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Are marketers trusting AI too much? How to avoid the strategic pitfall

Martech

AI tools are transforming how marketers research, write and make decisions. The rise of AI in search and marketing An interesting piece of research was released in late December but may have been lost in the busy holiday season. ChatGPT, Claude, Co-pilot and even Google offer an AI search version available to most users.

Transform 130
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How to Start Using Video in Your Marketing

Hubspot Marketing

HubSpot recently conducted a video marketing survey and found that 73% of respondents agreed that video marketing has been effective in reaching their marketing goals. However, over a third of respondents (34%) say the most challenging aspect of video marketing is the lack of content ideas.

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3 Ways To Improve Any Ad in Minutes

Hubspot Marketing

Back in 2015, I worked for a medium-sized British software company. My job was to increase the number of leads we generated from our Facebook, Twitter, and LinkedIn accounts. This is due to the generation effect. To help, I was handed around £5,000 and asked to create a few click-worthy Facebook ads. And thus more effective.

Promotion 136
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AI agents for marketing — I talked to experts about the benefits

Hubspot Marketing

Of course, the most famous part of our promised 2015 was the Mattel Hoverboard. Because Im a marketer, AI tools have flooded my working world with the promise of revolutionizing my department and company. Why are AI agents useful in marketing? Expect to see more AI agents populating the marketing space soon.

Price 121
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How to learn social media marketing: 33 resources for beginners

Hubspot Marketing

Social media marketing is a lot of work. Whether youre a marketer, a content creator, or a business owner, understanding social media involves a range of skills that require you to always be learning. To hone these skills, Ive put together a comprehensive list of social media marketing resources.

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This AI prompt can transform you into an elite marketer in any field, here’s how

Hubspot Marketing

We all know AI assistants can help with marketing tasks. It works across every area of marketing and scales with whatever you‘re working on. Below, I’m going to share the single AI prompt that will create an expert-level library of marketing prompts. With it, you can transform how you approach marketing work entirely.

Transform 101
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Grammys 2025 predictions, according to social media

Hootsuite

— @muumuse.com on Bluesky (@MuuMuse) November 8, 2024 While Carpenters first studio album was released in 2015, the Grammys ruled that 2024s Short n Sweet was her breakthrough album, making her eligible to compete for Best New Artist. Post Malone) and Beyoncs Texas Hold Em generated significant buzz in early 2024.