Econsultancy

DECEMBER 6, 2021

As remote work and business continues, it is evident B2B brands are investing in Instagram and other (perhaps typically neglected) social platforms to connect with their employees and potential customers in new and creative ways. Marketing spend across other channels jumped in this year in comparison to 2020’s recordings.

Social Media Marketing 54

Social Media Marketing Millennials Gen Z Advertising 54

Search Engine Land

DECEMBER 18, 2023

These platforms drive engagement for brands and have stood the test of time. Facebook: The powerhouse of social media marketing Facebook is the platform that should take precedence when attempting to expand your brand’s social media presence. With a staggering 2.9 Why does this matter?

User-Generated 124

User-Generated Social Media Marketing Food Entertainment 124

Hubspot Marketing

OCTOBER 11, 2023

Instagram was the first social media app available on iOS, and it was the first mobile-only platform and the second visual-first platform. Social media marketers in 2023 say Instagram has the highest ROI and engagement of all other apps. Let’s go over some ways that social media could evolve next.

Gen Z 134

Gen Z User-Generated Transform Social Media Marketing 134

SocialPilot

MARCH 12, 2024

So we’ll begin by first trying to define Integrated Marketing. Integrated marketing can be defined as a strategy for providing a cohesive, holistic brand narrative across all platforms where the brand chooses to advertise. Given below are some of the best examples of integrated marketing campaigns that you can learn from.

Automobile 84

Automobile Marketing Marketers Social Media Marketing 84

Sprout Social

JANUARY 4, 2022

It’s no secret that video is becoming a staple in innovative brands’ marketing strategies. The sheer number of available formats and venues for social media video illustrates the point well (think TikTok, Instagram Reels and Facebook Stories, just to name a few). 85% of social media users want more videos from brands.

Social Media Marketing 140

Social Media Marketing Marketing Marketers B2C 140

Hootsuite

FEBRUARY 24, 2021

What are the most common social media questions marketers get asked? We put the question to our LinkedIn community and based on the responses one thing is clear: There’s a lot of people out there who don’t know what social media marketers do. Can social media really be a full-time job?

Health 141

Health Social Media Marketing Marketing Marketers 141

Hubspot Marketing

APRIL 25, 2022

In 2019, we saw brands like Guess experimenting with TikTok by creating their own unique viral video challenges. We predicted more industries and brands would start getting creative with their marketing tactics and dabble with TikTok over time. However, in 2022, brands are still struggling to find their place on TikTok.

Gen Z 121

Gen Z Influencer Marketing Social Media Marketing Finance 121

Search Engine Land

FEBRUARY 8, 2023

Update: Brands saw bigger search lifts from releasing ads early online than actual Super Bowl ads 2017: Game day ads drove incremental lifts in branded search for CPG, almost none for B2B brands, Quantcast data showed. Bing Now A Full Point Ahead Of Yahoo In Search Share — comScore 2012: And both remained very far behind Google.

Search Marketers 83

Search Marketers Real Estate Retail Marketing 83

Hootsuite

MARCH 2, 2023

Source: Pew Research Center Social Media and News Fact Sheet Of course, sometimes social media is also the source of political news that ends up in more mainstream media news outlets. Social media can be a place to break news or a place to make news, depending how you use it.

User-Generated 109

User-Generated Advertising Advertisers Law 109

Hootsuite

AUGUST 18, 2020

If you’re a creator working on getting more YouTube views , or a brand building out your YouTube marketing strategy , the platform’s recommendation algorithm counts for a lot. 2016: Machine learning (a.k.a. In 2016, YouTube released a whitepaper that made some waves. the algorithm). Trending videos. Your subscriptions.

Whitepaper 145

Whitepaper Advertising Advertisers Analytics 145

Neil Patel

DECEMBER 1, 2020

By utilizing your social media reach, you can stream live footage to a huge audience and give your followers a unique glimpse into your company. The growth of live streaming has been exponential, with the market increasing from $30 billion in 2016 to an expected value of $70 billion in 2021 and $184 billion by 2027.

Social Media Marketing 145

Social Media Marketing Promotion Analytics Marketing Strategy 145

Search Engine Land

FEBRUARY 8, 2023

Update: Brands saw bigger search lifts from releasing ads early online than actual Super Bowl ads 2017: Game day ads drove incremental lifts in branded search for CPG, almost none for B2B brands, Quantcast data showed. Bing Now A Full Point Ahead Of Yahoo In Search Share — comScore 2012: And both remained very far behind Google.

