SocialPilot

JULY 4, 2025

Best Post Ideas: “Meet the team” spotlights Employee intros, anniversary, or promotion shoutouts Career growth journey (“from intern to Dept. Great thought leadership feels insightful, disruptive, or personal, not safe or self-promotional. In 2015, I was freelancing and forgot to invoice clients. It needs to be valuable.

Thought Leadership

Businesses Grow

JUNE 2, 2025

When I was in the corporate world, I was charged with re-designing our customer service department. In the course of this activity, I found research from the University of Michigan showing that 100% customer satisfaction is impossible. If you scroll through your social media feed, it might seem like the whole internet is angry.

Transform

Animalz blog

JULY 15, 2025

Her core belief: Enterprise content works best when it runs like a newsroom — focused on the customer, guided by data, and built through real teamwork. If Autodesk wanted to be as well known as it should be … you need an insights-based content program that gives customers something instead of continually asking for something.” (13:21)

Thought Leadership

Chief Martec

FEBRUARY 10, 2025

From unified data to agentic workflows, from consolidating vendors to proliferating gen AI, and from commercially-packaged platforms to custom-developed apps, martech stacks and the marketing ops heroes who manage them are experiencing a Renaissance of new ideas and new technologies. “What are the Stackie Awards? . ” you say.

New Technology

SocialPilot

JULY 28, 2025

In the ad, Jenner interrupts a protest to hand a Pepsi to a police officer, supposedly to promote peace and unity. They offered a weak defense of the ad, stating it was intended to promote peace, but this only fueled further outrage. What could have been a routine customer service moment quickly turned into a local PR mess.

Management

Hootsuite

FEBRUARY 14, 2025

Personalized recommendations (user behavior and context) Because YouTube customizes content for every individual , it factors in: Watch history: The platform suggests videos based on previous interests. The Hootsuite scheduler, for instance, provides custom recommendations for the best posting time for your audience.

Analytics

Martech

JULY 18, 2025

For example, in the initial month of Musk’s ownership, a fraudulent Eli Lilly account’s post claimed the company would distribute insulin to customers for free, resulting in a 4.37% drop in Eli Lilly’s stock price. teens’ usage has decreased significantly, from 33% in 2014-2015 to 17% currently.

Gen Z

Adobe Experience Cloud Blog

SEPTEMBER 29, 2017

As Facebook’s newsfeed becomes more and more saturated with content, the platform will be expanding its options for how to reach your customers. Users can then click through to any website or destination you select when setting up the promotion. Start to think through your customer segmentation strategy.

Thought Leadership

Marketing Insider Group

OCTOBER 19, 2015

It will force more marketers to consider how to create and publish content their customers actually want. Partially because customer appetite for video (even low-res, real-time video) is insatiable. Carlos Abler – Synergy between content marketing and customer lifecycle management. But what the heck do I know?

Content Marketing

Adobe Experience Cloud Blog

SEPTEMBER 16, 2015

Otherwise, we’ll succumb to formulating a “strategy” that does not address our primary responsibilities as marketers: business outcomes and customer satisfaction. “We will be the industry leader by delivering content that our customers can’t get enough of”). Make Customers the Heroes of Your Story.

Content Marketing

Adobe Experience Cloud Blog

JUNE 22, 2015

A good example is event apps: companies are increasingly using event apps as a way to communicate with customers and partners on their corporate events or tradeshows. The conversion from app user to customer can be very high compared to other digital marketing channels such as display advertising or social media.

Manufacturing

Marketing Insider Group

MARCH 23, 2020

The battle for customer attention is real. While some companies chase people around the web with ads and fill their sites with product promotions, we believe in the power of consistent content marketing to reach, engage, and convert relevant audiences to your business. And serve nearly 1 MILLION WEBSITE VISITORS a year! The Build-Up.

Thought Leadership

Martech

OCTOBER 11, 2021

“Customers will know that they can rely on us when things go wrong and that could be a deciding factor in them deciding to stay with us rather than go elsewhere.” ” We were talking to Gemma Cipriani-Espineira about the reason she re-branded her support team as the department of Customer Love.

