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Like just about everything in marketing, B2B marketing is changing — and fast. So, we marketers need to get on board. Interestingly, this change in buying behavior has major implications for the role of the marketing function in the firm. Could be that marketing will enjoy an increase in power and influence in B2B?
HubSpot recently conducted a video marketing survey and found that 73% of respondents agreed that video marketing has been effective in reaching their marketing goals. However, over a third of respondents (34%) say the most challenging aspect of video marketing is the lack of content ideas.
Brands still expect one person to manage content calendars, act as on-camera talent, report on performance, run influencer programs, lead social SEO and stay on top of every trendevery day, all year. It feels like were suddenly back in 2015. Other marketing teams have specialized roles. Why not social? poses Jepson.
Back in 2015, I worked for a medium-sized British software company. In a 2020 study by Leo Burnett, Mike Treharne, and Richard Shotton ( cited in Richard’s book ), participants were shown ads with brand names containing missing letters, for example, "HS_C." And thus more effective. This is due to the generation effect. It’s not hard.
Social media marketing is a lot of work. Whether youre a marketer, a content creator, or a business owner, understanding social media involves a range of skills that require you to always be learning. To hone these skills, Ive put together a comprehensive list of social media marketing resources.
Of course, the most famous part of our promised 2015 was the Mattel Hoverboard. Because Im a marketer, AI tools have flooded my working world with the promise of revolutionizing my department and company. Why are AI agents useful in marketing? Expect to see more AI agents populating the marketing space soon.
Amazon was moving heavily into devices like Alexa and the FireTV stick, after having epically failed in its first attempt at the phone market. So, by necessity, this famously anti-marketing company recognized that it had to get better at marketing if it was to succeed at selling its own products.
We all know AI assistants can help with marketing tasks. It works across every area of marketing and scales with whatever you‘re working on. Below, I’m going to share the single AI prompt that will create an expert-level library of marketing prompts. With it, you can transform how you approach marketing work entirely.
I cofounded Morning Brew in 2015. The result is a sea of sameness 101-level blog posts, cringy trade show booths, outreach emails offering free AirPods if you listen to a pitch, and aggressive marketing drip campaigns. Marketing teams need to build trust and provide their audience content with real value.
Weve expanded beyond general business news, with spin-off newsletters dedicated to retail, marketing, emerging tech, finance, and more. And, in March 2015, the very first Morning Brew was sent out following todays format. Level 2: industry or passion-based niches, like marketing, retail, or gardening. We created a template.
— @muumuse.com on Bluesky (@MuuMuse) November 8, 2024 While Carpenters first studio album was released in 2015, the Grammys ruled that 2024s Short n Sweet was her breakthrough album, making her eligible to compete for Best New Artist. After all, it was even adopted by an American presidential candidate as a brand.
Shein is one of the largest fast-fashion retailers worldwide, shipping to customers in over 150 markets. Shein claimed an 18% market share worldwide within the fast fashion category. Here’s a detailed breakdown of Shein’s annual app downloads since 2015: Year Shein Downloads 2015 2.71 billion in sales worldwide in 2023.
Digital marketing is about more than creating content and managing campaigns. For any brand looking to connect with their audience, WhatsApp offers an immense opportunity to tap into this user base across Europe and LATAM, including a notable following in the UK. And one of the most reliable social media apps for doing so is WhatsApp.
Gymsharks infamous Black Friday 2015 catastrophe happened during my first week: Our website crashed on one of the busiest shopping days of the year. Gymshark audience remained strong, showing their loyalty to the brand and even feeling compassion toward us during the situation. It started with a crisis. Orders failed. They leaned in.
“What ended up building out was a 40-person organic marketing organization … starting with content as the place to move the needle.” She believes that content should be strategic, measured, and connect every go-to-market effort. Mallory asks marketers to rethink attribution: “Content is not a channel; it fuels many channels.”
Even though the song was originally released in 2015, it exploded years later on Instagram Reels thanks to a now-iconic combo: that beat paired with Bill Hader’s perfectly timed dance moves. Focus on audio that aligns with your brand, message, or audience, so your content still feels on-brand and relevant.
Ive been in content marketing since early 2015. A content marketing manager easily spots gaps in content planning one month's time ahead and gets their team to address the issues collaboratively. Before they started using it, their marketing team struggled with organizing their social media and blog content.
That’s exactly why most brands struggle: You want visibility, but don’t want to sound salesy. This guide gives you 15+ LinkedIn post ideas that strike the right balance, designed to expand your reach without compromising on tone, style, or brand credibility. It’s a professional space where reach depends on relevance, trust, and timing.
I spent most of my early marketing career in the public health field. Here are all of the strategies I use to communicate clearly and create value as a marketer. Why does this matter for marketers? My experience in health marketing taught me that clear content respects your readers mental energy. What is my main message?
Too short for a blog post, too fun to ignore, here are some random thoughts from the world of marketing and beyond. Smacking the brand piata My friend Isabella Centenaro Cintra sent me an interesting comment: “We often say that brands must avoid imitation to stay authentic and relevant and I agree. What about marketing?
As the Director of Industry & Portfolio Marketing Content at Autodesk, she leads a global team that handles executive thought leadership, original research, and content for key accounts. Fortune magazine (03:43): Stephanie’s former employer, where she worked as a technology journalist before moving into brand content.
SEO Tactics That Actually Work in 2025 written by Jarret Redding read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Prasanna Dhungel In this episode of the Duct Tape Marketing Podcast, I interviewed Prasanna Dhungel, co-founder and managing partner at Grow By Data. means he paid a lot to get educated.
