Marketing Insider Group

OCTOBER 12, 2015

No, it’s time for content prognosticators and marketing futurists to get out their crystal balls and start predicting the biggest trends for content marketing for 2016. I also predicted a rise in video content marketing from brands which I think saw a strong increase on a low base. My Main Content Marketing Prediction For 2016?

Content Marketing 93

Content Marketing Telemarketing Entertainment Marketing 93

Adobe Experience Cloud Blog

AUGUST 7, 2017

Many folks claim that brand loyalty is yet another thing that millennials have killed (insert eye roll here), but what truly drives a customer to say “this is the brand for me. I’ll cover how and why customers become brand loyal and how to turn brand loyalists into brand advocates. What does this brand personify?

Branding 134

Branding Thought Leadership Millennials Product 134

Adobe Experience Cloud Blog

SEPTEMBER 22, 2016

As marketers, we need to become master storytellers of our brand and who better to tell us how than Andrew Gordon, Directing Animator at Pixar, and Rebecca Stockley, founder of Bats Improv? Crissy Field is another great place to check out, and not just for catching Pokemon. Location: Yerba Buena Center for the Arts, Yerba Buena Forum.

Thought Leadership 134

Thought Leadership Transform Entertainment CMO 134

Hubspot Marketing

OCTOBER 11, 2017

Let's say you've come to the difficult realization that quite frankly your brand -- if you can even call it that -- is all over the place. Or perhaps worse, you have a defined brand, but you're noticing that it just doesn't seem to mesh with who you really are and what you really do. What is Brand Strategy? Don't panic.

Branding 145

Branding Customer loyalty Customer Product 145

Rock Content

SEPTEMBER 29, 2016

We’ll be at GITEX 2016 – one of the largest tech events on the planet – to showcase our content marketing technology to the 140,000+ professionals attending this year. The conference is taking place in mid-October (16-20) in Dubai. Learn more about GITEX and ScribbleLive.

Content Marketing 61

Content Marketing User-Generated Marketing Marketers 61

Marketing Insider Group

AUGUST 11, 2015

You May Be Surprised at the # 1 B2B Marketing Responsibility of 2016. Managing “marketing technology tools” and “market/competitor analysis” round out the top three marketing duties predicted for 2016, representing 76% and 75% of respondents, respectively. As for you, our reader, are you surprised at the survey results?

CMO 85

CMO Marketing Marketers Management 85

Adobe Experience Cloud Blog

SEPTEMBER 14, 2018

No, I’m not talking about when you decide you want to “rebrand yourself” every New Year’s Eve, I’m talking about a brand refresh for your business. As far as refreshing a brand goes, many have tried, and many have dramatically failed. Recall, if you may, the Uber logo refresh in February 2016? Red Light: Tropicana.

Branding 133

Branding Thought Leadership Food Place 133

Search Engine Land

FEBRUARY 24, 2023

Google Images to replace dimensions overlay on image thumbnails 2020: Google would instead show product, recipe, video, and soon, licensable labels in place of that dimensions information. 2010: Google confirmed that they placed these ads and that they were always looking for ways to promote their products.

Search Marketers 128

Search Marketers Neuromarketing SEO Marketing 128

Sprout Social

DECEMBER 6, 2016

If you’re a brand, you want eyes on your product or service–and more importantly, you want people to come back. To stand out in the crowd, your brand might’ve adopted Instagram. Being a network based on visual entertainment creates endless possibilities to showcase your brand, company voice or design talent.

Branding 111

Branding Manufacturing Entertainment User-Generated 111

SmartBrief - Marketing

JULY 31, 2023

Increasing market competition and advertising costs have led brands to rethink their digital strategies to scale with profit. There has been a shift in marketing focus in China, where consumers increasingly value brand storytelling, connection, responsibility and the shopping experience.

Retail 52

Retail Branding Fashion CRM 52

Hubspot Marketing

NOVEMBER 17, 2023

In a time where most marketing focuses heavily on the future, nostalgic commercials and ads transport us back to a simpler place where our current problems don't matter. Spotify In 2016, music-streaming service Spotify unveiled a new spokesperson — er, spokes- dragon — in a 30-second ad produced by Wieden + Kennedy New York.

Customer 112

Customer Millennials Advertising Advertisers 112

Hubspot Marketing

JANUARY 29, 2019

Instead, it was what attracted most marketers to the industry in the first place -- "storytelling". What is a brand story? A brand story recounts the series of events that sparked your company’s inception and expresses how that narrative still drives your mission today. How to Write a Brand Story.

Branding 141

Branding Food Inbound Marketing Direct Mail 141

Rock Content

DECEMBER 14, 2016

2016 was an interesting year for journalism, to say the very least. To add insult to financial injury, 2016 was also the year fake news and clickbait-y headlines dominated a major election season and left many people questioning the integrity and validity of digital news sources. Pre-election 2016: Trying to Turn Digital News into $$$.

