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9 Advertising Trends to Watch in 2024 [New Data + Expert Insights]

Hubspot Marketing

Advertising is an ever-changing beast — with those on ad and marketing teams working hard to stay ahead of trends. As a seasoned content marketer working in tech, I’ve noticed that advertising trends in 2024 seem to respond to the trends we saw in 2023. What does this mean for you? I’m not alone.

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Product Launch Checklist: How to Launch a Product, According to HubSpot's Experts

Hubspot Marketing

Like a tree falling in the woods, if you plan a product launch without spreading the word — will anyone use it? Whether you're launching something huge, something small, or you're updating a current offering, you'll want to start your preparation well in advance of the launch date with a product launch checklist. Probably not.

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MarTech Momentum Continues into 2015

Adobe Experience Cloud Blog

My answer—not yet, and I don’t think we should expect it to in 2015. Organizations large and small are adopting more marketing technology to identify, engage, acquire and manage their prospects and customers. Sharing files and information impacts productivity and can simplify the life of marketers and customers.

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Is Nielsen’s prime time over? Purchase renews questions about products and long-term value

Martech

This week’s news about the purchase of TV-ratings giant Nielsen is spotlighting ongoing problems with its products and raising questions about the company’s value. On Tuesday, Nielsen announced it was selling itself to a consortium led by Elliott Management Corp.’s s private-equity arm and Brookfield Asset Management Inc.

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Google Ads turns 23: A look back at the biggest changes and advances in search

Search Engine Land

The tech giant emphasized that AI is meant to help advertisers with their tasks, not replace them entirely. These changes aim to save time and offer better control in managing automated campaigns. The search engine revealed that: It quietly increase ad prices by as much as 10% without telling advertisers. Let’s get to it!

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The 7 Most Effective Car Advertising Campaigns Of All Time

Bannerflow

Car advertising campaigns are some of the most inventive around. Yet, in 2020, like swathes of other industries, the automotive industry slammed on the brakes as engines stuttered, sales fell and production ground to a halt. So what did the dramatic fall in demand and production mean for car advertising campaigns?

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This day in search marketing history: February 19

Search Engine Land

Google removes ads from right side of search results In 2016, Google removed ads from the right side of its desktop search results (with two exceptions: Product Listing Ad boxes and Knowledge panel ads) in all languages, worldwide. Google Ads would only appear at the top and/or bottom of the page.