Adobe Experience Cloud Blog

DECEMBER 30, 2016

2016 was a crazy year in a lot of ways…an election year (in the U.S.) One big learning I took away from the year is to market what your brand is, not what it isn’t. We’re the caretakers of our company brand, and we make choices every day about how to tell our brand story. Otherwise, your brand will just be a facade.”

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Adobe Experience Cloud Blog

AUGUST 7, 2017

Many folks claim that brand loyalty is yet another thing that millennials have killed (insert eye roll here), but what truly drives a customer to say “this is the brand for me. I’ll cover how and why customers become brand loyal and how to turn brand loyalists into brand advocates. What does this brand personify?

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Adobe Experience Cloud Blog

JANUARY 3, 2017

Here’s a list of our top 10 performing blogs for 2016, brought to you by me and unsuspectingly chosen by you: Measure the ROI of Digital Advertising Beyond Revenue Impact. How Brands Can Create Lasting Relationships on Social Media. How Brands Can Create Lasting Relationships on Social Media. Lead by example.

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Adobe Experience Cloud Blog

JULY 11, 2017

Beyoncé has spent years carefully creating her brand—from her early days as the lead in Destiny’s Child to her career as a solo artist to her launch of a clothing line, philanthropy and investments. She has built a brand that is recognized and loved by generations of fans the world over. Ground Breaker.

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Adobe Experience Cloud Blog

SEPTEMBER 14, 2018

No, I’m not talking about when you decide you want to “rebrand yourself” every New Year’s Eve, I’m talking about a brand refresh for your business. As far as refreshing a brand goes, many have tried, and many have dramatically failed. Recall, if you may, the Uber logo refresh in February 2016? Red Light: Tropicana.

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Adobe Experience Cloud Blog

DECEMBER 6, 2016

Maybe it’s just me, but 2016 went FAST. In fact, “customer-obsessed” could be the term that coins 2016! This requires: Balancing marketing spend to also invest in building engagement, brand loyalty, and advocacy with current customers rather than just finding new ones. Customer-Centric Marketing.

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Adobe Experience Cloud Blog

AUGUST 27, 2015

In case you haven’t heard, let me be your insider guide to what you can expect at Marketing Nation Online 2015: Sit in on 25+ thought leadership sessions to hear the latest from industry movers & shakers (where is marketing heading?). 2) How to Build a Brand That People Love, featuring Virgin America. But guess what?

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Adobe Experience Cloud Blog

AUGUST 4, 2017

Let data inform your decisions, for example, the 2016 Social Media Update , Pew Research took an in depth look at where adults are spending their time online. Here are some stats to consider as you vet social media channels for your organization/brand: Facebook. The most viewed brand videos are on average 31–60 seconds long.

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Adobe Experience Cloud Blog

JANUARY 6, 2017

hsNgcPdJnV #brand #storytelling pic.twitter.com/RyEzarE2jd. Luke Combs (@LukeCombsMusic) December 20, 2016. Joe Pulizzi (@JoePulizzi) December 19, 2016. Twitter will tell brands more about people who see their tweets https://t.co/p2U1GXxZip Zach King (@FinalCutKing) December 6, 2016. Jessica Northey. Guy Kawasaki.

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Content Marketing Institute

MAY 11, 2018

Even successful, established brands must start at the ground floor to build a B2B influencer marketing program – the same as an agile, scrappy startup. She offers the lessons learned along the way to help B2B brands create influencer marketing programs: Set a clear goal. Create thought leadership (not product-oriented) videos on site.

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Adobe Experience Cloud Blog

NOVEMBER 2, 2015

Author: Jignesh Shah Whether you’re trying to close Q4 deals or set the stage for 2016, you should start planning a holiday marketing campaign now. Holiday marketing can also help grow your pipeline into 2016 as it sets a solid foundation for sales and marketing plans as they head into the New Year. Supply valuable, evergreen content.

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Rock Content

OCTOBER 12, 2016

We found three brands that are doing this extremely well: Red Bull, Casper and American Express. Robert Sperl, editorial director at Red Bulletin , spoke to Super Content Marketing , about what’s required to make great content in 2016. The series is housed on American Express’ OPEN Forum , a website that the brand launched in 2007.

