Marketing Insider Group

OCTOBER 1, 2024

In 2013, I spoke with Velocidi CMO Margaret Molloy, who had just attended the CMO Club Summit in Naples, Florida. This article recounts Molloy’s experiences at the 2013 CMO Club Summit, and it offers some first-hand quotes from the lectures she attended.

CMO

Set Up

SEPTEMBER 3, 2024

Usually preferring products with high quality and value, they tend to be loyal for years to the Brands they like. They often prioritize experiences over material goods, and appreciate Brands that are transparent about their social responsibility. They care about their impact on the world and demand transparency from Brands.

Gen Z

Litmus

JULY 31, 2024

However, ever since Gmail launched its tabbed inbox in 2013, some marketers have been clamoring for their emails to be delivered to the Primary tab vs. the Promotions Tab. Gmail’s filtering is engagement-based—not brand-based—so it learns from subscribers’ actions and customizes the inbox experience based on that.

Promotion

SmartBrief - Marketing

MAY 7, 2025

Traditionally, when brands needed to ramp up their marketing, the choice was simple: Staff-up an in-house team or hire an agency? Todays internal teams are staffed with ex-agency talent and bring sharper instincts for the brand than most outsiders ever could. Need tight brand alignment and cross-functional fluency?

Shipping

Martech

JUNE 18, 2025

Supermetrics calls itself a marketing intelligence platform and helps simplify data integration and management for brands and agencies. Founded in 2013, Helsinki-based Supermetrics analyzes 15% of global ad spend.

eCommerce

Businesses Grow

MARCH 10, 2025

2) From big campaigns to small acts of cultural relevance A few years ago, Pepsi announced that the big brand “bonfires” were over. Brands had to connect to moments of cultural relevance. But it became clear as brands became part of music, sports, fashion and leaned into emerging consumer signals. My guess is: ZERO.

Transform

Buffer Marketing

NOVEMBER 12, 2024

But there’s one question we get asked quite often:  Where can you find free images that are high quality, fit your brand’s aesthetic, and are cleared to use for your blog posts or social media content? It’s a question with a lot of different answers and caveats.

User-Generated

Hubspot Marketing

OCTOBER 25, 2024

No matter what, being listed in local directories will improve your online reputation and increase your brand visibility. AI Search Grader helps you unlock valuable insights into your brand and pinpoint areas for improvement. Grade your brand using AI Search Grader and Website Grader today — for free.

Real Estate

Welcome Software

MAY 29, 2025

In 2013 after Google’s Hummingbird update that drastically boosted their ability to understand complex search queries, meaning you couldn’t just keyword your way into high rankings. It’s quality over quantity and for brands focused on meaningful engagement (and not just vanity metrics), that’s a major upgrade.

SEO

Lusha

DECEMBER 9, 2024

Behavior : Purchasing habits, brand loyalty, product usage, etc. Brand Recognition : How well-known and trusted is your brand? When Slack launched in 2013, it didn’t target just any company. Psychographics : Lifestyle, interests, values, personality traits, etc. Firmographics : Industry, company size, location, etc.

Price

Animalz blog

MARCH 25, 2025

” In this episode of The Animalz Podcast, Alex takes us from the coffee shops of 2013 San Francisco to the cutting edge of AI content strategy. About Our Guest: Alex Halliday Alex Halliday is the founder and CEO of AirOps , a platform that helps brands drive organic growth through AI-powered content strategies.

User-Generated

Martech

NOVEMBER 21, 2024

” She had been with Temkin Group since 2013. But I don’t feel like I am talking to a brand’s service center, I feel like I’m talking to the brand. But 70% of the interactions a customer will have, whether it be B2C or B2B, will be with the service department.

Management

The Drum

JULY 23, 2025

Inspired by Brit Crew members such as Zoe Sugg, or ‘Zoella’ as she was known then, Thomas began writing about beauty brands and posting on YouTube in 2013. Social media was still in its infancy at the time and blogs were thriving. I’ve always really enjoyed storytelling, creating content and connecting people,” she explains.

Branding

SocialPilot

JULY 20, 2025

With over 300 million reviews and 67 million active users every month , this platform racks up a staggering 127 billion brand impressions – and those numbers just keep going up. Responding to customer reviews is an excellent way for brands to demonstrate that they’re listening and genuinely care about customer feedback.

User-Generated

Vertical Response

JANUARY 18, 2025

Ethical FOMO marketing requires authenticity and transparency; deceptive claims can harm brand trust and lead to buyers remorse among consumers. In 2013, British psychologists provided a more formal definition of FOMO as a persistent fear that others are enjoying rewarding experiences while one is absent.

Millennials

Search Engine Land

SEPTEMBER 17, 2024

Authority Google favors established brands. Whether we like it or not, well-known brands have a better chance of ranking higher in search results than lesser-known websites. Better branding simply means better CTR. Takeaway Brand matters, and SEO is no longer a standalone marketing channel. Yes, backlinks still matter.

User-Generated

Use Insider

JANUARY 3, 2025

It was founded in 2013 and since then has retained a strong focus on mobile analytics and marketing. It helps 1200+ brands like Adidas, Phillips, and Lexus unify their customer data, predict key behaviors, and build personalized customer journeys that drive conversions, revenue, and retention.

Customer Journey

SocialPilot

JULY 20, 2025

With over 300 million reviews and 67 million active users every month , this platform racks up a staggering 127 billion brand impressions – and those numbers just keep going up. Responding to customer reviews is an excellent way for brands to demonstrate that they’re listening and genuinely care about customer feedback.

