Hubspot Marketing

FEBRUARY 18, 2025

And, in March 2015, the very first Morning Brew was sent out following todays format. General interest newsletters covering topics like global business or politics may sound appealing, but theyre the most competitive, hardest to grow, and often have the lowest customer value. If you want to help me, let me know. We created a template.

Entertainment

Backlinko

OCTOBER 22, 2024

Shein is one of the largest fast-fashion retailers worldwide, shipping to customers in over 150 markets. Here’s a detailed breakdown of Shein’s annual app downloads since 2015: Year Shein Downloads 2015 2.71 In 2023, shoppers worldwide downloaded Shein 261.94 million times, showing a 31.38% year-over-year increase.

Gen Z

Hubspot Marketing

APRIL 29, 2025

Of course, the most famous part of our promised 2015 was the Mattel Hoverboard. But marketing teams are stretched thin, being asked to deliver that individualized experience at scale across more customer segments, channels, and product lines. Then, change customer segmentation depending on behavioral triggers.

Price

Sprout Social

MAY 7, 2025

Direct engagement, communication and customer care can set your business apart from your competition. For any brand looking to connect with their audience, WhatsApp offers an immense opportunity to tap into this user base across Europe and LATAM, including a notable following in the UK.

Gen Z

Backlinko

AUGUST 22, 2024

From physical products to hotels and restaurants, customers increasingly rely on user-generated content to make informed decisions. Facebook and Instagram are the most popular social media platforms for reading customer reviews. 93% of customers expect a response from businesses to their online reviews. Q&A sites 18.6%

User-Generated

Hubspot Marketing

JUNE 4, 2025

My transformation from serving customers to nurturing a community didn't happen overnight. Gymsharks infamous Black Friday 2015 catastrophe happened during my first week: Our website crashed on one of the busiest shopping days of the year. Customer support lit up. And yet, something wild happened: Our customers didnt leave.

Transform

Hubspot Marketing

JULY 22, 2024

If you’ve never heard of them, just walk into a local specialty store — you’re guaranteed to spot some of these brands, with packaging so aesthetically pleasing they make you feel like walking inside an Instagram feed. Gander helped build the Graza brand from scratch, an olive oil that comes in a squeeze bottle.

Food

Animalz blog

JULY 22, 2025

About Our Guest: Mallory Russell With over 15 years of shaping content for top brands, Mallory Russell knows how to turn stories into growth. In addition to building systems, she fostered a proactive, audience-first work culture that drove steady organic growth and deep brand loyalty at scale.

SEO

Hubspot Marketing

MARCH 4, 2025

Ive been in content marketing since early 2015. With over 90,000 customers and fewer than 25 employees, they needed a simple way to track progress. Customization. Automation : Automatically assign tasks, set custom rules, and use templates for a faster workflow. Some were love at first click, and some were meh.

Price

Animalz blog

AUGUST 5, 2025

Instead of focusing only on keyword rankings, look at “soft signals” like brand mentions in large language models, event engagement, and influencer conversations. Every content initiative ties back to business impact, from product adoption to customer retention. Worked with brands like what Faith, Sprinklr, Freshworks, and now Adobe.

Thought Leadership

SocialPilot

JULY 4, 2025

That’s exactly why most brands struggle: You want visibility, but don’t want to sound salesy. This guide gives you 15+ LinkedIn post ideas that strike the right balance, designed to expand your reach without compromising on tone, style, or brand credibility. It’s a professional space where reach depends on relevance, trust, and timing.

Thought Leadership

Hubspot Marketing

MAY 29, 2025

Thats a big reason why people come back to your brand they know what to expect. This will help you establish a clear and recognizable brand identity. In todays content-saturated world, brands that communicate clearly win. They retain more customers, build stronger relationships, and drive better results. The difference?

