Adobe Experience Cloud Blog

FEBRUARY 11, 2013

by Jon Miller The other day, I asked the following question: How would you define the difference between thought leadership and content marketing? — Jon Miller (@jonmiller) February 7, 2013. AcquireB2B (@AcquireB2B) February 7, 2013. Casey Carey (@caseycarey) February 7, 2013. My Thoughts. What do you think?

Thought Leadership

Adobe Experience Cloud Blog

NOVEMBER 22, 2013

Author: Rick Siegfried Dreamforce 2013 has ended! Sights of Dreamforce 2013 from Marketo. The Sights of Dreamforce 2013 was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. It has been an exciting and crazy week for everyone. Salesforce.com'

Thought Leadership

Adobe Experience Cloud Blog

DECEMBER 19, 2013

2013 was a huge year in the tech world. Take our 2013 Tech World History pop quiz, share it on your social networks, and challenge your friends/co-workers/pets to beat your score! Pop Quiz: 2013 Tech World History was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link].

Thought Leadership

Adobe Experience Cloud Blog

JANUARY 6, 2014

Author: David Cheng As part of our open beta launch this December, ShareBloc ran a contest to find the Top Content Marketing Posts of 2013. Jon Miller’s prior post on the ROI of Marketing Automation didn’t make the 2013 cut (it was posted in October 2012) but you can view it as a companion piece. Here they are: 1.

Thought Leadership

Adobe Experience Cloud Blog

NOVEMBER 16, 2013

10 Insider Tips for Your Dreamforce 2013 Experience was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Pick up local crafts, wine, and olive oil, Blue Bottle coffee beans, Cow Girl Creamery (THE BEST) cheeses, and artisan chocolates from Recchiuti. We would love to hear from you!

Inbound Marketing

Adobe Experience Cloud Blog

MAY 31, 2013

Take a look at some examples of campaigns in the first half of 2013 that have done an amazing job of capturing the attention of their audience in a major way. 5 of the Most Innovative and Unique Marketing Campaigns So Far in 2013 was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link].

Thought Leadership

Adobe Experience Cloud Blog

JANUARY 6, 2014

Author: David Cheng As part of our open beta launch this December, ShareBloc ran a contest to find the Top Content Marketing Posts of 2013. Jon Miller’s prior post on the ROI of Marketing Automation didn’t make the 2013 cut (it was posted in October 2012) but you can view it as a companion piece. Here they are: 1.

Thought Leadership

Adobe Experience Cloud Blog

DECEMBER 18, 2013

Author: Carra Manahan 2013 is coming to a close, which means it’s time to get a jumpstart on your 2014 event plan. What were your favorite events of 2013? Feel free to share your thoughts below. Must-Attend Marketing Events of 2014 was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link].

Thought Leadership

Adobe Experience Cloud Blog

JANUARY 13, 2014

Author: Dayna Rothman 2013 was the year of the selfie. Evolution of the Selfie-Obsessed Generation [Infographic] was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. The term was added to the Oxford English Dictionary and deemed their “word of the year”! Modern Marketing'

Thought Leadership

Adobe Experience Cloud Blog

JUNE 11, 2015

Interestingly, obtaining permission from your subscribers is not only good marketing etiquette, but it’s also a legal requirement under the Telephone Consumer Protection Act (TCPA) of 2013. So, I’ll keep saying it—make sure you comply!

Marketing Strategy

Adobe Experience Cloud Blog

OCTOBER 27, 2020

And while the Net Promoter Score (NPS) is used everywhere, in an age when how people interact with and recommend brand has changed significantly since its inception in 2013, perhaps its days are numbered. If it’s possible to figure which is the happiest country on Earth, it’s possible to work out if your customers are happy.

Customer

Adobe Experience Cloud Blog

JANUARY 13, 2014

Author: Dayna Rothman 2013 was the year of the selfie. Evolution of the Selfie-Obsessed Generation [Infographic] was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. The term was added to the Oxford English Dictionary and deemed their “word of the year”! Modern Marketing'

Thought Leadership

Adobe Experience Cloud Blog

AUGUST 29, 2013

It’s also why Monetate’s Intelligent Email Marketing that Drives Conversions (2012) found that segmented email campaigns produce 30% more opens than undifferentiated messages, and why the DMA National Client Email Report (2013) found that email marketers estimate 30% of email revenue derives from targeting to specific segments.

