Hubspot Marketing

JULY 14, 2022

Your social media strategy is your master plan for how you create, post, and engage with your social media content. It encompasses your social content guidelines, posting cadence, social media marketing campaigns , creative plans, and engagement strategy. Why You Need a Social Media Strategy.

Social Media Marketing 145

Social Media Marketing Real Estate Key Performance Indicator Promotion 145

SocialPilot

MARCH 12, 2024

It was 2019, when Microsoft ran an integrated marketing campaign with Carlsberg. Integrated marketing is essentially a message-focused approach that combines everything from print and digital advertisements, sales promotions to public relations and even social media outreach activities. Marketing leaders are 1.5

Automobile 84

Automobile Marketing Marketers Social Media Marketing 84

SocialPilot

FEBRUARY 9, 2024

If you need a helping hand to choose the right digital marketing tools or want to know some secret hacks for a roaring brand presence, it’s best to rely on them. Be it inspiration for your next campaign or leveraging the latest features of social media, they’ve got your back. Social Media Marketing + Michael A.

Digital Marketing 94

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 94

Econsultancy

DECEMBER 6, 2021

As remote work and business continues, it is evident B2B brands are investing in Instagram and other (perhaps typically neglected) social platforms to connect with their employees and potential customers in new and creative ways. Marketing spend across other channels jumped in this year in comparison to 2020’s recordings.

Social Media Marketing 54

Social Media Marketing Millennials Gen Z Advertising 54

Hubspot Marketing

APRIL 25, 2022

In 2019, we saw brands like Guess experimenting with TikTok by creating their own unique viral video challenges. We predicted more industries and brands would start getting creative with their marketing tactics and dabble with TikTok over time. However, in 2022, brands are still struggling to find their place on TikTok.

Gen Z 121

Gen Z Influencer Marketing Social Media Marketing Finance 121

Sprout Social

AUGUST 15, 2016

Social networks are changing all the time. By the time you get comfortable, an update occurs and changes your social media marketing strategy. In 2016 alone, Instagram announced major feature changes such as: View Counts on Videos. As a social media marketer, you have to be on your toes and ready for changes.

Branding 93

Branding User-Generated Social Media Marketing Management 93

Neil Patel

DECEMBER 1, 2020

By utilizing your social media reach, you can stream live footage to a huge audience and give your followers a unique glimpse into your company. The growth of live streaming has been exponential, with the market increasing from $30 billion in 2016 to an expected value of $70 billion in 2021 and $184 billion by 2027.

Social Media Marketing 145

Social Media Marketing Promotion Analytics Marketing Strategy 145

Hootsuite

MARCH 27, 2024

The language of digital advertising can be confusing: ROI, UTMs, CTRs… One particularly common question is: what exactly is the difference between a boosted post vs ad on social platforms? It’s a bit of a tricky one to answer because boosted posts are technically a form of social advertising. What’s a social ad?

Advertising 108

Advertising Advertisers Thought Leadership User-Generated 108

Adobe Experience Cloud Blog

JANUARY 6, 2017

hsNgcPdJnV #brand #storytelling pic.twitter.com/RyEzarE2jd. Jessica Northey is a social media entrepreneur that speaks fluent hashtag and is a fan (and social promoter) of country music with #CMChat. Luke Combs (@LukeCombsMusic) December 20, 2016. Joe Pulizzi (@JoePulizzi) December 19, 2016.

Social Media Marketing 0

Social Media Marketing Whitepaper Thought Leadership Transform 0

Content Marketing Institute

MARCH 1, 2018

Do tons more to drive leads, our team decided unanimously back in 2016. Up until that point, we merely invited readers to consume our blog content, which focused on the latest social media trends. Resolved to do better, in 2016 we began creating premium content monthly. kalnerwilliams. Read more>> Click To Tweet.

Branding 91

Branding Inbound Marketing Content Marketing Social Media Marketing 91

Hootsuite

MARCH 2, 2023

The campaign spent more than $63 million to promote Mike Bloomberg’s Facebook Page during his presidential bid. Source: Pew Research Center Social Media and News Fact Sheet Of course, sometimes social media is also the source of political news that ends up in more mainstream media news outlets.

User-Generated 109

User-Generated Advertising Advertisers Law 109

Buffer Marketing

MAY 23, 2022

The promising data on email marketing Email is likely to drive more sales than social media marketing, as 60 percent of consumers claimed to have made a purchase because of an email. The great news for small businesses is that the data shows readers actually like brand emails!  An

Email Marketing 117

Email Marketing Entertainment Marketing Marketers 117

Martech

FEBRUARY 22, 2023

Since its launch in 2016, the platform has multiplied and boasts over one billion monthly active users worldwide. With an engaged and diverse user base, it’s no wonder marketers are looking for ways to leverage TikTok to reach their target audiences. But data suggests marketers invested more in video content creation in 2022.

