Hubspot Marketing

JANUARY 9, 2023

Twitter has been going through many changes over the last few months, prompting some brands and marketers to wonder if they would consider leveraging other platforms. Here are some alternatives if you want a backup in case Twitter changes too much or is no longer the place for your brand. Twitter Alternatives for Building Community.

Gen Z 130

Gen Z Marketers Marketing Millennials 130

Hootsuite

APRIL 7, 2022

Interest in TikTok continues to surge, with no signs of slowing down: Despite those staggering statistics, brands have been slower to embrace the platform. Because TikTok has grown so quickly, many people still associate it with Gen Z dance challenges. In 2021, only 9% of marketers were using TikTok to promote their business.

Gen Z 145

Gen Z Finance User-Generated Transform 145

Sprout Social

APRIL 21, 2020

Lyst used Good On You ratings to define what makes a sustainable brand. Meanwhile, searches for “eco-friendly living” and “zero waste products” have grown 93% and 108% respectively on Pinterest —leading the platform to launch a brand new sustainable product collection in the Pinterest Shop in honor of Earth Day.

Retail 140

Retail Gen Z Fashion Millennials 140

Hubspot Marketing

MARCH 8, 2021

As brands scrambled to offer more products and services online , social media platforms -- such as Facebook, Instagram, and WhatsApp --began rolling out ecommerce tools to help businesses sell more items directly from their social pages. When the COVID-19 pandemic began, many consumers raced online to buy products they couldn't get in-store.

Gen Z 145

Gen Z eCommerce Shoppers Millennials 145

Hubspot Marketing

OCTOBER 11, 2023

2015 - Discord launches as an instant messaging and voice chat platform for gamers. 2015 - Discord launches as an instant messaging and voice chat platform for gamers. Our Consumer Trends Report shows that 73% of Gen Z currently use TikTok. Many of the most popular videos are still quoted today. 2014 - Musical.ly

Gen Z 132

Gen Z User-Generated Transform Social Media Marketing 132

Search Engine Land

OCTOBER 3, 2023

The line between creators and their audiences is blurring Marketers should think twice before using Gen Z, millennials, Gen X, and baby boomers to segment their target audiences. Conversations about generations often focus on differences instead of similarities.” In 2015, 14.8 trillion views. trillion views.

Gen Z 115

Gen Z Millennials Marketers Marketing 115

Businesses Grow

APRIL 17, 2023

Discord was introduced in 2015 as a chat application people could use to communicate with one another while playing online games. The popularity of this secretive Discord channel is an example of a marketing challenge I discussed with Sara Wilson on a recent podcast episode called Why Gen Z is Hiding out in Digital Campfires.

Gen Z 87

Gen Z Social Media Marketing User-Generated Education 87

Buffer Marketing

FEBRUARY 21, 2023

In 2015, when I relaunched Diversability after graduating, I struggled to gain visibility for this side hustle while working my full-time corporate development job. When we were first getting started as a student club in 2009, I remember initially struggling to get my peers to join.

Gen Z 111

Gen Z Branding PR Marketers 111

Sprout Social

SEPTEMBER 21, 2020

And while focus remains a critical fundamental in photography, Flory and Lutze have learned it’s also integral to the success of a brand. VSCO partnered with JUV Consulting, a Gen-Z-operated research company, to explore the emotional state of young people on social right now. — VSCO (@vsco) August 7, 2020.

Gen Z 143

Gen Z CMO Education Branding 143

Hubspot Marketing

AUGUST 20, 2019

While 71% of teens claimed to use the platform in 2015, the number has now dropped to 51%. ( Social media is the most relevant advertising channel for 50% of Gen Z and 42% of millennials. 50% of consumers say that seeing user-generated content would increase their chances of buying products through a brand's social media.

Social Media Marketing 145

Social Media Marketing Gen Z Millennials PR 145

Martech

FEBRUARY 22, 2023

TikTok has tapped into this trend, allowing marketers and brands to tell their stories and capture consumer attention. Not only does video content humanize a brand, but it also stimulates several senses at once, which is critical for buyers to retain information. are under 30, accounting for the Gen Z audience and younger millennials.

Millennials 122

Millennials Gen Z User-Generated Marketers 122

Sprout Social

JULY 27, 2021

Since its first (non-celebrity) iteration in 2015, it has snowballed in popularity to become the behemoth it is today. Superdrug sponsored the show in 2017 and reported 200,000 more website visits after each episode and a 900% increase in Superdrug brand search terms. Understand if the audience is your type on paper.

Gen Z 136

Gen Z Fashion Influencer Marketing Millennials 136

Hubspot Marketing

FEBRUARY 3, 2020

The cost of Super Bowl advertising is so pricey that even many big brands who can afford it have chosen to spend their money elsewhere. While televised commercials require a consumer to remember and look up your brand later, online ads often allow audiences to click on them directly when they're interested in your product or offer.

Gen Z 145

Gen Z Advertising Advertisers Energy 145

Hootsuite

JUNE 21, 2023

Their research shows social media has become the top source of investing information for Gen Z investors. Almost half of millennials and more than a quarter of Gen X also rely on social to learn about investing. Create clear social media guidelines Social media guidelines are an important document for any brand.

