article thumbnail

Social media teams are finally growing—stop hiring like it’s 2015

Sprout Social

Brands still expect one person to manage content calendars, act as on-camera talent, report on performance, run influencer programs, lead social SEO and stay on top of every trendevery day, all year. It feels like were suddenly back in 2015. But the good news is that social teams are expanding. says Jepson.

article thumbnail

5 key trends we’re seeing in B2B marketing

Martech

Marketers get involved in account penetration and expansion Traditionally, B2B marketers were expected to fill the top of the sales funnel with a steady stream of qualified leads, and sales functions like account management were charged with customer retention and expansion. This is a good thing. It’s hard to keep up!

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Are marketers trusting AI too much? How to avoid the strategic pitfall

Martech

Dig deeper: Googles search market share falls below 90% for first time since 2015 How AI tools are changing user behavior The new capabilities and changing user behaviors create a potential warning about the risk of relying on AI. If marketing executives dont act now to create a plan to manage AI, Hal could become your CMO in a few years.

article thumbnail

AI agents are the new iPaaS and the next frontier of intense competition in digital ops orchestration

Chief Martec

CDPs customer data platforms arose between 2015-2020 because most marketing suites/platforms were still not open enough or flexible enough with their data models. Manageable? For some use cases, the marketing platform calls the shots. For others, the enterprise automation platform ne iPaaS does. varies from company to company.

article thumbnail

Instagram Reels Vs Story: How to Use Both to Boost Engagement

SocialPilot

So, if youre still curating your Instagram feed like 2015, its time to shift your resources to producing Reels. It can be nearly impossible to manage conversations on posts, DMs, comments, shares, and more, especially as they pour in at all hours of the day and night.

article thumbnail

How to learn social media marketing: 33 resources for beginners

Hubspot Marketing

Sprout Social You may know Sprout Social as a social media management platform, but it also produces a value-packed blog. Sprout Social also produces value-packed reports on the social media landscape with insights that social media managers can use to refine their strategies. It also earns you a fresh Social Media Certification.

article thumbnail

Grammys 2025 predictions, according to social media

Hootsuite

— @muumuse.com on Bluesky (@MuuMuse) November 8, 2024 While Carpenters first studio album was released in 2015, the Grammys ruled that 2024s Short n Sweet was her breakthrough album, making her eligible to compete for Best New Artist. Rename the category Best Breakout Artist or Best Person We Finally Became Aware Of or something!