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What Is FOMO? Understanding the Fear of Missing Out

Vertical Response

In 2013, British psychologists provided a more formal definition of FOMO as a persistent fear that others are enjoying rewarding experiences while one is absent. Therefore, marketers should ensure that their urgency messages are genuine and transparent. Several tools can enhance the impact of FOMO in digital marketing.

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The 20 Best Marketing Conferences In 2013

Marketing Insider Group

20 Best Marketing Conferences 2013. Online Marketing Summit February 11-13 in San Diego, CA and Fall, 2013 in New York, NY. Marketing Sherpa E-Mail Summit February 19-22 in Las Vegas, NV. Inbound Marketing Summit April 3-4 in New York, NY. Ad:Tech Digital Marketing Conference April 9-10 in San Francisco.

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The Future of Digital Marketing is Already Here

Adobe Experience Cloud Blog

For another great example of a “futuristic” marketing experience, we can look to British Airways’ excellent #Lookup campaign from late 2013. In the clip below, a child runs across a digital billboard and points upwards at a real airplane flying overhead. Is the future of digital marketing here? What do you think?

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Digital Marketing Expert Mitch Joel Talks About Leveraging Influencers and Real-Time Social Engagement

Adobe Experience Cloud Blog

by Jason Miller Mitch Joel is a digital marketing expert. A blogger, podcaster, author, and passionate entrepreneur, Marketing Magazine recently dubbed him the “Rock Star of Digital Marketing”. He is also the president of Twist Image, an award Digital Marketing and Communications agency.

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36 Digital Marketing Experts You Need To Follow On Social Media

SocialPilot

If you need a helping hand to choose the right digital marketing tools or want to know some secret hacks for a roaring brand presence, it’s best to rely on them. You can also find Neal on Twitter, where he shares thoughts and news on digital and social media marketing strategies for every platform. .”

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6 Trending and Cutting-Edge Digital Marketing Strategies You Need to Know

Adobe Experience Cloud Blog

Author: Ellen Gomes As digital technology continues to expand and mature, digital advertising strategies are evolving to keep up. From social, to search, to big data, the opportunities for marketers today are endless. In fact, mobile video ad spend in the United States more than doubled from 2013 to 2014—up to $1.5

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Book Your Plane Ticket Now: Must-Attend International Marketing Events of 2014

Adobe Experience Cloud Blog

ADMA (Association for Data-Driven Marketing & Advertising) Global Forum – Sydney, Australia – Dates and details coming soon! Digital Marketing Exposition and Conference (September 10-11) – Cologne, Germany. NZ Marketing Summit (September 25) – Auckland, NZ. What were your favourite events of 2013?