Search Engine Land

JANUARY 26, 2023

The AdWords API is designed for developers representing tech-savvy advertisers and the ecosystem of third parties which includes SEMs (search engine marketers), agencies, and other online marketing professionals who manage multiple client accounts and/or large campaigns. Google News – AdWords API The Google AdWords API had a good run.

Search Marketers 92

Search Marketers Marketing Marketers SEO 92

Search Engine Land

OCTOBER 23, 2023

These changes aim to save time and offer better control in managing automated campaigns. If Google loses the case, it could mean it is no longer automatically installed as the default search engine on everyday products, which could threaten its position as the world’s search leader. Let’s get to it!

User-Generated 126

User-Generated Advertising Advertisers Retail 126

Search Engine Land

MARCH 5, 2023

More ‘shoppable ads’ coming to Google Images 2019: The sponsored images highlighted products that, when moused over, revealed brand, price and other details. Yelp adds ‘Verified Licenses’ for local providers to lineup of paid products 2019: Yelp manually checks that the business has a license and is in good standing.

Search Marketers 92

Search Marketers SEO Marketing Marketers 92

Search Engine Land

SEPTEMBER 13, 2023

Originally released in 2015, Facebook’s Dynamic Ads were touted as a format to help advertisers “capture the intent signals that customers show on websites and apps to ensure the right products are connected to the right people.” Your ad could look downright out of place: Don’t do this. Take Instagram Reels, for example.

B2C 134

B2C Advertising Advertisers Place 134

Search Engine Land

FEBRUARY 9, 2023

How to use Google’s new price competitiveness report in Merchant Center 2020: You could see how your product pricing compared to your Google Shopping competitors. Google Data Studio beefs up AdWords MCC integration 2017: A new “Manager Accounts” option let MCC account holders select individual sub-accounts for reporting.

Search Marketers 84

Search Marketers Pharmaceutical Price Marketing 84

Search Engine Land

FEBRUARY 5, 2023

This major update was designed to simplify campaign management across multiple devices and increase adoption rates of mobile advertising among small and medium-sized businesses. Now, get your Google Shopping ads on Gmail, Discover, YouTube 2020: Google kept finding more places to show Shopping ads as merchants prioritized them over text ads.

Search Marketers 86

Search Marketers Marketing Marketers SEO 86

Search Engine Land

JANUARY 11, 2023

Google Panda was one of Google’s most significant spam-fighting algorithmsl First launched in February 2011 , the final confirmed refresh was Panda 4.2 , which started rolling out July 18, 2015. Google Business Profiles sets waiting period for new owners and managers. Google Doesn’t Know When Super Bowl 2015 Starts (Yet!).

Search Marketers 114

Search Marketers Health Law Marketing 114

Search Engine Land

JANUARY 22, 2023

Expedia buys Travelocity In 2015, Expedia bought rival Travelocity for $280 million amid sluggish travel industry growth and pressure from insurgent travel providers. PLAs Drove 56% Of Non-Brand Google AdWords Clicks In Q4 [RKG] 2015: Click share also rose on Bing’s product ads, doubling from Q3.

Search Marketers 91

Search Marketers Health Marketing Marketers 91

Search Engine Land

FEBRUARY 19, 2023

New ‘Call-Only’ Ad Types Arrives In Google AdWords To Make Mobile Easier 2015: Ad type would give mobile-centric marketers the ability to set up phone call conversion only campaigns. Google Shopping Tops Amazon Product Ads: 32.7% Listing Of Lists Of Google Products 2007: A listing of lists of Google products. million U.S.

Search Marketers 93

Search Marketers Marketing Marketers User-Generated 93

Search Engine Land

MARCH 3, 2023

At the time, Sandberg was Google’s vice president of global online sales and operations, responsible for online sales of its advertising and publishing products. Google Ads API now out of beta, v0 will sunset April 30 2019: The production-ready v1 of the Google Ads API was available and ready for use.

Search Marketers 95

Search Marketers SEO Health Marketing 95

Sprout Social

OCTOBER 4, 2016

As the Office Manager here at Sprout, Katy has her finger on the pulse of the office and keeps all of our operations running smoothly. So you started as Sprout’s first receptionist, then became office manager. I took on various projects and kept asking for more, but being promoted to office manager was still a big transition.

Management 108

Management Place Promotion Product 108

Search Engine Land

AUGUST 29, 2023

In 2015, I joined what was a very small SEO team. As we grew, we faced the challenge of scaling our team and continuing to deliver strong work, all while maintaining the culture that enabled our growth in the first place. Managers find themselves juggling more responsibilities, including training those newcomers.