Non-Profit 46

Non-Profit Advertising Advertisers Health 46

Sprout Social

OCTOBER 25, 2016

Every time your company releases an advertisement, launches a website, speaks at a conference or posts on social media, you release your brand voice. This means companies have to rely on building a brand voice on platforms like social media to get more people aware of their product or service. nZo2aZkaxR pic.twitter.com/fzL3qXEKij.

Branding 111

Branding Food Health Advertising 111

Search Engine Land

FEBRUARY 2, 2023

YouTube sees 90% lift in searches for football highlight videos during the last year 2018: In addition to the rise in search activity, watch-time of sports highlight videos skyrocketed 80% between 2016 and 2017. 2010: More concerns about reports that Google was “heavily biased towards established brands” (i.e., and Skittles.

Search Marketers 95

Search Marketers Real Estate SEO Marketing 95

Duct Tape Marketing

OCTOBER 26, 2015

The Future of Leadership in 2016 written by Guest Post read more at Duct Tape Marketing. Integration with other applications such as file-sharing service Box helps make collaboration easy and keep everything in once place. She has over four years of experience agency-side, working with some of New Zealand’s leading brands.

Copywriting 77

Copywriting Communications Management Education 77

Search Engine Land

JANUARY 13, 2023

2016: Amit Singhal, Google’s senior vice president of search, did almost all of his searches for more than a year on mobile devices. 2016: “It felt like the right time to freshen things up,” said Microsoft spokesperson. 2016: Google documented the attraction with tiny Street View cars as though it were a real place.

Search Marketers 118

Search Marketers Non-Profit Marketing Marketers 118

Search Engine Land

MARCH 8, 2023

Reddit’s new ‘Trending Takeover’ ad unit lets brands appear on top of Popular feed, Search tab 2020: The ad unit had a campaign life of 24 hours and was designed to align brands with the most popular and relevant trends of the day.

Search Marketers 95

Search Marketers Energy SEO Marketing 95

Search Engine Land

FEBRUARY 28, 2023

Google removed App campaign placement data from Ads and AdWords API reports 2022: Google: “We made this change because the data provided didn’t fully represent the complete view of the placements that help developers monitor brand safety for their advertisers.” of AdWords Editor was now available. But that is not an option for us.”

Search Marketers 98

Search Marketers User-Generated Marketing Marketers 98

Search Engine Land

MARCH 3, 2023

Google Agrees To Complicated Worldwide “Right To Be Forgotten” Censorship Plan 2016: Google would ensure those within a country where a RTBF request was granted could not find censored content, regardless of what Google edition they used. Google’s Candidate Cards Being Tested For Businesses? 2020: Doing a Google import into Microsoft Ads?

Search Marketers 96

Search Marketers SEO Health Marketing 96

Hubspot Marketing

AUGUST 25, 2022

Best Website Designs from 2016. It’s a clean design that’s free of any distractions and invites visitors to learn more about the brand. Too often, you land on a website and have to figure out what the brand is about. From there, the fun visuals continue – keeping you engaged as you learn more about the brand.

Transform 145

Transform Place Promotion Product 145

Search Engine Land

DECEMBER 18, 2023

These platforms drive engagement for brands and have stood the test of time. Facebook: The powerhouse of social media marketing Facebook is the platform that should take precedence when attempting to expand your brand’s social media presence. With a staggering 2.9 Why does this matter? But why exactly? With its massive 2.6

User-Generated 125

User-Generated Social Media Marketing Food Entertainment 125

Rock Content

SEPTEMBER 22, 2020

Its importance is easy to understand: modern consumers, ever more used to quick and efficient buying processes, prefer brands that offer the best content experiences. In this way, it is possible to establish strong and lasting connections, increasing the brand’s reach through recommendations and positive feedback.

Branding 94

Branding Transform Energy Marketing 94

Jeff Bullas

JANUARY 16, 2023

Brands, wannabe influencers, and mommy bloggers are all riding the wave of video obsession that has infected society. Views are a key component to growing a brand and reputation on YouTube. I couldn’t find any customer testimonials on its website, but it’s been around since 2016 and has 24/7 customer support. Mind-blowing.

Entertainment 332

Entertainment User-Generated Price Promotion 332

Search Engine Land

JANUARY 3, 2023

2019: By comparison, in 2016 they did 4 billion searches. 2018: Privacy, brand safety and other factors were going to make paid search even more attractive to marketers going forward, according to Forrester Research. 2016: The privacy search engine averaged more than 10 million searches per day by the end of the year.

