Search Engine Land

APRIL 11, 2023

While many SEO practitioners will smirk at the term “ E-E-A-T ” and immediately the ink about what’s for lunch, they aren’t necessarily wrong. This article explores how to incorporate local SEO tactics into an E-E-A-T strategy. This article explores how to incorporate local SEO tactics into an E-E-A-T strategy.

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Hubspot Marketing

APRIL 29, 2025

Of course, the most famous part of our promised 2015 was the Mattel Hoverboard. Source Its a good place to handle workflows and repetitive tasks where agentic AI is most useful now. Sean Clancy , managing director at SEO Gold Coast, shares why specificity of data shared with AI matters.

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Search Engine Land

AUGUST 29, 2023

In 2015, I joined what was a very small SEO team. As we grew, we faced the challenge of scaling our team and continuing to deliver strong work, all while maintaining the culture that enabled our growth in the first place. Develop a consistent SEO approach. Since then, we have more than tripled our size.

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Neil Patel

JANUARY 7, 2023

In this article, we’ll explain everything you need to know about semantic search and show how it can benefit your SEO strategy. It uses data from a variety of sources to provide users with information about people, places, and things. In 2015, Google added 3.5 How Is Semantic Search Impacting SEO?

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Duct Tape Marketing

OCTOBER 20, 2015

3 Highly Effective Link Building Tactics for 2015 and Beyond written by John Jantsch read more at Duct Tape Marketing. Depending upon the industry you’re in a handful of links from sites that Google has already determined authoritative can place your website on page one. People link to things worth sharing – it’s really that simple.

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Search Engine Land

NOVEMBER 9, 2023

By now, you’ve probably already read “Bitter, cynical Verge article blames SEOs for ruining the internet” on Search Engine Land. The Verge article in question provides a critical mention of notable figures in the SEO industry. The Verge article has rightly mentioned that “SEO is now baked into everything.”

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Search Engine Land

JUNE 6, 2024

The May 2024 Google leak has shed light on the growing importance of author and publisher entities in SEO. It also shows why this is a great opportunity for SEOs to optimize author and publisher entities in their strategies. However, SEO needs to add two new layers of optimization: The website owner (publisher).

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Orbit Media Studios

JANUARY 3, 2024

By Andy Crestodina Once upon a time… SEO was mostly about just using a keyphrase a certain number of times. I did SEO back then. Today… Search engines are much better and SEO has evolved. Through research and experimentation, SEOs learned that it isn’t just about using the target keyphrase. Those were dark days online.

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SEO Copywriting CMO Content Marketing 133

Adobe Experience Cloud Blog

MAY 2, 2016

Author: Nate Dame SEO is in a constant state of change. This year, the evolution is continuing on the path it took in 2015, with a focus on mobile and increasing attention on the way search itself is changing. Mobile is Always Growing. Voice Search is Increasing. As mobile grows, so does voice search.

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Search Engine Land

JANUARY 13, 2023

2016: Google documented the attraction with tiny Street View cars as though it were a real place. 2015: In the past, if your images were hosted off your website’s domain, it was very unlikely Google would crawl them for Google News. 2015: Return on investment rose as revenue outpaced the rise in spending. Market Share.

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SMA Marketing

NOVEMBER 10, 2022

Additionally, the work done on the site by an “SEO Expert” caused more damage to their rankings than helped them. So, how can you find the best local SEO company that will protect your business from those out there that claim to be experts? Let's cover a few of the basics of Local SEO and why it matters. Who Needs Local SEO?

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Hubspot Marketing

MARCH 4, 2025

Ive been in content marketing since early 2015. Content planning software is a tool that helps you organize, schedule, track progress and post-dues, and manage your content creation process with teammates in one place. Comments, changes, and approvals happen all in one place, saving us tons of back-and-forth. Mobile access.

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Moz

FEBRUARY 4, 2020

Posted by Suganthan-Mohanadasan Without a doubt, it is our job as SEOs to keep an eye on the future and anticipate what Google is planning, testing, or looking to drop on our doorsteps. Over the past half-decade, artificial intelligence has become a pioneering force in the evolution of SEO. But what does this mean for SEOs?

