Jeff Bullas

DECEMBER 19, 2022

Lynda (now re-branded as LinkedIn Learning ) was an online course platform that was sold to LinkedIn in 2015 for $1.5 But it provides the following features (which are limited but a good place to start). In the news. billion and Microsoft bought LinkedIn a year later for $26.2 The free version doesn’t include a custom domain.

Transform 226

Transform Education Price eBook 226

Duct Tape Marketing

OCTOBER 26, 2023

In 2015, he launched the MeasureSchool YouTube channel to reach out and teach this new way of marketing to others. Key Takeaway: During this episode, we discuss the transition from Google Analytics to Google Analytics G4 and its significant differences from the previous version. Julian (01:35): Yeah, sure.

Analytics 91

Analytics Law Management Digital Marketing 91

Adobe Experience Cloud Blog

NOVEMBER 16, 2015

Digital advertising is now the new norm—it’s the fastest growing marketing channel with no signs of slowing down, according to Strategy Analytics. In fact, most companies spent more on digital marketing in 2015 than they did in 2014, and plan to increase spending in 2016. This can work for any marketer. Dove would have spent $4.5

Advertisers 134

Advertisers Advertising Gen Z Thought Leadership 134

Adobe Experience Cloud Blog

DECEMBER 19, 2017

As analytical thinkers, we are, of course, realizing some patterns in the areas of focus and strategy trends. Customer expectations have evolved in 2017, just as they did in 2016, and in 2015 before that. Being at the right place at the right time is paramount to winning deals and keeping customers.

Thought Leadership 13

Thought Leadership Finance B2C Energy 13

Adobe Experience Cloud Blog

NOVEMBER 16, 2015

Digital advertising is now the new norm—it’s the fastest growing marketing channel with no signs of slowing down, according to Strategy Analytics. In fact, most companies spent more on digital marketing in 2015 than they did in 2014, and plan to increase spending in 2016. This can work for any marketer. Dove would have spent $4.5

Advertisers 127

Advertisers Advertising Gen Z Thought Leadership 127

Adobe Experience Cloud Blog

MARCH 23, 2018

That big discrepancy suggests a gap in value placed on the disciplines. Raconteur cited executive search firm Heidrick & Struggles, revealing the proportion of European CEOs with a marketing background to have grown from 15% to 21% between 2011 and 2015. In addition to creative work, it now also involves a lot of analytics.

Customer 134

Customer Thought Leadership Analytics Finance 134

Search Engine Land

JANUARY 11, 2023

Google Panda was one of Google’s most significant spam-fighting algorithmsl First launched in February 2011 , the final confirmed refresh was Panda 4.2 , which started rolling out July 18, 2015. 2015: Google was planning to soon announce a major update to their Google Translate App that enabled real-time, automated translation.

Search Marketers 106

Search Marketers Health Law Marketing 106

Adobe Experience Cloud Blog

SEPTEMBER 8, 2015

Step 4: Get Your Analytics in Place. To get started: Establish Analytics: This can help you understand how each key audience interacts with you. Use offline event analytics. Content personalization is essential in 2015 (and beyond). For others, you can zoom-in on a particular behavior or specific product interest.

eBook 134

eBook Thought Leadership User-Generated Education 134

Search Engine Land

JANUARY 13, 2023

TL;DR: “We have seen very little disruption to our traffic and have reaped the benefit of having a clearer picture of our audience analytics.” 2016: Google documented the attraction with tiny Street View cars as though it were a real place. 2015: Return on investment rose as revenue outpaced the rise in spending.

Search Marketers 108

Search Marketers Non-Profit SEO Marketing 108

Adobe Experience Cloud Blog

JULY 23, 2015

Author: Nischala Murthy Kaushik According to Gartner , content marketing ranks among the Top 5 trends in the space of digital marketing in 2015. 2. Have a Realistic Content Plan in Place. Because of the rise of content as a critical element of marketing, “content is the most important thing that marketers do”. Alan Lakein.

Whitepaper 134

Whitepaper Thought Leadership User-Generated Communications 134

Buffer Marketing

AUGUST 29, 2022

Buffer, the product, has come a long way since I joined the company in 2015. The beauty of Buffer is that you can manage and share content to multiple channels in one place - whether it’s tweets, stories, pins, or TikTok videos. Analytics As the saying goes; if you can’t measure it, you can’t manage it.

Analytics 123

Analytics Management Place Branding 123

Adobe Experience Cloud Blog

MARCH 9, 2015

This year Marketo is putting together the Marketing Nation Engagement Lounge at the 2015 SXSW Interactive Festival. The Engagement Lounge will be a great place for people to step out of the chaos of SXSW and unwind! And following the analytics of the impact your event had will truly put a smile on your face.

