Hubspot Marketing

APRIL 29, 2025

Of course, the most famous part of our promised 2015 was the Mattel Hoverboard. It creates a personalized customer journey that optimizes conversion from each moment and interaction, said Ermakovich. I love the Back to the Future series, especially Part II where we see the future.

Price 126

Price CMO Marketers Marketing 126

Adobe Experience Cloud Blog

APRIL 3, 2015

Folks, personalized web engagement —delivering relevant content based on the visitor’s stage in the customer journey, their product interest, geo-location, or company/industry/size—is becoming strategic. The Missing Piece of Your 2015 Marketing Budget. How to Allocate Resources for Website Engagement.

Thought Leadership 134

Thought Leadership Marketers Marketing Education 134

Adobe Experience Cloud Blog

JUNE 1, 2015

In addition, a January 2015 Marketing Land survey found that two-thirds of emails are now opened and read on smartphones and tablets. Customer Journey. Therefore, the combination of these systems has now allowed a marketer to have a much more complete view of their customer journey from impression through the lifecycle.

Thought Leadership 134

Thought Leadership Customer Journey B2C Advertising 134

Rock Content

OCTOBER 12, 2015

2015 State of Marketing | Salesforce. Emphasizing the most pressing business challenges, this report gives way to the importance of mobile and highlights that you should evangelize the customer journey into your organization. 2015 Social Media Marketing Industry Report. State of B2B Product marketing 2015 | Regalix.

Social Media Marketing 111

Social Media Marketing Marketers Marketing B2C 111

Adobe Experience Cloud Blog

MAY 10, 2018

According to the WPP and Millward Brown 2015 “BrandZ Top 100 Global Brands” Report , which studied brands from 2006 to 2015, differentiation is the single most important contributor to a brand’s success. So why would customers expect (or even want) the same experience from different brands?

Branding 134

Branding Transform Thought Leadership Energy 134

Chief Martec

MAY 4, 2022

How does it support their customer journey? And if you want to view the ones from previous years, here’s 2015 , 2016 , 2017 , 2018 , 2019 , 2020 , and 2021.). They often shout-out to the specific products they use. But the best ones express how they think about their stack conceptually.

Non-Profit 121

Non-Profit Entertainment Customer Journey Marketers 121

Martech

MAY 1, 2024

Rapidly advancing generative AI models promise to help scale marketing and sales functions by automating customer conversations. Are brands willing to trust digital assistants to take over the reigns for part of the customer journey? Under the new name, Conversica, the company expanded to other industries in 2015.)

Customer Journey 115

Customer Journey Marketing Automation Platform User-Generated CRM 115

Chief Martec

APRIL 12, 2022

Having reviewed hundreds of entries to The Stackies over the years — here are all of them from 2015 , 2016 , 2017 , 2018 , 2019 , 2020 , and 2021 — I’ve distilled 10 patterns that I’ve seen on their own and in combination together. Customer Journey Map. So what’s the best way to illustrate your stack?

Customer Journey 119

Customer Journey User-Generated CRM Place 119

Adobe Experience Cloud Blog

JULY 20, 2015

We can follow the digital customer journey in our sleep. I know this flies in the face of your digital sensibilities, but the truth is a simple phone call has customer and marketing insights you just can’t find anywhere else. Author: Amber Tiffany Marketers are trained masters in the art of digital analytics.

Thought Leadership 134

Thought Leadership Marketers Marketing Customer Journey 134

Sprout Social

MAY 7, 2025

Adidas is one of the pioneers of WhatsApp marketing, designing campaigns as far back as 2015. This includes creating messaging workflows based on individual customer journeys. To support the launch of their new Predator boots in 2020, Adidas created a WhatsApp hotline number. Any replies are managed through the Brevo app.

Gen Z 68

Gen Z Marketers Marketing Communications 68

Adobe Experience Cloud Blog

MARCH 6, 2017

In fact, because of these developments, investments in AI startups has risen in recent years—increasing from $145 million in 2011 to $681 million in 2015, according to CB Insights. AI applications vary in sectors and industries, reflecting the different states of AI research and implementation.

Transform 134

Transform Thought Leadership Marketers Marketing 134

Adobe Experience Cloud Blog

SEPTEMBER 8, 2015

Step 6: Always Keep the Customer Journey in Mind. In order to push prospects down the sales funnel, you’ll need to first map out your unique buyer’s journey. Content personalization is essential in 2015 (and beyond). Product Interest and Behavior: What was this lead’s main interest and what drove him to your website?

eBook 134

eBook Thought Leadership User-Generated Education 134

Content Marketing Institute

MAY 14, 2018

5 Types of Video Content Perfect for Each Stage of the Customer Journey. Marketers using video saw revenue grow 49% faster than those who were not ( Aberdeen, 2015 ). of marketing professionals in the world rate video as the content with the best ROI ( Adobe , 2015). (More below on how to develop your strategy.).

