Search Engine Land

JANUARY 13, 2023

2016: Google documented the attraction with tiny Street View cars as though it were a real place. 2013: Prior to this update, The Wayback Machine provided access to about 150 billion URLs. 2013: Kohn joined us as our Special Projects Correspondent. 2010: Query suggestions varied based on user location. Market Share.

Search Marketers 117

Search Marketers Non-Profit Marketing Marketers 117

Search Engine Land

FEBRUARY 12, 2023

Google AMP stories launch In 2018, Google launched a new, visually rich mobile content format designed to generate more engagement from users. Google enables ‘join waitlist’ for restaurants 2019: Clicking on the join waitlist button opened a screen that identifies the current wait time and enabled users to input their party size.

Search Marketers 90

Search Marketers SEO Marketing Marketers 90

Search Engine Land

JANUARY 8, 2023

Conductor launches SEO services marketplace for Searchlight users. Google lets users see their related search history with new card. 2019: Google started rolling out a new feature in search named “your related activity” that let signed in Google users pick up on previous searches related to the query they just added.

Search Marketers 91

Search Marketers Marketing Marketers User-Generated 91

Search Engine Land

FEBRUARY 28, 2023

Google publishes Search quality rating guidelines In 2013, Google published Its Search Quality Rating Guidelines. AMP user experience updates include video, lists, more 2019: A recap of some new capabilities rolled out by The Accelerated Mobile Project. Previous versions of the document had been leaked many times prior to this.

Search Marketers 98

Search Marketers User-Generated Marketing Marketers 98

Search Engine Land

FEBRUARY 19, 2023

Advertisers can now view Google mobile speed scores for more landing pages 2019: Google Ads tweaked its mobile speed score algorithm to reduce the number of ad clicks needed to generate a result. More Cost Effective 2013: In the second half of 2012, Google Shopping sent 120% more traffic to merchants than Amazon Product Ads.

Search Marketers 93

Search Marketers Marketing Marketers User-Generated 93

Search Engine Land

NOVEMBER 9, 2023

However, I’ve had the opportunity to meet several of these individuals at SEO conferences, such as SMX, which I attended three times in 2011, 2013, and 2015. Instead, they are primarily concerned with the outcomes and the impact on their brand. The Verge article has rightly mentioned that “SEO is now baked into everything.”

SEO 115

SEO Health User-Generated Education 115

Neil Patel

SEPTEMBER 8, 2020

As of 2013, 70% of searchers used the “ click-to-call ” function directly from the search engine result pages (SERPs). Searches including the phrase “best place to buy” with the applicable product or service keyword grew by 70% between 2015 and 2018. In 2013, the app was the most used smartphone app in the world.

Branding 126

Branding Retail Real Estate User-Generated 126

Jeff Bullas

DECEMBER 19, 2022

Lynda (now re-branded as LinkedIn Learning ) was an online course platform that was sold to LinkedIn in 2015 for $1.5 But it provides the following features (which are limited but a good place to start). 10% transaction fees on sales Admin users Courses Coaching Digital downloads Unlimited students Integrated website and builder. #3

Transform 226

Transform Education Price User-Generated 226

Sachs Marketing Group

DECEMBER 20, 2022

With 2 billion downloads in early 2021 and surpassing 3 billion since, TikTok has easily become the most downloaded non-Facebook app on the App Store, with a user base of over a billion monthly users. Nearly half of TikTok’s current user base is between ages 10 and 29 , and over half of the user base is female.

Marketing Strategy 93

Marketing Strategy User-Generated Marketing Marketers 93

Search Engine Land

JANUARY 2, 2023

We have consistently avoided paid sponsorships, including paying bloggers to promote our products, because these kind of promotions are not transparent or in the best interests of users. Brands can now buy Walmart sponsored search ads via API partners. ” – Google. Microsoft Advertising launches sweepstakes for advertisers.

Search Marketers 93

Search Marketers Marketing Marketers Advertising 93

Search Engine Land

SEPTEMBER 22, 2023

Ever wondered which is the best generative AI tool for writing PR content? I have just finished conducting a series of tests to determine just that and found that the post generated by Bard produced: Slightly better results than a post I had written from scratch. Claude 2, a next-generation AI assistant based on Anthropic’s research.

PR 111

PR User-Generated Analytics Communications 111

Search Engine Land

JANUARY 21, 2023

This declutters the results & helps users locate relevant information more easily. Contextual links in featured snippets may present new opportunities and risks 2021: The potential for more links to appear in this high-visibility search result feature had SEOs concerned about click-through rates, brand safety and how to optimize for it.