Search Marketers 72

Search Marketers Real Estate Retail Marketing 72

Hubspot Marketing

APRIL 11, 2022

Here's what brands need to know about TikTok's algorithm and the unique path to purchase on the app. Why Brands Need to Be on TikTok in 2022. Putting together a whole strategy for each social platform, monitoring the results, and optimizing performance is a lot of work. Image Source. Let's be honest.

Gen Z 117

Gen Z Transform Entertainment Customer Journey 117

Hootsuite

MARCH 27, 2024

Source: Instagram On LinkedIn, there are a few more objectives options for boosted posts: website visits brand awareness engagement video views, and messaging. If you have limited time, a small team, or are just getting started with social advertising, boosted posts may be the best place to start. Try it for free.

Advertising 108

Advertising Advertisers Thought Leadership User-Generated 108

Hootsuite

MAY 20, 2021

Social messaging has surged in popularity in recent years. Since as far back as 2016, the number of people using the top social messaging apps like WhatsApp, Facebook Messenger, and WeChat/Weixin has consistently surpassed people using the top social networks (Facebook, Instagram, and Twitter).

Key Performance Indicator 145

Key Performance Indicator Transform Customer loyalty CRM 145

Martech

JULY 12, 2023

The buzz around Threads is huge news for marketers as many have been taking a step back from Twitter following Elon Musk’s takeover last year, resulting in a 59% drop in ad spend in the US. Marketers are now understandably exploring new platforms to host their campaigns without compromising reach or quality.

Marketing 98

Marketing Marketers Retail Social Media Marketing 98

Hootsuite

MAY 31, 2022

Facebook Marketplace launched in 2016 as a place for people to buy and sell within their communities. Beauty brands might list products, while car dealerships could list their in-stock vehicles. Place ads that run on Marketplace. Increase your brand’s visibility. Brands are seeing huge results, too.

Shoppers 145

Shoppers Retail Price eCommerce 145

Neil Patel

SEPTEMBER 27, 2021

Its post on human behavior (originally written in 2016 but updated in 2020) is an excellent example of this. TopRank Marketing – Success Focus: Social Marketing, Social Proof. TopRank makes it easy to share content socially, thanks to a list of social icons displayed prominently above each title.

Marketing 143

Marketing Marketers Social Media Marketing Digital Marketing 143

Hootsuite

JUNE 27, 2022

If you work in social media, you may be wondering, “ What is Discord — and wait, why should I care?” ” Discord may not be on your radar as a social media marketing tool. million users in 2016 to 150 million active monthly users in 2022. Your event doesn’t even have to take place on Discord.

Social Media Marketing 99

Social Media Marketing Analytics Place Management 99

Rock Content

JULY 14, 2023

However, content marketing can take various forms. Many businesses already partake in content marketing by publishing consumable content on public platforms to boost brand awareness—think social media. By the early 1990s, content marketing was being used in some way by nearly every brand.

Content Marketing 80

Content Marketing Automobile User-Generated Real Estate 80

Sprout Social

JUNE 30, 2021

Social media marketing seems to get more complex by the day as platforms add more features and more ways for businesses to reach their audience. The latest craze that nearly every platform is jumping on seems to be social media stories. What platforms offer social media stories? YouTube Stories.

User-Generated 133

User-Generated Food Branding Promotion 133

Hubspot Marketing

JULY 23, 2019

These platforms were either launched or completely rebranded in 2016 or later. For each platform, we'll walk you through how it works, its user base, why it might be promising to marketers later on, and how you should approach it today. Year Launched: 2017 (Founded in 2016). Year Launched: Founded in 2016 and unveiled in 2018.

Gen Z 145

Gen Z Entertainment Millennials Marketing 145

Hootsuite

DECEMBER 7, 2022

Twitter isn’t just the birthplace of cutting-edge humor or the top place to find breaking news. Still, if you master the tool, you can dig deep and revisit some favorite or forgotten posts — or study your competition’s social media strategy. Trying to expand your brand or start something new? Discover trends.

Place 116

Place Social Media Marketing Management Product 116

Duct Tape Marketing

NOVEMBER 17, 2017

How LinkedIn Can Help with Your Online Branding written by Guest Post read more at Duct Tape Marketing. In this day and age, the best way to get noticed is online, especially through social media. There are a variety of ways social media can benefit businesses, but why LinkedIn? Your Online Branding.

Branding 68

Branding Manufacturing Finance Education 68

Martech

FEBRUARY 22, 2023

Since its launch in 2016, the platform has multiplied and boasts over one billion monthly active users worldwide. With an engaged and diverse user base, it’s no wonder marketers are looking for ways to leverage TikTok to reach their target audiences. But data suggests marketers invested more in video content creation in 2022.

