Remove 2015 Remove Marketers Remove Thought Leadership
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How to learn social media marketing: 33 resources for beginners

Hubspot Marketing

Social media marketing is a lot of work. Whether youre a marketer, a content creator, or a business owner, understanding social media involves a range of skills that require you to always be learning. To hone these skills, Ive put together a comprehensive list of social media marketing resources.

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How Content Audits Help The HubSpot Blog Age Backwards — A Peek Into Our Process

Hubspot Marketing

Because we had 4,000 URLs with published dates ranging from 2006 to 2015, we already knew that this chunk of content was not fresh or helpful. For some publishers, the goal of a content audit may include improving on-page SEO, enhancing user engagement, aligning content with marketing goals, or identifying content gaps.

SEO
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Mallory Russell on Earning AI Mentions and Winning Discovery Beyond SEO

Animalz blog

“What ended up building out was a 40-person organic marketing organization … starting with content as the place to move the needle.” Under her leadership, the team expanded to editorial, web, social, and “organic discovery” on platforms like YouTube, TikTok, and AI tools. 05:18) This shows the size and ambition of Mallory’s team.

SEO
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15+ LinkedIn Post Ideas Examples to Inspire Your Content Strategy

SocialPilot

Thought Leadership & Expert Takes Thought leadership posts position your brand or founder as a strategic, future-focused, and leading voice in your industry. Great thought leadership feels insightful, disruptive, or personal, not safe or self-promotional. Most B2B marketers are measuring the wrong thing.

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Stephanie Losee (Autodesk) on Making Content Work in Matrix Organizations

Animalz blog

As the Director of Industry & Portfolio Marketing Content at Autodesk, she leads a global team that handles executive thought leadership, original research, and content for key accounts. Content Marketing Institute (01:05): Industry group and early leaders in content marketing, noted for shaping the field.

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B2B marketing on X: What you need to know

Martech

X (formerly Twitter) has changed a lot in the past couple of years, and for B2B marketers, it may not feel like the obvious place to focus. Almost 80% of them follow brands, and a majority of B2B marketers still use the platform in some form. teens’ usage has decreased significantly, from 33% in 2014-2015 to 17% currently.

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Facebook’s Algorithm: 3 Must-Know Changes

Adobe Experience Cloud Blog

This has big implications for marketers looking to expand to a global audience. Facebook has unveiled some new, deep, and robust marketing analytics that will have big implications for your marketing strategy. What does this mean for marketers? Start to think through your customer segmentation strategy.