Gen Z 112

Gen Z Millennials User-Generated Marketing 112

Hootsuite

AUGUST 18, 2020

If you’re a creator working on getting more YouTube views , or a brand building out your YouTube marketing strategy , the platform’s recommendation algorithm counts for a lot. 2016: Machine learning (a.k.a. In 2016, YouTube released a whitepaper that made some waves. the algorithm). Try it free today. Get Started.

Whitepaper 145

Whitepaper Advertising Advertisers Analytics 145

Calvyn Lee Blog

AUGUST 8, 2021

Events marketing covers all activities geared toward preparing, executing, and measuring the success of in-person or online events. They give you the opportunity to develop relationships in a way that digital marketing tactics simply can’t. Decide on promotional and marketing materials. 11-3 weeks out. Drive attendance.

Food 130

Food Event Marketing Promotion Digital Marketing 130

Sprout Social

OCTOBER 10, 2016

What began as a simple photo-sharing app among friends has grown into a global community of consumers and brands. Businesses realized the importance being present on Instagram and brands want to get every drop out of their posts. Several social media marketers know when and how to post to Instagram, and even who to target.

Social Media Marketing 112

Social Media Marketing User-Generated Communications Promotion 112

Duct Tape Marketing

NOVEMBER 17, 2017

How LinkedIn Can Help with Your Online Branding written by Guest Post read more at Duct Tape Marketing. In this day and age, the best way to get noticed is online, especially through social media. There are a variety of ways social media can benefit businesses, but why LinkedIn? Your Online Branding.

Branding 68

Branding Manufacturing Finance Education 68

The CMO Survey

JUNE 16, 2020

Marketing objectives remain modest : When asked what objectives they are focused on during the pandemic, the #1 and #2 responses from marketers are “building brand value that connects with customers” and “retaining current customers.” Marketing leadership promoted : 62.3% Social media shines brigh t: 84.2%

CMO 130

CMO Transform Customer Acquisition B2C 130

Sprout Social

APRIL 10, 2017

billion monthly active users on Facebook, which includes a 17% year over year spike since 2016. For your business, brand or enterprise company, this channel is unavoidable if you’re truly trying to create a worthwhile play in social media marketing. Your Facebook marketing strategy has to be unique.

Marketing Strategy 111

Marketing Strategy Marketing Marketers Social Media Marketing 111

Sprout Social

AUGUST 2, 2016

Eventually social media handles made their way onto ads. Whether it’s a branded term, phrase or call to action, hashtags increase social media engagement. When you create a hashtag, you give users a new way to get in touch with your business on social. — Minute Maid US (@MinuteMaid) July 4, 2016.

Promotion 110

Promotion Food Social Media Marketing Analytics 110

Martech

JULY 12, 2023

The buzz around Threads is huge news for marketers as many have been taking a step back from Twitter following Elon Musk’s takeover last year, resulting in a 59% drop in ad spend in the US. Marketers are now understandably exploring new platforms to host their campaigns without compromising reach or quality.

Marketing 98

Marketing Marketers Retail Social Media Marketing 98

Hubspot Marketing

JULY 23, 2019

Watching the growth of young, promising social channels will help you determine which are worth joining and which aren't worth your time. And, if you do end up joining a hot new social channel early on, you may have more time to pick up on what promotional really content works there. Year Launched: 2017 (Founded in 2016).

Gen Z 145

Gen Z Entertainment Millennials Marketing 145

Hubspot Marketing

AUGUST 21, 2023

For instance, if you found that one of your competitors employs stronger social media marketing strategies , you might add “We’ll post 3 times per week on our social media profiles” under “Promotion.” Marketing Channels Your marketing plan should also include a list of your marketing channels.

Marketing Plan 98

Marketing Plan Marketing Marketers Social Media Marketing 98

Sprout Social

AUGUST 23, 2016

There’s skepticism around its effectiveness for local or small businesses because we see huge brands like Coca-Cola, Nike and Starbucks get all the success. However, social media can benefit businesses of any size. Social Media for Business by the Numbers. 89% of 18-29 year-olds are active on social media.

Social Media Marketing 111

Social Media Marketing User-Generated Millennials Promotion 111

Hootsuite

MARCH 17, 2022

The tool is designed to promote transparency and allow users access to information about the ads they see every day. For marketers, the Facebook Ads Library offers a way to improve your own ads. The library was originally created in response to Facebook’s 2016 political ad controversy to improve transparency.