Gen Z 120

Gen Z Communications Education Millennials 120

Content Marketing Institute

NOVEMBER 5, 2018

Successful purpose-driven content marketing must feel like an integral part of the brand, not a one-off. A successful strategy is built for the long haul and speaks to the goals and interests of the brand, its employees, and the customers (or prospects). Purpose-driven brands also resonate with their employees.

Gen Z 107

Gen Z CMO Marketing Strategy Content Marketing 107

Neil Patel

MARCH 15, 2021

Generation X adapted to digital technology as adults, and Generation Z have never known life without the smartphone or super-fast internet, but millennials have a foot in both worlds. The rapid shift to a digital world means millennials’ lives have followed a different path to those generations before and after them.

Millennials 122

Millennials Advertisers Advertising Transform 122

Bannerflow

SEPTEMBER 7, 2021

Gen Z are the car drivers and buyers of the future. From its tongue-in-cheek ‘ You Don’t Need A Big One To Be Happy’ print ad from the ‘70s through to the series of ‘It’s a Mini Adventure’ ads ( the nudist fish slapping is a particular favourite with fans ), Mini are another brand that create ads in the image of their product.

Advertisers 98

Advertisers Advertising Gen Z Millennials 98

Search Engine Land

DECEMBER 28, 2023

One of the most significant revelations from the 10-week trial occurred when Jerry Dischler, the head of Google Ads, testified that the search engine secretly raises ad prices to achieve targets by as much as 10%, using techniques such as RGSP (Google’s Randomized Generalized Second-Price ad auctions).

User-Generated 116

User-Generated Retail Non-Profit Advertising 116

Spiralytics

JULY 31, 2024

Many have become social media stars, connecting with fans and promoting brands in creative ways. followers) Since winning Miss Universe in 2015, Pia Wurtzbach has become an actress, author, entrepreneur, fashionista, UNAIDS ambassador, and endorser for brands like Jollibee and Creamsilk. followers) TikTok: @marianrivera (8.6M

Food 52

Food Gen Z Entertainment Fashion 52

Hootsuite

AUGUST 30, 2022

How do you adjust your marketing strategy to include Gen Z without turning away your existing audience, or worse, looking like you’re trying too hard? Here’s what you need to know about Gen Z to effectively market to this savvy, smart, and social-first generation. General Gen Z stats.

Gen Z 109

Gen Z Millennials User-Generated Marketers 109

Sprout Social

SEPTEMBER 7, 2021

You don’t have to be a creative genius to dream up the next brand campaign to break the internet. Despite launching in 2015, Apple’s “Shot on iPhone” campaign continues to delight users by showing off the quality of photos taken with the iPhone camera. If this was a real game, who would you main? Apple’s #ShotOniPhone.

Gen Z 144

Gen Z User-Generated Millennials Shoppers 144

Hootsuite

OCTOBER 25, 2021

Research shows that interaction — even briefly — with your brand on social media leads to increased brand awareness and loyalty , and influences purchasing behavior. Over 2 hours a day , in fact, which is 30% more time than in 2015. 44% of all internet users regularly look up brands on social media networks.

Promotion 145

Promotion Gen Z Social Media Marketing Fashion 145

Hubspot Marketing

AUGUST 18, 2022

Everyone has loyalties to their favorite brands, but there's a good chance your favorite products result from two separate brands working together. One of my own beloved childhood memories was a product of co-branding: Betty Crocker partnered with Hershey's to include chocolate syrup in its signature brownie recipe.

Branding 145

Branding Fashion Shoppers Food 145

Hootsuite

DECEMBER 15, 2021

Gentleman – Dance Hits 2015. Because so many TikTok creators are millennials or Gen Z, it’s refreshing (and fun) to see older people on the app. This is a great method for content generation if you’re using TikTok for your business. A strong (personal) brand. graceegang. original sound – Holli Holland.

Gen Z 145

Gen Z User-Generated Fashion Transform 145

Econsultancy

DECEMBER 13, 2021

In fact, 20% of budgets are spent on newspapers, magazines and OOH – well above the 13% budget ringfenced for these formats by the average brand. billion, as brands battle it out with their headline Christmas ads. Meanwhile, spend by online car brands like Carwow and Cinch has collectively grown by 235% to reach £36.3

Advertisers 52

Advertisers Advertising Retail Shoppers 52

Sprout Social

MAY 10, 2022

Similar to the sports world , brand marketing is a highly competitive arena. Setting your brand apart from the competition is essential for success. Thanks to social media, the goals of brand marketers are within reach. One in three consumers use social media to learn about or discover new products , services or brands.

Gen Z 139

Gen Z Branding Law Transform 139

Buffer Marketing

DECEMBER 20, 2023

A pink billboard went viral on social media, along with a brand collaboration with Airbnb , and maybe most significantly, fans made thousands of memes combining Barbie with another blockbuster that shared its release date: Oppenheimer.  Did Gen-Z kill the concert? Did Covid put a stop to the public gathering?

Gen Z 131

Gen Z 2023 Trends User-Generated Social Media Marketing 131