PR 132

PR Thought Leadership B2C Food 132

Search Engine Land

JANUARY 22, 2023

Expedia buys Travelocity In 2015, Expedia bought rival Travelocity for $280 million amid sluggish travel industry growth and pressure from insurgent travel providers. PLAs Drove 56% Of Non-Brand Google AdWords Clicks In Q4 [RKG] 2015: Click share also rose on Bing’s product ads, doubling from Q3. Atlanta, Seattle and Boston.

Search Marketers 83

Search Marketers Health Marketing Marketers 83

Sprout Social

OCTOBER 14, 2021

When Alexandra Waldman and Polina Veksler launched the first Universal Standard apparel collection in 2015, all 3,000 pieces sold out in six days. If you’re not part of your company’s target audience, or if you want to validate a theory on what your audience might want next, social media is the place to start.

Branding 145

Branding Shoppers eCommerce Analytics 145

Sprout Social

FEBRUARY 16, 2022

2015-2016: Satisfaction & personalization. Home is the first place that someone lands on when they open up YouTube and is one of the top traffic sources for most channels. Check your YouTube Analytics Traffic Sources to see how often your channel is appearing on others’ Home pages. Do what works for you. Suggested Videos.

Analytics 142

Analytics SEO Education Promotion 142

Adobe Experience Cloud Blog

OCTOBER 1, 2013

billion will be spent on mobile marketing in 2013 , a figure set to roughly double to $21 billion by 2015. Each has its place, but sometimes mobile optimization is the more effective approach. A 2013 study from Flurry Analytics shows that iOS and Android users spend 80% of their time in native apps. In the US, almost $10.5

Millennials 134

Millennials Thought Leadership User-Generated Energy 134

Search Engine Land

MARCH 3, 2023

Also on this day Google launches new Google Analytics 4 home page 2022: Google said “the Home page surfaces information that’s relevant to you based on your behavior in Analytics.” Google Launches AdWords App For Android 2015: This was the first time Google had launched a native app for monitoring and managing AdWords campaigns.

Search Marketers 88

Search Marketers SEO Health Marketing 88

Sprout Social

AUGUST 26, 2020

When Heroes of the Dorm, a collegiate-level Heroes of the Storm tournament, made its ESPN debut in 2015, the nerd jokes and sarcastic Tweets that followed were pretty much inevitable. — Tyler Batiste (@TyBatiste) April 27, 2015. — Desus Nice (@desusnice) April 27, 2015. — Desus Nice (@desusnice) April 27, 2015.

Marketing Strategy 115

Marketing Strategy B2C Marketing Marketers 115

Hubspot Marketing

MARCH 22, 2018

IKEA also offers an AR app that lets you place 3D products in your home. Walmart made it possible for consumers to order any of their items by voice on the Google Express, and in the future, they’re going to allow consumers to place in-store pickup orders via Google Home. Starbucks created a Mobile Order and Pay app in 2015.

eCommerce 145

eCommerce Millennials Shipping Price 145

Marketing Insider Group

MARCH 11, 2015

Having a dream team in place to create not only the social posts, blog pieces, and video snippets, but the strategy, big picture campaigns and creative long-term vision should be a top priority for marketers in 2015. Creating content, especially in a lean marketing team, is an all-hands-on-deck endeavor.

Content Marketing 110

Content Marketing Marketing Marketers Analytics 110

Search Engine Land

JANUARY 14, 2023

At launch, Facebook Graph Search only included people, photos, places and interests. 2021: The courses cover the basics including an introduction to LinkedIn Ads, how to use LinkedIn ad targeting, and reporting and analytics for LinkedIn ads. 2015: Desktop’s influence, while still dominant, continued to wane.

Search Marketers 92

Search Marketers Health Marketing Marketers 92

Search Engine Land

MARCH 5, 2023

Several WordPress SEO plugins are on the fritz 2020: Google Analytics Dashboard for WP, Yoast SEO and Rank Math all had issues. Google: The Mobile Friendly Update Ranking Factor Will Be Real Time & On A Page-By-Page Basis 2015: Google’s Gary Illyes answered some questions around this new ranking factor at SMX West.

Search Marketers 84

Search Marketers SEO Marketing Marketers 84

Search Engine Land

JANUARY 4, 2023

2015: GM announced a range of new OnStar 4G LTE services, including “AtYourService,” featuring partners like Dunkin’ Donuts and Priceline.com. 2013: Many people suddenly noticed a long-standing redirection that Google had in place for those not using Android or iOS devices. 2015: So, The CTO Hates Your SEO Project… by Eric Enge.

Search Marketers 96

Search Marketers SEO User-Generated Marketing 96

Sprout Social

JANUARY 23, 2024

Following the same #NFL example, FanDuel shared a throwback video from a 2015 NFL game. This is why it pays to keep a close eye on your social media analytics. million #goexplore – 658k The importance of hashtag analytics If you’re not analyzing hashtags, how do you know which hashtags to use? What are Facebook hashtags?

Fashion 132

Fashion Food Analytics Promotion 132

Adobe Experience Cloud Blog

MARCH 30, 2016

Making this a reality involves ensuring that you have the right strategy in place and dollars to back it up. And here’s why: Your customers are online , so that’s the natural place to talk to them. Point-to-Point Engagement? Or One Hub to Rule Them All?

