Marketing Insider Group

MARCH 23, 2020

The battle for customer attention is real. We know it works because the approach we use with our clients is the same : all our new customers come from the engaging, consistent, and customer-focused content we publish each week. And serve nearly 1 MILLION WEBSITE VISITORS a year! The Build-Up. Because we are our own case study!

Thought Leadership 145

Thought Leadership Customer Digital Marketing SEO 145

Martech

JULY 29, 2021

The idea to build Channacademy as an education hub for Channable customers originated at the end of 2018. Entering the German market, they considered taking their staff on a bus to Berlin to train new customers. Building an online customer education hub. Customer education is a strategic must for customer-centric businesses.

Education 130

Education Customer CRM Health 130

Martech

MARCH 24, 2023

About 12 years ago, I met with a client and spoke about their approach to customer acquisition. Not far into the meeting, a director said, “If we focused solely on marketing to our customers, we would overachieve on our objectives.” ” He had done his homework and got the attention of everyone in the room.

Customer 133

Customer Customer Journey Branding Customer Acquisition 133

Jeff Bullas

JANUARY 12, 2023

Open AI was founded in 2015 by Elon Musk and is expected to be valued at $29 Billion at its next round of funding. For example, AI-powered e-readers could allow readers to customize the font, layout, and reading speed of their books, or even provide real-time translations for readers who don’t speak the language of the book.

Transform 317

Transform User-Generated Non-Profit Communications 317

Hubspot Marketing

MAY 21, 2025

I cofounded Morning Brew in 2015. This is similar to your ideal customer profile (ICP) , but even more specific. Who are the subject matter experts , or SMEs, whose advice would be most valuable to potential customers? Current customers. The cost of paid acquisition has skyrocketed. Then ask: What are their needs?

Transform 111

Transform Promotion Customer Journey Product 111

Backlinko

AUGUST 22, 2024

From physical products to hotels and restaurants, customers increasingly rely on user-generated content to make informed decisions. Facebook and Instagram are the most popular social media platforms for reading customer reviews. 93% of customers expect a response from businesses to their online reviews.

User-Generated 98

User-Generated Price Customer Branding 98

Martech

NOVEMBER 8, 2023

At the heart of top-performing B2B marketing programs lies a solid answer to the fundamental question: Do you truly know your best customers and where to find more of them? Since 2015, my team has conducted vendor-agnostic primary research into high-performance account-based sales and marketing strategies. The key takeaway?

Customer 127

Customer Price Marketing Strategy Marketing 127

Martech

OCTOBER 11, 2021

“Customers will know that they can rely on us when things go wrong and that could be a deciding factor in them deciding to stay with us rather than go elsewhere.” ” We were talking to Gemma Cipriani-Espineira about the reason she re-branded her support team as the department of Customer Love.

Customer 112

Customer Real Estate Transform Succession Management 112

Hubspot Marketing

FEBRUARY 18, 2025

And, in March 2015, the very first Morning Brew was sent out following todays format. General interest newsletters covering topics like global business or politics may sound appealing, but theyre the most competitive, hardest to grow, and often have the lowest customer value. If you want to help me, let me know. We created a template.

Entertainment 111

Entertainment Key Performance Indicator Retail Copywriting 111

Hubspot Marketing

APRIL 29, 2025

Of course, the most famous part of our promised 2015 was the Mattel Hoverboard. But marketing teams are stretched thin, being asked to deliver that individualized experience at scale across more customer segments, channels, and product lines. Then, change customer segmentation depending on behavioral triggers.

Price 126

Price CMO Marketing Marketers 126

Buffer Marketing

JUNE 15, 2023

While connecting the team to our customers has always been a priority for us at Buffer, how the team has connected with customers has changed quite a bit over the years. During these sessions, our Customer Advocates would provide support for the entire Buffer team as they answered customer emails.

Customer 110

Customer Finance Shipping Product 110

Martech

MAY 27, 2025

Its customers include companies ranging from Unilever to Toyota. Informatica was taken private in 2015 and went public again in 2021. It will “enable autonomous agents to deliver smarter, safer, and more scalable outcomes for every company.” Salesforce was one of several other companies trying to buy Informatica.

CRM 103

CRM Management Product Customer 103

Sprout Social

APRIL 3, 2020

A brand’s online presence is deeply connected to its reputation—a breach can damage customers’ confidence and put company information at risk. Lack of 2FA is what led to the 2015 hacking of the US military’s Central Command Twitter account. There are a number of ways that we help our customers keep their accounts safe.

