The CMO Survey

JUNE 16, 2020

B2C companies are more pessimistic than their B2B counterparts, as are larger revenue companies (>$10B) compared to their smaller counterparts (<$25M). Consistent with this, CMO Survey results show the largest single drop in traditional advertising spending (-5.3% Optimism about the economy is 50.9 (out reporting gains and 28.4%

CMO 130

CMO Transform Customer Acquisition B2C 130

Content Marketing Institute

OCTOBER 22, 2017

Editor’s note: Because proving the value of content marketing continues to be necessary, Julia McCoy updated her 2016 post with some fresh stats and perspective. . Consumers are fed up with in-your-face advertising and sales tactics that feel cheap, slimy, or underhanded. JuliaEMcCoy Click To Tweet.

Outbound Marketing 112

Outbound Marketing Content Marketing Traditional Marketing User-Generated 112

Hootsuite

JANUARY 27, 2020

In 2016, Facebook began prioritizing posts from friends and family, as well as “informative” and “entertaining” content. B2C brand posts perform best at noon on Monday, Tuesday and Wednesday. cheap) advertising for your brand’s voice. organic posts with content identical to ads.). Newer is better. Now is best.

Real Estate 145

Real Estate Entertainment B2C Promotion 145

Sprout Social

MAY 10, 2019

According to a 2016 study released by Comscore and YouTube, 35% of the 2,940 respondents selected YouTube as their “one preferred provider,” while just 19% chose TV. A lot of companies assume that YouTube is strictly a B2C channel. YouTube stats for marketers don’t just apply to the B2C industry.

Marketing Strategy 112

Marketing Strategy B2C User-Generated Millennials 112

Marketing Insider Group

SEPTEMBER 14, 2020

Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. Additionally, the 2018 B2C content marketing stats from the CMI reveal that 86% of B2C marketers believe content marketing to be a key strategy.

Digital Marketing 134

Digital Marketing Marketing Strategy B2C Marketing 134

Hubspot Marketing

JULY 10, 2018

It often doesn’t cost much for paid ads compared to traditional advertising costs, but offers broad mileage. However, unlike B2C where social media is among the most effective digital marketing channels , it’s more complicated in the B2B market. Source: 2016 Content Marketing Institute. Social media advertising.

Inbound Marketing 145

Inbound Marketing User-Generated Whitepaper Email Marketing 145

The CMO Survey

JULY 11, 2019

over the last seven surveys we have conducted since 2016, with 1 = not at all contributing and 7 = very highly contributing. Only large companies ($10B+ in revenues), B2C Product, and ecommerce firms that book more than 10% of sales over the internet have experienced higher returns. They rate it at a steady 3.1

CMO 100

CMO Advertisers Advertising B2C 100

Marketing Insider Group

OCTOBER 1, 2019

It’s important to note that emotional marketing tends to be more effective when you’re speaking in a B2C context. A 2016 study showed that individuals who build an emotional connection with a brand are 8.4 Getting this right is an essential part of any marketing strategy – in other words, focus on the benefits, not the features.

Real Estate 111

Real Estate Shoppers B2C Marketing 111

Adobe Experience Cloud Blog

MARCH 30, 2016

And let’s not get started on the responsive, personalized website you need to have if you want to appeal to your audience. These days, digital marketing is marketing.

Customer 91

Customer Thought Leadership Direct Mail Whitepaper 91

Hubspot Marketing

MARCH 14, 2017

Whether you're a B2B or B2C business, videos can help you strengthen relationships with your customers, save time, and boost conversion rates. We looked at the 100 most-visited pages on our website between 2013 and 2016 to compare the average of the total time spent on pages with video versus those without.

Marketing Automation Platform 143

Marketing Automation Platform SEO User-Generated Analytics 143

Martech

MARCH 17, 2022

From 2016 to 2021, pay TV has lost more than 50 million adult viewers (or 25.5 The study, by Insider Intelligence , expects the total number of pay TV households to drop to 65.1 million, a 4.8% decrease from 2022. That is 49.5% of all U.S. households. This continues the cord cutting trend that’s hit cable very hard. million households).

Marketing Mix 123

Marketing Mix Digital Marketing Transform Marketing 123

Marketing Insider Group

JUNE 23, 2011

Gartner says that by 2016 40% of all new Fortune 500 contacts will come from social media. Socialize don’t advertise. There are big differences between B2B and B2C. Done is better than perfect (borrowed from Facebook motto). Tie social media to business objectives. 3,000 employees formally signed up as social media ambassadors.