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Search Engine Land

FEBRUARY 1, 2023

Those changes were supposed to happen in June 2020 but were first postponed until 2021 and then delayed a second time due to the upheaval caused by the coronavirus pandemic and shelter-in-place orders. Does CityGrid From Citysearch “Answer” The Local SEO Problem? 2011: This was Citysearch’s new local ad exchange/marketplace.

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Search Engine Land

JANUARY 11, 2023

Google Panda was one of Google’s most significant spam-fighting algorithmsl First launched in February 2011 , the final confirmed refresh was Panda 4.2 , which started rolling out July 18, 2015. Yoast SEO 17.9 2015: Search ads on Bing and Yahoo were showing description line one of the ad copy in both the ad text and ad titles.

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Adobe Experience Cloud Blog

NOVEMBER 16, 2015

In fact, most companies spent more on digital marketing in 2015 than they did in 2014, and plan to increase spending in 2016. SEO and PPC can put your brand name and your content marketing in front of customers at every stage of the buying cycle. It’s an especially great place to reach Gen Z and Millennial customers.

Advertising 134

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Search Engine Land

JANUARY 4, 2023

2015: GM announced a range of new OnStar 4G LTE services, including “AtYourService,” featuring partners like Dunkin’ Donuts and Priceline.com. 2013: Many people suddenly noticed a long-standing redirection that Google had in place for those not using Android or iOS devices. 2016: What Is Your SEO Learning Program? by Eric Enge.

Search Marketers 96

Search Marketers SEO User-Generated Marketers 96

Neil Patel

SEPTEMBER 21, 2020

Launched in 2015, Google Local Guides—also known as Google Guides—took over where Google Cities left off. Or as Google explains it , Guides are: … a global community of explorers who write reviews, share photos, answer questions, add or edit places, and check facts on Google Maps. Elite Squad. Becoming a Local Guide is simple.

User-Generated 145

User-Generated Shoppers SEO Place 145

Rock Content

OCTOBER 27, 2015

Good content rocks SEO. SEO used to be confined to being more technical as it hinged on URLs, tags, sitemaps, etc. As Google and others have made algorithmic shifts to reward quality content, it’s become a more rewarding place for content marketers who go the extra mile. Content helps convert.

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Search Engine Land

MARCH 3, 2023

Most local SEOs making at least $60,000 2020: Half of those responding to a survey said they had been working in the industry for more than a decade and 11% had been working in local SEO for 20 years or more. Related: Does SEM = SEO + CPC Still Add Up? It was even keeping links from the tweet active in the snippet.

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Search Marketers SEO Health Marketers 88

Adobe Experience Cloud Blog

NOVEMBER 16, 2015

In fact, most companies spent more on digital marketing in 2015 than they did in 2014, and plan to increase spending in 2016. SEO and PPC can put your brand name and your content marketing in front of customers at every stage of the buying cycle. It’s an especially great place to reach Gen Z and Millennial customers.

Advertising 127

Advertising Advertisers Gen Z Thought Leadership 127

Search Engine Land

NOVEMBER 29, 2022

However, such mixups are just as wrong as cloaking in SEO. I could find reference to doorway pages in Google’s rules as far back as June 2006 (although I think there may have been a rule in place a little before that): June 2006: Google Webmaster Guidelines prohibited doorway pages early on. What are doorway pages?

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SEO User-Generated Transform Manufacturing 100

Search Engine Land

FEBRUARY 4, 2023

Moz upgrades its Domain Authority metric In 2019, SEO tool Moz announced an update to how they measured Domain Authority (DA). I bolded that part above because the DA metric has caused confusion within the SEO industry, as many have basically assigned it value as a meaningful SEO metric, akin to the old visible Google PageRank scores.

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Search Marketers SEO Real Estate Marketers 84

Search Engine Land

JANUARY 14, 2023

At launch, Facebook Graph Search only included people, photos, places and interests. SEO For Facebook Graph Search? 2015: Fifty four percent of respondents said search was the top way they found mobile content/websites. 2015: Desktop’s influence, while still dominant, continued to wane. SEO Blogs Under Hack Attack.

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Hubspot Marketing

OCTOBER 12, 2022

Then we’ll take a look at what it means to be mobile friendly and how it can impact your SEO. Does mobile friendliness affect SEO? What stands out: Also grades your website’s performance, SEO, and security at the same time. These explanations won’t turn a novice into an expert, but they provide a good place to start.