Customer 91

Customer Thought Leadership Direct Mail Whitepaper 91

Search Engine Land

JANUARY 26, 2023

Google Seeking Testers For Search Queries Report In Webmaster Tools 2015: Google was looking for some volunteers to test out an early version of the updated search queries report within Google’s Webmaster Tools. Download Legacy PLA Product Target Data Prior To March 23 2015: If advertisers wanted to keep a record of that older data.

Search Marketers 84

Search Marketers Marketing Marketers SEO 84

Hootsuite

JANUARY 27, 2020

For instance, in 2015, Facebook introduced the “See First” feature to let users choose which Pages they’d like to see at the top of their feeds. Take a look at your Facebook Page Insights or Hootsuite Analytics to test and benchmark the best time for your audience, specifically. (Goodbye, reverse-chronological order).

Real Estate 145

Real Estate Entertainment B2C Promotion 145

Sprout Social

JANUARY 4, 2017

We are committed to keeping Instagram a welcoming place for everyone. Even though Twitter’s possible sale in 2016 worried some marketers, VentureBeat showed Q3 advertising revenue grew from $513 in 2015 to $545 million in 2016. Priority on Business Features & Analytics. Using Social Media Analytics.

Analytics 112

Analytics Social Media Marketing User-Generated PR 112

Martech

NOVEMBER 15, 2023

As a result, when it comes time to reduce expenses, marketing becomes the obvious place to start. In October 2015, Avinash Kaushik, then senior director of global analytics and digital marketing evangelist for Google, spoke at the MarketingProfs Conference about leveraging analytics effectively. Calculate any ROI metrics.

Communications 107

Communications Customer Acquisition Finance Food 107

Search Engine Land

JANUARY 29, 2023

Analytics firm Jumpshot shuts down In 2020, following critical articles about its data collection and sales practices, analytics firm Jumpshot was shut down by its parent company Avast. Google Now Cards Integrated With Third-Party Developer Apps 2015: Google Now could now be integrated with 30+ developer apps. versus 13.8%

Search Marketers 78

Search Marketers Real Estate Transform Marketing 78

SocialPilot

APRIL 23, 2025

Scheduled YouTube Video With all those elements in place, you’re good to go. Apart from scheduling Youtube videos and shorts, SocialPilot has a long list of features, including a social inbox, content library, inbuilt analytics, etc., But since 2015, YouTube has used viewer satisfaction to rank videos.

User-Generated 97

User-Generated Management Law Entertainment 97

Marketing Insider Group

JUNE 22, 2020

That all changed when Beverly Jackson came onto the scene in 2015. Use data analytics to discover more about who they are, what problems they face, when and where they spend their time online, and keep listening on social media to learn what questions they have. Flirt with Trends, but Marry Long-Term Brand Strategy.

Content Marketing 128

Content Marketing Branding Entertainment Marketing 128

Marketing Insider Group

NOVEMBER 22, 2021

Being a Content Marketing Animal is his widely known talk from Online Marketing Rockstars 2015. In it, he discusses the lopsided emphasis marketers put on data analytics without looking closely at true value or the real customer connection. Gary Vee is not for the faint of heart, but he does know his stuff. Cleveland Clinic.

Content Marketing 141

Content Marketing Marketing Marketers Customer Acquisition 141

Martech

AUGUST 17, 2021

Since inception in 2015, the Search Engine Land Awards has recognized exceptional marketers on an annual basis — showcasing their oustanding work, providing well-earned exposure in coverage and interviews, and bestowing upon them the highest honor in search. – Amy Gesenhues. ” – Barry Schwartz.

Analytics 117

Analytics Place Marketers Marketing 117

Search Engine Land

JANUARY 21, 2023

Google Suggesting Firefox Users Change Their Search Engine & Home Page 2015: Yahoo won the deal to be the default search engine in Firefox in November; now after losing some search share, Google was fighting back. Yahoo Search Index Update – January 2007 2007: Yahoo officially confirmed recent speculations of an index update taking place.

Search Marketers 82

Search Marketers SEO Marketing Marketers 82

Hubspot Marketing

JULY 10, 2018

Facebook launched this service in 2015, after their analytics showed users found it difficult to signal to businesses their intent on Facebook mobile. A well-placed CTA in a compelling blog post can direct prospects to your landing page for leads. Convert traffic to leads. Repeat business. B2B marketers.

Inbound Marketing 145

Inbound Marketing User-Generated Whitepaper Email Marketing 145

Martech

FEBRUARY 22, 2023

Just last year, a Google exec went on the record, citing an internal report that 40% of young people use TikTok when looking for a place for lunch. A 2015 Google report (yes, eight years ago) showed that nearly half of all B2B buyers are millennials. Google knows this. That number has undoubtedly gone up.

Millennials 124

Millennials Gen Z User-Generated Marketing 124