Hubspot Marketing

APRIL 29, 2025

Of course, the most famous part of our promised 2015 was the Mattel Hoverboard. Because Im a marketer, AI tools have flooded my working world with the promise of revolutionizing my department and company. Why are AI agents useful in marketing? Expect to see more AI agents populating the marketing space soon.

Price 120

Price CMO Marketing Marketers 120

Chief Martec

JANUARY 2, 2025

This is why it was a strategic error for marketing suites of the early 2010’s to downplay integrations with other products in the burgeoning martech landscape. To this day, iPaaS products many of which have evolved into “enterprise automation platforms” retain a strong presence in most marketing tech stacks.

Fashion 129

Fashion Transform CRM Product 129

Hubspot Marketing

JUNE 19, 2025

We all know AI assistants can help with marketing tasks. It works across every area of marketing and scales with whatever you‘re working on. Below, I’m going to share the single AI prompt that will create an expert-level library of marketing prompts. With it, you can transform how you approach marketing work entirely.

Transform 99

Transform SEO User-Generated Marketing 99

Hubspot Marketing

MAY 21, 2025

I cofounded Morning Brew in 2015. The result is a sea of sameness 101-level blog posts, cringy trade show booths, outreach emails offering free AirPods if you listen to a pitch, and aggressive marketing drip campaigns. Marketing teams need to build trust and provide their audience content with real value.

Transform 103

Transform Promotion Customer Journey Product 103

SmartBrief - Marketing

JULY 16, 2024

Amazon was moving heavily into devices like Alexa and the FireTV stick, after having epically failed in its first attempt at the phone market. So, by necessity, this famously anti-marketing company recognized that it had to get better at marketing if it was to succeed at selling its own products.

Retail 115

Retail Advertisers Advertising Branding 115

Hubspot Marketing

FEBRUARY 18, 2025

Weve expanded beyond general business news, with spin-off newsletters dedicated to retail, marketing, emerging tech, finance, and more. And, in March 2015, the very first Morning Brew was sent out following todays format. Level 2: industry or passion-based niches, like marketing, retail, or gardening. We created a template.

Entertainment 106

Entertainment Key Performance Indicator Retail Copywriting 106

Backlinko

OCTOBER 22, 2024

Shein is one of the largest fast-fashion retailers worldwide, shipping to customers in over 150 markets. Shein claimed an 18% market share worldwide within the fast fashion category. Here’s a detailed breakdown of Shein’s annual app downloads since 2015: Year Shein Downloads 2015 2.71 billion in sales worldwide in 2023.

Gen Z 103

Gen Z Fashion Millennials Retail 103

Hootsuite

JANUARY 31, 2025

— @muumuse.com on Bluesky (@MuuMuse) November 8, 2024 While Carpenters first studio album was released in 2015, the Grammys ruled that 2024s Short n Sweet was her breakthrough album, making her eligible to compete for Best New Artist. Rename the category Best Breakout Artist or Best Person We Finally Became Aware Of or something!

User-Generated 105

User-Generated Social Media Marketing Management Branding 105

Search Engine Land

JULY 8, 2024

May 20, 2015: Google changed the name to Google Search Console from Google Webmaster Tools. Search results Search results are every content marketer’s favorite report in Google Search Console. If you’re an ecommerce marketer, you’ll want to live inside this report. You can also request a URL be indexed.

SEO 106

SEO Transform Health eCommerce 106

Martech

JANUARY 3, 2025

How the martech stack became what it is today It was almost six years ago (March, 2019) that I sat down with Brinker to talk about the transition from single-vendor marketing cloud versus “Frankenstack” to a platform model. Before we look forward, it’s revealing to look back. Let me break that down.

Transform 121

Transform Place Customer Management 121

Sprout Social

MAY 7, 2025

Digital marketing is about more than creating content and managing campaigns. To connect with these potential customers directly, you need to learn how WhatsApp can be used as a marketing and communication tool. Weve also outlined available WhatsApp marketing software tools to help you streamline your approach.

Gen Z 69

Gen Z Marketing Marketers Communications 69

Hubspot Marketing

NOVEMBER 25, 2024

Because we had 4,000 URLs with published dates ranging from 2006 to 2015, we already knew that this chunk of content was not fresh or helpful. For some publishers, the goal of a content audit may include improving on-page SEO, enhancing user engagement, aligning content with marketing goals, or identifying content gaps.