Search Marketers 91

Search Marketers SEO Marketing Marketers 91

Hootsuite

AUGUST 24, 2022

With over 52 million daily active users , the social gaming platform has taken the internet by storm, leaving us intrigued. According to a recent earnings presentation , over half of Roblox users are under the age of 13. Roblox is an app that allows users to play a wide variety of games, create games, and chat with others online.

User-Generated 121

User-Generated Millennials Social Media Marketing Branding 121

Buffer Marketing

MAY 30, 2023

Try it out → Short-form video as a concept isn’t new — Vine saw immense popularity from 2013 to 2016 with its 6-second or less looping videos. If you’re creating for a brand, lean into the low-fidelity style of short-form videos and showcase the people and processes behind your product/service.

User-Generated 95

User-Generated Entertainment Shoppers Fashion 95

Hootsuite

AUGUST 23, 2023

Hashtags are a powerful tool for discovery on many social media platforms, including Instagram and TikTok , but users often overlook the power of Facebook hashtags. Facebook introduced hashtags in 2013 , but since then, they’ve been pretty quiet about how to use them. No problem – it can be our little secret! Try Hootsuite for free.

User-Generated 98

User-Generated Law B2C Fashion 98

Hubspot Marketing

JANUARY 17, 2024

Whether you're setting up a brand new Facebook Page for your brand, or just want to make the most of your existing one, it’s probably a smart move -- Facebook is home to nearly 2 billion monthly active users. Also, when sharing content on behalf of your brand, make sure your posting it as your brand, and not as yourself.

Real Estate 112

Real Estate Promotion User-Generated Analytics 112

Search Engine Land

FEBRUARY 2, 2023

Report: Releasing Super Bowl ads early jump-starts lifts in brand search 2017: Snickers and Budweiser saw by far the biggest jumps in brand search volume. Searching for The Super Bowl Start Time: 2013 Edition 2013: Google provided the answer right at the top of the page. and Skittles. wealth rather than merit).

Search Marketers 95

Search Marketers Real Estate SEO Marketing 95

Search Engine Land

MARCH 8, 2023

However, a later Search Engine Land analysis of Fred indicated that the update targeted low-value content sites that put revenue above helping their users – and that many affected sites saw up to a 90% drop in traffic. At first, it seemed to be a spam algorithm update related to links. Bad Merchant?

Search Marketers 95

Search Marketers Energy SEO Marketing 95

Hubspot Marketing

MAY 1, 2017

But how does that work, and how have other brands put it into practice? As Duhigg explains in his article -- which goes into much greater detail than I will here -- every Target customer is assigned a Guest ID number after the very first interaction with the brand. We’ve dug a little deeper, and shared what we found below. The Example.

Personalized Marketing 137

Personalized Marketing COS Branding Price 137

Search Engine Land

DECEMBER 27, 2023

Google Search Generative Experience The all-new, AI-powered Google Search — officially: Google Search Generative Experience — was announced May 10 after months of speculation and rumors. Google patent describes how the Search Generative Experience works Bard Google tried to make it clear — Bard is not Search. Dig deeper.

SEO 125

SEO User-Generated Gen Z Analytics 125

Hootsuite

FEBRUARY 17, 2022

Some might dismiss Pinterest as a place for outfit ideas and motivational memes, but the platform is becoming a powerful online shopping tool. As a place that encourages endless scrolling, Pinterest’s power is limitless. Note that on-platform checkout is currently only available to iOS and Android users based in the US.

User-Generated 112

User-Generated Retail Shoppers Shipping 112

Hootsuite

OCTOBER 28, 2019

It’s difficult enough to keep up with the Kardashians these days, let alone the cool things brands are doing on social media. To stay relevant on social media in 2019 and beyond, brands need to be as purposeful as they are adaptable. Netflix’s social presence first made a splash on Twitter thanks to its strong ( if odd ) brand voice.

Branding 111

Branding Food Shoppers User-Generated 111

Rock Content

FEBRUARY 4, 2021

Brand positioning is the central element of the success, sustainability and permanence of a business in any field. In this article, we want to fully explore this concept, delving into its essence and key factors, among other strategic aspects that can be the great differential for your brand positioning in the market. Stay with us!

Branding 72

Branding Neuromarketing Manufacturing User-Generated 72

Neil Patel

APRIL 23, 2021

In this guide, I’ll explain the role of online reputation management in today’s digital age, explain why it matters, and outline 10 tips for improving and protecting your brand’s online image. User-generated content is a must. Today’s Brands Need to Be Transparent. confession. How do you do this?

Management 145

Management Food Communications SEO 145

Search Engine Land

OCTOBER 23, 2023

Ads on SGE Google rolled out search ads on the Search Generative Experience (SGE) when it launched in August 2023. The search engine wanted to closely assess ad performance and user experiences, so didn’t initially give advertisers the choice to opt out of displaying ads on this new platform. Time decay. Position-based.

