Sprout Social

MAY 7, 2025

How UK brands are using WhatsApp in their marketing strategies Brands use WhatsApp marketing to support and market to customers in several ways. Here are some successful WhatsApp marketing strategies businesses in the UK are using.

Gen Z 70

Gen Z Marketing Marketers Logistics 70

Hubspot Marketing

MAY 22, 2017

Back in 2015, business intelligence firm L2 found that fashion and beauty brands were growing their community size and engagement rates on Instagram at a rapid rate. Thanks to a free leggings promotion they advertised earlier this year on Instagram and Facebook, the brand has enjoyed explosive social media growth. Source: Digiday.

Fashion 145

Fashion Branding Food B2C 145

Marketing Insider Group

MARCH 23, 2020

While some companies chase people around the web with ads and fill their sites with product promotions, we believe in the power of consistent content marketing to reach, engage, and convert relevant audiences to your business. Today, we average one digital marketing strategy project each month. The Build-Up.

Thought Leadership 145

Thought Leadership Customer SEO Digital Marketing 145

Marketing Insider Group

AUGUST 3, 2015

The mission of “enabling the world to capture and share its passions” has been with the brand since its founding in 2003, and has consistently been incorporated in its marketing strategies ever since. Even the content that promotes GoPro products somehow doesn’t feel promotional.

Content Marketing 106

Content Marketing Marketing Marketers Promotion 106

Adobe Experience Cloud Blog

JULY 23, 2015

Author: Nischala Murthy Kaushik According to Gartner , content marketing ranks among the Top 5 trends in the space of digital marketing in 2015. For brands and organizations, the ability to “build a content marketing supply chain and determine how to create, curate and cultivate content” is critical. Content Promotion.

Whitepaper 134

Whitepaper Thought Leadership User-Generated Communications 134

Sprout Social

JULY 20, 2021

In November 2015, Kylie Jenner launched her iconic lip kit to so much fanfare, her website crashed. Being attached to the Kardashian-Jenner empire certainly didn’t hurt sales, but that doesn’t mean you can disregard her simple yet effective promotion strategy. Generate buzz with your promotion strategy.

Gen Z 142

Gen Z Product Retail Millennials 142

Neil Patel

OCTOBER 25, 2020

Apple drives growth with a marketing mix that does an excellent job to create raving fans even before product launches. And the overall sales it commands from its products is a direct result of the company’s marketing strategies. But before their product launches, they leverage the expertise of marketing agencies.

Market Research 136

Market Research Marketing Marketers Analytics 136

Marketing Insider Group

FEBRUARY 17, 2021

Many marketers and SaaS company founders believe that with so much content out there, how is anyone supposed to break through all that noise? While it’s true: the market is saturated with content, the large majority of it is promotional crap that no one wants. Good promotion is vital to the success of any content campaign.

Whitepaper 145

Whitepaper Transform eBook Promotion 145

Marketing Insider Group

OCTOBER 6, 2015

The research found that there are four key things that the most effective content marketers are doing differently compared to their peers: They understand what successful content marketing looks like. They document their content marketing strategy. Communication And Documentation Are Key To Content Marketing Success.

Market Research 110

Market Research Content Marketing Marketing Marketers 110

Adobe Experience Cloud Blog

AUGUST 6, 2015

Over three months, we travel across three continents to 11 cities in order to meet and engage with thousands of marketers, all hungry to learn how they can up-level their marketing strategies. If you have other companies sponsor your roadshows, a good rule of thumb is to make sure they promote your show out to their networks.

Thought Leadership 134

Thought Leadership Food Marketing Strategy Promotion 134

Adobe Experience Cloud Blog

APRIL 28, 2016

For their December 2015 index, Fiksu pegs the average cost per installs (CPIs) on a monthly basis for iOS CPI at $1.46 As you’re planning your push notification strategy, consider what notifications your users would appreciate receiving (most likely, it’s not sales messages—unless you have a promotion going on).

Thought Leadership 134

Thought Leadership Marketing Marketers Food 134

Adobe Experience Cloud Blog

JUNE 30, 2015

June 30, 2015 marks the 6 th annual global celebration of social media’s impact on global communications and the contributions that social has made to our lives. I also meet with the Social Media Managers at other companies to explore cross-promotion strategies. Tip: Social strategy is key to marketing at any company.

Management 134

Management Thought Leadership PR CMO 134

Hootsuite

JANUARY 27, 2020

For instance, in 2015, Facebook introduced the “See First” feature to let users choose which Pages they’d like to see at the top of their feeds. They also started downranking Pages that posted a high volume of overly promotional organic content. Because more screen time = more ads seen = more money for Facebook’s shareholders.

