SmartBrief - Marketing

JULY 31, 2023

Increasing market competition and advertising costs have led brands to rethink their digital strategies to scale with profit. There has been a shift in marketing focus in China, where consumers increasingly value brand storytelling, connection, responsibility and the shopping experience.

Retail 52

Retail Branding Fashion CRM 52

Search Engine Land

MARCH 23, 2023

Google’s top 3 search ranking factors In 2016, Google’s Andrey Lipattsev revealed that links, content and RankBrain were the top three ranking signals in Google’s search algorithm. RankBrain was the third most important ranking factor. Google told us so in 2015. As for the other two? Microsoft Advertising blocks 1.6

Search Marketers 91

Search Marketers Marketing Marketers User-Generated 91

Sprout Social

OCTOBER 25, 2016

Every time your company releases an advertisement, launches a website, speaks at a conference or posts on social media, you release your brand voice. This means companies have to rely on building a brand voice on platforms like social media to get more people aware of their product or service. nZo2aZkaxR pic.twitter.com/fzL3qXEKij.

Branding 111

Branding Food Health Advertising 111

Search Engine Land

FEBRUARY 1, 2023

Those changes were supposed to happen in June 2020 but were first postponed until 2021 and then delayed a second time due to the upheaval caused by the coronavirus pandemic and shelter-in-place orders. Yandex Rolls Out Mobile-Friendly Algorithm In Russia, Code Name Vladivostok 2016: Pages that were not mobile-friendly might not rank as well.

Search Marketers 137

Search Marketers Shoppers SEO Marketing 137

Search Engine Land

JANUARY 13, 2023

2016: Amit Singhal, Google’s senior vice president of search, did almost all of his searches for more than a year on mobile devices. 2016: “It felt like the right time to freshen things up,” said Microsoft spokesperson. 2016: Google documented the attraction with tiny Street View cars as though it were a real place.

Search Marketers 129

Search Marketers Non-Profit Marketing Marketers 129

Search Engine Land

FEBRUARY 2, 2023

YouTube sees 90% lift in searches for football highlight videos during the last year 2018: In addition to the rise in search activity, watch-time of sports highlight videos skyrocketed 80% between 2016 and 2017. 2010: More concerns about reports that Google was “heavily biased towards established brands” (i.e., and Skittles.

Search Marketers 97

Search Marketers Real Estate SEO Marketing 97

Search Engine Land

JANUARY 25, 2023

iProspect: 2016 mobile CPCs up 26%, Shopping spend up 41% 2017: Mobile CPCs were expected to rise and CTRs to fall as competition and impression volume increased. AdGooroo Launches Competitive Insights For Local Paid Search 2016: The new tool provided keyword, ad copy and budget insights at a city level. ” Answer: Google.

Search Marketers 92

Search Marketers Real Estate Retail Marketing 92

Search Engine Land

JANUARY 5, 2023

2016: William Stanley extorted individuals and companies by threatening to engage in illegitimate SEO work: posting “fraudulent comments and creating negative reviews online, if the victim did not pay him a certain sum of money.”. Surprise: Google’s Home Page Promoting Nexus One. Google Loses French Lawsuit Over Google Suggest.

Search Marketers 96

Search Marketers Law Marketing Marketers 96

Hootsuite

MARCH 27, 2024

However, they are created, promoted, and reported on differently from other social ads. Except, it will have a “sponsored” or”promoted” label in the viewer’s social media feed. Source: Instagram On LinkedIn, there are a few more objectives options for boosted posts: website visits brand awareness engagement video views, and messaging.

Advertising 107

Advertising Advertisers Thought Leadership User-Generated 107

Search Engine Land

JANUARY 4, 2023

2016: Here’s what the move meant for those managing Bing Ads campaigns. 2013: Many people suddenly noticed a long-standing redirection that Google had in place for those not using Android or iOS devices. 2016: What Is Your SEO Learning Program? 2016: Test Your Knowledge Of SEO by Eric Enge. by Jacob Baadsgaard.

Search Marketers 116

Search Marketers User-Generated SEO Marketing 116

SocialPilot

MARCH 12, 2024

Integrated marketing is essentially a message-focused approach that combines everything from print and digital advertisements, sales promotions to public relations and even social media outreach activities. Integrated marketing ensures brand consistency regardless of where buyers would want to connect with it. Marketing leaders are 1.5

Automobile 80

Automobile Marketing Marketers Social Media Marketing 80

Search Engine Land

MARCH 10, 2023

Google to bloggers: Disclose & nofollow links when reviewing gifted products 2016: Google issued new best practices to bloggers who received free products. Report: Brands May Lose 10K to 60K Visitors Per Month To PPC Trademark Bidding 2015: Study looked at trademark usage in paid search across 10 industry verticals.