The Future of Marketing Is More Human Than Ever written by Jarret Redding read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Carlos Gil In this episode of the Duct Tape Marketing Podcast, I interviewed Carlos Gil, global marketing leader, bestselling author of The End of Marketing , and Brand Evangelist at GetResponse.
With the extra time on hand, you can devote additional time to the following: Produce more informative and entertaining videos Build a loyal viewership for your YouTube channel Evaluate your YouTube video marketing results to make informed decisions. But since 2015, YouTube has used viewer satisfaction to rank videos.
From unified data to agentic workflows, from consolidating vendors to proliferating gen AI, and from commercially-packaged platforms to custom-developed apps, martech stacks and the marketing ops heroes who manage them are experiencing a Renaissance of new ideas and new technologies. “What are the Stackie Awards?”
YouTubes recommendation algorithm drives 70% of what people watch on the platform , so its no surprise that marketers, influencers, and creators are obsessed with unlocking its secrets. How to reach new markets: If you want to expand globally, prioritize dubbing your best-performing content first instead of translating random videos.
X (formerly Twitter) has changed a lot in the past couple of years, and for B2B marketers, it may not feel like the obvious place to focus. Almost 80% of them follow brands, and a majority of B2B marketers still use the platform in some form. teens’ usage has decreased significantly, from 33% in 2014-2015 to 17% currently.
For the scoop on search trends you should know about as a marketer, AI-powered and otherwise, I talked to SEOs here at HubSpot and around the world. Pan takes a long view of all this AI-activated change, cautioning marketers to focus more on the grounding principles of good content rather than trying to optimize for every single update.
Initially tested in Australia and Thailand, brands can now reach Facebook users (all 2.01 This has big implications for marketers looking to expand to a global audience. Facebook has unveiled some new, deep, and robust marketing analytics that will have big implications for your marketing strategy. billion of them!)
Last week I ran my own content marketing prediction : A Correction In The Advertising Market. The leading marketing trend of 2016 will be the maturing of the age of ad blocking. I think we’ll see a massive correction in the advertising market. This will drive an increase in content marketing budgets.
Always-on content marketing is the only way to build new relationships for a brand. As my good friend Carla Johnson points out, you need only look at the rebranding MGM Resorts’ Las Vegas properties underwent to see what magic content marketing can work. That all changed when Beverly Jackson came onto the scene in 2015.
Celebrity brand partnerships are evolving beyond endorsements and #sponcon. A growing number of brands are finding new ways to work with celebrities and public figures including having them come on board as advisors or employees and exchanging equity as payment for collaborations. Graine has also invested in the brand.
Better yet, the companies that create and market them know exactly the experience they want you to have when you make (or consider) a purchase. That’s why they create a brand. These brands are known, loved, and chosen out of a long lineup of options. What’s a brand? What is branding? The result? I know I do.
When it comes to your business' branding strategy , establishing your company's logo is one of the most critical tasks. Your logo will be pervasive throughout all of your marketing campaigns, and it's one of the most prominent branding elements that people will think of when someone mentions your company. Memorable Logo Designs.
When Alexandra Waldman and Polina Veksler launched the first Universal Standard apparel collection in 2015, all 3,000 pieces sold out in six days. In an increasingly crowded ecommerce market, this success is exceptional. They need to be fostered authentically with a brand message that feels genuine and relevant.
Do you need a creative agency or a marketing agency? Apple’s marketing believes that “ design and utility are just two of the reasons behind Apple’s success and certainly give it a competitive advantage.”. Marketing is just as important. But before their product launches, they leverage the expertise of marketing agencies.
Not far into the meeting, a director said, “If we focused solely on marketing to our customers, we would overachieve on our objectives.” They could focus on new customer acquisition, which is essential, but they had a more significant opportunity if they focused their marketing efforts on their current customer base.
Despite its impressive reach, many business owners are still overlooking its marketing potential. As a result, they're leaving high levels of engagement, brand awareness, and even profit on the table. In this article, we’ll show you how to build your brand with Instagram. (If Build an Instagram strategy. Image Source.
So why is it sometimes so challenging for businesses to showcase this in their marketing efforts? Some may not even realize just how robotic their brand’s voice really is. Either way, the truth of the matter is: humanizing your brand is no longer an option, it’s a necessity. Why is humanizing your brand important?
Your brand message has the power to set your business apart. The level at which your brand can connect with your target audience is the difference between being successful in business and not. Related Posts: 5 Branding Strategies to Help Your Marketing Cut Through The Noise. So how can a local business improve its brand?
In 2015, when I relaunched Diversability after graduating, I struggled to gain visibility for this side hustle while working my full-time corporate development job. I decided to take the same approach to marketing Diversability: If people wouldn’t hand me a microphone, I’d become my own hype person instead.
Searches including the phrase “best place to buy” with the applicable product or service keyword grew by 70% between 2015 and 2018. I’ve written about local business marketing and local SEO before. On-Page SEO is the simplest marketing ingredient that you need to take care of as a business owner. But, guess what?
When content marketing was gaining steam, there were really only a few techniques you could leverage. So, to help you learn about the most effective marketing techniques around today, we've rounded up the ten best marketing techniques for 2019. Read on to add some tools to your content marketing arsenal.
24: Google Takes Action On More Link Networks In Poland Also on this day Facebook testing brand safety topic exclusions for advertisers 2021: Citing advertisers’ brand safety concerns, Facebook said the feature would allow marketers to choose whether to show their ads alongside potentially sensitive content.
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