Content Marketing Institute

JANUARY 3, 2018

In their new book, Killing Marketing , Joe Pulizzi and Robert Rose recount the story of how Arrow Electronics, one of the world’s largest companies, spent millions between 2015 and 2016 to purchase more than 50 media properties to acquire their valuable subscriber lists and editorial talent. We will interview the customers.

Transform

Adobe Experience Cloud Blog

MAY 10, 2018

According to the WPP and Millward Brown 2015 “BrandZ Top 100 Global Brands” Report , which studied brands from 2006 to 2015, differentiation is the single most important contributor to a brand’s success. Additionally, customers are (not surprisingly) less loyal to brands they feel are undifferentiated.

Branding

Adobe Experience Cloud Blog

APRIL 3, 2015

In my previous post, I discussed why website engagement is the new marketing “must-have”. Folks, personalized web engagement —delivering relevant content based on the visitor’s stage in the customer journey, their product interest, geo-location, or company/industry/size—is becoming strategic. The Web as a Strategic Channel.

Thought Leadership

Neil Patel

OCTOBER 25, 2020

By using market research to determine “how” to position your business, an agency identifies measures to differentiate your brand from competitors. It also allows them to identify “where” that positioning should happen – something that comes from knowing your prospective customers’ demographics. Take Google, for example.

Market Research

Adobe Experience Cloud Blog

MARCH 9, 2015

This year Marketo is putting together the Marketing Nation Engagement Lounge at the 2015 SXSW Interactive Festival. The Engagement Lounge is set to be the hottest marketing lounge in Austin this March, with 12 content sessions featuring top level marketers from brands like GM, Philips, esurance, Mashable and many more.

PR

Marketing Insider Group

NOVEMBER 22, 2021

One of the best ways to learn more about great content marketing is hearing advice straight from the experts. We’ve compiled 5 of the best content marketing videos of all time. Smart content marketers don’t focus strictly on numbers, but also account for the true value and connection they’re creating for customers.

Content Marketing

Marketing Insider Group

JUNE 22, 2020

That all changed when Beverly Jackson came onto the scene in 2015. With the central theme of entertainment, she produced content that expanded each of its hotels’ appeal to new customer segments, including families with young kids, with one hotel – Circus Circus – now on track to compete with Disney for the family market.

Content Marketing

Hootsuite

SEPTEMBER 30, 2019

WeChat influencer marketing. Known on WeChat as Key Opinion Leaders (KOLs), WeChat influencers can help brands break into new markets by sharing sponsored posts. WeChat Service Accounts offer admins more customization and platform features, including opening a WeChat Store and creating Mini Programs. Service account.

Transform

Adobe Experience Cloud Blog

FEBRUARY 17, 2016

Author: Tyler Lessard Marketing technology took a lot of big steps forward in 2015. Predictive analytics, engagement marketing, and account-based marketing all took hold, and companies like Facebook announced that more than 8 billion videos are viewed every day on their social network. From marketing to sales.

Thought Leadership

Sprout Social

FEBRUARY 16, 2023

Dietrich is a former CMO, most notably the head of marketing who took Atlassian public in 2015. Keep reading to find out what you need to know to successfully navigate social media marketing through times of economic contraction. “The Brands need to engage in that dialogue to effectively provide service to their customers.”

Management

Hubspot Marketing

JANUARY 21, 2019

What Is Good Global Marketing? Global marketing is the act of focusing a product on the needs of potential buyers in other countries. In January 2015, Airbnb launched a social media campaign around the hashtag #OneLessStranger. Dunkin Donuts has evolved its menu to satisfy the sweet tooth of its global customers.

Global Marketing

Adobe Experience Cloud Blog

JANUARY 13, 2017

That’s when it’s time to evaluate a new platform. Flash back to 2015: We had just achieved 100% year-over-year growth. In other words, we can cut right to the heart of our prospects and customers’ needs, and reach out to them in the ways that are most appropriate based on their actions and behaviors.

Marketing Automation Platform

Hubspot Marketing

MARCH 8, 2021

But, as with any new marketing trend, you might wonder, "Are consumers actually buying products while surfing social media?". As a marketer, creating an online catalog or ecommerce process -- even with the help of an intuitive social media platform -- takes time and effort. Takeaways for Marketers.

Gen Z

Adobe Experience Cloud Blog

OCTOBER 20, 2017

An effective digital marketing strategy for 2017 looks almost nothing like a strategy from 2015. So how do you create a scalable digital marketing strategy? We talked to six leading digital marketing experts to get their unique insights on strategy teams, tips, tools, metrics, and more. Drew Neisser. Oli Gardner.

Digital Marketing

Hubspot Marketing

JUNE 2, 2020

Buyer personas are semi-fictional representations of your ideal customers based on data and research. They help you focus your time on qualified prospects, guide product development to suit the needs of your target customers, and align all work across your organization (from marketing to sales to service).

User-Generated

Marketing Insider Group

NOVEMBER 8, 2011

And most senior marketers rely on some common or standard measures of success. Marketers need to adapt to the new customer landscape. This number measures the extent to which the market is buying your marketing messages, content and strategy. It tells you if you are helping your customers.

Telemarketing

Adobe Experience Cloud Blog

MAY 18, 2016

Ad blocking has grown by 41% globally year over year, according to Pagefair’s 2015 Ad Blocking Report. Companies currently store massive amounts of data in publisher platforms and data management platforms (DMPs), never mind the personal customer and profile data already stored in their marketing automation database.

Advertisers

Adobe Experience Cloud Blog

JUNE 14, 2016

With over 200 attendees, Argyle brought together marketing leaders from various industries to discuss new marketing strategies and best practices. In this digital age, successful organizations are keeping pace with technology changes and customer behavior. Understand Customer Behavior. Digital transformation.

