Search Engine Land

JANUARY 5, 2023

2014: Pinterest said the acquisition would “help us build technology to better understand what people are Pinning. 2014: The site served as an online resource for “all things awards” with background information on nominees, tips for award-themed parties, and winner predictions based on Bing search statistics. by Tony Edward.

Search Marketers 91

Search Marketers Law Marketing Marketers 91

Chief Martec

DECEMBER 5, 2023

It took three years for the landscape to grow from ~150 to ~2,000 solutions, from 2011 to 2014. But then new apps in the tail, pushing some new boundary in martech innovation, emerge to take their place. Thanks to a flurry of AI-powered startups, the landscape grew 18.5% in just the past six months.

Transform 99

Transform Thought Leadership Customer Journey Digital Marketing 99

Hubspot Marketing

JUNE 21, 2022

Think back to 2014 when the ice bucket challenge went viral. Similar to TikTok, the social media platforms under Meta – notably Instagram and Facebook – also offer non-profit friendly features that facilitate donations and promote awareness. However, if you’re a new org looking to gain some traction, these are great places to start.

Non-Profit 114

Non-Profit Gen Z Millennials User-Generated 114

Search Engine Land

JANUARY 12, 2023

LinkedIn Gives Search A Promotion By Adding Better Post Results & Richer, Personalized Listings. 2014: Ryanair CEO Michael O’Leary said his airline has entered a partnership with Google, and was providing the search engine with flight pricing to help build a travel search and comparison tool. by Chris Liversidge.

Search Marketers 95

Search Marketers Marketing Marketers SEO 95

Buffer Marketing

APRIL 10, 2024

In 2014, making money on social media was a feat for a select few people like travel creator Gabby Beckford ( @packslight ), who made $2,000 for six Instagram posts in the same year. It wasn’t a viable path for most creators — and there weren’t many options in the first place.

Affiliate Marketing 98

Affiliate Marketing Non-Profit Finance Promotion 98

Hubspot Marketing

AUGUST 29, 2023

As a marketer, few things are more frustrating than half the registrants for an event you promoted never showing up. This will create an event on your calendar, but it will place the event on the current date and time and leave the rest of the details blank. Get instant access to our free meeting scheduling software.

Promotion 113

Promotion Event Marketing Customer Place 113

Search Engine Land

JANUARY 2, 2023

In 2012, Google’s sponsored post campaign to promote its Chrome browser produced posts that violated its guidelines against “thin” content and potentially those against buying links. 2014: What people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more.

Search Marketers 94

Search Marketers Advertising Advertisers Marketing 94

Hubspot Marketing

SEPTEMBER 20, 2022

Promote new posts. In 2014, Buzzfeed has all Millennials in a chokehold with its quizzes. However, when it comes time to promote this giveaway, do so on your Story. Although Instagram has a dedicated tab for shopping, once in a while, you’ll likely want to promote your products in Stories. Promote new posts.

User-Generated 110

User-Generated Education Promotion Millennials 110

Hootsuite

FEBRUARY 24, 2020

Just so it’s clear – I have/would never give permission for use of my son’s photo to promote any agenda of this vile man or that disgusting party. Remember the star-studded selfie snapped on Ellen DeGeneres’ phone during the 2014 Academy Awards? A post shared by Ellen DeGeneres (@theellenshow) on Mar 2, 2014 at 7:10pm PST.

Social Media Marketing 145

Social Media Marketing Law Non-Profit User-Generated 145

Neil Patel

SEPTEMBER 6, 2021

As the marketplace only promotes services you offer, your conversion rates are more likely to improve. People traveling the world or touring a region of the country are always looking for a place to sleep as they enjoy their travels. This ultimately results in a boost in revenue. Lower Marketing Costs.

B2C 139

B2C Entertainment Non-Profit Transform 139

Neil Patel

JANUARY 27, 2021

In 2014, social media was becoming the place to post your content. You have to promote and measure. According to HubSpot’s most recent Not Another State of Marketing Report , the top two types of video are promotional and brand storytelling. The average blog post was 808 words in 2014, but was 1142 words in 2017.

Content Marketing 143

Content Marketing Marketing Marketers B2C 143

Hubspot Marketing

OCTOBER 6, 2023

With LinkedIn Pulse discontinued, it can be difficult to find the best articles on the platform now that they are no longer available in one place. Women can experience impostor syndrome in key moments of an existing role, or at specific milestones such as a career change or promotion.” Read the rest here. Read the rest here.

User-Generated 106

User-Generated eCommerce Promotion Product 106

Adobe Experience Cloud Blog

JULY 30, 2018

In 2014, Facebook bought Oculus Rift, the then up-and-coming virtual reality hardware and software company , for a staggering $2 billion. You move around, looking for the perfect place to wedge in some new piece. Ikea created an app that both serves a functional piece of software and as a piece of promotion.

