Businesses Grow

MARCH 10, 2025

on February 03, 2013, a milestone event occurred that changed the face of marketing forever. Talent Acquisition and Skill Gaps The rapid evolution of digital/influencer/meme marketing requires new skills in AI, analytics, and content creation. The power went out at the Super Bowl. There is a shortage of the right skills for those jobs.”

Transform 103

Transform Influencer Marketing Thought Leadership Marketing 103

Hubspot Marketing

NOVEMBER 11, 2024

For instance, back in 2013, when Apple released iOS 7, it redesigned its app iconography from a skeuomorphic design to the flat, two-dimensional design it still uses today. Those words should exude your brand purpose — perhaps your brand is helpful, kind, friendly, witty, analytical, factual, academic, or youthful.

Branding 109

Branding Gen Z User-Generated Copywriting 109

Martech

APRIL 11, 2025

the company’s biggest product launch since 2013. Data Connectors can import data from third-party platforms like HubSpot, Statista and Google Analytics directly into Canva. Canva this week launched Visual Suite 2.0, It’s a significant overhaul designed to integrate design and productivity tools into a single platform.

Transform 73

Transform User-Generated Analytics Communications 73

Search Engine Land

MARCH 17, 2023

Search in Pics: Google Analytics With NASA, Google buffalo & Fiber office 2016: The latest images showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Opinions expressed in these articles are those of the author and not necessarily Search Engine Land.

Search Marketers 113

Search Marketers SEO Marketing Marketers 113

Hubspot Marketing

JANUARY 22, 2025

When I think about it, its really the idea of inbound marketing I first learned from HubSpot back in 2013 as a wee marketer. It was my personal favorite even before joining the team, but whatever platform you choose should offer similar analytics.

Gen Z 118

Gen Z Social Media Marketing User-Generated Inbound Marketing 118

Marketing Insider Group

DECEMBER 13, 2012

That is why, as part of my 2013 marketing predictions , I identified data scientists in marketing as one of the emerging roles. The key for 2013 with Big data is to figure out how to make a difference. All I Want For 2013 Is A Real-Time Marketing Dashboard. And this is also why I want a real-time, big data marketing dashboard.

Retail 108

Retail eBook Analytics Marketing 108

Welcome Software

APRIL 17, 2025

How CUPED turns your existing data into faster wins Microsoft Research published a paper in 2013 that introduced CUPED: Controlled-experiment Using Pre-Existing Data. It's like comparing apples to apples instead of apples to oranges, allowing Sam to see the true impact of the new design with less data.

Transform 52

Transform User-Generated Price Analytics 52

Jeff Bullas

DECEMBER 19, 2022

As standard, all plans include: Creating your course or coaching service quickly with their intuitive drag-and-drop builder Unlimited hosting Enroll an unlimited amount of students in your online school Integrate with MailChimp, Zapier, ConvertKit, Google Analytics, Segment, and more. The free version doesn’t include a custom domain.

Transform 226

Transform Education Price eBook 226

Search Engine Land

JANUARY 28, 2023

How to know when it’s time to pay for search analytics tools 2019: Search marketing experts offered feedback on when to pay for search analytics tools, factors to consider and making the most out of what you buy. Goojje, A Google China Knockoff 2010: It is a basic search engine, playing on the Google name and Google logo.

Search Marketers 115

Search Marketers Marketing Marketers Retail 115

Adobe Experience Cloud Blog

OCTOBER 1, 2013

billion will be spent on mobile marketing in 2013 , a figure set to roughly double to $21 billion by 2015. A 2013 study from Flurry Analytics shows that iOS and Android users spend 80% of their time in native apps. Marketers have been trying hard to keep pace with these changes. In the US, almost $10.5 Go native.

Millennials 134

Millennials Thought Leadership User-Generated Energy 134

Search Engine Land

JANUARY 6, 2023

Google Manufacturer Center adds rich content, deeper analytics, expands availability. 2015: Torrent Freak study reveals the number of Google’s takedown notices were up 75% from 2013. 2013: Having mobile-optimized and rendered content was highly correlated with getting organic traffic from Google. in the past month (10.4%

Search Marketers 114

Search Marketers Manufacturing SEO Marketing 114

Adobe Experience Cloud Blog

FEBRUARY 7, 2013

How’s that for the power of revenue cycle analytics? The fact is that in 2013 it’s a whole new ball game. I retorted with a heat map showing email open rates by day of the week for all emails sent out by Marketo’s demand gen team last quarter. Something that no other marketing automation provider can do by the way.

