Marketing Insider Group

SEPTEMBER 17, 2024

In 2014, Marketing Insider Group released an ebook looking at the future of the customer experience. Customer-focused companies can discover fantastic insights about how their products, services, and brands are perceived by their audience. ” Well, now – almost 300 years later – brands hold that power in their hands every day.

Customer

Businesses Grow

JULY 9, 2025

In 2014, I wrote one of the most famous blog posts in marketing history, “ Content Shock.” Mark is the author of some of the world’s bestselling marketing books, a college educator, and an advisor to many of the world’s largest brands. Let’s go back to the current state of the internet for a reality check.

Thought Leadership

Martech

JULY 18, 2025

Almost 80% of them follow brands, and a majority of B2B marketers still use the platform in some form. It’s one of the few platforms where brand accounts can get immediate feedback and join unfiltered conversations with customers, prospects and competitors. Posting frequency: Top brands tweet 4.2 Top brands achieve about 0.08%.

Gen Z

Hubspot Marketing

AUGUST 26, 2022

According to a 2021 McKinsey report , 76% of consumers get frustrated when they can’t find a personalized experience with a brand. Discover brands that are killing it at personalization and get a peek into how impactful it can be. Personalization covers a wide range of strategies leveraged by brands both online and offline.

Branding

Hubspot Marketing

OCTOBER 31, 2023

But at the end of the day, it doesn‘t matter how optimized my emails are if I can’t properly track my email analytics or if I'm unsure what metrics need my attention. Pro Tip: To measure the conversion rate of your emails, you'll need to integrate your email platform and web analytics. How valuable is your conversion rate?

Email Marketing

Marketing Insider Group

AUGUST 17, 2015

Increase in brand awareness, or the extent to which consumers are familiar with your brand, is one of the most common content marketing business cases. Another way to think of this, is how many early-stage prospects are finding their way to your brand’s website? This can be easily calculated via Google Analytics.

Branding

Adobe Experience Cloud Blog

JANUARY 28, 2014

Author: Brian Kelly It’s no longer enough for a CMO to create “clever taglines” or choose “color palettes” – in 2014, the CMO must be a master of technology. Example Solutions: Gainsight , Scout Analytics , Totango , Woopra. Goal : Maintain your brand. Here’s how: The Marketing Technology Six-Pack. SOCIAL MARKETING.

CMO

Content Marketing Institute

DECEMBER 5, 2017

However, some brands have taken this concept further by developing full-fledged classes and curricula for their audiences. Let’s look at eight brands that give their audience opportunities to get an education in unique and entertaining ways. Creating educational #content can differentiate your brand, says @johnoxford1.

Education

Search Engine Land

MARCH 17, 2023

Brands, especially restaurants, need FAQs and ‘coronapages’ fast 2020: It was critical that precautions being taken were discoverable in search results. A Dilbert On Search Engine Keyword Research 2014: There was a fun search marketing-related Dilbert strip on the topic of doing and presenting your keyword research to your boss.

Search Marketers

Search Engine Land

JANUARY 28, 2023

Google penalizes French link network In 2014, Google’s Matt Cutts tweeted, “Today we’re taking action on a French link network that violates our quality guidelines (Buzzea).” Google May Be Forced To Pay $1 Billion To Patent Troll 2014: Google was asked to pay $15.8 million in 2012.

Search Marketers

Many Chat

JUNE 3, 2022

Ecommerce sales have been steadily increasing since 2014 and are expected to surpass $7 billion by 2025. This is unsurprising, given that online brands are always exploring more ways to reach consumers and technology continues to simplify the checkout process. . But where should brands put their marketing efforts?

eCommerce

Sprout Social

AUGUST 15, 2016

Since 2014, roughly 18 new Instagram features, updates or changes to the app were released. Users also have access to a small set of Instagram analytics. For example, once you get users following your brand on Instagram, you’ll want them to like your content so they see you more often. Longer Videos on Instagram.