Customer 143

Customer Management Place Education 143

Jeff Bullas

DECEMBER 19, 2022

Lynda (now re-branded as LinkedIn Learning ) was an online course platform that was sold to LinkedIn in 2015 for $1.5 Kajabi have helped 1 in 3 of their customers (who are both experienced entrepreneurs and side hustle amateurs) earn over $100,000 a year using the platform. The free version doesn’t include a custom domain.

Transform 264

Transform Education Price eBook 264

SocialPilot

DECEMBER 18, 2024

So, if youre still curating your Instagram feed like 2015, its time to shift your resources to producing Reels. When targeting top-of-the-funnel customers (non-followers on Instagram), use Reels to let your brands personality shine. A study found that Reels result in 22% more new followers than videos on your feed.

Entertainment 98

Entertainment Real Estate Promotion Management 98

Chief Martec

FEBRUARY 10, 2025

From unified data to agentic workflows, from consolidating vendors to proliferating gen AI, and from commercially-packaged platforms to custom-developed apps, martech stacks and the marketing ops heroes who manage them are experiencing a Renaissance of new ideas and new technologies. “What are the Stackie Awards? . ” you say.

New Technology 63

New Technology Education Promotion Management 63

Jeff Bullas

MARCH 15, 2023

It was developed by OpenAI (started in 2015) and is a language model that uses a transformer neural network (let’s just say it uses “technology”) to generate human-like text responses to user queries. Customer service One of the most promising use cases for ChatGPT is in the field of customer service.

Health 246

Health User-Generated Transform Education 246

Sprout Social

MAY 7, 2025

Direct engagement, communication and customer care can set your business apart from your competition. To connect with these potential customers directly, you need to learn how WhatsApp can be used as a marketing and communication tool. WhatsApp customer service Many brands also host a WhatsApp customer service number.

Gen Z 68

Gen Z Marketing Marketers Communications 68

Hubspot Marketing

AUGUST 25, 2022

Best Website Designs from 2015 – 2014. Images pop up as you scroll down the page, and toward the bottom, there’s the opportunity to get in touch with contact information and a new customer form template. Best Website Designs from 2015 – 2014. Award: Site of the Day (6/6/2015), Awwwards. Best Website Designs from 2020.

Place 145

Place Promotion Transform Product 145

Hubspot Marketing

MAY 7, 2025

Best for: I like that the templates are in Google Slides which makes them easy to edit and customize, even without graphic design experience. Go where your customers are. Customer feedback, direct mentions of your brand, and even industry chatter can all inform your social strategy. You dont have to be on every platform.

Social Media Marketing 117

Social Media Marketing eBook Marketing Marketers 117

Search Engine Land

JULY 8, 2024

Custom regex filters take you around your million-page website. For example, I work with customer support team members looking for data on how their Help Center content is performing. May 20, 2015: Google changed the name to Google Search Console from Google Webmaster Tools.

SEO 106

SEO Transform Health eCommerce 106

CXL

JULY 21, 2022

Optimize each channel, and you’ll win new customers, enjoy higher order rates , and retain customers. In this post, we’ll explore lessons from brands that use omnichannel marketing to deliver a seamless customer experience. Omnichannel aligns branding, messaging , and customer service across every channel.

Customer 99

Customer Customer Journey Non-Profit Marketing 99

Hubspot Marketing

NOVEMBER 25, 2024

Because we had 4,000 URLs with published dates ranging from 2006 to 2015, we already knew that this chunk of content was not fresh or helpful. In other words, how cutting-edge and useful our content is to our readers. This is where we really felt a sense of urgency. So, we got to work and audited those blog posts over the course of ten weeks.

SEO 129

SEO Education Thought Leadership Place 129

Marketing Insider Group

MAY 25, 2020

By 2015, that number had dwindled to 15 years. Sure, that’s part of it as well, but customers are drawn to brands for other reasons, like wanting to do business with purpose-driven brands. The best leaders are empathetic people who have compassion for their employees and customers. What’s Changed Since 1955? It’s empathy.

Logistics 124

Logistics Energy Branding Customer 124

Hubspot Marketing

SEPTEMBER 27, 2023

Per Delta’s official statement , Brady would be involved in strategic initiatives involving Delta’s employees and customers. In 2015 Beyoncé famously turned down $6M cash from Uber to perform at a corporate event, instead taking the payment in equity which was valued at $300M in 2019. What does that mean exactly?