SEO 125

SEO Education Thought Leadership Place 125

Hubspot Marketing

JUNE 4, 2025

Gymsharks infamous Black Friday 2015 catastrophe happened during my first week: Our website crashed on one of the busiest shopping days of the year. In today's hyper-competitive business landscape, community matters more than any marketing tactic or sales strategy because it creates the one thing money cant buy: genuine emotional connection.

Transform 90

Transform Customer User-Generated Customer Acquisition 90

Hubspot Marketing

JULY 22, 2024

Differentiate Brands Through Design Back in 2015, Gander worked on the rebranding for Banza , a pasta made from chickpeas. It’s a pendulum, after all. Contrary to the popular style on the pasta aisle back then (think Barilla’s simplistic blue packaging ), Gander went for a bright and expressive style.

Food 120

Food Branding Transform Retail 120

Animalz blog

JULY 22, 2025

“What ended up building out was a 40-person organic marketing organization … starting with content as the place to move the needle.” She believes that content should be strategic, measured, and connect every go-to-market effort. Mallory asks marketers to rethink attribution: “Content is not a channel; it fuels many channels.”

SEO 57

SEO Customer Journey Thought Leadership Place 57

Hubspot Marketing

MARCH 4, 2025

Ive been in content marketing since early 2015. A content marketing manager easily spots gaps in content planning one month's time ahead and gets their team to address the issues collaboratively. Before they started using it, their marketing team struggled with organizing their social media and blog content.

Price 77

Price User-Generated Analytics Management 77

Martech

FEBRUARY 10, 2025

Ad fraud remains a persistent challenge in digital advertising, siphoning billions from marketers and undermining trust in the ecosystem. In 2015, ad fraud caused $4.6 Dig deeper: Is the digital marketing grass really greener in walled gardens? billion in annual losses in the U.S., as the IAB and EY estimated. Processing.

Advertising 87

Advertising Advertisers Education Communications 87

Buffer Marketing

JUNE 30, 2025

Even though the song was originally released in 2015, it exploded years later on Instagram Reels thanks to a now-iconic combo: that beat paired with Bill Hader’s perfectly timed dance moves.  ” That’s actually how I discovered Makeba by Jain back in 2023.   I couldn’t stop watching.

Millennials 74

Millennials Branding Analytics Social Media Marketing 74

SocialPilot

JULY 4, 2025

Most B2B marketers are measuring the wrong thing. The best marketing advice I ever got was a lie. Trend jacking, Meme & Moment Marketing Trendjacking involves hopping onto trending formats, memes, news, or cultural moments, and then making them relevant to your audience. Your content doesn’t need to be viral.

Thought Leadership 64

Thought Leadership Transform User-Generated Gen Z 64

Hubspot Marketing

MAY 29, 2025

I spent most of my early marketing career in the public health field. Here are all of the strategies I use to communicate clearly and create value as a marketer. Why does this matter for marketers? My experience in health marketing taught me that clear content respects your readers mental energy. What is my main message?

Health 118

Health Energy Communications Marketing 118

Businesses Grow

JUNE 2, 2025

Too short for a blog post, too fun to ignore, here are some random thoughts from the world of marketing and beyond. But what if imitation, when done in another culture or market, becomes a form of strategic adaptation? Its selling the same thing when the market now expects cheaper, faster, smarterand youre still dressed for 2015.

Transform 112

Transform Education Customer Branding 112

Animalz blog

JULY 15, 2025

As the Director of Industry & Portfolio Marketing Content at Autodesk, she leads a global team that handles executive thought leadership, original research, and content for key accounts. Content Marketing Institute (01:05): Industry group and early leaders in content marketing, noted for shaping the field.

Thought Leadership 62

Thought Leadership Branding Content Marketing Energy 62

Duct Tape Marketing

APRIL 9, 2025

SEO Tactics That Actually Work in 2025 written by Jarret Redding read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Prasanna Dhungel In this episode of the Duct Tape Marketing Podcast, I interviewed Prasanna Dhungel, co-founder and managing partner at Grow By Data. means he paid a lot to get educated.

SEO 50

SEO Retail Real Estate Price 50

Duct Tape Marketing

APRIL 2, 2025

The Future of Marketing Is More Human Than Ever written by Jarret Redding read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Carlos Gil In this episode of the Duct Tape Marketing Podcast, I interviewed Carlos Gil, global marketing leader, bestselling author of The End of Marketing , and Brand Evangelist at GetResponse.

Marketing 61

Marketing Marketers Branding Communications 61

SocialPilot

APRIL 23, 2025

With the extra time on hand, you can devote additional time to the following: Produce more informative and entertaining videos Build a loyal viewership for your YouTube channel Evaluate your YouTube video marketing results to make informed decisions. But since 2015, YouTube has used viewer satisfaction to rank videos.