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Adobe Experience Cloud Blog

APRIL 20, 2015

Whether practical and useful or simply enjoyable, company-branded swag in all forms served to make a lasting impression on Summit attendees. Logoed t-shirts from the likes of LeadMD , Infer , and LookBookHQ surely provided the most brand visibility. Swag for Pampering and Sustenance. Swag—Both Useful and Unique. Event Marketing b2b'

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Adobe Experience Cloud Blog

OCTOBER 1, 2015

Most importantly, make sure your email fits with your brand and message. Check out our Email Marketing Lookbook 2015-2016 for awesome examples and the best practices that make them successful. This is just a basic framework for building the perfect email. Want some examples of amazing emails? Of course you do!

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Adobe Experience Cloud Blog

DECEMBER 16, 2016

Speaking with folks at AMA’s 2016 Symposium for the Marketing of Higher Education in Orlando last week gave us insight into a world that most of us take for granted. In a world where big brands are everywhere, marketers are faced with having to recreate brand experiences that used to be able to speak for themselves.

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Adobe Experience Cloud Blog

AUGUST 29, 2017

And with new marketing solutions being offered to brands every other day, choosing the right one that will best suit their needs and help them promote their business to a vast number of users is crucial. The possibilities chat extensions offer marketers and brands that are looking to reach a wider audience are endless.

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Sprout Social

OCTOBER 4, 2016

— Steve Cassady (@SteveCassady) September 28, 2016. — UAA_CCPD (@UAA_CCPD) September 28, 2016. — Site-Seeker, Inc. (@SiteSeekerInc) September 28, 2016. — Travis Farrenkopf (@tfarrenkopf) September 28, 2016. — Bambu by Sprout (@BambuBySprout) September 28, 2016. When and how often?

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Adobe Experience Cloud Blog

APRIL 20, 2020

In 2016, Jerry Yang, an early investor in the pioneering AI web design startup Grid, properly summed up what AI web development and design is meant to achieve. Wix ADI: Wix, the website builder service, introduced Wix ADI in 2016. That last part is now seeing Artificial Design Intelligence (ADI) embraced in web design. . Conclusion.

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Adobe Experience Cloud Blog

MARCH 6, 2017

Artificial intelligence (AI) is defined by the Association for the Advancement of Artificial Intelligence as “the scientific understanding of the mechanism underlying thought and intelligent behavior and their embodiment in machines.” Expediting daily tasks (53%). Marketing has embraced technology with open arms.

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Adobe Experience Cloud Blog

SEPTEMBER 27, 2017

It’s fun and challenging to see brands you’ve grown up with succeed in marketing and working from the inside to make the team and brand a relatable, engaging experience for customers. We are tasked with finding new ways to engage customers or supporters and inspiring them on a deeper level to become brand advocates and true fans.

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Content Marketing Institute

DECEMBER 5, 2017

However, some brands have taken this concept further by developing full-fledged classes and curricula for their audiences. Let’s look at eight brands that give their audience opportunities to get an education in unique and entertaining ways. Creating educational #content can differentiate your brand, says @johnoxford1.

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Adobe Experience Cloud Blog

FEBRUARY 1, 2017

In 2016, the Patriots scored 3.6 This ensures that the entire sequence from first-touch to last follows our brand guidelines and overall core messaging. Just look back to about a year ago from this time today, where neither of the 2016 Super Bowl teams even made the 2017 playoffs! It Takes More Than One Play to Score.

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Adobe Experience Cloud Blog

SEPTEMBER 15, 2015

Most packages will include the basics like “branding”―aka company name/logo on the website, in the conference brochure, etc. Thought Leadership Presentations. Who knows―maybe these steps will lead you to sponsoring Marketo’s Marketing Nation Summit 2016 …). Ask yourself: What do sponsors receive? Case Studies.

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Adobe Experience Cloud Blog

FEBRUARY 18, 2020

Positive or negative experiences with your brand will either strengthen or erode consumer perception of your brand, whether engagement with your marketing and branding efforts or buying your product or dealing with your customer service after the sale. Feelings factor in every aspect of your customer’s evaluation of your brand.