Gen Z 112

Gen Z Millennials User-Generated Marketing 112

Sprout Social

AUGUST 23, 2016

There’s skepticism around its effectiveness for local or small businesses because we see huge brands like Coca-Cola, Nike and Starbucks get all the success. However, social media can benefit businesses of any size. Social Media for Business by the Numbers. Social Media for Business by the Numbers.

Social Media Marketing 111

Social Media Marketing User-Generated Millennials Promotion 111

Hubspot Marketing

AUGUST 21, 2023

For instance, if you found that one of your competitors employs stronger social media marketing strategies , you might add “We’ll post 3 times per week on our social media profiles” under “Promotion.” If you publish (or intend to publish) on social media, this is the place to talk about it.

Marketing Plan 98

Marketing Plan Marketing Marketers Social Media Marketing 98

Sprout Social

APRIL 10, 2017

billion monthly active users on Facebook, which includes a 17% year over year spike since 2016. For your business, brand or enterprise company, this channel is unavoidable if you’re truly trying to create a worthwhile play in social media marketing. Your Facebook marketing strategy has to be unique.

Marketing Strategy 111

Marketing Strategy Marketing Marketers Social Media Marketing 111

Buffer Marketing

MAY 23, 2022

The promising data on email marketing Email is likely to drive more sales than social media marketing, as 60 percent of consumers claimed to have made a purchase because of an email. The great news for small businesses is that the data shows readers actually like brand emails!  An

Email Marketing 117

Email Marketing Entertainment Marketing Marketers 117

Hootsuite

MARCH 17, 2022

The library was originally created in response to Facebook’s 2016 political ad controversy to improve transparency. For marketers , the Facebook Ads Library is a gold mine of information. You can also use brand names in the keywords box to find ads from your competitors. Why is this important? Try it free today.

Advertising 115

Advertising Advertisers Promotion Social Media Marketing 115

The CMO Survey

JUNE 16, 2020

Customer prioritize digital experiences : Marketers report increased openness among customers to new digital offerings introduced during the pandemic (85%), increased value placed on digital experiences (84%), and greater acknowledgements of companies’ attempts to “do good” (79%). Marketing leadership promoted : 62.3%

CMO 130

CMO Transform Customer Acquisition B2C 130

Hootsuite

AUGUST 18, 2020

Despite being criticized as a “TikTok copycat,” Instagram Reels has gained positive responses from influencers and brands. Brands like Sephora , Walmart , and Beardbrand are already using Reels. How can you, as a brand, use it in your marketing strategy? So, what is Instagram Reels? How does it work? Announce your sales.

Gen Z 145

Gen Z Food Social Media Marketing Education 145

Sprout Social

JULY 19, 2022

That’s the question frustrating social media marketers today. Hashtags are an essential asset in your digital marketing toolbox. According to 72% of our LinkedIn community , hashtagging impacts the overall performance of social media content. Using hashtags on different social networks. bill.hirst. ??

User-Generated 116

User-Generated Branding Social Media Marketing Place 116

Adobe Experience Cloud Blog

JANUARY 21, 2016

But what if you could have a better idea of the changes 2016 has in store for marketers? We were curious so we asked Marketo employees to take a moment to look forward and share their marketing predictions. Social Media Marketing: Google is going to feel the pressure from social media advertising.

Thought Leadership 91

Thought Leadership Direct Mail Customer Journey Marketing 91

Hubspot Marketing

MARCH 8, 2021

As brands scrambled to offer more products and services online , social media platforms -- such as Facebook, Instagram, and WhatsApp --began rolling out ecommerce tools to help businesses sell more items directly from their social pages. Do Consumers Actually Buy Products on Social Media? Image Source.

Gen Z 143

Gen Z eCommerce Shoppers Millennials 143

Neil Patel

MAY 4, 2021

Digital marketing is a broad topic, and I didn’t get to the top by focusing solely on a broad keyword. I started in the trenches of SEO before learning content marketing , conversion rate optimization, influencer marketing, social media marketing , and more. Conversations don’t end on social media.

User-Generated 145

User-Generated Influencer Marketing Digital Marketing Promotion 145

Power Digital Marketing

DECEMBER 3, 2022

What started as an app for short-form video sharing in 2016 has exploded into a worldwide social media phenomenon. After that, select which category best represents the brand and click Next. The social media platform is beyond just using TikTok sounds and hopping on trends. Step 1: Create a business account.

Gen Z 52

Gen Z User-Generated Social Media Marketing Thought Leadership 52