Thought Leadership

Adobe Experience Cloud Blog

JULY 29, 2014

According to Search Engine Watch , there were half a million brands on Pinterest as of 2013 – but that doesn’t mean it’s too late! Pin for the Win: How to Market Your Brand on Pinterest was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Why Pinterest? Register here ! Content Marketing'

Branding

Adobe Experience Cloud Blog

OCTOBER 20, 2016

Even as long ago as 2013, industry leaders like Marketo were touting the dangers of attention deficit in the digital era, and we are no doubt nearing the singularity of media saturation. According to eMarketer, this year alone, 69.8 million Americans will use an ad blocker—a jump of 34.4% over last year. million people.

Thought Leadership

Adobe Experience Cloud Blog

JANUARY 16, 2014

What were your favourite events of 2013? Please share your thoughts below. Book Your Plane Ticket Now: Must-Attend International Marketing Events of 2014 was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Did we miss any of the international events you’re looking forward to?

Thought Leadership

Adobe Experience Cloud Blog

AUGUST 25, 2014

But did you know that according to DemandGen Report’s 2013 Content Preferences Survey, only 5% of buyers are willing to provide detailed information in exchange for whitepapers? Whitepapers and benchmarking studies can crystalize your thought leadership and value proposition, but they often aren’t delivered in an appealing way.

Whitepaper

Adobe Experience Cloud Blog

FEBRUARY 21, 2017

Created from data collected by Harvard linguists from 2003-2013, the quiz became an internet phenomenon and remains popular to date. One of their most successful articles of all time was a quiz called “ How Y’all, Youse and You Guys Talk ” that guessed where in the U.S. users were from based on their speech patterns.

Thought Leadership

Adobe Experience Cloud Blog

MAY 20, 2015

in 2013, and companies making more than $1 billion annually boosted spending by an even greater 9.8%. It didn’t take long for a queue to form in front of the poster on Brick Lane. According to Event Marketing Institute’s EventTrack study, marketers increased spending on experiential marketing by 4.7% The Strategic Use of Celebrity.

Thought Leadership

Adobe Experience Cloud Blog

MAY 23, 2014

Despite all this, the airline had firmly established itself as a profitable player in European aviation, transporting over 81 million people in 2013. Perhaps in was the September 2013 drop in share price. The Marketing U-Turn. Earlier this month, RyanAir CMO Kenny Jacobs announced that he will be overhauling the customer experience.

Customer

Adobe Experience Cloud Blog

JANUARY 2, 2015

I think 2013 and 2014 were years where technology and digital marketing exploded and the need to communicate across channels became a prominent topic of discussion. The Evolution of Demand Generation In 2015 was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Demand Generation b2b Consumer'

Thought Leadership

Adobe Experience Cloud Blog

JULY 11, 2017

With the unannounced launch of her 2013 eponymous album—BEYONCÉ—Beyoncé broke music industry barriers and pioneered the surprise album launch as a net new marketing tactic in the music industry. Ground Breaker. I’d love to hear what you think in the comments below.

Branding

Adobe Experience Cloud Blog

JULY 25, 2013

Speaking of testing, Marketo is a proud sponsor of the 2013 WhichTestWon Email Testing Awards. Email Marketing: What to Test and How to Test was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Unused data is sad data, indeed. Enter the WhichTestWon Email Testing Awards. Email Marketing'

Email Marketing

Adobe Experience Cloud Blog

SEPTEMBER 2, 2014

increase in online fundraising between 2013 and 2012, and email marketing was the primary channel used to raise money. The New Nonprofit: Better Communication, Bigger Donations was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Tweet to us @Marketo, or drop us a line in the comments below.