Health

Businesses Grow

JUNE 2, 2025

When I was in the corporate world, I was charged with re-designing our customer service department. In the course of this activity, I found research from the University of Michigan showing that 100% customer satisfaction is impossible. “Take the US brand Liquid Death and the Brazilian brand Dane-se.

Transform

Animalz blog

JULY 15, 2025

At Dell, she was one of the first Fortune 500 managing editors and launched Tech Page One, an early brand journalism site that influenced $1 billion in the pipeline. Her core belief: Enterprise content works best when it runs like a newsroom — focused on the customer, guided by data, and built through real teamwork.

Thought Leadership

SocialPilot

APRIL 23, 2025

Next, you need to choose and upload a video thumbnail from the stills of your video or add a customized thumbnail according to your preference. Step 4: Generate Custom Thumbnails The AI will generate 3-4 thumbnail options for your video. But since 2015, YouTube has used viewer satisfaction to rank videos.

User-Generated

Duct Tape Marketing

APRIL 9, 2025

From adapting content strategy to optimizing for online visibility and brand performance, Prasanna breaks down how marketers can stay relevant, rank better, and actually get results in 2025 and beyond. If youre still using SEO playbooks from 2015, its time for an upgrade. That's one way that I know brands are thinking about it.

SEO

Chief Martec

FEBRUARY 10, 2025

From unified data to agentic workflows, from consolidating vendors to proliferating gen AI, and from commercially-packaged platforms to custom-developed apps, martech stacks and the marketing ops heroes who manage them are experiencing a Renaissance of new ideas and new technologies. “What are the Stackie Awards? . ” you say.

New Technology

SocialPilot

JULY 28, 2025

Brands and businesses, big or small alike, have faced it: ignored complaints, tech glitches that ruin your rep, and fake reviews that leave you scrambling for damage control. If you are managing local brands, your one small mistake can snowball into a full-blown crisis. It’s a nightmare that’s all too real, and it can happen to anyone.

Management

Hootsuite

FEBRUARY 14, 2025

Personalized recommendations (user behavior and context) Because YouTube customizes content for every individual , it factors in: Watch history: The platform suggests videos based on previous interests. Best Gifts for Creators 2025 in December) Only create trend-based videos if they align with your niche and established brand voice.

Analytics

Martech

JULY 18, 2025

For example, in the initial month of Musk’s ownership, a fraudulent Eli Lilly account’s post claimed the company would distribute insulin to customers for free, resulting in a 4.37% drop in Eli Lilly’s stock price. Almost 80% of them follow brands, and a majority of B2B marketers still use the platform in some form.

Gen Z

Hubspot Marketing

AUGUST 12, 2024

When I asked him how SEOs were figuring out how to optimize for Google’s AI Overviews , he reminded me that “there was a time” — October 2015 — “that Google really pushed forward a new format called AMP.” AI is also a means to efficiency; nearly three-quarters of respondents said they use AI simply to save time. Not sure where to start?

SEO

Adobe Experience Cloud Blog

SEPTEMBER 29, 2017

As Facebook’s newsfeed becomes more and more saturated with content, the platform will be expanding its options for how to reach your customers. Initially tested in Australia and Thailand, brands can now reach Facebook users (all 2.01 Start to think through your customer segmentation strategy. billion of them!)

Thought Leadership

Marketing Insider Group

OCTOBER 19, 2015

It will force more marketers to consider how to create and publish content their customers actually want. We will start to see serious buying interest and activity from brands of all sizes in the purchasing of niche media and blogger sites. Partially because customer appetite for video (even low-res, real-time video) is insatiable.

Content Marketing

Martech

MARCH 24, 2023

About 12 years ago, I met with a client and spoke about their approach to customer acquisition. Not far into the meeting, a director said, “If we focused solely on marketing to our customers, we would overachieve on our objectives.” ” He had done his homework and got the attention of everyone in the room.

