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5 key trends we’re seeing in B2B marketing

Martech

These days, marketers are emboldened just as buyers are demanding to place orders through their mobile phones. They’re using chatbots for top-of-funnel conversations, digital tools for custom price quotes, marketplaces for placing orders—the list goes on and on. See my earlier article for useful stats and resources on this subject.

eCommerce 136
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Instagram Reels Vs Story: How to Use Both to Boost Engagement

SocialPilot

So, if youre still curating your Instagram feed like 2015, its time to shift your resources to producing Reels. Thankfully, SocialPilot makes it easy to manage your interactions in one place. Instagram Inbox , you can manage all your Instagram accounts and keep track of valuable insights with detailed analytics reports.

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9 call analytics platforms for marketing teams to consider

Martech

More and more enterprise marketers are using call analytics platforms to collect, analyze and act upon the growing volume of caller data now being captured from the billions of inbound calls to businesses. Marketers must carefully weigh current analytics needs against future goals when evaluating the return on call analytics investments.

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AI agents for marketing — I talked to experts about the benefits

Hubspot Marketing

Of course, the most famous part of our promised 2015 was the Mattel Hoverboard. If you keep your Salesforce databases updated, you have tons of data at your disposal for conversational AI tools and predictive analytics to anticipate your customers needs. But if the marketer doesnt understand what theyre asking in the first place?

Price 115
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The SEO’s guide to Google Search Console

Search Engine Land

Google Search Console is a free website analytics tool Google provides. May 20, 2015: Google changed the name to Google Search Console from Google Webmaster Tools. But the gist is that Google Search Console is a place that helps you better understand how your website is performing. What does Google Search Console do?

SEO 106
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2016 Marketing Events That Will Shine as Bright as Gold

Adobe Experience Cloud Blog

For instance, this past weekend I went camping, and for those of you who know me, you know that the whole sleeping-in-a-tent-and-singing-songs-around-the-campfire routine isn’t my cup of tea…well, unless this is all taking place under the roof of the Four Seasons. Run that analytics report ! November 2015. December 2015.

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The 6 Best Content Planning Software — Experts Explain Their Top Choice

Hubspot Marketing

Ive been in content marketing since early 2015. Content planning software is a tool that helps you organize, schedule, track progress and post-dues, and manage your content creation process with teammates in one place. Comments, changes, and approvals happen all in one place, saving us tons of back-and-forth. Analytics.

Price 73