Transform

Neil Patel

AUGUST 4, 2021

There’s no doubt about it: a successful video marketing campaign will absolutely transform how your business operates. If you’ve been dreaming about an increase in brand awareness, organic lead generation, and personal connections with your customers – creating video content could be the solution you are looking for.

Video Marketing

Scoop.it!

MARCH 10, 2022

The transition towards content automation was not easy as the technology required to achieve such innovative features came into existence in 2015 through the introduction of Open AI by Elon Musk. One is to hire services directly from the available options in the market through integrations into your existing CMS or Content Management Systems.

Content Marketing

Content Marketing Institute

DECEMBER 28, 2017

Week after week since January 2015, CMI has sent a Content Strategy for Marketers e-newsletter written by CMI Chief Strategy Advisor Robert Rose. In this newsletter, Robert delivers marketing insights through a zen sensibility, leaving many of us inspired as businesspeople and as people. Click To Tweet. They didn’t have answers.

Content Marketing

Adobe Experience Cloud Blog

MARCH 17, 2017

The theme: leading in the Engagement Economy , which will inspire you to rethink the way your organization creates meaningful, lasting relationships with your customers to drive results that matter. For bonus points, I’m not caught by surprise when my CEO mentions a new marketing technology.— Networking.

Thought Leadership

SocialPilot

MARCH 12, 2024

Even 15 years after World War II, it was still hard for Volkswagen to sell German commodities in the US market, especially since the automobile itself was considerably smaller than what the target customers were already using. On the website, visitors could learn how to say “ Wasssup ” in over 30 different languages!

Automobile

Adobe Experience Cloud Blog

MARCH 4, 2016

billion daily active users and 934 million mobile daily active users as of December 2015, allowing companies to connect with their audience at scale. It even allows you to serve ads on your content, opening up a new advertisement channel. For brands and the marketers alike, this could make a huge impact.

Content Marketing

Hootsuite

SEPTEMBER 10, 2019

But takeovers can also be an effective way to move into new markets. Opening a shop in a new city? Find a host that holds sway in your new target market and can introduce you to new prospective followers. Do a social media audit and see if your content truly reflects your audience, customers, or employees.

Fashion

Content Marketing Institute

JULY 18, 2018

The following week, the team learned the new vice president of digital worked with the CIO to institute a new “One Site 2015” initiative. The content marketing director desperately pleaded his case. The average number of marketing software technologies in a company is 16 and ranged as high as 98 in larger organizations.

Content Marketing

Marketing Insider Group

MAY 31, 2012

The Battle for Customer Attention: the theme of the show was “growth through innovation” in response to the battle for customer attention that is consuming sales and marketing across the business-to-business landscape. RT @ HeinzMarketing : attention is marketings currency. BrennerMichael. Michael Brenner.

Inbound Marketing

Duct Tape Marketing

JUNE 7, 2017

Customer Loyalty. Whatever the size of your business, the dream is to have a core customer base who come back to make purchases time and time again. Physical loyalty cards are inefficient (and disliked by 33% of millennials) because it’s way too easy for customers to accidentally leave their card at home. Mobile is the future.

Customer loyalty

SocialPilot

FEBRUARY 9, 2024

Rebekah Radice Helping busy business owners get more customers, grow their company, and make more money. Sharing today’s top marketing strategies with a community of 100k and growing. Rebekah shares the digital marketing knowledge that she has gathered while tutoring thousands of growth-driven leaders.

Digital Marketing

Buffer Marketing

JANUARY 25, 2024

In 2015, we made our first significant iteration of the salary formula. We evolved our calculation for base salary so that beyond just a different number for each role, we incorporated market benchmarks, too. For example, we placed a higher importance on customer service, so we lifted those salaries by 10 percent.

Finance

Buffer Marketing

JANUARY 25, 2024

In 2015, we made our first significant iteration of the salary formula. We evolved our calculation for base salary so that beyond just a different number for each role, we incorporated market benchmarks, too. For example, we placed a higher importance on customer service, so we lifted those salaries by 10 percent.

Finance

Unbounce

OCTOBER 15, 2024

When outbound lead generation is a good fit: Use it to target exactly who you want to work with or in new markets. For example, a marketing agency might run a cold outreach campaign using a blend of email and LinkedIn DMs. Assign point values: Create a point system for different criteria that match your ideal customer profile.

Marketing

Customers.ai

FEBRUARY 7, 2024

Committed to transparency and integrity in the digital marketing space, Evocative Media stands out for its high-converting ad campaigns and email marketing strategies aimed at high-value customer acquisition.

Transform

Search Engine Land

APRIL 14, 2023

Image source: Olive&Co The current Amazon website design has been used since 2015 without a redesign. Regular Amazon shoppers don’t have to struggle to learn a new interface. Expansion You may also need a redesign or at least a design update to serve new markets (i.e.,

SEO

Martech

OCTOBER 23, 2023

Despite advertising costs rocketing from $21 million in 2015 to $290 million in 2019, Expedia’s traffic from Google did not increase. His open-court testimony appeared to support the DOJ’s argument that Google competes primarily in the general search market, pitted against services like Bing and DuckDuckGo.

Price

Use Insider

MARCH 8, 2024

Omnichannel marketing is the process of bringing all marketing channels and customer touchpoints — e.g., your website, mobile app, emails, messaging channels, online ads, chatbots, and so on — together by connecting them to a central platform. Optimized marketing efforts and budget.

Customer Journey

Hubspot Marketing

AUGUST 18, 2022

In fact, these brands still create new co-branded products to this day. Co-branding can be an effective way to build business, boost awareness, and break into new markets, and for a partnership to truly work, it has to be a win-win for all players in the game. Image Source. Why the Sherwin-Williams Co-branding Campaign Works.

Branding