Martech

JULY 29, 2021

The idea to build Channacademy as an education hub for Channable customers originated at the end of 2018. Entering the German market, they considered taking their staff on a bus to Berlin to train new customers. Building an online customer education hub. Customer education is a strategic must for customer-centric businesses.

Education 129

Education Customer CRM Health 129

Adobe Experience Cloud Blog

JUNE 19, 2017

I regularly spent a considerable amount of cash at the nearest Regional Grocery Chain™ store, until I noticed their customer experience starting to slide. So I did what any inconvenienced, disgruntled customer of the modern era would do: I took to Twitter to air my grievances to their corporate account. The result?

Customer 132

Customer Thought Leadership Customer loyalty Promotion 132

Martech

AUGUST 4, 2022

I spent about a year working on it and it came out in May 2013.”. In 2013, Cherry Bombe launched as a print magazine. The post How Cherry Bombe uses email to make customers smile appeared first on MarTech. They needed to start their email list — and build their online presence — from scratch. Then put that into practice.

Customer 117

Customer Entertainment Food Email Marketing 117

Marketing Insider Group

OCTOBER 1, 2024

In 2013, I spoke with Velocidi CMO Margaret Molloy, who had just attended the CMO Club Summit in Naples, Florida. Surprisingly, many of these ideas hold up to this day, as marketing leaders still need to shift their mindset to keep up with the times and reach potential customers in the most efficient ways. conversion rate.

CMO 79

CMO B2C Marketing Marketers 79

Martech

MARCH 28, 2023

Do you consider the connection between your creative work and your customer’s neural circuitry? But how do you influence your customers’ behaviors? Depending on the stage in the customer journey, you might want to elicit different thoughts and behaviors. What comes to mind when you think about marketing?

Customer Journey 135

Customer Journey Customer Whitepaper Marketing 135

SMEI

JANUARY 24, 2023

Shame marketing not only reduces customer loyalty, but it also creates harmful feelings of low self-esteem in its victims. While these tactics can be effective in the short term, they ultimately lead to decreased customer loyalty and a negative perception of the brand. It’s an effective technique, but it comes at a cost.

Customer loyalty 231

Customer loyalty Marketing Marketers Food 231

Hubspot Marketing

SEPTEMBER 9, 2024

Many large companies employ fully remote teams, such as Buffer (fully remote since 2013) and GitLab (fully remote since 2014). This trend goes beyond the content we create — the same personalization we're giving our customers is something we want to see reflected back to us from our employers.

Product 119

Product Marketing Marketers Energy 119

Hubspot Marketing

NOVEMBER 11, 2024

Your brand identity gives your business a distinctive, cohesive look, and it communicates your values to customers and stakeholders. As you build customer trust, your name will represent that trust — and if you lose that trust, your brand name will represent that, too. Large, well-established brands often have custom typefaces.

Branding 109

Branding Gen Z User-Generated Copywriting 109

Businesses Grow

MARCH 10, 2025

Marketers create customers. And to create customers, we must create awareness for our products. on February 03, 2013, a milestone event occurred that changed the face of marketing forever. But customers don’t operate that way and they don’t care about your quarterly revenue goals. 1) Awareness OK, I lied.

Transform 103

Transform Influencer Marketing Thought Leadership Marketing 103

Hubspot Marketing

JANUARY 22, 2025

When I think about it, its really the idea of inbound marketing I first learned from HubSpot back in 2013 as a wee marketer. Well, overall, it creates a better, less intrusive customer experience , establishes trust with your target audience by sharing real value, and uses low-cost mediums and tactics. Sounds nice, doesnt it?

Gen Z 117

Gen Z Social Media Marketing User-Generated Inbound Marketing 117

Buffer Marketing

MARCH 18, 2024

In 2013, I started as a social media specialist at a digital marketing agency. At that time, no one could have predicted the importance of Instagram customer care. Within 3 weeks of using Instagram, we lost over 20 inquiries from potential customers who contacted the company to calculate the car insurance cost.

Customer 122

Customer Communications Transform Social Media Marketing 122

Hubspot Marketing

SEPTEMBER 23, 2024

Can real customers offer testimonials of how your product or service helped them? In 2013, the dish soap company released a nine-part documentary called “The Big Picture,” which followed rescuers and volunteers using Dawn to clean and care for wildlife. What’s a real problem that your audience often experiences?

Food 113

Food Energy Health Place 113

SmartBrief - Marketing

MAY 7, 2025

According to the ANA , in-house agencies account for 82% of US corporations, up from 58% in 2013, and their scope is expanding. 90% of CMOs say having internal ownership of customer experience and content is mission-critical (Gartner). Whats driving the blur between models? In-house teams are hiring creative leads from top shops.