Video Marketing 111

Video Marketing Marketing Strategy Key Performance Indicator Transform 111

Martech

OCTOBER 5, 2022

Complexity refers to the far-from-linear customer journey created by the continuing explosion of channels and content types. Episerver, as most marketers know or knew it, grew out of the 2015 merger of Stockholm-based Episerver and New Hampshire-based Ektron to create a new commerce and CMS offering under the Episerver name.

Transform 110

Transform Marketers Marketing CMO 110

Sprout Social

JULY 7, 2021

According to Chris Messina , who coined the term in 2015, conversational commerce is about “delivering convenience, personalization and decision support while people are on the go, with only partial attention to spare.” Consumers already reach out to brands on social media with customer service questions, issues and feedback.

Shoppers 145

Shoppers eCommerce Manufacturing Customer Journey 145

Chief Martec

MAY 8, 2024

And there are hundreds more from previous years here: 2015 , 2016 , 2017 , 2018 , 2019 , 2020 , 2021 , 2022 , and 2023. They make it very easy to see the key capabilities of their stack and the “flow” of their marketing operations for the customer journey. There has never been a fee to participate in The Stackies.

Customer Journey 117

Customer Journey Digital Marketing Management Product 117

Chief Martec

MAY 3, 2023

You can view all of them from previous years, here: 2015 , 2016 , 2017 , 2018 , 2019 , 2020 , 2021 , and 2022. They organized them along the customer journey of acquisition, nurturing, and retention, as well as behind-the-scenes work with data and productivity tools. They keep the customer in mind at every stage of this cycle.

Non-Profit 98

Non-Profit Customer Journey Food Entertainment 98

Marketing Insider Group

JUNE 22, 2020

That all changed when Beverly Jackson came onto the scene in 2015. With the central theme of entertainment, she produced content that expanded each of its hotels’ appeal to new customer segments, including families with young kids, with one hotel – Circus Circus – now on track to compete with Disney for the family market.

Content Marketing 128

Content Marketing Branding Entertainment Marketers 128

Adobe Experience Cloud Blog

DECEMBER 13, 2016

On a plane home from the MarTech conference in San Francisco back in 2015, Sangram was thinking about the inefficiencies of a traditional leaky B2B lead generation funnel for driving revenue. Here’s a summary of key takeaways from six sessions that I attended: Where It All Began. When asked “What’s next for SiriusDecisions?”,

Thought Leadership 134

Thought Leadership Non-Profit CMO Transform 134

Duct Tape Marketing

JULY 27, 2015

Ball Conference Ctr (@BallConference) July 14, 2015. I’ve written about listening posts in the past , and how you can use social media to identify potential customers. With a simple 140-character tweet, they took me through several steps of the customer journey. Where Does Social Media Fit into the Customer Journey?

Customer Journey 76

Customer Journey Social Media Marketing Customer Place 76

Neil Patel

MARCH 15, 2021

they entered the highly-saturated shoe market in 2015, where they faced huge competition. It’s a theme that’s central to its entire customer journey, and it delivers on its promises. If your brand is active in these issues, then this is something you should be highlighting in your advertising. Take Allbirds shoes.

Millennials 145

Millennials Advertisers Advertising Gen Z 145

Adobe Experience Cloud Blog

JUNE 14, 2016

As the amount of customer interactions continues to grow, it’s imperative to listen and speak to your buyers in meaningful ways at every stage of the customer journey. Personalize the Customer Experience. Marketers must pivot away from segmentation, since often (2 out of 3) customers are pulled into an incorrect segment.

Transform 91

Transform CMO Thought Leadership Whitepaper 91

Chief Martec

FEBRUARY 20, 2024

Wow, a decade of hundreds of martech stack slides: 2015 , 2016 , 2017 , 2018 , 2019 , 2020 , 2021 , 2022 , and 2023. But all three of these examples capture a sense of the journey — either for marketers or customers — in which these martech tools are used. But you don’t have to follow what they did.

B2C 77

B2C User-Generated Customer Journey Education 77

CXL

JULY 21, 2022

The first step in an omnichannel marketing plan is to map out the customer journey. Which touchpoints are customers using to interact with you? To build your customer journey map, answer the five W’s. It’s important to understand what triggers a customer to act. Amazon offers a synchronized customer journey.