Thought Leadership 92

Thought Leadership Marketing Marketers Entertainment 92

AWeber

FEBRUARY 17, 2022

Promote your products and services using video. Glossier is a beauty brand founded in 2014 with a mission to put customers at the heart of the product creation process. Califia Farms is a dairy alternatives brand based in California and is one of many businesses using Instagram videos to promote products. Table of Contents.

Real Estate 92

Real Estate User-Generated Education Promotion 92

AWeber

NOVEMBER 22, 2023

But new marketers often spend so much time promoting their services that they can’t keep up with the workload. 3 - Social media marketing Social media is a powerful tool coaches can use to promote their businesses. She partnered with @monicaandandy pajamas for a promotion that featured an image of her family wearing their pajamas.

eBook 97

eBook Marketing Plan Influencer Marketing Marketing 97

Adobe Experience Cloud Blog

JANUARY 6, 2014

What it means for marketing automation in 2014: For the first time, marketers could efficiently track the effectiveness and ROI of their marketing campaigns, tying them to sales leads and, more importantly, revenue. Gartner predicted in 2012 that by 2017 , the CMO would spend more with IT than the CIO.

CRM 134

CRM Thought Leadership Marketing Marketers 134

Hootsuite

JUNE 25, 2019

To promote the launch of its new direct flight from Tampa to Frankfurt, German airline Lufthansa ran a two-week #Hausguest social media campaign. This promotion is in no way sponsored, endorsed, administered by or associated with Instagram or Whole Foods Market. — Expedia (@Expedia) July 24, 2014. Open to contiguous U.S.

User-Generated 111

User-Generated Food Promotion Transform 111

Hubspot Marketing

OCTOBER 7, 2022

Tell them about a place where you once had the best version of whatever they're drinking or snacking on. Regardless of the answer, you'll learn more about each others' goals and reasons for attending the event, which promotes an exchange of ideas and knowledge. This question can offer a few different answers.

Food 98

Food Energy Place Promotion 98

Adobe Experience Cloud Blog

JANUARY 28, 2014

Author: Brian Kelly It’s no longer enough for a CMO to create “clever taglines” or choose “color palettes” – in 2014, the CMO must be a master of technology. Econsultancy reports that only 26% of companies have a well-developed strategy in place for improving the customer experience. Here’s how: The Marketing Technology Six-Pack.

CMO 134

CMO Thought Leadership Marketing Automation Platform B2C 134

Adobe Experience Cloud Blog

DECEMBER 27, 2016

By listening to their behaviors and responding with targeted, relevant messaging with a marketing automation platform, you can offer them value at the right time and in the right place (email, social, SMS, etc.) to nudge them closer to conversion. Another example from Uber shows us how this season is ripe with opportunities for marketers.

Customer Journey 110

Customer Journey Customer Thought Leadership Retail 110

Hubspot Marketing

JULY 4, 2022

From welcome messages and birthday wishes to order confirmations and discount reminders, all of these interactions enhance your customer experience and promote a positive relationship with your audience. Editor's note: This post was originally published in April 2014 and has been updated for comprehensiveness.

eBook 144

eBook CRM Marketing Marketers 144

Sprout Social

FEBRUARY 5, 2020

From 2012 to 2014, the organic reach of branded Facebook posts decreased by approximately 90%. Secondly, Facebook began implementing changes to its News Feed algorithm in 2018 that prioritizes content from friends and family, especially by favoring content that promotes engagement. The state of organic vs. paid reach on Facebook.

Promotion 145

Promotion Branding Place Marketing Strategy 145

Neil Patel

JANUARY 22, 2021

Place keywords naturally in your description to make it easy for customers to find your product. eBay eliminated that in 2014. Spring for Promoted eBay Listings. If you want to ensure you appear early in SERPs, you can pay for promoted listings. Write Detailed but Concise eBay Listing Descriptions. Highlight the benefits.

SEO 120

SEO Shipping Manufacturing Price 120

Hootsuite

NOVEMBER 25, 2015

Seventy percent of marketers expected to spend more on social media ads in 2015 than in 2014. A 2014 survey asked 200 B2B marketers to rate the cost of demand generation channels based on the cost per lead. Well… By June of 2014 year, nearly 80 percent of US marketers were using promoted Tweets. This compares to 42.5

Advertising 112

Advertising Advertisers User-Generated Promotion 112

TechWyse

FEBRUARY 8, 2022

Any user that has expressed some sort of interest in your products or services can be considered a lead, therefore it’s fair to assume that with the right strategy in place you can drive those leads to become conversions. Promotions: Providing discounted products or services to long-time customers can show that you value their business.