Shipping 61

Shipping Branding Performance Marketing Advertising 61

Jeff Bullas

DECEMBER 19, 2022

Kajabi have helped 1 in 3 of their customers (who are both experienced entrepreneurs and side hustle amateurs) earn over $100,000 a year using the platform. The free version doesn’t include a custom domain. Thinkific offers a free plan but again it doesn’t provide a custom domain. It even provides customer support for you.

Transform 226

Transform Education Price eBook 226

Set Up

SEPTEMBER 3, 2024

Good Customer Service also goes a long way when it comes to building and maintaining trust. Generation Alpha is the youngest generation and may be too young to worry about since they were born in 2013 or later…but what can marketers learn about them and how will advertising to Gen A be different from advertising to Gen Z?

Gen Z 59

Gen Z Millennials Entertainment Health 59

Marketing Insider Group

FEBRUARY 25, 2016

Brand storytelling isn’t a new concept, as Susan Gunelius wrote back in 2013. Brands of all sizes realize the need to entertain their customers and prospects via the age-old method of storytelling.

Entertainment 111

Entertainment Marketing Marketers Branding 111

Hubspot Marketing

APRIL 7, 2022

According to HubSpot research , 93% of customers are likely to make repeat purchases with companies that offer excellent customer service. A simple method to add a personal touch to your interaction with customers and leads is to use ecards. Better still are companies that allow you to make an ecard online for free. Smilebox.

Customer 98

Customer Communications Management Analytics 98

Buffer Marketing

NOVEMBER 12, 2024

AI image generator tools  are great for creating customized content, but tread carefully when using them commercially.    One advantage of using Canva is that you can quickly turn an image into a custom graphic to use on social media or your blog. What about AI images?   According to  the U.S.

User-Generated 109

User-Generated Place Social Media Marketing Branding 109

Adobe Experience Cloud Blog

JUNE 11, 2014

As marketers, we now strive to: Build deep, enduring relationships with our customers at an individual, personalized level. For another great example of a “futuristic” marketing experience, we can look to British Airways’ excellent #Lookup campaign from late 2013. Build Deep, Enduring Relationships with Customers Over Time.

Digital Marketing 134

Digital Marketing Customer Journey CRM Thought Leadership 134

Search Engine Land

MARCH 17, 2023

Google Penalized One Article On BBC’s Web Site 2013: Google’s John Mueller: “We found unnatural links to an individual article, and took a granular action based on that.” ” Bing Webmaster Tools Adds Site Move Tool 2013: The tool let you move from one domain to another domain as well as from within a site; URLs to URLs.

Search Marketers 113

Search Marketers SEO Marketing Marketers 113

Duct Tape Marketing

JUNE 22, 2020

In 2013 & 2014 , Kim was a Social Media Correspondent and participated in Regional Emmy Award winning videos that were created by newscaster Michelle Li. One of the Top 25 Small Business Experts To Follow on Twitter in 2013. Selected to serve as one of the Google+ Top Contributors since of 2013.

Management 100

Management Customer Marketing Marketers 100

Animalz blog

DECEMBER 5, 2024

Many other content marketers tell us the same on sales and customer calls. He talked to dozens if not hundreds of prospects and customers during that period, which helped him refine the concept based on their feedback. Jimmy also got his blockbuster insight through his many customer interactions at Animalz. Hard work.

Transform 108

Transform Law Manufacturing Inbound Marketing 108

Search Engine Land

JANUARY 6, 2023

2015: Torrent Freak study reveals the number of Google’s takedown notices were up 75% from 2013. 2013: Having mobile-optimized and rendered content was highly correlated with getting organic traffic from Google. 2013: Why You Need To Complement Your In-House Team With External Expertise by Eric Enge. year vs. year.).

Search Marketers 114

Search Marketers Manufacturing SEO Marketing 114

Adobe Experience Cloud Blog

OCTOBER 20, 2016

Even as long ago as 2013, industry leaders like Marketo were touting the dangers of attention deficit in the digital era, and we are no doubt nearing the singularity of media saturation. And if they’re not customers (yet), consider giving them a demo, free trial, or sneak peek at your product. over last year. million people.

Thought Leadership 134

Thought Leadership Influencer Marketing Marketing Marketers 134

Welcome Software

APRIL 17, 2025

How CUPED turns your existing data into faster wins Microsoft Research published a paper in 2013 that introduced CUPED: Controlled-experiment Using Pre-Existing Data. It's like comparing apples to apples instead of apples to oranges, allowing Sam to see the true impact of the new design with less data.

