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Our New Transparent Pricing Dashboard: Where Your Money Goes When You Buy a Buffer Subscription

Buffer Marketing

We shared a post about where your money went when buying a $10 Buffer plan back in 2014 — but it was well time for an update. We’re also happy to share a more sustainable way of providing this information — our new transparent pricing dashboard. In 2022, our ASP was $20, and our Operating Costs hit $19,757,852.

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This day in search marketing history: February 10

Search Engine Land

Google refreshes Page Layout Algorithm In 2014, Google’s Matt Cutts announced via Twitter that the company had refreshed its Page Layout Algorithm. How to use Google’s new price competitiveness report in Merchant Center 2020: You could see how your product pricing compared to your Google Shopping competitors.

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This day in search marketing history: January 28

Search Engine Land

Google begins experimenting with featured snippets in 2014, Google started answering complex questions at the top of its search results with detailed responses (or answers) taken from websites. We know from Google that featured snippets were introduced in January 2014. Does that sound like featured snippets? Because it was.

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This day in search marketing history: February 3

Search Engine Land

Also on this day Google will suspend merchant sites that show higher prices at checkout 2021: Starting on April 6, Google would begin enforcing price accuracy between Merchant Center feeds and checkout. Super Bowl 2014: How We Searched 2014: Recipes, start time, people. and Skittles.

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This day in search marketing history: February 25

Search Engine Land

Danny Sullivan, Google’s Search Liaison said Google’s support of the overall ecosystem (searchers, advertisers and publishers) is important. Made in USA’ ad extensions spotted on Bing 2020: A “Made in USA” label accompanied by a flag icon appeared to be the latest automated ad extension test by Microsoft Advertising.

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UK publishers sue Google for $4.2 billion in lost ad revenue

Search Engine Land

A new lawsuit alleges that Google abused its dominance in display advertising since 2014 and seeks £3.4 The outcomes of ongoing lawsuits and antitrust investigations could eventually result in meaningful changes for online advertisers, impacting publishers (ad revenue) and advertisers (reach). billion ($4.2 Why we care.

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Meta asks court to intervene in $7 billion lawsuit over Facebook audience numbers

Martech

Meta is asking an appellate court to overturn a ruling granting class-action status to a lawsuit claiming Facebook inflated advertising numbers. advertisers who used Facebook’s Ad Manager or Power Editor to purchase ads on Facebook or Instagram after August 15, 2014. Get the daily newsletter digital marketers rely on.

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