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SEO Place Marketers Marketing 142

Hubspot Marketing

MAY 16, 2019

In 2015, HubSpot made a revolutionary discovery about their organic monthly blog traffic -- the overwhelming majority of it came from posts published prior to that month. But, unfortunately, "If you write it, they will link to it,” is not a viable SEO tactic. Historical Optimization.

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Search Engine Land

MARCH 5, 2023

Matt Cutts confirms Vince, calls it a ‘minor change’ In 2009, Google’s Matt Cutts created a video to answer many questions about a recent “brand push” in the search results that SEOs and webmasters had noticed, starting in late February. There were some manual control options. What’s The Most Searched Thing On Google?

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Search Engine Land

FEBRUARY 23, 2023

Every new year, SEOs, bloggers and publishers are eager to capitalize on “fresh content” ranking boosts by adding new dates to old or existing content. Some SEOs started gaming this ranking signal quickly. List of changes I've been writing about SEO since 2007, so I have many old articles.

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SEO User-Generated Place Search Marketers 86

Search Engine Land

JANUARY 26, 2023

Google’s SEO job description highlights importance of collaborating with multiple teams 2020: Google posted a job opening to hire an SEO. What local SEOs should focus on in 2020 2020: Four experts offered their top three recommendations for local search marketers. How Search-Like Are Social Media Sites?

Search Marketers 84

Search Marketers Marketers Marketing SEO 84

Search Engine Land

MARCH 10, 2023

” Video: Detlef Johnson on SEO for developers 2020: The long-time developer and SEO was working to bring the disciplines together. Study: Growing “Mobile Fanatics” Segment Search More, Increasingly Shun PCs 2015: Just over 40% of the U.S.

Search Marketers 85

Search Marketers SEO Marketers Marketing 85

Adobe Experience Cloud Blog

JULY 23, 2015

Author: Nischala Murthy Kaushik According to Gartner , content marketing ranks among the Top 5 trends in the space of digital marketing in 2015. 2. Have a Realistic Content Plan in Place. What needs to happen before it is published (in terms of the process for editing, reviews, approvals, SEO, etc.). Alan Lakein.

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Search Engine Land

JANUARY 22, 2023

Expedia buys Travelocity In 2015, Expedia bought rival Travelocity for $280 million amid sluggish travel industry growth and pressure from insurgent travel providers. PLAs Drove 56% Of Non-Brand Google AdWords Clicks In Q4 [RKG] 2015: Click share also rose on Bing’s product ads, doubling from Q3. Atlanta, Seattle and Boston.

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Search Engine Land

FEBRUARY 19, 2023

New ‘Call-Only’ Ad Types Arrives In Google AdWords To Make Mobile Easier 2015: Ad type would give mobile-centric marketers the ability to set up phone call conversion only campaigns. by Dax Hamman 2012: Have You Been The Target Of A Google Places Hit Job?

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SocialPilot

APRIL 23, 2025

Scheduled YouTube Video With all those elements in place, you’re good to go. And yes, Dont forget to optimize your video title and description with keywords to spruce up your YouTube SEO. It will create SEO-friendly descriptions and suggest relevant tags to make sure your video gets discovered.

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User-Generated Management Law Entertainment 97

Neil Patel

APRIL 1, 2021

Responsive designs typically load faster than mobile-only sites, so you’re gaining a massive SEO advantage there. If you use a responsive design, your site will get more attention in the form of social shares, which will also boost your SEO. From 2011 to 2015, the size of the average mobile page tripled. I love redirects.

SEO 142

SEO eCommerce Place Customer 142

Neil Patel

AUGUST 4, 2021

Similarly, positive ROI statistics for video content have been booming for years – from 33 percent in 2015 to 87 percent in 2021. Having a plan in place will help you maximize your outreach by posting your video in the right places. Behind the scenes, SEO is still massively important , whether you’re a fan of it or not.

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Search Engine Land

JANUARY 21, 2023

Contextual links in featured snippets may present new opportunities and risks 2021: The potential for more links to appear in this high-visibility search result feature had SEOs concerned about click-through rates, brand safety and how to optimize for it. Google Germany Gone Kaput? domain registrations shenanigans.

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Search Marketers SEO Marketers Marketing 82