Sprout Social

JULY 18, 2016

Content builds your voice, presence and reputation online. But it is important to create a content marketing strategy specific to your goals and audience. You cannot just throw any content out there and expect it to work with and for you. What Do You Want to Achieve in a Content Marketing Strategy & Why?

Marketing Strategy 111

Marketing Strategy Content Marketing Transform Marketers 111

Marketing Insider Group

JULY 25, 2016

Can you believe we’re more than half way through 2016 already? It feels like just yesterday when we were making our 2016 content marketing predictions last year. In 2015, 88% of marketers said content marketing was core to their overall marketing strategy.

Market Trends 75

Market Trends Content Marketing Marketers Marketing 75

Rock Content

OCTOBER 12, 2016

Long-form storytelling isn’t new, and it’s also not new to marketing. The magazine puts a high emphasis on visual storytelling, using exclusive photography and illustrations to bring long-form content to life. We found three brands that are doing this extremely well: Red Bull, Casper and American Express. In Conclusion.

Marketing Strategy 111

Marketing Strategy Content Marketing Branding Entertainment 111

Marketing Insider Group

NOVEMBER 22, 2021

One of the best ways to learn more about great content marketing is hearing advice straight from the experts. We’ve compiled 5 of the best content marketing videos of all time. Smart content marketers don’t focus strictly on numbers, but also account for the true value and connection they’re creating for customers.

Content Marketing 141

Content Marketing Marketers Marketing Customer Acquisition 141

Marketing Insider Group

SEPTEMBER 14, 2020

Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. Here are 199 Digital Marketing Stats to drive your marketing strategy… Content Marketing Stats.

Digital Marketing 134

Digital Marketing Marketing Strategy B2C Marketers 134

Marketing Insider Group

SEPTEMBER 23, 2020

One of the most effective tactics to take your content to the next level is by studying the world’s best large company blogs. Learn what makes their content marketing strategy stand apart from that of their competitors, and you’ll have an edge over your own competition. But where should you start? Its secret?

Content Marketing 145

Content Marketing Health Marketers Marketing 145

Adobe Experience Cloud Blog

NOVEMBER 11, 2016

Author: Ellen Gomes The fast-moving world of content marketing is filled with an abundance of opinions trends, and insights. To help you along, we’ve compiled a list of 20 of the top content marketers in both B2B and B2C. B2B Content Masterminds. His top advice : Be insanely honest in your content marketing.

Content Marketing 134

Content Marketing B2C Thought Leadership CMO 134

Marketing Insider Group

OCTOBER 6, 2015

55% of B2B marketers say it is unclear what effective content marketing looks like at their organizations. This was one of the key highlights of the sixth annual B2B Content Marketing: Benchmarks, Budgets, and Trends report from Content Marketing Institute (CMI) and MarketingProfs released last week.

Market Research 110

Market Research Content Marketing Marketers Marketing 110

Marketing Insider Group

DECEMBER 12, 2016

As the year 2016 winds to a close, it is yet again time to fine-tune or create a unique content marketing plan for your business in the year 2017. Your marketing needs are as real and urgent as those of any multinational, […]. Running a small or medium sized enterprise can be a really tough affair.

Content Marketing 110

Content Marketing Marketing Plan Marketers Marketing 110

Hubspot Marketing

MAY 7, 2020

A sound content marketing strategy is one of the better ways a business can help shape its brand identity, garner interest from prospects, and retain an engaged audience. Content marketing isn't static. How Content Marketing Evolved in the Past Decade. As you can assume, it's well worth understanding.

Content Marketing 145

Content Marketing Shoppers eBook Marketers 145

Content Marketing Institute

OCTOBER 22, 2017

Editor’s note: Because proving the value of content marketing continues to be necessary, Julia McCoy updated her 2016 post with some fresh stats and perspective. . Content marketing has been moving at the speed of light in recent years. HANDPICKED RELATED CONTENT: How to Explain Content Marketing to Anyone.

Outbound Marketing 112

Outbound Marketing Content Marketing Traditional Marketing User-Generated 112

Marketing Insider Group

APRIL 20, 2016

Curious about how marketing is shaping up in 2016? Or how your marketing strategy is performing against other companies? And what’s working for other marketers or is keeping them up at night? The post 100+ Amazing Marketing Stats You Need To Know In 2016 appeared first on Marketing Insider Group.