Food 94

Food PR B2C Customer loyalty 94

Martech

OCTOBER 5, 2023

Georgia-Pacific advertises its popular paper brands — including Brawny, Angel Soft and others — on retail media networks. Q: Why did you decide to start advertising Georgia-Pacific brands on retail media networks? A: I worked at a number of companies before, but began at Georgia-Pacific in 2016.

Retail 123

Retail Customer Shoppers eCommerce 123

Duct Tape Marketing

APRIL 13, 2017

As per the latest research , social media ad spend overwhelmingly surpassed television by the end of 2016- a result that wasn’t predicted. Additionally, it’s predicted that the amount of money spent on social media advertising is set to catch up with newspaper ad revenues by 2020. Facebook advertising.

User-Generated 73

User-Generated Transform Promotion Advertisers 73

Hubspot Marketing

JULY 7, 2017

Sure, this marketing video falls within the B2B sector to advertise IBM’s data storage services -- but similar to the very B2C brand Dollar Shave Club, the example below remains its most popular video on YouTube, with over six million views. 3) IBM: "A Boy And His Atom: The World's Smallest Movie". Why It Works.

Video Marketing 112

Video Marketing Thought Leadership Marketing Marketers 112

Hubspot Marketing

JANUARY 25, 2021

Conferences are valuable for both B2B and B2C brands. If your event is local, consider print advertisements. It’s highly likely — a 2016 study found that 98% of consumers create digital content at events, and this number has likely risen today.) Trade Shows and Expositions. Event marketing with email.

Event Marketing 145

Event Marketing Non-Profit Entertainment Marketing 145

Orbit Media Studios

MARCH 8, 2022

In 2016, the search results helped visitors find websites with wedding dresses. But this is a high-volume, low-intent phrase for the B2C consumer doing early-stage research. However, I feel that this mostly impacts the B2C space. In 2022, the search results look more like a bridal magazine. Google has done all of those things.

SEO 107

SEO B2C Transform User-Generated 107

Hootsuite

JANUARY 6, 2020

People are into it: Since the launch of live in 2016, more than two billion people have watched a Facebook Live video. For B2C brands : 12 p.m. Like any advertisement, a Facebook ad is content you pay to share with a specific, targeted audience. EST on Tuesday, Wednesday, or Thursday. EST on Monday, Tuesday, or Wednesday.

Marketing 145

Marketing Marketers User-Generated Promotion 145

Hootsuite

APRIL 11, 2022

Launching a retail bot to handle simple questions about order tracking, shipping policies, and product suggestions allowed Merci Handy to quickly pivot from a primarily wholesale business where 85% of sales were from in-store stockists, to a primarily B2C ecommerce company. Relieve your customer service team.

Retail 114

Retail Customer eCommerce Shipping 114

Duct Tape Marketing

NOVEMBER 23, 2016

According to the Content Marketing Institute, more than 85% of marketers consider lead generation to be their top priority in 2016 – a telling statistic on the priorities of the modern marketer. Sam Ruchlewicz is the resident data expert and Senior Digital Strategist for Warschawski, a Baltimore-based Advertising, Marketing & PR Agency.

Whitepaper 77

Whitepaper User-Generated CRM Thought Leadership 77

Content Marketing Institute

NOVEMBER 19, 2017

If you (or your boss or client) are a newcomer to content marketing, the following books provide a comprehensive, up-to-date big view of how content marketing differs from advertising-based approaches (and the terms and values). Chapter 4: Native Advertising. Chapter 2: Content Marketing versus Content Strategy.

Content Marketing 111

Content Marketing PR Transform Manufacturing 111

Contently B2C

AUGUST 4, 2016

A post shared by The Knot (@theknot) on Jan 23, 2016 at 3:38pm PST. “We decided not to use paid advertising because we were already seeing such success organically,” Jessica Molinari, The Knot’s social media editor, said of the company’s approach. theknot : @paris_photographer. Tag your vendors in the photo 3.

User-Generated 52

User-Generated Branding Promotion Analytics 52

Contently B2C

NOVEMBER 23, 2016

To see how email effectiveness differs by industry, Yes Lifecycle Marketing, a Chicago-based marketing firm, analyzed 7 billion emails sent on its Yesmail360 platform during Q3 2016. Emails related to hospitality/travel and retail/wholesale generate solid open rates because consumers can be genuinely interested in the advertising.

Shoppers 52

Shoppers Retail Price Promotion 52

Bannerflow

OCTOBER 2, 2018

A recent report by IAB showed that 35% of the advertisers surveyed are moving programmatic in-house – up from just 17% in 2016. Whether you’re a B2C or B2B business, social media is just as important as ranking highly in Google search. But the move in-house hasn’t been without its issues. Social media.