Branding 126

Branding Entertainment Advertisers Advertising 126

Buffer Marketing

MARCH 1, 2024

“I will never forget how extremely nervous I was for the first gathering during the retreat in 2013,” Åsa Nyström, VP of Customer Advocacy, told me. Almost 70 Bufferoos are flying from all over the world to gather in Cancún for a week of connection and collaboration.

Logistics 21

Logistics Energy Food Communications 21

Hubspot Marketing

APRIL 6, 2022

In the following tutorial on making animated GIFs, I'm using the Creative Cloud 2015 version of Photoshop, but the steps should be similar in other versions. Click Other if you'd like to specify a custom number of repetitions. And by the summer of 2015, Facebook had also jumped on the GIF bandwagon. How to make a GIF.

Email Marketing 145

Email Marketing Place Product Branding 145

Martech

JANUARY 23, 2023

Having to explain to CDP customers that the CDP is not enough; you need additional technology to make it work smarter. Dig deeper: Enterprise Customer Data Platforms: A Marketer’s Guide What is “madtech “ ? Raab in 2015, which stands for the splice of marketing, advertising, and technology. Participating CDPs.

CMO 110

CMO Advertisers Advertising Customer 110

Search Engine Land

JANUARY 11, 2023

Google Panda was one of Google’s most significant spam-fighting algorithmsl First launched in February 2011 , the final confirmed refresh was Panda 4.2 , which started rolling out July 18, 2015. 2015: Google was planning to soon announce a major update to their Google Translate App that enabled real-time, automated translation.

Search Marketers 106

Search Marketers Health Law Marketing 106

Search Engine Land

JANUARY 13, 2023

2016: The new features: more competitive insights and benchmarking, customizable ad group and keyword bids, a new source for keyword suggestions and time range customization up to 24 months for keyword search volume. 2015: Return on investment rose as revenue outpaced the rise in spending. Google Opens A Visitor Center.

Search Marketers 108

Search Marketers Non-Profit Marketing SEO 108

Hubspot Marketing

AUGUST 22, 2019

If your content doesn’t keep up with these Google algorithm updates, you risk losing valuable space on the search engine result page (SERP) … as well as potential visitors, leads, and customers. Focus on creating genuinely unique content that provides unique value to your visitors and customers. Release date : April 22, 2015.

SEO 145

SEO Health eCommerce Management 145

Adobe Experience Cloud Blog

JANUARY 15, 2020

Digital marketing helps small businesses build lasting customer relationships. Over 1,190 US-based small business respondents told Keap that their third biggest challenge in 2019 was retaining and re-engaging customers. It goes beyond to ensure a buying customer becomes the brand’s ambassador. . Graphic source: Keap report.

Digital Marketing 174

Digital Marketing Traditional Marketing Social Media Marketing Marketing 174

Hubspot Marketing

MAY 15, 2020

Even better, KFC launched its new logo with the help of a HubSpot customer, Synergy Events , who constructed the logo from 65,000 one-foot-square tiles laid out in the Mojave Desert, which can be seen from space. To give you an idea of how the logo has gotten simpler, yet sleeker, here's an image that shows its evolution up through 2015.

Branding 131

Branding Education Market Research Customer 131

Martech

OCTOBER 5, 2022

The gap is between the experiences customers increasingly expect and demand from brands and the struggle most brands face in coming even close to fulfilling those needs. Complexity refers to the far-from-linear customer journey created by the continuing explosion of channels and content types. The reality check.

Transform 110

Transform Marketing Marketers CMO 110

Search Engine Land

MARCH 17, 2023

Yahoo Loses Market Share As Some Firefox Users Return To Google 2015: Google had become increasingly aggressive in trying to lure back users. Opinions expressed in these articles are those of the author and not necessarily Search Engine Land.

Search Marketers 113

Search Marketers SEO Marketing Marketers 113

Many Chat

SEPTEMBER 20, 2022

Back in the summer of 2015, Antony Gorin and I co-founded ManyChat with a vision to transform how businesses communicate with their customers. Here are a few words from Sunny: “From the first time I met Mike, I knew that he and the team had built a special company. I raise this glass to ManyChat’s success! Thank you, Mike Yan.

Transform 119

Transform Communications Product Customer 119

Search Engine Land

JANUARY 28, 2023

by Anders Hjorth 2019: Save your grant account from suspension with this script by Daniel Gilbert 2018: Are you getting credit for all of your organic visits from GMB?

Search Marketers 115

Search Marketers Marketing Marketers Retail 115