Customer

Adobe Experience Cloud Blog

NOVEMBER 2, 2015

This is also an effective way to spend any funds left over from your 2015 budget! In this blog I’ll walk you through how to determine the right type of holiday marketing for your audience and share 5 tips to make you stand out to your customers this holiday season. So, reserve these gifts for your top customers and partners.

Customer Marketing

Rock Content

DECEMBER 10, 2015

Important because: This interactive website profiles NASA astronaut Scott Kelly’s trip to the International Space Station and his time in space throughout 2015. Population Reference Bureau: 2015 World Population Data Sheet. Images and stories from real-life customers add depth and underscore the value of working with Zazzle.

Education

Adobe Experience Cloud Blog

MARCH 23, 2018

Raconteur cited executive search firm Heidrick & Struggles, revealing the proportion of European CEOs with a marketing background to have grown from 15% to 21% between 2011 and 2015. And who’s on the ground, interacting with customers? Knowing Your Customers. CMOs and their teams. Consumers today are upending the market.

Customer

Jeff Bullas

DECEMBER 19, 2022

Lynda (now re-branded as LinkedIn Learning ) was an online course platform that was sold to LinkedIn in 2015 for $1.5 Here are three of the top platforms where you can create your course, host it and even create optimized marketing funnels to promote it using best practices and templates. #1 It even provides customer support for you.

Transform

Marketing Insider Group

AUGUST 18, 2015

He’s the guy who coined the classic business advice “the aim of marketing is to know and understand the customer so well the product or service fits him and sells itself,” years ago. Customer-centricity is a leading initiative. This Age of the Customer is causing many organizations to double-down efforts to become customer-centric.

Customer

Sprout Social

FEBRUARY 28, 2017

Whether you’re trying to promote a blog post, upcoming event or your products, Twitter is a great option. Despite increased competition on the platform and the move to an algorithm based feed, Twitter promotions can still be effective if well executed. The Recipe for a Successful Twitter Promotion.

Promotion

Hubspot Marketing

MAY 22, 2017

Back in 2015, business intelligence firm L2 found that fashion and beauty brands were growing their community size and engagement rates on Instagram at a rapid rate. Their feed includes customer-generated photos of their sandals out in the wild, as well as sleek product shots highlighting their new styles. Source: Digiday.

Fashion

Hubspot Marketing

AUGUST 25, 2022

Best Website Designs from 2015 – 2014. Images pop up as you scroll down the page, and toward the bottom, there’s the opportunity to get in touch with contact information and a new customer form template. Its website uses a variety of colors (and creative product names) to promote each chocolate bar. Website Design Ideas.

Place

Sprout Social

JULY 20, 2021

In November 2015, Kylie Jenner launched her iconic lip kit to so much fanfare, her website crashed. Being attached to the Kardashian-Jenner empire certainly didn’t hurt sales, but that doesn’t mean you can disregard her simple yet effective promotion strategy. Loop in your customer care team. Understand your audience.

Gen Z

Adobe Experience Cloud Blog

MAY 20, 2015

A customer enters. “Is Event Magazine listed immersive marketing as one of its top trends advertisers must utilize in 2015. While interactive ads are certainly engaging, customers can’t download tangible experiences onto a smart device. The whole scene is quirky, adorable, and unbelievably Instagram-able. Is this a dream?”

Thought Leadership

Marketing Insider Group

AUGUST 3, 2015

The brand, however, takes this mission a step further in its content marketing, putting the customer experience at the forefront of its strategy in terms of the content it provides and how it delivers it. Even the content that promotes GoPro products somehow doesn’t feel promotional. Share over shop.

Content Marketing

Adobe Experience Cloud Blog

JULY 23, 2015

Author: Nischala Murthy Kaushik According to Gartner , content marketing ranks among the Top 5 trends in the space of digital marketing in 2015. These objectives can range from brand awareness to lead generation, to user/customer engagement, to sales, to lead nurturing, to social advocacy, and to professional networking.