SEO 135

SEO Management Communications Food 135

Hubspot Marketing

APRIL 2, 2024

I was the design manager for a large company website for nearly six years, and during that time, I found myself losing perspective of what our target audiences really needed. This will prevent an “overdesigned” website and help to place prominence on just the items that need it. Call it “tunnel vision.” Bury the icons in the footer.

Fashion 98

Fashion Place Promotion Management 98

Adobe Experience Cloud Blog

JUNE 30, 2015

June 30, 2015 marks the 6 th annual global celebration of social media’s impact on global communications and the contributions that social has made to our lives. But what do Social Media Managers really do all day? Because today is officially Social Media Day! 5:30AM: BUZZZZ! First alarm goes off. Hit snooze. Don’t be mean”.

Management 134

Management Thought Leadership PR CMO 134

Search Engine Land

JANUARY 8, 2023

AdWords Managed Accounts get shared negative lists across accounts. In 2017, Google added the ability to create and share negative keyword lists across accounts for Managed Accounts. Read all about it in: AdWords Managed Accounts can finally share negative keyword lists across accounts. Also on this day .

Search Marketers 91

Search Marketers Marketing Marketers User-Generated 91

Search Engine Land

FEBRUARY 1, 2023

Those changes were supposed to happen in June 2020 but were first postponed until 2021 and then delayed a second time due to the upheaval caused by the coronavirus pandemic and shelter-in-place orders. Google’s Mobile Moves Tighten Its Grip On Local 2011: Google was starting to leverage its massive local infrastructure across products.

Search Marketers 125

Search Marketers Shoppers SEO Marketing 125

Search Engine Land

FEBRUARY 10, 2023

Yelp launches ‘Showcase Ads’ and store visits attribution 2020: The products were intended for national and multi-location brands. Retailers: GTINs Required By May 16 For Google Product Listing Ads 2016: GTINs would be required for brand name products sold by multiple merchants. Warner Bros.

Search Marketers 89

Search Marketers SEO Marketing Marketers 89

Search Engine Land

FEBRUARY 2, 2023

Google Search Console fixed a bug with Google Tag Manager verification 2020: Reverification may have been necessary. Google’s Shopping Campaign Expansion To Search Partners Is Gaining Traction 2016: Traffic from product listing ads on YouTube and third-party retailers and in image search began surging in Q4, Merkle data showed.

Search Marketers 95

Search Marketers Real Estate SEO Marketing 95

Buffer Marketing

DECEMBER 1, 2023

I think we're coming back around right now and getting to a really good place again. Then, they might call on an Engineer or Product Manager, who will be able to share more about the system, maybe even how this may change as part of the roadmap for the future. What are we building on the product side?’

Communications 100

Communications Management Customer Product 100

Search Engine Land

JANUARY 4, 2023

2022: Best Buy Ads started offering paid search ads and sponsored product listings on Best Buy’s website, among other ad offerings. 2016: Here’s what the move meant for those managing Bing Ads campaigns. 2015: So, The CTO Hates Your SEO Project… by Eric Enge. Microsoft releases IndexNow plugin for WordPress. by Eric Enge.

Search Marketers 105

Search Marketers User-Generated SEO Marketing 105

Hubspot Marketing

APRIL 2, 2024

Even if you have multiple products and packages — like HubSpot does — it should be clear where users have to click to see the pricing for their desired product. Simple Language The pricing page can be a good place to get fancy with jargon, especially if your target customer is an advanced professional in their field.

Price 98

Price User-Generated Shipping CRM 98

Search Engine Land

JANUARY 21, 2023

Google might remove search in Australia if forced to pay to link to sites 2021: “The latest version of the Code requires Google to pay to link to news sites, breaking a fundamental principle of how the web works,” said Mel Silva, Google Australia’s managing director. Google Germany Gone Kaput? domain registrations shenanigans.

Search Marketers 91

Search Marketers SEO Marketing Marketers 91

Hootsuite

OCTOBER 25, 2021

Over 2 hours a day , in fact, which is 30% more time than in 2015. All you gotta do is deliver the quality content they want and have a half-decent (OK, fully -decent) product or service. An editorial calendar, listing posting frequency, as well as who’s responsible for content production. Definitely don’t do that.

Promotion 142

Promotion Gen Z Social Media Marketing Fashion 142

Hubspot Marketing

DECEMBER 5, 2023

While there are plenty of digital content management tools and platforms out there to manage these tasks, I've found it doesn't hurt creators to have a physical calendar or planner on hand to keep organized. I've been using one since 2015, and it's sturdy, reliable, and provides good quality for its price." And I agree.

Price 120

Price Finance Management Place 120

Search Engine Land

MARCH 1, 2023

Yahoo Celebrates Its 20th Birthday By Setting New World Record For Yodeling , published March 3, 2015 (“Yahoo turned 20 yesterday…” i.e., March 2 ) Well, on March 2, 2005, Yahoo celebrated its 10th birthday by giving away a free scoop of Baskin-Robbins ice cream.

