will take even more budget away from traditional spending (especially events and brand advertising).

Fashion

Search Engine Land

MARCH 7, 2023

Google hadn’t updated PageRank scores since 2013 and PageRank has been slowly vanishing from their toolbars and browsers. Platforms that have suspended ads in Russia 2022: In addition to political and economic sanctions, the conflict in Ukraine prompted many crucial platforms to cut advertiser access to Russian audiences.

Search Marketers

Content Marketing Institute

NOVEMBER 25, 2017

00:01): An advertising blast from the past: “A show about nothing” (01:00): Robert muses on this week’s theme: Are you doing nothing? (08:31): Our rants and raves include net neutrality and audio content; then we sign off with an example of the week that takes us back to our own humble roots. Show details. (00:01):

Content Marketing

The CMO Survey

SEPTEMBER 17, 2018

While ever-present today in 2018, this was not the case in 2013 when Adobe made a then-radical pivot to a subscription model. Today, that collection of products is known as the Adobe Experience Cloud,a set of best-in-class solutions for marketing, analytics, advertising and commerce. I love video because it works. Short form.

Transform

Neil Patel

SEPTEMBER 21, 2020

This is no surprise when you realize 70 percent of people would prefer to learn about a company through an article rather than advertising. 500 2013 list of fastest-growing media companies in the United States. Web Profits is the content marketing and advertising company that was co-founded by Sujan Patel and Alex Cleanthous.

Content Marketing

Marketing Insider Group

APRIL 2, 2013

I am the co-author of the forthcoming book The Social Employee: How Great Companies Make Social Media Work – Success Lessons from IBM, AT&T, Dell, Cisco, Adobe, Southwest Airlines, Acxiom, and Domo, due in late summer 2013 via McGraw-Hill. Blue Focus Marketing is a social branding consultancy that helps brands become social.

Thought Leadership

Search Engine Land

JANUARY 4, 2023

In 2010, Google sent out notification to its AdWords advertisers that “your location-specific business phone number will display alongside your destination url in ads that appear on high-end mobile devices. Bing Now Powers AOL Search: What Advertisers Need To Know. Obamacare AdWords: Partisan Outrage Or Public Education?

Search Marketers

The CMO Survey

FEBRUARY 21, 2020

Across industry sectors, we see that corporate adoption rates are highest in transportation, technology, and education and lowest in manufacturing, mining, and energy. increase since 2013. Content personalization, on the other hand, is the focus of the other sectors. The Top Marketing Use Cases for AI Right Now.

CMO

Sprout Social

MAY 21, 2019

The male audience share has also increased over time from 14% in 2013 to 20.5% For brands, educational content is particularly useful on Pinterest. Women on Pinterest power buying decisions. As of 2019, 79.5% of Pinterest users are female, according to Statista. Women ages 25 to 54 make 80% of the buying decisions in U.S. households.

Millennials

Hubspot Marketing

OCTOBER 10, 2018

Between 2011 and 2013, AR was embraced by companies like Disney, Coca-Cola, and National Geographic to execute campaigns at large events and in public spaces like shopping malls and Times Square. Augmented reality also has the potential to enhance education and learning. Even advertisements are made using AR.

Transform

Hubspot Marketing

DECEMBER 1, 2023

Species in Pieces , an educational website dedicated to endangered species, creatively employs icons to inspire exploration and engagement with vital information. Use free marketing icons for websites, social media, email marketing, print materials, apps, presentations, advertising, infographics, product packaging, and marketing collaterals.

Marketers

Buffer Marketing

FEBRUARY 27, 2024

The agency was founded in 2013 to “create pathways into advertising and entertainment for Gen Z BIPOC and LGBTQ+ directors, photographers, and creatives.”  I wanted to see more of us building spaces that uplift, educate, and connect the voices of the unheard with amazing opportunities.”

Gen Z

Hubspot Marketing

JULY 29, 2018

Clickbait - Clickbait is a term to describe marketing or advertising material that employs a sensationalized headline to attract clicks. The service has been credited for causing the reduction of classified advertising in newspapers across the United States. It provides content and structure while CSS supplies style.

eBook

Sprout Social

MAY 10, 2019

This hasn’t necessarily been a well-kept secret, though, as in 2012 YouTube unveiled a focus on “watch time,” while its parent company, Google, has held a patent for “Watch Time Based Ranking” since 2013. There are more than 50 million content creators on YouTube.

Marketing Strategy

Hootsuite

JULY 29, 2019

Advertising. It’s not uncommon to see social media policies that date back to the dark ages of 2013 or 2011. This type of policy has a high opinion of its audience’s decision-making abilities, and is less prescriptive than educational, or even ethical. Responsibilities to assign might include: Daily posting and engagement.

PR

SocialPilot

FEBRUARY 9, 2024

Neal Schaffer Neal’s blog (nealschaffer.com) has more than 500 blog posts to help support your digital and social media marketing He is a respected educator who teaches social media marketing at Rutgers University Business School as well as influencer marketing at UCLA Extension Neal has written 4 must-read books on social media marketing.

Digital Marketing

Businesses Grow

JANUARY 15, 2024

The idea behind the blog post It was the summer of 2013. Similarly, in those early days, it was easy to advertise and support a show. Mark is the author of some of the world’s bestselling marketing books, a college educator, and an advisor to many of the world’s largest brands.

Outbound Marketing

Sprout Social

OCTOBER 1, 2018

And now that brands rely on video content more than ever, it’s critical to use the correct social media video specs and advertising video sizes. So we decided to create a complete guide of every single social media video spec and advertising video dimension. Maximum count: 2,200 characters. Headline max: 25 characters.

Advertisers

Content Marketing Institute

AUGUST 24, 2018

The team’s first smash hit came in 2013 with the Sophisticated Marketer’s Guide to LinkedIn. The podcast has been featured in LinkedIn account-based marketing campaigns and live events (including episodes from Cannes Lions, Festival of Marketing, and Advertising Week NYC and London). The guides have been translated into six languages.

Entertainment