Martech

NOVEMBER 15, 2021

New York-based Marketing Evolution helps enterprise marketers get the most from their marketing spend through the company’s marketing performance operations SaaS platform and its separate services. The company serves its customers by providing marketing and media performance measurement, attribution and optimization.

Analytics 117

Analytics Marketing Mix Retail Advertising 117

Neil Patel

MARCH 15, 2021

Here are a few ads that nailed millennial marketing. In 2013, a series of YouTube videos found huge success by taking video footage of normal events and overlaying them with “bad lip reading.” NFL and McDonald’s: Bad Lip Reading. This is a great example of brands capitalizing on millennial trends in a positive way.

Millennials 124

Millennials Advertising Advertisers Gen Z 124

Duct Tape Marketing

JANUARY 24, 2014

He/she can also create and manage focus groups and conduct research about your competitors and your target market. Now you know 10 marketing tasks you can delegate, so why not try it out? An assistant can create surveys, send them out, and organize the results into usable data. 6. Follow Up Calls.

Logistics 77

Logistics Marketing Marketers Food 77

Hootsuite

AUGUST 13, 2020

Check out our guide to conducting audience research to learn everything you need to know about your target market. — Charmin (@Charmin) February 24, 2013. Get some sleep. A post shared by @ antihero18 on Jan 18, 2017 at 12:24pm PST. Knowing your audience will also help you determine: What social media sites to be on.

Analytics 145

Analytics Marketing Marketers Education 145

Duct Tape Marketing

APRIL 25, 2014

Having a strong online presence is a crucial component of your marketing strategy, no matter what size your business is or what industry it belongs to. An online presence is important for outbound marketing because it reinforces your brand and what you offer to your target market.

Outbound Marketing 78

Outbound Marketing Inbound Marketing Finance Marketing 78

Vertical Response

JANUARY 18, 2025

In 2013, British psychologists provided a more formal definition of FOMO as a persistent fear that others are enjoying rewarding experiences while one is absent. Tools and Techniques for Measuring FOMO Measuring the effectiveness of FOMO-driven marketing strategies requires robust tools and techniques.

Millennials 52

Millennials User-Generated Customer loyalty Price 52

Hubspot Marketing

FEBRUARY 27, 2019

You don't want to put thousands of dollars, for example, into an ad that doesn't resonate with your target audience. Let's say you're the VP of Marketing at a high-end floral company. You assume that most of your target market is made up of soon-to-be brides, so you direct your LinkedIn ads to bridal groups.

CRM 145

CRM Advertising Advertisers User-Generated 145

Hootsuite

OCTOBER 1, 2019

Typhoon Haiyan ripped through the Visayas region of central Philippines, on 8 November 2013. Have you done your target market research ? A group of men relax and drink Tuba (coconut wine) on a table off the beach in Tacloban, Leyte, Philippines, on 20 April 2014. ?????? Check out #64 in our long list of Instagram hacks.

User-Generated 112

User-Generated PR Law Shipping 112

Contently B2C

AUGUST 22, 2016

In 2013, the publication attracted 13.1 Yet when Coca-Cola gets it right, the brand has the ambition to tap into the hearts, minds, and pocketbooks of the brand’s target markets. Full disclosure: Coca-Cola is a Contently client.). The journey from global to local. Coca-Cola successfully launched Journey in the U.S.

PR 52

PR Health Communications Branding 52

Lusha

JUNE 7, 2024

By thoroughly researching your target market and competition, you can anticipate challenges and develop contingency plans. Faster Time to Market: A GTM strategy streamlines your launch process by providing a clear timeline and roadmap. It’s the reason why customers should choose you over your competitors.

Marketing Strategy 52

Marketing Strategy Price CRM Key Performance Indicator 52

Martech

NOVEMBER 26, 2024

For example, in 2013, fitness startup ClassPass fell into its version of the barbershop fallacy. And it was marketed to fitness enthusiasts in major cities for whom this level of access to premium studios would be a dream come true. The value proposition and target market were clear.

Customer 132

Customer Food Marketing Marketers 132

CXL

OCTOBER 31, 2022

In a 2013 Edelman survey of 11,000 people, a majority of respondents reported concern that businesses don’t ask about their needs often enough. Some businesses with a very niche product may have a single audience to target. Use voice of customer research to uncover key motivators. Say you’re a grammar and spell-checking SaaS company.

eCommerce 85

eCommerce User-Generated Gen Z Copywriting 85

Dana Nicole

JANUARY 27, 2021

Having a strategy for your blog is also echoed by Jake: Blogging has been a key part of our growth strategy since we were founded in 2013, and there’s no forseeable end to that happening. It’s simply not enough to write your blog posts and leave it at that. You must have a healthy SEO strategy.

Content Marketing 52

Content Marketing Whitepaper Shoppers Marketing 52

Hubspot Marketing

APRIL 5, 2017

When you think of viral marketing, your mind probably wanders to that Oreos "You can still dunk in the dark" tweet , which garnered an enviable 40,000 retweets and Facebook likes during 2013's Super Bowl power outage. Viral Best Practice: Launch Outside Your Target Market to Build Buzz. 5) Invisible Children (Kony 2012).

Branding 112

Branding PR Retail Education 112

Hubspot Marketing

OCTOBER 11, 2024

As you’re coming up with ideas that will help you solve customer needs, it’s important to have a robust understanding of your target market and the pain points they have that you want to solve. But how do you get to know your target market and its pain points?

Product 106

Product Manufacturing User-Generated Entertainment 106