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This day in search marketing history: March 25

Search Engine Land

Google Panda patent granted In 2014, a patent ( Ranking search results ) written by Google’s Navneet Panda and Vladimir Ofitserov – possibly describing the Google Panda algorithm update , or parts of it – was granted. Video: Hamlet Batista on scaling and automating SEO with code 2020: And a bit about using Python.

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9 strategies for removing negative content from the web

Search Engine Land

Violations of community guidelines Most websites that host user-generated content (UGC), including Facebook, Reddit, and Yelp, have a defined set of community guidelines. Dig deeper: A quick guide to managing your online reputation 2. Dig deeper: A 3-phased approach to proactive online reputation management

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Why the shift from ‘conversions’ to ‘key events’ in GA4 is a game-changer

Search Engine Land

UA reported what users did; GA4 generates predictive insights. This is especially true for SEO specialists and managers who currently use website traffic from organic search to measure their results. But most executives are focused on business objectives like “raise brand awareness,” “generate leads” or “drive online sales.”

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This day in search marketing history: February 14

Search Engine Land

Google also revealed that Webmaster Central had more than a million users. Open Letter: Why Search Engine Land Will & Won’t Cover Someone Being Penalized By Google 2014: Search Engine Land would only write about it if there was some exceptional news value. million and Google’s were 42.2

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The Rise of Paid Verification on Social Media

Hubspot Marketing

Tony La Russa, then manager of the St. Louis Cardinals, filed a lawsuit against Twitter after a user created an impersonation account and shared insensitive tweets. Instagram followed suit and began verifying accounts in 2014. Having a verified account on social media was once seen as a point of notoriety or a status symbol.

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This day in search marketing history: January 14

Search Engine Land

2014: Thousands of hotels listed within Google+ Local appeared to have had links leading to their official sites “hijacked” and replaced with ones leading to third-party booking services. 2014: The feature wasn’t new. 2014: Two video parodies make fun of what a Google would be if it was a real guy. Hell yes we are!

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This day in search marketing history: February 25

Search Engine Land

“We don’t thrive & users don’t thrive unless the ecosystem thrives.” Google’s recent preview of its generative AI search results featured answers to complex questions that were made possible after being trained on content created by third-party publishers, with a grand total of zero links to publishers.