Branding

Marketing Insider Group

JANUARY 7, 2014

A recent prediction for marketing in 2014 comes from Rebecca Borison, assistant editor with Mobile Marketer. She covers Forrester’s latest marketing report “ Predictions 2014: Marketing Leaders Put Insights To Use. I don’t disagree with what may become more important for marketers in 2014. What do you think?

Logistics

Adobe Experience Cloud Blog

MARCH 14, 2014

Author: Michael Gerard Content marketing will be an essential part of leading marketing strategies in 2014, but many marketers are still challenged by its deployment. For our 2014 Content Marketing Tactics Planner , Curata surveyed over 500 organizations about their content marketing strategies. Content Marketing'

Content Marketing

Hootsuite

NOVEMBER 18, 2015

We’re here to show you that analytics aren’t all that scary. In fact, social networks have made a point of ensuring that analytics are simple and digestible for everyone, whether it’s your first day on the job or you’re the CEO. Twitter analytics are a prime example. How to access Twitter Analytics. The best part?

Analytics

Adobe Experience Cloud Blog

JUNE 1, 2015

A recent Flurry analytics report showed that in Q1 2012, mobile minutes per day were only 109 and TV minutes per day were 168, but just 2.5 years later in Q3 2014, mobile minutes had catapulted to 177 while TV minutes remained at 168. Consumers are demanding a more personalized engagement with the brands they interact with.

Thought Leadership

Marketing Insider Group

APRIL 7, 2014

That is according to a March 2014 report by Forrester Research, Inc., titled “ Build Your Content Brand By Delivering Customer Value.” According to the report’s author, Ryan Skinner, Content brands are built by becoming reliable sources of valuable content that consumers proactively seek out, engage with and, ultimately, advocate for.

Content Marketing

Econsultancy

APRIL 6, 2022

Launched in 2014, the company gives brands the analytics to track and ship stock globally. We also discussed the biggest challenges (and opportunities) for ecommerce brands, as well as the evolution of the ecommerce industry. What are the biggest challenges for ecommerce brands today, and how can they overcome them?

eCommerce

Buffer Marketing

NOVEMBER 8, 2023

But the sheer volume of metrics can be a little overwhelming when you start digging into the data — pinpointing the ones that matter for your brand and business isn’t always easy.  In most cases, monitoring this will require a separate analytics tool from what you use to track your other metrics.

Content Marketing

Sprout Social

AUGUST 16, 2023

Plus, we’re sharing stories from brands that are driving smarter, faster business impact after making the switch to Sprout. Source : Salesforce Ben Social Studio was built through a series of acquisitions and has been offered as a Salesforce Marketing Cloud solution since its launch in 2014. What is Salesforce Social Studio?

Branding

Marketing Insider Group

SEPTEMBER 19, 2013

Marketers and brands are trying to understand content marketing and how to execute successful content marketing programs. What are the most common mistakes brands make with content marketing? What changes are in store for content marketing in 2014? Or we provide exposure to their personal brand and their own content.

Content Marketing

Search Engine Land

JANUARY 6, 2023

Google Manufacturer Center adds rich content, deeper analytics, expands availability. 2019: A new “From the manufacturer” section in Google Shopping product pages could feature brand-supplied rich content. Google Link Removal Requests Climb To 345 Million In 2014. 2014: 14 Link Resolutions for 2014 by Julie Joyce.

Search Marketers

Sprout Social

MAY 8, 2017

billion in 2014 to $17.34 As a social media consultant, you’ll need goals and analytics to show your client that your work is creating results that they want. Measurable : This is where analytics come in. Some common, broad social media goals include: Increase brand awareness. Website analytics for Facebook referrals.

Affiliate Marketing

Adobe Experience Cloud Blog

AUGUST 11, 2015

Despite the noise, B2B and B2C brands succeed at delivering relevant information to their target audiences. But any brand making a significant investment in email marketing will soon be throwing good money after bad without an optimized, personalized mobile experience. Author: Becky Hirsch Do you hear that? It’s getting louder.

Email Marketing

Neil Patel

JANUARY 27, 2021

In 2014, social media was becoming the place to post your content. Between various analytics services and built-in social media platform capabilities like Instagram Insights , you have the tools to collect, analyze, and use the data that matters. The average blog post was 808 words in 2014, but was 1142 words in 2017.