Advertising 115

Advertising Advertisers Promotion Social Media Marketing 115

Sprout Social

JUNE 30, 2021

Social media marketing seems to get more complex by the day as platforms add more features and more ways for businesses to reach their audience. The latest craze that nearly every platform is jumping on seems to be social media stories. What platforms offer social media stories? YouTube Stories.

User-Generated 133

User-Generated Food Branding Promotion 133

Hootsuite

APRIL 7, 2022

Social media is always evolving to satisfy the needs and interests of its users. New social media platforms emerge to serve specific audiences or to offer something different. Not all new social media apps will blow up like TikTok. In 2021, only 9% of marketers were using TikTok to promote their business.

Gen Z 142

Gen Z Finance User-Generated Transform 142

Hootsuite

JUNE 27, 2022

If you work in social media, you may be wondering, “ What is Discord — and wait, why should I care?” ” Discord may not be on your radar as a social media marketing tool. million users in 2016 to 150 million active monthly users in 2022. And the platform has grown from 2.9 Build community.

Social Media Marketing 99

Social Media Marketing Analytics Place Management 99

SocialPilot

JANUARY 15, 2024

A study from Hubspot shows that 54% of video consumers are willing to see video content from their favorite brands. Since 2016, the number of businesses using video content for marketing has increased by 41%. A study by Wyzowl shows that 87% of marketers claim they are happy with the ROI obtained from video marketing.

Video Marketing 85

Video Marketing Gen Z Marketing Marketers 85

Neil Patel

SEPTEMBER 27, 2021

Its post on human behavior (originally written in 2016 but updated in 2020) is an excellent example of this. TopRank Marketing – Success Focus: Social Marketing, Social Proof. TopRank makes it easy to share content socially, thanks to a list of social icons displayed prominently above each title.

Marketing 143

Marketing Marketers Social Media Marketing Digital Marketing 143

AWeber

AUGUST 22, 2022

Whatever your reason, read on for the top hottest social media trends gracing our feeds right now and tips on how to use them. Social media can benefit your business in many ways, including building brand awareness and reaching potential customers. Why businesses need social media.

Shoppers 112

Shoppers Health Entertainment Branding 112

Hootsuite

AUGUST 2, 2022

We scoured the world wide web for research and the most recent study is from way back in 2016… an eternity in Social Media Years. But it’s all we have to work with, so it makes the best starting point we have: In 2016, BuzzSumo analyzed more than 800 million Facebook posts. Organic posts length: 1 to 80 characters.

Entertainment 139

Entertainment Promotion Advertising Advertisers 139

Spiralytics

FEBRUARY 26, 2023

Since its launch in 2016, the viral app has shown steady growth, with many of its large tech competitors racing to create their versions. Viral videos from the app helped individuals and organizations promote themselves, their products, and their services. TikTok brand collaborations can either be in paid or reward-based campaigns.

Gen Z 104

Gen Z Affiliate Marketing User-Generated Shipping 104

Neil Patel

MAY 4, 2021

Digital marketing is a broad topic, and I didn’t get to the top by focusing solely on a broad keyword. I started in the trenches of SEO before learning content marketing , conversion rate optimization, influencer marketing, social media marketing , and more. Stay Authentic and On-Brand. I worked hard.

User-Generated 145

User-Generated Influencer Marketing Digital Marketing Promotion 145

Hootsuite

AUGUST 4, 2020

The average number of people who see posts on social media that aren’t backed by ad dollars is still low. It’s no secret that most social platforms operate on a pay-to-play model for brands. That means roughly one in every 19 fans sees the page’s non-promoted content. Ergo, you won’t drive sales that way either.

Social Media Marketing 145

Social Media Marketing Entertainment Shipping Fashion 145

Hootsuite

AUGUST 18, 2020

Despite being criticized as a “TikTok copycat,” Instagram Reels has gained positive responses from influencers and brands. Brands like Sephora , Walmart , and Beardbrand are already using Reels. How can you, as a brand, use it in your marketing strategy? So, what is Instagram Reels? How does it work? Announce your sales.

Gen Z 145

Gen Z Food Social Media Marketing Education 145

Adobe Experience Cloud Blog

MAY 24, 2019

Social media. Organic vs. paid social: Which reigns supreme? Of course, not all social media promotion is created equal. In 2016, SocialFlow observed a 42% drop in organic Facebook posts over a three-month period. That’s why more businesses are turning to paid social. And with more than 2.3

Advertising 134

Advertising Advertisers Thought Leadership Customer Acquisition 134