Customer

Adobe Experience Cloud Blog

OCTOBER 1, 2018

We spend oodles of hours working out the kinks of our branding. But we can’t get employees to get excited about it or customers to pay attention. Even with all we’ve invested, it’s still a struggle to get noticed in a world of iconic brands with million-dollar budgets. The Two Sides of Branding. The Fixed Side.

Branding

Hubspot Marketing

MAY 22, 2017

Between their carefully curated photos, expertly targeted ads, and decisive adoption of Instagram Stories, fashion and beauty brands have become masters of consumer engagement on the visual content platform. And brands from any industry could learn a thing or two from these inspirational feeds. Source: Digiday. Source: L2.

Fashion

Adobe Experience Cloud Blog

MAY 10, 2018

Brands across the globe and in virtually every industry are suffering from a crisis of differentiation. Professional services, airlines, wireless communication, and insurance are just a few examples of industries in which major brands have become nearly indistinguishable from one another. Becoming Truly Different.

Branding

Marketing Insider Group

MARCH 23, 2020

The battle for customer attention is real. We know it works because the approach we use with our clients is the same : all our new customers come from the engaging, consistent, and customer-focused content we publish each week. And serve nearly 1 MILLION WEBSITE VISITORS a year! The Build-Up. Because we are our own case study!

Thought Leadership

Martech

JULY 29, 2021

The idea to build Channacademy as an education hub for Channable customers originated at the end of 2018. Entering the German market, they considered taking their staff on a bus to Berlin to train new customers. Building an online customer education hub. Customer education is a strategic must for customer-centric businesses.

Education

Hubspot Marketing

SEPTEMBER 27, 2023

Celebrity brand partnerships are evolving beyond endorsements and #sponcon. A growing number of brands are finding new ways to work with celebrities and public figures including having them come on board as advisors or employees and exchanging equity as payment for collaborations. Graine has also invested in the brand.

Branding

Hubspot Marketing

APRIL 2, 2019

That’s why they create a brand. From the language in their Instagram caption to the color palette on their latest billboard to the material used in their packaging, companies who create strong brands know that their brand needs to live everywhere. These brands are known, loved, and chosen out of a long lineup of options.

Branding

Hubspot Marketing

MAY 15, 2020

When it comes to your business' branding strategy , establishing your company's logo is one of the most critical tasks. Your logo will be pervasive throughout all of your marketing campaigns, and it's one of the most prominent branding elements that people will think of when someone mentions your company. Memorable Logo Designs.

Branding

Martech

OCTOBER 11, 2021

“Customers will know that they can rely on us when things go wrong and that could be a deciding factor in them deciding to stay with us rather than go elsewhere.” ” We were talking to Gemma Cipriani-Espineira about the reason she re-branded her support team as the department of Customer Love.

Customer

Sprout Social

OCTOBER 14, 2021

When Alexandra Waldman and Polina Veksler launched the first Universal Standard apparel collection in 2015, all 3,000 pieces sold out in six days. If you missed it, or if you need to tap back into the inspiration, here are the three most important takeaways for brands navigating business growth: 1. View this post on Instagram.

Branding

Adobe Experience Cloud Blog

MARCH 23, 2018

Raconteur cited executive search firm Heidrick & Struggles, revealing the proportion of European CEOs with a marketing background to have grown from 15% to 21% between 2011 and 2015. And who’s on the ground, interacting with customers? Knowing Your Customers. CMOs and their teams. Consumers today are upending the market.

Customer

Hubspot Marketing

AUGUST 4, 2022

What’s the one thing business owners and their employees, partners and even customers all have in common? Either way, the truth of the matter is: humanizing your brand is no longer an option, it’s a necessity. Why is humanizing your brand important? Brands are not humans but customers are.

Branding

Marketing Insider Group

JUNE 22, 2020

Always-on content marketing is the only way to build new relationships for a brand. That all changed when Beverly Jackson came onto the scene in 2015. It came about with a sustained flow of content tailored to each property’s target customers, delivered on a multitude of channels. Always on marketing works.

Content Marketing