User-Generated 97

User-Generated Management Law Entertainment 97

Hootsuite

FEBRUARY 14, 2025

YouTubes recommendation algorithm drives 70% of what people watch on the platform , so its no surprise that marketers, influencers, and creators are obsessed with unlocking its secrets. How to reach new markets: If you want to expand globally, prioritize dubbing your best-performing content first instead of translating random videos.

Analytics 79

Analytics Promotion Whitepaper SEO 79

Chief Martec

FEBRUARY 10, 2025

From unified data to agentic workflows, from consolidating vendors to proliferating gen AI, and from commercially-packaged platforms to custom-developed apps, martech stacks and the marketing ops heroes who manage them are experiencing a Renaissance of new ideas and new technologies. “What are the Stackie Awards?”

New Technology 63

New Technology Education Promotion Management 63

Martech

JULY 18, 2025

X (formerly Twitter) has changed a lot in the past couple of years, and for B2B marketers, it may not feel like the obvious place to focus. Almost 80% of them follow brands, and a majority of B2B marketers still use the platform in some form. teens’ usage has decreased significantly, from 33% in 2014-2015 to 17% currently.

Gen Z 112

Gen Z Millennials Marketing Marketers 112

Hubspot Marketing

AUGUST 12, 2024

For the scoop on search trends you should know about as a marketer, AI-powered and otherwise, I talked to SEOs here at HubSpot and around the world. Pan takes a long view of all this AI-activated change, cautioning marketers to focus more on the grounding principles of good content rather than trying to optimize for every single update.

SEO 129

SEO User-Generated Fashion Product 129

Hubspot Marketing

MARCH 25, 2025

Line chart Bar chart Area chart Bullet graph Featured Guide: An Introduction to Data Visualization Learn how to apply data visualization best practices in your marketing with this free guide. For example, say you've been using Casted for your content marketing and need to report on which medium is performing best.

Transform 102

Transform Shipping Manufacturing Law 102

Adobe Experience Cloud Blog

SEPTEMBER 29, 2017

This has big implications for marketers looking to expand to a global audience. Facebook has unveiled some new, deep, and robust marketing analytics that will have big implications for your marketing strategy. What does this mean for marketers? Start to think through your customer segmentation strategy.

Thought Leadership 268

Thought Leadership CRM Analytics Promotion 268

Martech

MAY 27, 2025

Informatica was taken private in 2015 and went public again in 2021. .” Informatica, founded in 1993, helps companies manage and analyze data across systems in the cloud and on-site. Its customers include companies ranging from Unilever to Toyota. Salesforce was one of several other companies trying to buy Informatica.

CRM 104

CRM Management Product Customer 104

Marketing Insider Group

OCTOBER 19, 2015

Last week I ran my own content marketing prediction : A Correction In The Advertising Market. The leading marketing trend of 2016 will be the maturing of the age of ad blocking. I think we’ll see a massive correction in the advertising market. This will drive an increase in content marketing budgets.

Content Marketing 168

Content Marketing Telemarketing Marketing Marketers 168

Jeff Bullas

JANUARY 12, 2023

Open AI was founded in 2015 by Elon Musk and is expected to be valued at $29 Billion at its next round of funding. In the publishing industry, AI has the potential to revolutionize the way books are written, edited, marketed, and even read. AI will also change the way books are marketed and sold.

Transform 317

Transform User-Generated Non-Profit Communications 317

Neil Patel

OCTOBER 25, 2020

Do you need a creative agency or a marketing agency? Apple’s marketing believes that “ design and utility are just two of the reasons behind Apple’s success and certainly give it a competitive advantage.”. Marketing is just as important. But before their product launches, they leverage the expertise of marketing agencies.

Market Research 145

Market Research Marketing Marketers Analytics 145

Search Engine Land

NOVEMBER 9, 2023

Reporting on Google’s market share these days is like reporting on the sky (did you know it’s blue?). This article (which is paywalled, so I’m not linking to it) is based on a Bank of America report (why is Bank of America talking about search market share?) Google is still as dominant as it has been since 2015.

Search Marketers 110

Search Marketers Gen Z Marketing Marketers 110

Search Engine Land

JANUARY 13, 2023

2015: In the past, if your images were hosted off your website’s domain, it was very unlikely Google would crawl them for Google News. 2015: Return on investment rose as revenue outpaced the rise in spending. 2015: You could track, over time, what Google Now Cards Google showed you each day. Market Share.

Search Marketers 108

Search Marketers Non-Profit Marketing Marketers 108