Whitepaper

Marketing Insider Group

FEBRUARY 17, 2021

While it’s true: the market is saturated with content, the large majority of it is promotional crap that no one wants. The critical steps of creating excellent interactive content are ideation, sales alignment, research, creation, and promotion. Good promotion is vital to the success of any content campaign.

Whitepaper

Adobe Experience Cloud Blog

NOVEMBER 16, 2015

In fact, most companies spent more on digital marketing in 2015 than they did in 2014, and plan to increase spending in 2016. Marketers are focusing more and more resources on meeting people there, and it’s working out well for them and their customers. It’s an especially great place to reach Gen Z and Millennial customers.

Advertisers

Sprout Social

AUGUST 2, 2016

Essentially, hashtags give you additional strength toward customer engagement. For example, some of the most optimal hashtags uses include: Promotions. Hashtag analytics gives you insights into what’s resonating with customers or what’s falling flat. A photo posted by Petco (@petco) on Aug 3, 2015 at 9:02am PDT.

Promotion

Martech

JUNE 7, 2022

Consumers who join by June 10 will have the opportunity to be randomly selected for product giveaways and ongoing promotions. Since its start in 2015, Discord has grown to over 100 million active users. They’ll stay plugged in for future developments like NFT drops. Why Discord?

User-Generated

Adobe Experience Cloud Blog

DECEMBER 21, 2016

Author: Scott Minor Many marketers, including our team at Marketo, use Twitter as an effective platform for reaching potential and existing customers. Here’s an example of a Website Card we ran on Twitter to promote our new Definitive Guide to Social Media Marketing.

Thought Leadership

Hubspot Marketing

OCTOBER 7, 2022

Often called “smarketing”, sales and marketing alignment is critical to ensure that these departments are working in tandem to target the right customer base, create more conversions, and drive more sales. Have sales hold product demonstrations for marketing (perhaps the same ones they give prospective customers).

Key Performance Indicator

Adobe Experience Cloud Blog

JUNE 16, 2016

Author: Lisa Marcyes The customer journey has changed. With a s much as 90% of a buyer’s journey being self-directed, according to Forrester Research’s 2015 report, “Don’t Let Muddled Messaging Compromise Customer Experience,” it’s clear that the modern customer journey now begins with self-education.

Customer Journey

Adobe Experience Cloud Blog

NOVEMBER 16, 2015

In fact, most companies spent more on digital marketing in 2015 than they did in 2014, and plan to increase spending in 2016. Marketers are focusing more and more resources on meeting people there, and it’s working out well for them and their customers. It’s an especially great place to reach Gen Z and Millennial customers.

Advertisers

Neil Patel

OCTOBER 25, 2020

Basically, if you need any type of creative strategy, work, or promotion, they can help you get it done.”. It also allows them to identify “where” that positioning should happen – something that comes from knowing your prospective customers’ demographics. Marketing agencies excel more doing this type of high-level market research.

Market Research

Hubspot Marketing

JANUARY 25, 2021

potential customers. It doesn’t quite matter the size of or platform for your event as long as you’re bringing value to your customers, potential customers, and brand. Pop-up shops also allow otherwise digital brands to bring their brand to life through a physical, immersive setting for their customers.

Event Marketing

Adobe Experience Cloud Blog

OCTOBER 2, 2014

Promote Your Business with Mobile Ads. In fact, some sources have predicted that the mobile market will generate $400 billion by 2015 – in the U.S. Because the keypads are also smaller, search terms are likely going to be shorter too. Mobile ads are known to convert at a relatively high rate. Load Speed, Apps, and More.

SEO

Sprout Social

JANUARY 21, 2021

Because what you say (and how to say it) to your customers ultimately defines your brand. Customers change. By having a constant pulse on which messages perform best to your audience, your marketing is more likely to land with customers over time. Customer behavior and expectations aren’t static. Industries pivot.

Marketers