User-Generated 126

User-Generated Advertising Advertisers Retail 126

Search Engine Land

JANUARY 4, 2023

Users will be able to click-to-call your business just as easily as they click to visit your website. Google fixes user and permissions issue with Search Console. The Strange Explanation Of Why Windows Phone Users Lost Access To Google Maps. 2011: Putting Your Brand On A Diet by Lori Weiman. 28 on the Inside Adwords blog.

Search Marketers 105

Search Marketers User-Generated SEO Marketing 105

Buffer Marketing

AUGUST 16, 2023

We have intentionally chosen not to go up-market and serve enterprise customers, but rather we are committed to helping small businesses and ambitious individuals grow their brands on social media. to do great work together, it’s remarkable to see the impact a week in the same place has on our team.

Price 82

Price Finance User-Generated Health 82

Rock Content

AUGUST 5, 2023

This structured data helps search engines understand the context, meaning, and relationships within the content, making it easier for them to display relevant and rich results to users. And the better it understands your page, the more accurately it can serve your content to the right users.

SEO 63

SEO User-Generated Place Marketing Strategy 63

Neil Patel

FEBRUARY 15, 2021

Beacon technology first gained popularity back in 2013 when Apple unveiled the iBeacon. Since this release, Google has created its own version specific to its user base, which is called Eddystone — to keep up with the Joneses, of course. First-generation beacons were about the size of an apple. They must have Bluetooth enabled.

Energy 145

Energy Manufacturing Retail User-Generated 145

Search Engine Land

FEBRUARY 8, 2023

But would users want social networking to invade their inbox? The launch was generally greeted with heavy criticism and Buzz would quickly become a privacy nightmare that would hang on for dear life until Google tried its luck again with Google+. And they called it Google Buzz. Buzz was tied to two main elements – Gmail and mobile.

Search Marketers 83

Search Marketers Real Estate Retail Marketing 83

Hootsuite

AUGUST 22, 2023

Tools for managing comments and direct messages (like, ahem, Hootsuite’s inbox , which pulls comments and DMs together all in one convenient place) are essential for maintaining your followers’ trust and attention. Unlike Stories or Instagram notes , your reels and posts remain on your feed, and can be scrolled through by any user.

User-Generated 65

User-Generated Social Media Marketing Marketing Marketers 65

Search Engine Land

APRIL 17, 2023

Google is placing more importance on the content source, specifically the author, when ranking search results. E-E-A-T: Google’s quality offensive Google has highlighted the significance of the E-E-A-T concept for improving the quality of search results and on-SERP user experience. via a social graph and user ratings).

User-Generated 136

User-Generated SEO Education Place 136

CXL

OCTOBER 31, 2022

Find the best mix between sales and brand-focused ads 5. Go beyond basic characteristics in shallow persona exercises to determine what drives a customer to purchase from your brand over your competitors. Though there is overlap in pricing and style, their brand stands out with longevity. Image source ).

eCommerce 85

eCommerce User-Generated Gen Z Copywriting 85

Sprout Social

MAY 21, 2019

Pinterest was the fastest standalone site in history to reach 10 million unique users in 2012. Pinterest users are also doubly likely to say their time on the platform was well-spent. With more than 1 75 billion Pins to browse through, there are opportunities for every type of brand on Pinterest. As of 2019, 79.5% households.

Millennials 111

Millennials Shoppers Food User-Generated 111

Search Engine Land

FEBRUARY 8, 2023

But would users want social networking to invade their inbox? The launch was generally greeted with heavy criticism and Buzz would quickly become a privacy nightmare that would hang on for dear life until Google tried its luck again with Google+. And they called it Google Buzz. Buzz was tied to two main elements – Gmail and mobile.

Search Marketers 72

Search Marketers Real Estate Retail Marketing 72

Search Engine Land

FEBRUARY 15, 2023

TikTok’s brand safety center consolidates transparency updates, announcements and partnerships 2022: This resource was a convenient reference for brands to understand the platform’s brand safety options. Yandex reports 22% YoY increase in revenue for Q4 2016 2017: Russia’s largest search engine generated $364.7

Search Marketers 87

Search Marketers Marketing Marketers SEO 87

Neil Patel

NOVEMBER 30, 2020

You may hear that it’s only for “old people,” that it’s not relevant, that brands are abandoning it. Thing is, that’s just not supported by the user data. billion monthly active users , Facebook is comfortably bigger than Twitter, Snapchat, Reddit, and Instagram combined. Complement Your Brand Through a Facebook Cover Photo.

Real Estate 144

Real Estate Transform Promotion User-Generated 144