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5 key trends we’re seeing in B2B marketing

Martech

These days, marketers are emboldened just as buyers are demanding to place orders through their mobile phones. They’re using chatbots for top-of-funnel conversations, digital tools for custom price quotes, marketplaces for placing orders—the list goes on and on. See my earlier article for useful stats and resources on this subject.

eCommerce 134
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China leads the world in generative AI use

Martech

These statistics come from an extensive global survey of 1,600 decision makers in genAI strategy or data analytics in organizations across key sectors conducted by Coleman Parkes for data management and analytics vendor SAS. But what is meant by full implementation? “There are a lot of governmental mandates for the use of generative AI.

Transform 144
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Your Expo Hall Game Plan: Make the Most of Marketo’s Marketing Nation Summit 2014

Adobe Experience Cloud Blog

A conference isn’t just a place to network – it can also be a place to kick off important internal initiatives, shop around for new vendors, and extend the functionality of your current marketing solutions. For experienced organizations, the expo hall at Marketo’s Summit is the perfect place to complete a vendor audit.

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9 Places to Source Authoritative Stats for Your Content Marketing

Marketing Insider Group

Management consulting firms As early as the late 19th century, these firms helped businesses solve complex problems and improve performance. As part of their work, management consulting firms conduct research to help executives understand business trends.

Place 140
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Email Marketing Plan: Craft & Track Your Email Campaign [Free Template]

Hubspot Marketing

When you're having difficulty managing all the moving parts of your email campaigns, its hard to be proactive and strategic about what you send, which ultimately means your campaigns will be far less fruitful in terms of generating opens, clicks, and qualified leads. And you shouldn't be purchasing lists in the first place.)

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60 social media statistics marketers need to know in 2025

Hootsuite

Snapchat and Instagram showed large gains in usage among this age group from 2014 to 2024, while usage steeply declined for others. In 2014, 71% of teens used Facebook, but only 32% do today. Similarly, X (Twitter) usage dropped from 33% in 2014 to 17% in 2024. Facebook took second place with 28% and YouTube was third with 22%.

Gen Z 114
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Meet Team Sprout: Katy, Office Manager

Sprout Social

As the Office Manager here at Sprout, Katy has her finger on the pulse of the office and keeps all of our operations running smoothly. Started at Sprout: March 2014. So you started as Sprout’s first receptionist, then became office manager. What’s your favorite place to run or get outdoors in the city? Name: Katy Harth.