Email Marketing 134

Email Marketing Analytics Place Customer 134

Adobe Experience Cloud Blog

MARCH 29, 2012

On the bigness question, consider this: Cisco has forecast that by 2013, the amount of traffic flowing over the internet annually will reach 667 exabytes. What really has pushed big data into the business spotlight is the growing accessibility of powerful data analytics that enable marketing and sales departments (i.e.,

Analytics 119

Analytics Management Promotion Product 119

Adobe Experience Cloud Blog

DECEMBER 9, 2013

Splunk – for analytics. Tableau Software – for analytics. Here is the current market capitalization of IBM, Oracle, and SAP as of November 28 th , 2013 (according to Yahoo Finance). But now that you can pick and choose vendors, what’s available? Cornerstone OnDemand – for talent management. Marketo – for marketing automation.

Finance 134

Finance Thought Leadership Analytics Product 134

Litmus

FEBRUARY 3, 2022

First things first: Gmail’s prefetch is in addition to (and different from) Google Image Cache opens, which has been reality since 2013 and occurs when the user opens the email. If you are a Litmus user, Litmus Email Analytics will show you the ins and out of your specific email client market share at any given time.

Email Marketing 118

Email Marketing Analytics Marketing Marketers 118

Buffer Marketing

SEPTEMBER 5, 2024

The original Buffer Marketing team started posting to the blog as far back as 2013, a very different time for content on the Internet.  The Buffer blog is one of our most valuable assets for our Marketing team, bringing in hundreds of thousands of pageviews each month.

Thought Leadership 105

Thought Leadership SEO Communications Place 105

Sprout Social

SEPTEMBER 22, 2016

For example, in 2013 DiGiorno Pizza live-Tweeted a highly-anticipated Sound of Music live television event with odd and somewhat-related Tweets. — DiGiorno Pizza (@DiGiornoPizza) December 6, 2013. Depending how robust you want your analytics, there are diverse options to give you oversight or in-depth analysis.

Analytics 111

Analytics User-Generated Social Media Marketing Promotion 111

Search Engine Land

JANUARY 17, 2023

2013: Google confirmed a bug that caused conversions from Google Analytics to not be imported into AdWords properly. 2013: Google axed 224 million bad ads in 2012. 2013: Google made three improvements: fast alternatives to letters, overlapping letters and Chinese character improvements. Sign of Hope? Google blocked 3.4

Search Marketers 100

Search Marketers Marketing Marketers SEO 100

Adobe Experience Cloud Blog

APRIL 8, 2014

In 2013, the media was fixated on the idea of the “brand story”, where brands deliver a consistent experience across all channels: paid, owned, earned, and shared. Building on that is “The Brain”, a set of engines that use business rules and predictive analytics to determine the right customer experience, regardless of channel.

Marketers 134

Marketers Marketing Transform Thought Leadership 134

The CMO Survey

FEBRUARY 21, 2020

Specifically, over half of respondents are utilizing AI technologies for content personalization (56.5%) and generating customer insights using predictive analytics (56.5%). Predictive Analytics for Customer Insights : Predictive analytics provides the opportunity for companies to deliver relevant and timely offers to consumers.

CMO 130

CMO B2C Marketing Marketers 130

Adobe Experience Cloud Blog

DECEMBER 10, 2012

PPC needs to share all analytics with social and this is all aligned with the editorial department to execute on your content marketing play. The big trend for 2013 is going to be agile marketing. At Copyblogger Media, their content, social and search team are combined. Get out of the ad campaign, marketing campaign mindset.

Thought Leadership 128

Thought Leadership Marketing Marketers New Technology 128

Adobe Experience Cloud Blog

OCTOBER 9, 2012

So, we came out with a series of articles that were all about the analytics–giving people exactly what they wanted. Markeot : What is your focus for the rest of 2012 and what can we expect from Social Media Examiner in 2013? In 2013 the big thing is Social Media Marketing World in San Diego.

Social Media Marketing 132

Social Media Marketing Energy Advertising Advertisers 132

Adobe Experience Cloud Blog

NOVEMBER 16, 2012

Have analytics that can track when traffic is coming from mobile and when it’s not, and see what the change in behavior is. Then they provide analytics for that product and let Zappos know that these 90 people shared it, on these days, and it gained this much traffic.

Education 124

Education eBook Analytics Retail 124

Adobe Experience Cloud Blog

AUGUST 25, 2014

There’s always more to do – campaigns to run, technologies to master, analytics to check… And, of course, there’s the constant need to drive more leads, better leads, and faster MQLs. Author: Seth Lieberman Many marketers feel like the engine is always running.

Whitepaper 134

Whitepaper Thought Leadership Logistics Entertainment 134

Adobe Experience Cloud Blog

APRIL 21, 2014

Author: David Cheng If you’ve seen them movie Moneyball , you already know the basics: the “Moneyball” way of winning relies on analytics, statistics, and numbers, rather than opinions, intuitions, or appearances. Here are some tricks of the trade you should consider: A/B Test Everything, Including the Product.