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Adobe Experience Cloud Blog

FEBRUARY 13, 2018

According to the CSO Insights 2016 Sales Enablement Optimization Study , 43.1% In particular, they will need to learn how to find useful content , how to create useful content of their own, which brand messages are most important, how much time to spend on social selling, and how to leverage the relationships to achieve sales success.

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Adobe Experience Cloud Blog

APRIL 13, 2017

Author: Josh Ritchie “Brands need to be pushing out new content all the time. ”. That push for more content is so intense that some brands are using the 24-hour newsroom approach to create more and more content in an attempt to be relevant. You’re going to hate it, and it’ll dilute your brand. More Content Is Not the Answer.

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Adobe Experience Cloud Blog

MAY 19, 2017

As a marketer, Quora may or may not be a channel on your radar, but it should be because, in 2016, they decided to release an advertising platform. As I mentioned, Quora released its advertising platform in April 2016, but it’s still in Beta. Getting Started With Ads. This means that you will have to send an email asking for access.

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Adobe Experience Cloud Blog

NOVEMBER 9, 2016

Author: Bradley Yeater According to the 2016 Edelman Trust Barometer, your employees are more trusted than your brand and represent a huge potential to reach new audiences. Because of this, employee advocacy is now an essential part of any comprehensive marketing strategy.

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Adobe Experience Cloud Blog

JANUARY 24, 2018

Brand Building Starts Here. Thanks to newly redesigned Brand Stores , brands can get excited about a unique, dynamic, and more visually-driven chance to meet consumers where they are. Think browsing magazine-worthy imagery, comparing features and pricing, and getting drawn in by the brand’s DNA. Cha-ching!

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Adobe Experience Cloud Blog

NOVEMBER 11, 2016

Tomas Kellner is the Managing Editor of GE Reports, a successful brand magazine featuring stories on technology that draws over half a million readers. Mary Ann Fitzmaurice Reilly is the SVP of Global Brand, Integration, and Insights at American Express, and an award-winning marketer. Good stuff, right? And there’s more to come.

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Adobe Experience Cloud Blog

OCTOBER 15, 2015

Offering great service has always been important, but is that what is really going to make a difference for your brand? Branded, personalized moments at each and every point of customer engagement is what market leaders are seeking. The gap must be closed between customer demand and what brands are actually delivering.

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Adobe Experience Cloud Blog

JANUARY 21, 2016

But what if you could have a better idea of the changes 2016 has in store for marketers? I think a lot of online marketers will start spending more on social media and less on traditional search ads in 2016 and Google will need to focus on keeping their dominance in the world of digital advertising. Mike Tomita, Online Marketing.

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Adobe Experience Cloud Blog

MAY 8, 2017

In 2016, a record number of CMOs lost their jobs, and studies suggest that metrics neglect may have played a part. First, separate queries into branded—those that include company or product names—and unbranded buckets. Increases in branded search traffic can be reported as an indicator of increased brand awareness.

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Adobe Experience Cloud Blog

APRIL 1, 2019

Attaching your brand to a pop culture topic leads to short-term results at best, as your message gets lost in the thousands of other tweets on the subject. Consumers know brands need to sell something. Communicating your brand’s story is more important than saying what people want to hear. Avoid appearing salesy.

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Adobe Experience Cloud Blog

SEPTEMBER 23, 2014

billion industry by 2016. Personalization is one of the best ways to drive engagement with your brand and interest in your products. 6 Ways to Create Rocket-Fuel Content for Marketing Automation was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Target Specific Segments and Personas.

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Adobe Experience Cloud Blog

APRIL 11, 2017

Every industry has movers and shakers who are prolific at creating educational and thought leadership content. For example, we know that our target audience likes to read articles from industry publications such as Content Marketing Institute and corporate blogs from brands like Marketo and Moz.

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Adobe Experience Cloud Blog

NOVEMBER 16, 2015

In fact, most companies spent more on digital marketing in 2015 than they did in 2014, and plan to increase spending in 2016. H ere are 7 things we’ve learned about digital advertising, especially from big brands : 1. But it isn’t just for big brands. And today, your target market is largely online.

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