Content Marketing

Martech

APRIL 18, 2024

In response to the last question, the bot described a 2014 blog post accusing Wadhwa of plagiarism, complete with a byline, date and formal citation. Adjust’s InSight is a mobile analytics solution. Atom.com (nee Squadhelp) has added AI-powered features to its naming and branding solution. Kore.ai’s XO V11.0

User-Generated

Search Engine Land

JANUARY 13, 2023

TL;DR: “We have seen very little disruption to our traffic and have reaped the benefit of having a clearer picture of our audience analytics.” 2014: Thousands of hotels listed within Google+ Local appeared to have had links leading to their official sites “hijacked” and replaced with ones leading to third-party booking services.

Search Marketers

Adobe Experience Cloud Blog

MARCH 6, 2017

By extracting insights from both structured or unstructured data, AI empowers brands to produce more enhanced and personalized interactions with buyers. Analyst Scott Brinker estimated that there were 3,874 marketing technology vendors in 43 different categories in January 2016—up from 947 vendors in 2014.

Transform

The CMO Survey

APRIL 19, 2019

While large brands have poured billions into developing international markets, they also have faced some significant headwinds, including new government regulations aimed at protecting domestic competitors, copycat brands, and negative consumer sentiment around brand missteps. Marketers are investing in their brands.

CMO

Search Engine Land

JANUARY 22, 2023

At the time, Expedia also owned several online travel brands: Hotels.com, Hotwire, eLong and Trivago. ” Amazon adds customer acquisition metrics for Sponsored Brands campaigns 2019: The “new-to-brand” set of metrics were also available for Amazon sellers’ display and video ad campaigns.

Search Marketers

Martech

OCTOBER 20, 2022

” In the latest version of Brinker’s marketing technologist archetypes, the list has been narrowed from six to four roles: Operations Orchestrator, Brand/Demand Builder, Analytics Architect and Marketing Maker. It’s the ‘back-stage’ workflows, processes, analytics, infrastructure, systems, etc.

CMO

Search Engine Land

MARCH 25, 2023

Google Says Don’t Delete Your Disavow File Prior To Uploading A New One 2014: He said instead, upload the new one, which will replace the old disavow file. How A Single Guest Post May Have Gotten An Entire Site Penalized By Google 2014: Another case of Google failing to keep its promise to provide more examples relating to penalties.

Search Marketers

Hootsuite

APRIL 20, 2021

It’s time to put a theory to the test with a deep analytical dive, and a little trial and error. (My Back in 2014 (a generation ago, in social media years), researchers from Georgia Tech looked at 1.1 Content that aligns with your brand and what your audience loves does best, face or no face.

Food

Hootsuite

OCTOBER 27, 2021

The practice was then introduced to Instagram in 2014. Getting verified on Facebook is a great way to establish brand credibility online. Both large brands and local businesses can be verified on the platform. This might be the case if your brand uses different names in different markets. Why verify your Facebook Page?

User-Generated

Sprout Social

FEBRUARY 10, 2022

The importance of thoughtful and original branding can’t be overstated. You shouldn’t be saddled with a brand identity that doesn’t make sense, right? Food for thought: 70% of marketers say that consistent branding is the most important element of building a community and retaining customers. The short answer?

PR

Search Engine Land

JANUARY 14, 2023

2021: The courses cover the basics including an introduction to LinkedIn Ads, how to use LinkedIn ad targeting, and reporting and analytics for LinkedIn ads. Google Knowledge Graph Now Showing Social Profiles For Brands. Google began showing the social profile links for Pixar, Apple, Starbucks, Google and many more brands.

Search Marketers

Adobe Experience Cloud Blog

NOVEMBER 16, 2015

Digital advertising is now the new norm—it’s the fastest growing marketing channel with no signs of slowing down, according to Strategy Analytics. In fact, most companies spent more on digital marketing in 2015 than they did in 2014, and plan to increase spending in 2016. Digital advertising has a lot to offer today’s marketers.

Advertising