Real Estate 145

Real Estate Entertainment B2C Promotion 145

Hubspot Marketing

JANUARY 25, 2021

We’ll talk more about how to build an event marketing strategy below. Types of Event Marketing. In the meantime, let’s go over some of the different types of event marketing your company could host, sponsor, or attend. In fact, this makes for great marketing across the board.). Event Marketing Plan.

Event Marketing 145

Event Marketing Non-Profit Entertainment Marketing 145

Hootsuite

APRIL 7, 2022

In 2021, only 9% of marketers were using TikTok to promote their business. Just as TikTok was once merely “the dance challenge app”, Discord was launched in 2015 as a niche app for the gaming community. This allows marketers to hone in on their target audiences with a high degree of precision. Source: Statista.

Gen Z 145

Gen Z Finance User-Generated Transform 145

Hubspot Marketing

NOVEMBER 30, 2022

Plan your go-to-market strategy. This is the strategy that you will use to launch and promote your product. While some businesses prefer to build a funnel strategy, others prefer the flywheel approach. Create promotional content. Regardless of the strategy you choose, they all cost money.

Product 145

Product Food Product Marketing Market Research 145

Adobe Experience Cloud Blog

SEPTEMBER 29, 2017

Users can then click through to any website or destination you select when setting up the promotion. Be willing to branch out from your traditional Facebook strategy and beat the crowds sure to flock to this new tool in due time. In part, this strategy is an effort to push marketers to use Facebook’s Instant Articles tool.

Thought Leadership 268

Thought Leadership CRM Analytics Promotion 268

Adobe Experience Cloud Blog

JUNE 5, 2018

Yet another method which is increasingly used by marketers and popular accounts from all around the world involves the usage of live videos. You can choose to feature accounts, and it’ll help in cross promotion to a great extent. You can connect with influencers in your niche and find ways to co-promote Instagram content with them.

User-Generated 134

User-Generated eBook Thought Leadership Promotion 134

Marketing Insider Group

APRIL 20, 2020

Any company can promote psychological safety – and reap the benefits. If you can cultivate a culture that promotes psychological safety, you can transform a stagnant work culture, fostering engagement and a high level of collaborative work. Key Takeaways: Psychological safety may be the key to unlocking employee activation.

Transform 131

Transform CMO Promotion Management 131

Hootsuite

SEPTEMBER 30, 2019

Read on for app stats, WeChat marketing strategies, and more. Brands can use Mini Programs to offer special promotions, share games, and even recreate apps they offer outside of the platform. 6 strategies for WeChat marketing. Here are six WeChat marketing strategies and several brand examples.

Transform 111

Transform Marketing Marketers Finance 111

Search Engine Land

MARCH 9, 2023

Google Analysis Shows Over 80% Of HTTPS URLs Not Displaying In Google’s Search Results 2015: Despite many sites already supporting HTTPS, 80% of those URLs did not show in the Google search results because the webmaster was communicating to Google to display the HTTP version.

Search Marketers 87

Search Marketers User-Generated Marketing Marketers 87

Sprout Social

FEBRUARY 27, 2017

However, there’s some helpful data that can show you how the networks is doing today–not in 2014 or 2015. Nearly a fourth of social media influencers believe Instagram is the top avenue for influencer marketing strategies. Daily Facebook visitors grew by 6% year over year from 2015 to 2016 to equal more than 1.6

Millennials 112

Millennials Advertising Advertisers Influencer Marketing 112

Adobe Experience Cloud Blog

NOVEMBER 18, 2016

Content is the basic unit of all marketing initiatives that not only builds brand awareness and engagement but also influences individuals to take the next step of their purchase journey. Without an effective content marketing strategy , your buyers are not going to stick around.

Thought Leadership 134

Thought Leadership Non-Profit Marketing Marketers 134

Neil Patel

JULY 9, 2021

In fact, influencer marketing is a tactic I’ve used countless times to build my brands and companies. Promoting when you have no followers for growth is tough. They provide instant promotion of your product or service with amazing conversion rates. Tell a Story With Your Promotion. That’s why influencers come in handy.

User-Generated 145

User-Generated Influencer Marketing Promotion Branding 145

Content Marketing Institute

JUNE 18, 2018

Companies incorporating video content in their marketing strategy see 41% more search traffic than businesses without video, according to an Aberdeen study shared by HubSpot. Though that traffic stat is from 2015, the influence of video is only growing. The platform dictates structure, pricing, and promotion.