Customer 52

Customer User-Generated Digital Marketing Promotion 52

Hubspot Marketing

OCTOBER 25, 2022

Working for oneself can also promote a sense of being a master of one’s destiny and not having to contend with misconceptions and discriminatory attitudes from others that are often encountered while job hunting. Running your own business can be a great career choice for people living with long-term disability or health condition.

Health 89

Health Energy Thought Leadership Communications 89

Marketing Insider Group

FEBRUARY 26, 2014

Sure I could just gather up all the stuff my team and I created and promote it here. Squarespace Superbowl Ad or these other 2014 Super Bowl Ads Worth Watching. 2014 Is Crunch Time – Ross Dawson believes these 14 trends will disrupt us all in 2014. Dove Real Beauty Sketches – Try keeping your eyes dry for this one.

Shipping 93

Shipping Content Marketing Promotion Place 93

Hubspot Marketing

MAY 15, 2017

Plus, less text allows greater focus to be placed on any visual content that accompanies it. Facebook is a particularly good vehicle for promoting your external content -- things like blog posts, reports, or videos. That makes LinkedIn a good place to re-post and link back to your blog content. Source: Buffer. May 9, 2017.

Copywriting 144

Copywriting Energy Food Promotion 144

Hubspot Marketing

NOVEMBER 7, 2022

The site features Starbucks’ signature font and includes an image promoting a recent collaboration with another company. The company also cleverly places a call to action at the center, so you’ll provide your email address and get started. It features a few products and promotions the company is currently offering.

Fashion 123

Fashion Branding Product Promotion 123

Content Marketing Institute

DECEMBER 5, 2017

Students on the show are also promoting it to their friends, and the schools are promoting it on their websites,” says Oxford. Widen, a digital asset management company, launched its educational arm WidenUniversity in 2014 to help customers master the complexities of topics like metadata , governance , and analytics.

Education 100

Education Marketing Strategy Branding Energy 100

Hubspot Marketing

NOVEMBER 3, 2023

This report is a great way to understand the channels most vital for your blog, where you should spend more promotion time, and how well your content performs over time. Did you focus on promoting your content through specific channels? If you're using HubSpot, creating a blog leads report is accessible.

Marketing 110

Marketing Marketers Analytics Energy 110

Adobe Experience Cloud Blog

JANUARY 6, 2014

What it means for marketing automation in 2014: For the first time, marketers could efficiently track the effectiveness and ROI of their marketing campaigns, tying them to sales leads and, more importantly, revenue. Gartner predicted in 2012 that by 2017 , the CMO would spend more with IT than the CIO.

CRM 100

CRM Thought Leadership Marketing Marketers 100

Neil Patel

SEPTEMBER 8, 2020

Searches including the phrase “best place to buy” with the applicable product or service keyword grew by 70% between 2015 and 2018. And, it released an algorithmic update, in July, 2014, to favor local businesses for neighborhood-focused mobile device queries. Overall, local searches are growing 50% faster than overall mobile searches.

Branding 126

Branding Retail Real Estate User-Generated 126

Moz

APRIL 19, 2020

Google has focused its recent algorithmic updates largely on promoting great content and natural links, and penalizing weak content with unscrupulous links (see also: Medic, BERT, and its legacy predecessors like Panda, Penguin, and Hummingbird). Success in an earned media channel like organic search hinges on content.

SEO 73

SEO User-Generated Management Place 73

Hubspot Marketing

JULY 6, 2018

Trader Joe’s, a grocery chain, ranked in third place in 2017 for the grocery store with the highest customer satisfaction , ahead of Whole Foods. In 2014, Microsoft hired a new CEO, Satya Nadella, to deal with Microsoft’s toxic work culture. Trader Joe’s. Positive Feedback Loop Examples.

Non-Profit 125

Non-Profit Retail Food Price 125

Hubspot Marketing

JANUARY 21, 2019

Using digital agency Mobiento, the nonprofit placed the Blackout Banner across Norway's top media sites to promote Earth Hour. It also levels out external articles with Pearse Trust content, featuring news from places like Germany, Ireland (where it has a Dublin office), and the U.K. 9 on Interbrand's Best Global Brands 2014.

Global Marketing 144

Global Marketing Marketing Strategy Marketing Marketers 144

Exposure Ninja

JULY 5, 2022

Promoting mobile-friendly websites for mobile searches. On April 8th, 2021, Google’s initial product review update went live, with the goal of promoting, “product reviews that share in-depth research, rather than thin content that simply summarizes a bunch of products.” Previous updates have tackled: Spammy link building tactics.

Transform 52

Transform Law Health Analytics 52