Transform 52

Transform User-Generated Price Analytics 52

Neil Patel

APRIL 23, 2021

Companies didn’t engage customers, they just sold (or tried to sell) to a passive audience People could not express their voice in a powerful way, and the overall communication landscape was very “top down.” If you and your brand accept feedback, customer opinions, and so on, you also must be ready to face them promptly.

Management 145

Management Food Communications SEO 145

Adobe Experience Cloud Blog

JUNE 11, 2015

One of these practices is obtaining permission from their current customers and potential customers alike before sending SMS and MMS messages to their mobile devices. Just like with email marketing, subscribers must actively opt in to a company’s mobile marketing. So, I’ll keep saying it—make sure you comply!

Marketing Strategy 134

Marketing Strategy Thought Leadership Marketing Marketers 134

Hubspot Marketing

MARCH 19, 2020

Additionally, if you're a HubSpot customer, you can access an ROI calculator programmed with the same formula in our CRM. but what about customizing the PowerPoint slides to fit your business? Customize your graphs and charts to fit your company's theme. Click on individual elements in the graph to customize them.

Marketing 144

Marketing Marketers CRM Customer 144

Hubspot Marketing

MARCH 2, 2023

The collection launched with 12 pieces for all genders, as well as the ability to customize with embroidery. In addition to creating a style quiz potential customers can take to find the items that will suit them best, Fabletics focused on a community-oriented launch. Marketing Snippets The latest marketing news and strategy insights.

Product 117

Product Fashion Advertisers Advertising 117

Adobe Experience Cloud Blog

JANUARY 2, 2015

Content marketing will continue to be an important part of demand generation but the companies that can effectively tell a customer-centric story and engage their potential customers through innovative content will succeed. Multi-channel communication will be more important than ever.

Thought Leadership 134

Thought Leadership Energy Communications Digital Marketing 134

Hubspot Marketing

OCTOBER 11, 2023

2013 - Vine is launched, popularizing snackable, short-form video content on mobile devices. 2013 - YikYak is released as a local message board for college students. Social Media Customer Service With the rise of shopping on social media, consumers look to those same platforms for customer service when buying products.

Gen Z 134

Gen Z User-Generated Transform Social Media Marketing 134

Adobe Experience Cloud Blog

JULY 19, 2018

Who Influences Your Customer? To utilize your sphere of influence is to leverage your EXISTING customers as a centerpiece and reverse-engineer the companies and contacts that are within one degree of “social proximity” from your customers. One example of this is job changes from existing customers to new logos.

Thought Leadership 130

Thought Leadership Customer Marketing Marketers 130

Search Engine Land

JANUARY 28, 2023

Advertisers Increased PLA Budgets By 600% In Q4; Trend Likely To Continue 2013: Those advertisers were rewarded with higher click-through rates and lower cost-per-click than text ads. Study: Reviews & Images Drive Clicks In Mobile 2012: Images and reviews were very important in capturing users’ eye movements and clicks.

Search Marketers 115

Search Marketers Marketing Marketers Retail 115

Content Marketing Institute

NOVEMBER 20, 2018

Your customers are different. The best way to think about creativity is to ask: “How can we flip our customers’ expectations upside down to delight and surprise them?” They live with customers. Who says you can’t put a story out there, or start a story and let your customers finish the story? Your path is different.

Food 110

Food Content Marketing Place Promotion 110

Adobe Experience Cloud Blog

JULY 11, 2017

With the unannounced launch of her 2013 eponymous album—BEYONCÉ—Beyoncé broke music industry barriers and pioneered the surprise album launch as a net new marketing tactic in the music industry. Ground Breaker. Who do you see changing the game in their industry and what lessons can we learn from them?

Branding 0

Branding Entertainment Thought Leadership Marketing 0

Adobe Experience Cloud Blog

NOVEMBER 18, 2014

Panasonic was the #1 patent producer in 2013 with 2,000+ patents and is investing hundreds of millions of dollars in Tesla’s gigafactory to product the lithium-ion batteries for Tesla’s electric cars. A: We measure a breadth of metrics from customer satisfaction and share of voice in the press, web traffic, search traffic etc.

CRM 134

CRM Thought Leadership Entertainment Marketing 134

Adobe Experience Cloud Blog

SEPTEMBER 2, 2014

increase in online fundraising between 2013 and 2012, and email marketing was the primary channel used to raise money. Donors, like customers, expect a personalized experience. Even in the age of multi-channel marketing, email is still one of the best ways to encourage donors to open their wallets.

Communications 133

Communications Non-Profit Direct Mail Thought Leadership 133