CMO 65

CMO Marketing Marketers Copywriting 65

Hubspot Marketing

AUGUST 21, 2023

Marketing plans can get quite granular to reflect the industry you're in, whether you're selling to consumers (B2C) or other businesses (B2B), and how big your digital presence is. For instance, we wouldn't recommend listing an advertising management tool if you didn’t list “ PPC Advertising ” under “Marketing Channels.”

Marketing Plan 98

Marketing Plan Social Media Marketing Marketing Marketers 98

Rock Content

JUNE 28, 2016

Marketing in 2016 is a brand new practice compared to strategies that were implemented over the past 5 or 10 years. People don’t want to decipher through advertisements and unclear messages because there is little time to spare for such unnecessary tasks. Effective Marketing Solutions in 2016. Why the major changes?

Transform 40

Transform Millennials B2C CMO 40

Contently B2C

AUGUST 1, 2016

And Oculus Touch—Oculus’ wireless controllers—is set to launch in the second half of 2016. PlayStation VR, which only runs on Sony’s PlayStation 4 gaming console, offers controller add-ons. At Framestore, I had the chance to experiment with HTC Vive and experience the difference virtual reality controllers can make.

Transform 64

Transform Entertainment Price Marketing 64

Contently B2C

JULY 12, 2016

The company’s latest promotion, DEWcision 2016, asks fans to vote a discontinued flavor—either Baja Blast or Pitch Black—back onto shelves permanently. We have nothing better to do #DewBath #VoteBajaBlast pic.twitter.com/cRu1ezkYLI — Lucas (@musical_lucas) June 8, 2016 Is this peak brand evangelism? I think it is.

Millennials 52

Millennials Promotion Advertising Advertisers 52

Neil Patel

MARCH 19, 2019

These companies are in all different sectors, from B2B to B2C, and are part of all the major industries out there. In 2016 that number peaked out at 2,381 words because people started producing in-depth guides, which caused that number to spike. Advertising is only getting more expensive each year. billion a year.

Content Marketing 112

Content Marketing Marketing Marketers User-Generated 112

Marketing Insider Group

MARCH 16, 2023

In both the B2B and B2C worlds, brand personality is more important than ever as buyers seek a real connection to the companies they purchase from. The day the ad launched, Dollar Shave Club’s website got so much traffic that it crashed, and the rest is history — the company was acquired in 2016 for a staggering $1B.

Gen Z 127

Gen Z User-Generated SEO Thought Leadership 127

Neil Patel

OCTOBER 21, 2020

As of 2016, RankBrain was the third-most important ranking factor of Google’s algorithm. However, their research shows that bounce rates are higher for B2B businesses than B2C businesses. Did you know that 97% of Google’s revenue is from advertising? Illyes (@methode) June 26, 2017. Can they both be right? Conversion value.

Analytics 145

Analytics eBook Advertising Advertisers 145

Econsultancy

DECEMBER 13, 2021

Of course, this has wide-ranging ramifications for marketing and advertising – as well as a number of other sectors like travel, entertainment and FMCG. Advertising. In particular, heightened advertising in ecommerce settings is set to drive this trend. Customer experience. Workplace impact. Employment. Retail & FMCG.

Advertising 52

Advertising Advertisers Retail Shoppers 52

Martech

JUNE 27, 2024

We’re moving away from an era of creativity to an era of safety,” Jeff Levick, CEO of We Are Rosie, a talent marketplace for advertising and marketing, told MarTech. “I Advertising near political news (29%). In February 2023, the beer company asked a dozen notables to remix its latest advertisement. Opinions (35%).

Marketing 118

Marketing Marketers B2C Advertising 118

The CMO Survey

SEPTEMBER 14, 2018

The company just named Colin Kaepernick, the controversial former quarterback for the San Francisco 49ers, as the face of the 30 th -anniversary Just Do It advertising campaign. Kaepernick, as most of the planet knows, is the football player who in 2016 took a knee to protest racial injustice when the U.S.

Branding 100

Branding CMO Non-Profit B2C 100

Contently B2C

OCTOBER 3, 2016

Brands were always going to newsjack the election season, but 2016 is the really the first presidential election that they’re doing so all over the internet with branded content. — Bisquick (@Bisquick) September 26, 2016. Merriam-Webster: Election 2016. — Merriam-Webster (@MerriamWebster) September 27, 2016.

Branding 52

Branding Millennials Advertising Advertisers 52