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Social media teams are finally growing—stop hiring like it’s 2015

Sprout Social

Brands still expect one person to manage content calendars, act as on-camera talent, report on performance, run influencer programs, lead social SEO and stay on top of every trendevery day, all year. It feels like were suddenly back in 2015. But the good news is that social teams are expanding. says Jepson.

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5 key trends we’re seeing in B2B marketing

Martech

Marketers get involved in account penetration and expansion Traditionally, B2B marketers were expected to fill the top of the sales funnel with a steady stream of qualified leads, and sales functions like account management were charged with customer retention and expansion. This is a good thing. It’s hard to keep up!

eCommerce 136
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Are marketers trusting AI too much? How to avoid the strategic pitfall

Martech

Dig deeper: Googles search market share falls below 90% for first time since 2015 How AI tools are changing user behavior The new capabilities and changing user behaviors create a potential warning about the risk of relying on AI. If marketing executives dont act now to create a plan to manage AI, Hal could become your CMO in a few years.

Transform 130
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Salesforce finally bags Informatica to bolster AI push

Martech

After more than a year of trying , Salesforce announced today it is buying data management company Informatica for $8 billion. It will also boost Salesforce’s portfolio in data management and governance, aiming to “deploy powerful and responsible agentic AI.”

CRM 104
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Will AI agents conduct the martech orchestra in 2025?

Martech

Indeed, the late Mark Hurd, then Oracle CEO, predicted in 2015 that, by 2027, two vendors would command 80% of the martech market. There was a period in the twenty-teens when vendors like Oracle and Salesforce were essentially saying, to the businesses that could afford them, leave it all to us. Echoes of Frankenstack? Agentstein?

Transform 121
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AI agents are the new iPaaS and the next frontier of intense competition in digital ops orchestration

Chief Martec

CDPs customer data platforms arose between 2015-2020 because most marketing suites/platforms were still not open enough or flexible enough with their data models. Manageable? For some use cases, the marketing platform calls the shots. For others, the enterprise automation platform ne iPaaS does. varies from company to company.

Fashion 129
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Instagram Reels Vs Story: How to Use Both to Boost Engagement

SocialPilot

So, if youre still curating your Instagram feed like 2015, its time to shift your resources to producing Reels. It can be nearly impossible to manage conversations on posts, DMs, comments, shares, and more, especially as they pour in at all hours of the day and night.