Fashion 111

Fashion Millennials Education Video Marketing 111

Neil Patel

MARCH 17, 2021

By 2000, that number had climbed to 413 million, before roughly doubling every five years up until 2015. You should absolutely use diverse models and messaging, but don’t latch onto Black History Month or International Women’s Day to promote your latest flash sale. In 1995, two years before the first Zoomers were born, just 44.4

Gen Z 145

Gen Z Millennials User-Generated Fashion 145

Exposure Ninja

APRIL 6, 2022

Wise’s Guerrilla Marketing Campaigns. Wise’s SEO Strategy. How Can You Replicate Wise’s Digital Marketing Strategy? This makes it the perfect type of content for Wise to share and the perfect place to promote their international transfers. Wise’s Guerrilla Marketing Campaigns.

Marketing Strategy 59

Marketing Strategy Finance PR Marketing 59

Sprout Social

JANUARY 5, 2017

In 2015, some of our projects included initial versions of Landscape, a free social media image resizing tool , Twitter Suggested Replies using machine learning and a Slack integration for Bambu , our employee advocacy platform. In 2015 we had 13 Hack Week teams who gave three full hours of presentations. What a day. Bring on 2017.

Transform 80

Transform Promotion Place Marketing Strategy 80

Sprout Social

SEPTEMBER 13, 2016

Return on investment (ROI) plays a big role in your decision to not only bring Facebook into your marketing strategy, but to keep it there. The problem with Facebook ROI is it’s different from traditional online marketing. Facebook Ads are becoming a major part of marketers’ strategies. Facebook Ads.

Analytics 111

Analytics Promotion User-Generated Advertisers 111

Adobe Experience Cloud Blog

MARCH 23, 2018

Raconteur cited executive search firm Heidrick & Struggles, revealing the proportion of European CEOs with a marketing background to have grown from 15% to 21% between 2011 and 2015. Another example was Procter & Gamble’s former UK marketing chief Roisin Donnelly joining the board of Just Eat.

Customer 134

Customer Thought Leadership Analytics Finance 134

Neil Patel

AUGUST 4, 2021

Similarly, positive ROI statistics for video content have been booming for years – from 33 percent in 2015 to 87 percent in 2021. It might not be perfect (although their rapidly improving cameras are certainly making a huge difference for low-budget marketers) and that’s absolutely okay. Search Matters.

Video Marketing 145

Video Marketing Marketing Marketers Education 145

SocialPilot

MARCH 12, 2024

It was 2019, when Microsoft ran an integrated marketing campaign with Carlsberg. Integrated marketing is essentially a message-focused approach that combines everything from print and digital advertisements, sales promotions to public relations and even social media outreach activities. Marketing leaders are 1.5

Automobile 105

Automobile Marketing Marketers Social Media Marketing 105

Adobe Experience Cloud Blog

AUGUST 29, 2016

In fact, any good marketing strategy should have them working together. You just have to focus your strategy on what they can do for each other, which I’ll get into in more detail below. In the fall of 2015, after much criticism, Google announced they would pull Plus posts off of s earch engine results page (SERP).

SEO 113

SEO Thought Leadership Social Media Marketing User-Generated 113

Martech

MAY 16, 2022

I went into corporate America for about 10 years and was on the fast track, being promoted every couple of years,” Apple Rose Beauty founder Kristy Alexander told us. “I was up for another promotion when I decided to travel around the world. Image provided by Apple Rose Beauty. “I They really feel like we care.

Transform 102

Transform CRM Email Marketing Retail 102

Hubspot Marketing

FEBRUARY 5, 2024

Before delving into the strategies and examples, let’s discuss tips for solving your most fundamental marketing challenge — building a product customers love. But solving them gave Wise a huge competitive advantage and a more defensible position in the market. When customers love your product, marketing becomes much easier.

Marketing 130

Marketing Marketers User-Generated Social Media Marketing 130

Hootsuite

SEPTEMBER 2, 2021

To avoid spending too much of your time learning the ropes of every new platform, let your social media marketing strategy guide your decisions, and only join the networks that support your goals. One thing to note: On Reddit, it’s highly frowned upon to insert any self-promotion into answers.

Entertainment 145

Entertainment Thought Leadership Social Media Marketing Education 145

Hubspot Marketing

FEBRUARY 3, 2020

So, if G-Fuel were to promote its drinks as "official Super Bowl beverages," it would infringe upon this trademark. With this strategy, two or more brands put money, time, effort, or resources into creating a joint piece of content that cleverly highlights all brands involved. Consider influencer marketing.

Gen Z 145

Gen Z Advertising Advertisers Energy 145