Search Marketers 96

Search Marketers SEO Marketing Marketers 96

Martech

FEBRUARY 22, 2023

Since its launch in 2016, the platform has multiplied and boasts over one billion monthly active users worldwide. TikTok has tapped into this trend, allowing marketers and brands to tell their stories and capture consumer attention. And B2B brands like Adobe , Sage and Shopify are succeeding on the platform. Google knows this.

Gen Z 117

Gen Z Millennials User-Generated Marketing 117

Search Engine Land

JULY 6, 2023

So much so, T witter’s US ad revenue alone is down 59% year-on-year with huge brands such as Coca-Cola, Jeep and Unilever all pulling their campaigns, according to an internal presentation. Marketers can’t currently place ads on Threads, but it is expected Meta will be announcing ad space in the not-too-distant future.

Affiliate Marketing 102

Affiliate Marketing Advertising Advertisers Marketing 102

Hubspot Marketing

NOVEMBER 8, 2023

They enable consumers to get up close and personal with their favorite brands, driving awareness and interest in the process. Immersive Experience I like physical spaces because they give customers the opportunity to see, feel, and experience your brand. Sure, it's all about your brand, but your brand is for them.

COS 103

COS Food Transform Direct Mail 103

Search Engine Land

JANUARY 12, 2023

2016: A summary of some of the questions, answers and additional confusion around the most recent Google core algorithm update and Panda becoming part of Google’s core ranking signals. 2016: Some users were seeing the new feature on Bing when searching for [speed test] or [internet speed test]. by Chris Liversidge.

Search Marketers 98

Search Marketers Marketing Marketers SEO 98

Hootsuite

AUGUST 18, 2020

If you’re a creator working on getting more YouTube views , or a brand building out your YouTube marketing strategy , the platform’s recommendation algorithm counts for a lot. 2016: Machine learning (a.k.a. In 2016, YouTube released a whitepaper that made some waves. the algorithm). How does the YouTube algorithm work in 2020?

Whitepaper 145

Whitepaper Advertising Advertisers Analytics 145

Neil Patel

DECEMBER 1, 2020

The growth of live streaming has been exponential, with the market increasing from $30 billion in 2016 to an expected value of $70 billion in 2021 and $184 billion by 2027. It allows your audience to see the faces and voice behind the brand in an unfiltered medium that drives brand association and loyalty.

Social Media Marketing 145

Social Media Marketing Promotion Analytics Marketing Strategy 145

Hootsuite

OCTOBER 8, 2019

Doing so encourages more people to follow you, and increases your brand awareness. And yes, I mean brand awareness. Remember: Your school — like a business — is a brand. How people perceive your brand depends a lot on the content you put out into the world. Effective school promotion. View this post on Instagram.

Education 111

Education Gen Z Millennials Promotion 111

Search Engine Land

MARCH 6, 2024

Crafting winning ads is crucial for attracting the right audience, enhancing brand visibility and driving business growth in today’s highly competitive paid search landscape. Paid search in an AI-driven world Effective ads attract the right audience, enhance brand visibility and sustain business growth on platforms like Google and Bing.

User-Generated 128

User-Generated Transform Advertising Advertisers 128

Hubspot Marketing

APRIL 25, 2022

In 2019, we saw brands like Guess experimenting with TikTok by creating their own unique viral video challenges. We predicted more industries and brands would start getting creative with their marketing tactics and dabble with TikTok over time. However, in 2022, brands are still struggling to find their place on TikTok.

Gen Z 114

Gen Z Influencer Marketing Social Media Marketing Finance 114

Hubspot Marketing

JULY 23, 2019

And, if you do end up joining a hot new social channel early on, you may have more time to pick up on what promotional really content works there. These platforms were either launched or completely rebranded in 2016 or later. Year Launched: 2017 (Founded in 2016). Year Launched: Founded in 2016 and unveiled in 2018.

Gen Z 145

Gen Z Entertainment Millennials Marketing 145

Adobe Experience Cloud Blog

MAY 24, 2019

Today, there’s another place your company can go to reach the masses. A place where buyers congregate daily—sometimes for hours on end. A place where you can target the right prospects and deliver custom-tailored messages that speak to their individual needs. Of course, not all social media promotion is created equal.

Advertising 134

Advertising Advertisers Thought Leadership Customer Acquisition 134

Buffer Marketing

MAY 23, 2022

Customers are also more likely to see promotions and deals that get sent straight to their inbox while they may not be catching all of your brand’s social media posts on their feed, making email the most direct link to your customers. According to Mapp Digital’s email marketing report from 2016,   40.7

Email Marketing 120

Email Marketing Entertainment Marketing Marketers 120

Sprout Social

JULY 11, 2016

Originally intended to group content based on subject matter, the hashtag has been adopted across every popular social platform and has cemented its place in our culture. One of the earliest brands to successfully adopt the hashtag was South by Southwest. When to Use a Branded Hashtag. Promotions. As in #barcamp [msg]?