Search Marketers 88

Search Marketers SEO Marketing Marketers 88

Sprout Social

JANUARY 10, 2017

There’s no simpler way to sum up the priority we place on growth—for every member of Team Sprout, for our products and for our company as a whole. Brian Cordonnier, a Platform Engineering Manager on Sprout’s Publishing Squad, embodies this commitment both in his work at Sprout and his hobbies outside of the office.

Management 67

Management Finance Food Place 67

Search Engine Land

MARCH 23, 2023

Google told us so in 2015. Google announces global launch of property promotion ads for hotels 2021: Property promotion ads helped hotels capture demand from users looking for places to stay. RankBrain was the third most important ranking factor. As for the other two? It is content. And it’s links pointing to your site.”

Search Marketers 85

Search Marketers Marketing Marketers User-Generated 85

Hootsuite

JUNE 21, 2023

Part of their role is to ensure that ads for investment products are truthful and not misleading. They also oversee disclosure and recordkeeping requirements for investment products. #1 This includes accounts managed by individual representatives and brokers. Put supervisory procedures in place.

Gen Z 101

Gen Z Communications Education Millennials 101

Duct Tape Marketing

JUNE 24, 2020

Then scaled a 25 million dollar Amazon business selling toys and baby products, but always struggled to hire help. FreeeUp started with $5,000 in 2015 and reached 12 million in annual revenue in 2019. Are there things you really need to do to find the right people to manage it in a way that still feels like a business?

Advertising 98

Advertising Advertisers Place Management 98

Hootsuite

DECEMBER 7, 2022

Twitter isn’t just the birthplace of cutting-edge humor or the top place to find breaking news. Twitter’s desktop site has its own built-in advanced search field, which is a great place to start your sleuthing. But some people might be talking about you or your product without actually tagging you. Here’s how to use it: 1.

Place 116

Place Social Media Marketing Management Product 116

Buffer Marketing

JUNE 15, 2023

When I first joined Buffer in 2015, the team would have a dedicated time when everyone would spend an hour answering customer support emails at our annual company retreat. Some team members in roles further from the product experience found it challenging to troubleshoot an issue or know if certain behaviors were expected or were bugs.

Customer 86

Customer Finance Shipping Product 86

Search Engine Land

FEBRUARY 8, 2023

Official: Google AdWords Rolls Out “Upgraded URLs” For Tracking Parameters 2015: Ads would (usually) no longer be re-set and sent back to editorial review when tracking criteria change. [Updated] Bing Ads Experiencing Nearly 2-Day Reporting Outage 2016: Engineers said they were working on a fix and that historical data was not lost.

Search Marketers 83

Search Marketers Real Estate Retail Marketing 83

Search Engine Land

JANUARY 3, 2023

DuckDuckGo Ends 2015 On A High Note, Reaches 12M Searches In A Single Day. 2012: One problem Santorum had in ranking tops for a search on just his last name was that he didn’t maintain his own dedicated website about himself, a place independent of his elected office where those who wanted to know about Rick Santorum could discover more.

Search Marketers 92

Search Marketers Marketing Marketers Shoppers 92

Hubspot Marketing

APRIL 18, 2022

A 404 occurs when a user requests a page on your website that doesn’t exist, thus throwing a 404 error page prompting users to return to the right place. Over the years, websites have found different ways to inform visitors of a 404 error and channel them back to the right place, some simply, some creatively, and some hilariously.

Entertainment 145

Entertainment Place Shipping Branding 145

Hubspot Marketing

DECEMBER 5, 2023

While there are plenty of digital content management tools and platforms out there to manage these tasks, I've found it doesn't hurt creators to have a physical calendar or planner on hand to keep organized. I've been using one since 2015, and it's sturdy, reliable, and provides good quality for its price." And I agree.

Price 84

Price Finance Management Influencer Marketing 84

Hubspot Marketing

OCTOBER 7, 2022

If there's one place where sales and marketing need to be aligned, this is it. Have sales hold product demonstrations for marketing (perhaps the same ones they give prospective customers). Have a monthly meeting with sales managers. Facilitate Training as Needed. Stay true to your core values. Last but not least?

Key Performance Indicator 145

Key Performance Indicator Marketing Marketers CRM 145

Hootsuite

FEBRUARY 17, 2022

Some might dismiss Pinterest as a place for outfit ideas and motivational memes, but the platform is becoming a powerful online shopping tool. As a place that encourages endless scrolling, Pinterest’s power is limitless. Why sell products and services on Pinterest? It’s self-contained.

User-Generated 112

User-Generated Retail Shoppers Shipping 112