Communications

Adobe Experience Cloud Blog

MARCH 10, 2015

A much discussed example is how Oreo responded during the blackout at the 2013 Super Bowl with “you can still dunk in the dark.” If marketing used to be an assembly line, with marketers coming in at the end to figure out how to sell a product, they are now in a trading room, he explained. It was quick, witty, and memorable.

Thought Leadership

Adobe Experience Cloud Blog

JULY 21, 2015

This chart represents average click rate (top half) and average click-to-open rate (bottom half) across all Marketo customer email activities in 2013-2014. was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Marketo Data Tells Us: Which Type of Emails Have the Highest Conversion Rates?

Thought Leadership

Adobe Experience Cloud Blog

DECEMBER 10, 2012

by Jason Miller Following up on our earlier post , I am still reveling in the thought leadership bliss and overflow of insights from last week’s Blueglass X Internet Marketing Conference. The big trend for 2013 is going to be agile marketing.

Thought Leadership

Adobe Experience Cloud Blog

JUNE 11, 2014

For another great example of a “futuristic” marketing experience, we can look to British Airways’ excellent #Lookup campaign from late 2013. But, according to Experian’s 2013 Digital Marketer report, “fewer than 10% of brands are executing true cross-channel communications informed by one view of the customer.” What do you think?

Digital Marketing

Adobe Experience Cloud Blog

JULY 1, 2013

Author: Amy Palmer The night our team put the final touches on our 2013 Marketing Nation JumpStart Tour program, I had a dream that I gardened with tokens. How to Simplify Your Complex Event Programs Using Marketing Automation was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link].

Thought Leadership

Adobe Experience Cloud Blog

OCTOBER 2, 2014

In 2013 there were 1.4 Best Practices for Mobile SEO was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. billion smartphone users, which translates to 1 in 7 people worldwide! This statistic makes optimizing your websites for mobile devices more compelling. Mobile Marketing b2b Consumer'

SEO

Adobe Experience Cloud Blog

DECEMBER 9, 2013

Here is the current market capitalization of IBM, Oracle, and SAP as of November 28 th , 2013 (according to Yahoo Finance). Independents vs. Software Suites: How the Cloud Affects the Solutions Landscape was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Tell us in the comments below.

Finance

Adobe Experience Cloud Blog

JULY 19, 2018

Here’s one example for you: I met Jill Rowley , Chief Growth Officer at Marketo, through Bob Perkins, CEO of AA-ISP when we were both asked to speak at the AA-ISP Social Selling Summit in 2013. appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Thought Leadership

Adobe Experience Cloud Blog

NOVEMBER 18, 2014

Panasonic was the #1 patent producer in 2013 with 2,000+ patents and is investing hundreds of millions of dollars in Tesla’s gigafactory to product the lithium-ion batteries for Tesla’s electric cars. How is your marketing organization leveraging engagement marketing to show your campaign contribution? Engagement Marketing Consumer'

CRM

Adobe Experience Cloud Blog

MAY 28, 2014

It reminds me of the “ Fitbit 2013 Activity Summary ” email I recently got (minus the unicorns, rainbows, roller skates, and dinner plates, of course). was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. And having some fun…with a company. Drop us a line in the comments below.

Food

Adobe Experience Cloud Blog

OCTOBER 1, 2013

billion will be spent on mobile marketing in 2013 , a figure set to roughly double to $21 billion by 2015. A 2013 study from Flurry Analytics shows that iOS and Android users spend 80% of their time in native apps. Marketers have been trying hard to keep pace with these changes. In the US, almost $10.5 Go native. Mobile Marketing'

Millennials

Marketing Insider Group

MARCH 5, 2013

” Previous interviews covered customer experience , thought leadership , , creating a content culture , the roles of content and technology , the future of search , the science of marketing , the rise of Content Brands and we asked whether the customer or the content is king in the future of marketing.

Millennials

Adobe Experience Cloud Blog

SEPTEMBER 24, 2015

In 2013, Belkin partnered with LEGO to come out with a line of LEGO builder cases for iPhones. UGC campaigns have immense potential not only to boost engagement with your brand, but also to go viral across the web. Take the example of Belkin, a company that creates protective cases for smartphones and tablets.

Branding