Branding 67

Branding Promotion Place Product 67

Contently B2C

JULY 25, 2016

Attribution is a chief challenge for digital marketers, and that’s especially true for luxury brands. Research predicts that online luxury sales will triple by 2020, indicating a heightened need for luxury brands to understand the campaign touch points that lead to online conversions and developing brand awareness.

Branding 52

Branding Content Marketing Key Performance Indicator Fashion 52

Content Marketing Institute

DECEMBER 5, 2017

However, some brands have taken this concept further by developing full-fledged classes and curricula for their audiences. Let’s look at eight brands that give their audience opportunities to get an education in unique and entertaining ways. Creating educational #content can differentiate your brand, says @johnoxford1.

Education 102

Education Marketing Strategy Branding Energy 102

Sprout Social

JUNE 30, 2021

For brands, this can mean showcasing smartphone-captured behind-the-scenes footage, company announcements and more. Then, in 2016, Instagram incorporated it into their platform. Social media stories are the perfect place for sharing the less curated and styled parts of your business’s products and services.

User-Generated 133

User-Generated Food Branding Promotion 133

Sprout Social

SEPTEMBER 4, 2018

Back in 2016, the only friends I had that talked about it were developers. To promote Bitcoin at its start, Nakamoto built an email list of 2,000 subscribers and became active on forums like Bitcoin Talk. This has played out really well for crypto/blockchain brands on social media. It all started on forums and email lists.

Branding 70

Branding Price Education Promotion 70

Sprout Social

MAY 26, 2022

With engagement like this, the network is quickly moving away from the fringes of the social media landscape and into the center of forward-thinking brands’ strategies. Between its rapidly growing global user base and its investments in brand features, there are a number of reasons to use TikTok for marketing in 2022. onlineoptimism.

Gen Z 139

Gen Z User-Generated Marketing Marketers 139

Duct Tape Marketing

NOVEMBER 17, 2017

How LinkedIn Can Help with Your Online Branding written by Guest Post read more at Duct Tape Marketing. Your online branding is important because it dictates who you are and what you do, and it’s the first thing any potential client will notice. Statistic: SlideShare, 2016 ). Your Online Branding. What do you do?

Branding 67

Branding Manufacturing Finance Education 67

Content Marketing Institute

JANUARY 31, 2018

For a growing number of brands, the story of standout content marketing success in 2018 might just sound like a podcast. There’s still room for players on the brand side to start planting their flags in podcasting’s pay dirt before the market becomes too saturated for early adopters to sustain an advantage. Power of the podcast.

Branding 109

Branding B2C Logistics Content Marketing 109

Neil Patel

AUGUST 19, 2021

Brand awareness: Almost 92 percent of people use Google to answer their most pressing questions. By investing in SEO and getting your CPA business on the first page of search results, you can grow your brand awareness without a huge paid ad budget. It’s one of the best places to connect with your potential clients and land work.

SEO 145

SEO Marketing Marketers Whitepaper 145

Hubspot Marketing

MAY 1, 2017

The retailer, it turned out, was able to predict her pregnancy and subsequently personalize the promotions she received, thanks in large part to a ton of (completely legal) data collection and analysis. But how does that work, and how have other brands put it into practice? Creepy -- or great marketing? The Example. He wasn’t kidding.

Personalized Marketing 140

Personalized Marketing COS Branding Price 140

Rock Content

OCTOBER 11, 2023

Whether you plan to modify your company’s name, change your messaging, or redesign your logo or other element of your product or service, a good place to start is to learn through the experiences of other companies. Apple is one of the most valuable brands throughout the world, and the company’s rebranding helped its status in 1997.

Customer loyalty 52

Customer loyalty Retail Place Advertising 52

Sprout Social

DECEMBER 8, 2020

Videos range from short promotional videos on Instagram to quick trailers on Twitter to longer livestreams on Facebook. This aligns with shelter-in-place orders from around the world and the increased number of people who stayed at home this year. Going Live is more and more popular for brands. Videos should be accessible.

Video Marketing 127

Video Marketing Place Product Branding 127

Sprout Social

APRIL 10, 2017

billion monthly active users on Facebook, which includes a 17% year over year spike since 2016. For your business, brand or enterprise company, this channel is unavoidable if you’re truly trying to create a worthwhile play in social media marketing. Remember that being overly promotional can have its downside.

Marketing Strategy 111

Marketing Strategy Marketing Marketers Social Media Marketing 111