Customer 99

Customer Customer Journey Marketers Non-Profit 99

Martech

FEBRUARY 24, 2022

Provides a real-time view of the customer journey to have smarter customer conversations. Granular customer journey data capture (e.g. Dover, Delaware-based Ringba was founded in 2015 and has 33 employees. Target customers. was founded in 2015 and has 25 employees. Target customers.

Analytics 98

Analytics Real Estate CRM Communications 98

Content Marketing Institute

AUGUST 31, 2018

When Beverly joined the company in 2015, one of her challenges was to create a social strategy and presence for the parent brand, MGM Resorts International. But the MGM Resorts team also looks at creating experiences that bring people along the customer journey. because of you, the city stands #vegasborn.

Branding 95

Branding Transform Entertainment Customer Journey 95

Search Engine Land

JULY 24, 2023

And they can reinforce each other: Increased SEO visibility throughout the customer journey increases brand visibility. Require a long-term vision. Have a path to success. Will become some of your strongest assets. A stronger brand can contribute to SEO. A change in search intent has a direct impact on search results.

SEO 85

SEO Health Customer Journey Branding 85

Welcome Software

SEPTEMBER 26, 2023

However, my perspective shifted when I arrived at Dow Jones in 2015, leading to two crucial realizations: Value of Incremental Growth: I recognized that within scaled businesses, even small increments in growth could translate into multi-million-dollar gains.

Transform 45

Transform Retail Customer Journey Price 45

Use Insider

MARCH 8, 2024

A standard multichannel approach focuses solely on reaching customers on different touchpoints. Every single channel works in isolation, and data about the customer journey isn’t being shared in real-time across the marketing stack. However, they’re quite different. Likelihood to purchase or engage on a specific channel.

Customer Journey 52

Customer Journey eCommerce Marketers Marketing 52

Unbounce

OCTOBER 15, 2024

For example, an article on creating a customer journey map might offer a downloadable customer journey map template. 6 minute read Marketing agencies The agency guide to selling clients on the value of landing pages August 24, 2015.

Marketers 98

Marketers User-Generated Marketing CRM 98

SMA Marketing

SEPTEMBER 7, 2023

Today’s buyer’s journey is over 65% digital. With a simple and compelling CTA, you can move potential customers through a clear customer journey that converts to sales. Your website has the potential to do the heavy lifting for you.

SEO 52

SEO User-Generated eBook Customer Journey 52

Econsultancy

NOVEMBER 25, 2021

It’s about discovery; helping to identify how they can get to their goals; showing our way of working to these brands, whilst brainstorming customer problems and projecting outcomes.  People want these unique, authentic customer journeys that happen between brands, partners, reviewers and influencers.

Branding 52

Branding Affiliate Marketing Customer Journey Management 52

Duct Tape Marketing

AUGUST 8, 2019

The Marketing Hourglass is a unique approach to the customer journey map that takes a potential customer through the sales funnel of know, like, trust, try, buy, repeat, and refer. In 2015, he got the entrepreneurial itch after consistently generating nearly 500 leads a month for his employer using online marketing.

Marketers 65

Marketers Marketing Price SEO 65

Welcome Software

SEPTEMBER 26, 2023

However, my perspective shifted when I arrived at Dow Jones in 2015, leading to two crucial realizations: Value of Incremental Growth: I recognized that within scaled businesses, even small increments in growth could translate into multi-million-dollar gains.

Transform 40

Transform Retail Customer Journey Price 40

Exposure Ninja

APRIL 6, 2022

Back in 2015, it was popular on YouTube to create “ social experiment ” videos, where actors would create a situation in public; for example, one actor drops their wallet, and the other actor picks it up and walks away. Wise also tried jumping on current trends. Screenshot of the Wise transfer calculator.

Marketing Strategy 59

Marketing Strategy Finance PR Marketers 59

Duct Tape Marketing

JUNE 20, 2023

Um, and that's because it was the most measurable part and because a lot of the early customer journeys were very tractable to cost. I mean, you know, if you'd have bought stock in the world, digital transformation in 2015, right? Like how can we, you know, get people out of branches, right? And into the app.

Transform 81

Transform Finance Energy Customer 81

Backlinko

AUGUST 30, 2023

Google’s Patent In 2015, Google introduced a patent called “ Modifying search result ranking based on implicit user feedback and a model of presentation bias. It might entail an action that is part of a customer journey or a marketing funnel. A conversion could take various forms depending on your goals.

SEO 98

SEO User-Generated eCommerce Analytics 98