Key Performance Indicator 134

Key Performance Indicator Marketing Marketers Thought Leadership 134

Adobe Experience Cloud Blog

MARCH 28, 2014

Website analytics – A website tracking and analytics tool can help you understand which areas of your site are performing well and which areas of your site need improvement. If you loved the Marketo Marketing Nation Summit 2013, expect even more of your visit this year. Don’t forget the schwag!

Thought Leadership 133

Thought Leadership Marketing Marketers Place 133

Search Engine Land

JANUARY 14, 2023

In 2013, Facebook announced a new experience that it called Graph Search. 2021: The courses cover the basics including an introduction to LinkedIn Ads, how to use LinkedIn ad targeting, and reporting and analytics for LinkedIn ads. Bing Ends 2013 With All-Time High In US Market Share, But Google Also Up [comScore].

Search Marketers 92

Search Marketers Health Marketing Marketers 92

Many Chat

JUNE 13, 2022

May 2, 2013: Photo tagging capability introduced. June 20, 2013: Videos introduced. December 12, 2013: Instagram Direct was introduced. Back in 2013, the 15-second video feature was introduced, giving birth to later features like Stories and Reels. June 28, 2012: Instagram designs photo pages for the web.

Transform 98

Transform Marketing Marketers Analytics 98

Marketing Insider Group

JANUARY 26, 2015

I did a curated list of best marketing events in 2013 based on inputs from people I asked across a few social networks. Adobe Summit is in Salt Lake City, UT from March 9-13 and grabs nearly 5,000 marketers to discuss marketing analytics, digital, social, mobile and web marketing techniques. I may be going if I’m lucky.

Marketing 111

Marketing Marketers Digital Marketing Social Media Marketing 111

Search Engine Land

MARCH 21, 2023

Merchant Center can now be linked to Google Analytics 4 2022: Plus, you could now “see your conversions from free product listings by connecting your Merchant Center and Google Analytics property.” Data show that search query volumes on the PC peaked in 2013 2016: 2013 was the high-water mark for desktop search.

Search Marketers 81

Search Marketers SEO Marketing Marketers 81

Search Engine Land

JANUARY 13, 2023

TL;DR: “We have seen very little disruption to our traffic and have reaped the benefit of having a clearer picture of our audience analytics.” 2013: Prior to this update, The Wayback Machine provided access to about 150 billion URLs. 2013: Kohn joined us as our Special Projects Correspondent.

Search Marketers 108

Search Marketers Non-Profit SEO Marketing 108

Martech

MAY 4, 2022

I started as a journalist covering the media, entertainment and technology space back in India in 2013. Read next: Converseon applies predictive analytics to conversation data. How did you come to be in marketing? What was the path that brought you here? I then kind of transitioned into corporate communications.

SEO 116

SEO Entertainment Marketing Marketers 116

Search Engine Land

MARCH 26, 2023

Google Search Analytics bug drops some image search traffic from reports 2017: Google was working on a fix. Author Rank, Authorship, Search Rankings & That Eric Schmidt Book Quote 2013: Schmidt’s speculative world of some governments requiring verified profiles, if authors wanted to rank well in search engines, wasn’t a reality.

Search Marketers 90

Search Marketers SEO Marketing Marketers 90

Search Engine Land

MARCH 25, 2023

New AdWords For Video Reporting Now Rolling Out In Google Analytics 2014: Video Campaigns report in Google Analytics gave advertisers more insights into the performance of their YouTube TrueView ads that are managed through AdWords for Video campaigns. But so did Bing. They also discussed YouTube and how that can impact an election.

Search Marketers 90

Search Marketers SEO Marketing Marketers 90

Search Engine Land

JANUARY 22, 2023

Expedia had actually been powering Travelocity.com since 2013. Automatic AdWords Currency Conversion Now Enabled In Google Analytics 2015: Advertisers using a different currency in AdWords and Analytics would now be able to easily compare cost data in Analytics. per month.

Search Marketers 83

Search Marketers Health Marketing Marketers 83

Neil Patel

OCTOBER 25, 2020

Difference #4: Analytics vs creativity. There was a myth (although debunked in 2013 ), which postulated that we have two brains : The methodical or analytical side on the left and the creative side on the right. Let’s pretend for a moment that there was some truth in that myth. It depends.

Market Research 136

Market Research Marketing Marketers Analytics 136

Neil Patel

JANUARY 7, 2021

Sure, you might be keeping tabs on various referral sources inside your Google Analytics (GA) reports. But, if this clean URL then gets shared on private social media (think Email, WhatsApp and Messenger), it appears as direct traffic in your analytics. That’s where UTM parameters come into play. utm_medium : email.

Real Estate 145

Real Estate User-Generated eBook Analytics 145