Search Marketers 93

Search Marketers Marketing Marketers Shoppers 93

Search Engine Land

JANUARY 26, 2023

Now Available Right In AdWords Custom Columns 2016: Google introduced an addition to custom columns: custom formulas. Microsoft Pulls Funding For Anti-Google Lobbying Group FairSearch 2016: Microsoft was no longer listed as a member. 2016: Apple was driving vehicles around the world to collect data to improve Google Maps.

Search Marketers 93

Search Marketers Marketing Marketers SEO 93

Search Engine Land

JANUARY 10, 2023

In August 2016, Google announced plans to lower the rankings of pages “where content is not easily accessible to a user on the transition from the mobile search results” – and that crackdown would begin on Jan. 2016: The information showing was for last year, including listing the teams for last year. Why did Google do this?

Search Marketers 88

Search Marketers Finance Marketing Marketers 88

Search Engine Land

JANUARY 18, 2023

DuckDuckGo surpasses 10 billion searches, with 4 billion happening in 2016 alone 2017: The search engine said 4 billion of those searches happened in 2016. You Can Now Install Android Apps Directly From Google’s Search Results 2016: Bypassing the need to visit the Google Play store. of Chinese search users wanted Google.

Search Marketers 114

Search Marketers Real Estate Law SEO 114

Search Engine Land

MARCH 7, 2023

Goodbye, Google Toolbar PageRank In 2016, Google confirmed that it would be removing Toolbar PageRank. Google Flights’ new search features let users filter searches by travel interests 2016: Travelers could perform Google Flight searches without entering a specific date or place.

Search Marketers 90

Search Marketers Marketing Marketers SEO 90

Search Engine Land

MARCH 10, 2023

Google to bloggers: Disclose & nofollow links when reviewing gifted products 2016: Google issued new best practices to bloggers who received free products. Report: Brands May Lose 10K to 60K Visitors Per Month To PPC Trademark Bidding 2015: Study looked at trademark usage in paid search across 10 industry verticals.

Search Marketers 93

Search Marketers SEO Marketing Marketers 93

Search Engine Land

FEBRUARY 17, 2023

Tell Google Why You Want More Than 90 Days Of Search Analytics Data 2016: Despite having a way to export your Search Console data and the Search Analytics API, Google wanted to know why you wanted more data directly in the Search Console. Google To Launch AMP In Search Results On Feb.

Search Marketers 93

Search Marketers Marketing Marketers SEO 93

Search Engine Land

JANUARY 31, 2023

Google’s Fake Locksmith Problem Once Again Hits The New York Times 2016: Companies, often not based in the local area, set up fake locations within Google Maps to trick the algorithm into thinking they were locally based. A practical guide to improving return on ad spend by Jacob Baadsgaard 2018: What’s going on with Google brand CPC?

Search Marketers 95

Search Marketers User-Generated Non-Profit Marketing 95

Search Engine Land

FEBRUARY 1, 2023

Those changes were supposed to happen in June 2020 but were first postponed until 2021 and then delayed a second time due to the upheaval caused by the coronavirus pandemic and shelter-in-place orders. Yandex Rolls Out Mobile-Friendly Algorithm In Russia, Code Name Vladivostok 2016: Pages that were not mobile-friendly might not rank as well.

Search Marketers 127

Search Marketers Shoppers SEO Marketing 127

Search Engine Land

JANUARY 4, 2023

2016: Here’s what the move meant for those managing Bing Ads campaigns. 2013: Many people suddenly noticed a long-standing redirection that Google had in place for those not using Android or iOS devices. 2016: What Is Your SEO Learning Program? 2016: Test Your Knowledge Of SEO by Eric Enge. by Jacob Baadsgaard.

Search Marketers 106

Search Marketers User-Generated SEO Marketing 106

Search Engine Land

FEBRUARY 15, 2023

TikTok’s brand safety center consolidates transparency updates, announcements and partnerships 2022: This resource was a convenient reference for brands to understand the platform’s brand safety options. Yandex reports 22% YoY increase in revenue for Q4 2016 2017: Russia’s largest search engine generated $364.7

Search Marketers 88

Search Marketers Marketing Marketers SEO 88

Search Engine Land

DECEMBER 21, 2023

In a 2016 presentation says: “We do not understand documents. Google engineer Paul Haahr presented “ How Google Works: A Google Ranking Engineer’s Story ,” at SMX West in 2016. The SERPs are the only place Google can use to understand which variables are present. Google admitted as much in DOJ anti-trust exhibits.

User-Generated 136

User-Generated SEO Branding Management 136

Content Marketing Institute

MAY 9, 2018

In late 2016, pundits declared 2017 whould be the year virtual reality won mass adoption. John Bucher, virtual reality producer and consultant, makes the case for trying the medium even if it’s not fully ready for prime time, with examples of brands actively experimenting. CCO: Which brands have made the deepest inroads with VR?

Branding 97

Branding Shipping Price Food 97