Remove 2014 Remove Branding Remove Customer loyalty
article thumbnail

Personalized Experiences: Why We Love Them + Brand Examples

Hubspot Marketing

According to a 2021 McKinsey report , 76% of consumers get frustrated when they can’t find a personalized experience with a brand. Discover brands that are killing it at personalization and get a peek into how impactful it can be. Conversely, all it takes is one bad experience to deter a customer. Customer loyalty programs.

Branding 124
article thumbnail

Brand Refresh vs Rebrand: Which is Best for You? [+Checklist]

Hubspot Marketing

Brands that aren’t constantly evolving run the risk of becoming outdated or irrelevant. Some of the most popular brands of today would not have made waves unless they had undergone rebrands or refreshes. Apple updated its iconic logo from the dated rainbow to a sleeker, monochrome look to signal the change in its brand image.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

This day in search marketing history: January 29

Search Engine Land

Google penalizes French link network In 2014, Google’s Matt Cutts tweeted, “Today we’re taking action on a French link network that violates our quality guidelines (Buzzea).” Google May Be Forced To Pay $1 Billion To Patent Troll 2014: Google was asked to pay $15.8 million in 2012.

article thumbnail

The Ultimate Guide to Relationship Marketing

Hubspot Marketing

Alternatively, American Express discovered retained customers buy more often and spend more than newer customers -- they've seen your worth and they're invested loyally in your brand, so it makes sense they're willing to turn to your business for their needs, again and again. Need further convincing? which is why they work.

Food 145
article thumbnail

What does the future of decentralized social media mean for marketers?

Sprout Social

Steemit Steemit launched in 2014, making it one of the oldest decentralized social media networks. This shift away from traditional systems will affect how brands approach marketing and social media as a whole. Digital currency will become necessary to ensure business resilience and maintain customer loyalty.

article thumbnail

Insights Drive Better Customer Experience

Marketing Insider Group

In 2014, Marketing Insider Group released an ebook looking at the future of the customer experience. It featured a series of interviews we conducted with customer experience experts, outlining how customer needs would change in the coming years and providing strategies businesses could use to meet those demands.

article thumbnail

This day in search marketing history: January 15

Search Engine Land

Google Knowledge Graph Now Showing Social Profiles For Brands. Google began showing the social profile links for Pixar, Apple, Starbucks, Google and many more brands. 2015: Google made four updates to the events knowledge graph, after launching the markup back in March 2014. 2014: Google’s share of search queries was up 0.6