User-Generated

Hubspot Marketing

APRIL 16, 2025

But, if you struggle to edit visuals or coordinate elements like colors and fonts, creating visual content for your brand can seem daunting. To help you create valuable visuals for your brand, here's a list of nearly 30 online design tools you can use, many of which are free or have free trials. The best part? The choice is yours!

eBook

Martech

APRIL 11, 2025

the company’s biggest product launch since 2013. Magic Charts The Magic Charts feature uses AI to convert raw numbers into dynamic and on-brand visuals. These features let users enhance product photos quickly, create visually appealing social media posts and ensure brand consistency. Visual Suite 2.0 Processing.

Transform

Neil Patel

JULY 22, 2025

That’s a great example of trendjacking, or inserting your brand into viral online conversations. It felt like every brand — from global airlines to your local coffee shop — jumped into labeling themselves. To stand out and not alienate, brands need more than speed. Not every trend is right for every brand.

Branding

Backlinko

JULY 16, 2025

In this guide, you’ll learn: What to publish so LLMs actually cite you Where to seed your content for maximum pickup And how to track whether your brand is showing up Get your brand into the conversation now — so you don’t get left behind. Users notice it, remember it, and later search for your brand directly.

User-Generated

Hubspot Marketing

MAY 13, 2025

Todays master in marketing knows a thing or two about user-generated content and how brands can make it work for them. Dolan says that brands can build authority and trust on public forums by genuinely answering peoples questions when they use a trusted individual, not a corporate entity, to do so. But keep it brand relevant.

User-Generated

Litmus

OCTOBER 23, 2024

If a color looks off or isn’t accessible , find an alternative that works better while staying true to your brand guidelines. It can be tricky to balance brand standards with these limitations, but these steps are part of the Dark Mode best practices we follow and recommend at Litmus. SVGs have very limited support with U.S.

Place

Animalz blog

MARCH 6, 2025

Kyle has built a significant personal brand on LinkedIn. I didn’t even, I couldn’t even spell SaaS when I started at Looker back in 2013. They have a tailwind of like, they already have a good brand and they have a good product and also people are interested in AI right now. It’s such a cool, cool journey. [00:05:00]

CMO

Adobe Experience Cloud Blog

OCTOBER 12, 2017

Here’s a nice example from Ghurka: In this email, Ghurka references the shopper by name in the headline, creates urgency in one paragraph of brand-appropriate copy, and uses a strong call to action. A sense of humor, attitude, or character (where brand-appropriate). Remind Them What They Left Behind. Zachys Wine & Liquor.

Shoppers

Adobe Experience Cloud Blog

JULY 11, 2017

Beyoncé has spent years carefully creating her brand—from her early days as the lead in Destiny’s Child to her career as a solo artist to her launch of a clothing line, philanthropy and investments. She has built a brand that is recognized and loved by generations of fans the world over. Ground Breaker.

Branding

Adobe Experience Cloud Blog

JULY 29, 2014

Pinterest gives users a format to engage with your content and become brand advocates, but it also helps them connect directly to your products. To take an even deeper dive, check out our ebook “ Pin for the Win: How to Market Your Brand on Pinterest ”. Why Pinterest? Why Pinterest? Building Your Pinterest Audience. Register here !

Branding

SMEI

JANUARY 24, 2023

While these tactics can be effective in the short term, they ultimately lead to decreased customer loyalty and a negative perception of the brand. In addition to lowering customer loyalty and creating negative brand perceptions, shame marketing also has the potential to cause serious psychological harm.

Customer loyalty

Hubspot Marketing

MAY 1, 2017

But how does that work, and how have other brands put it into practice? As Duhigg explains in his article -- which goes into much greater detail than I will here -- every Target customer is assigned a Guest ID number after the very first interaction with the brand. We’ve dug a little deeper, and shared what we found below. The Example.

Personalized Marketing

Adobe Experience Cloud Blog

JULY 10, 2017

Brand storytelling. We want to help you make the strongest impact with every piece of content you create, so we’re diving into the science of brand storytelling to teach you how to tell stories that will make the most impact with your audience. Building Trust Through Brand Storytelling. Why do stories captivate us?

Branding

Neil Patel

SEPTEMBER 8, 2020

As of 2013, 70% of searchers used the “ click-to-call ” function directly from the search engine result pages (SERPs). In 2013, the app was the most used smartphone app in the world. Large brands and retailers already have access to such online-to-offline metrics. of mobile searches are based on location.

Branding

Sprout Social

AUGUST 3, 2022

You’re probably familiar with the Notes app apology that brands post on Instagram or Twitter. Social media managers and communication professionals must craft tactful corporate apologies—or else they risk facing even more backlash during a brand crisis. When you’re doing it on behalf of a brand, it can feel even more stressful.

Branding

Adobe Experience Cloud Blog

SEPTEMBER 24, 2015

Author: Jonathan John According to Content Marketing Institute , 47% of B2B marketers say that their biggest content marketing problem is creating content that allows their brands to engage with readers. Ask yourself: Does your brand content fall into this category? more brand-centric ).

Branding

Sprout Social

JUNE 17, 2019

Having a personal brand, whether you’re job hunting, running your own business or at any stage in your career, is essential. One of the best ways to enhance your personal brand is through social media. A great personal brand is one that is authentic and intrinsically connected to who you are as a person. Embrace authenticity.

Branding

Marketing Insider Group

FEBRUARY 25, 2016

Brand storytelling isn’t a new concept, as Susan Gunelius wrote back in 2013. Brands of all sizes realize the need to entertain their customers and prospects via the age-old method of storytelling.

Entertainment

Adobe Experience Cloud Blog

OCTOBER 27, 2020

Even when a brand has an active social media presence, making it easier to judge how engaged your audience is, marketers sometimes miss the point. . Learning what a brand is doing wrong is as important as understanding what it’s doing right. . Instead, we need to think about engagement and satisfaction. When things go wrong, fix them.

Customer