Marketers 37

Marketers Marketing Advertisers Advertising 37

Duct Tape Marketing

DECEMBER 21, 2015

Planning Your 2016 Content Marketing Calendar written by Guest Post read more at Duct Tape Marketing. There are only a few weeks left in 2015, and that means it’s time to start planning your marketing calendar for 2016. Let’s get started: January: Share your goals for 2016. Are you ready?

Content Marketing 52

Content Marketing Marketers Marketing Marketing Plan 52

Rock Content

DECEMBER 8, 2016

Content marketing has become one of the most prominent techniques used by brands to attract, educate, and convert an audience. While content marketing is a powerful and proven technique alone, you can combine content marketing and digital branding to achieve greater results. Improve Your Visibility.

Content Marketing 103

Content Marketing Branding Marketers Marketing 103

Content Marketing Institute

DECEMBER 5, 2017

Renasant Bank: Marketing strategy takes step above boring classes. Athey also attributes the company’s customer retention rate of greater than 96% and other marketing KPI growth in part to the educational efforts. For instance, between 2012 and 2016, the company’s primary lead collection channel grew by 35% year over year.

Education 111

Education Marketing Strategy Branding Energy 111

Content Marketing Institute

MARCH 21, 2018

1 seed Virginia), I offer six basketball-tournament inspirations for your content marketing strategy. Take a page for your content marketing playbook. Announce the game winners round by round over a few days or weeks and award a prize to all who guessed the “championship” piece of content. Build a bracket.

Content Marketing 110

Content Marketing Marketers Marketing Analytics 110

Hubspot Marketing

JULY 22, 2024

Do you take a good, hard look at your team's marketing strategy every year? Without an annual marketing plan, things can get messy — and it's nearly impossible to put a number on your budget for the projects, hiring, and outsourcing over the course of a year if you don't have a plan. You should. Conduct a situation analysis.

Marketing Plan 106

Marketing Plan Social Media Marketing Marketers Marketing 106

Content Marketing Institute

OCTOBER 29, 2018

This is a perfect metaphor for where content marketing is in 2018. For product and service brands, building an owned media strategy as a strategic function in the business is akin to how companies were using the assembly line in 1913. Some companies only see it as a more efficient way to do classic, direct marketing.

Content Marketing 111

Content Marketing Automobile Marketers Marketing 111

Adobe Experience Cloud Blog

AUGUST 25, 2016

Fueled by the internet boom, content marketing especially has seen explosive growth over the past five years. Last year, job listings for content marketers grew nearly 350% on Indeed.com between 2011 and 2015. So what are the qualifications for the ideal hybrid content marketing applicant?

Content Marketing 98

Content Marketing Thought Leadership Education User-Generated 98

Marketing Insider Group

SEPTEMBER 30, 2019

Think of content marketing as a journey. When you have a content marketing roadmap in hand, though, you can focus on where you want to go and the best way to get there. Nearly a third of us, according to a Content Marketing Institute study. Image by Marketing Insider Group. We can do better.

Content Marketing 111

Content Marketing Whitepaper Marketers Marketing 111

Adobe Experience Cloud Blog

SEPTEMBER 8, 2016

But that’s not always the case in content marketing , where your assets may go through an approval process, get professionally designed, and then shared across your different marketing channels. Every day, even the best content marketers make mistakes that slow us down, create more work, and steal our credibility.

Content Marketing 91

Content Marketing Thought Leadership Marketers Marketing 91

Marketing Insider Group

AUGUST 15, 2016

According to the “Social Media Marketing Survey 2016” from Clutch, 78% of enterprises surveyed say social media is the most important tactic for marketing success compared to other marketing strategies. The post Social Media Is Not Your Content Marketing Hub appeared first on Marketing Insider Group.

Content Marketing 75

Content Marketing Social Media Marketing Marketers Marketing 75

Marketing Insider Group

JULY 18, 2016

Touted as the world’s largest social network for professionals, it’s no surprise that 94% of B2B marketers rely on LinkedIn as part of their content marketing strategy to distribute and promote content, according to the 2016 B2B Content Marketing: Benchmarks, Budgets, and Trends report from Content Marketing Institute (CMI) and MarketingProfs.

Content Marketing 75

Content Marketing Marketers Marketing Promotion 75

Rock Content

JULY 14, 2023

Here’s what you should know about content marketing , its history, why it’s critical, and how to start developing a content strategy that generates results. What Is Content Marketing? Simply put, content marketing involves using content or copy to achieve specific goals.

Content Marketing 98

Content Marketing Automobile User-Generated Real Estate 98

Rock Content

JUNE 17, 2020

User-generated content is a term being discussed right now in every business with Digital Marketing strategies. Why did it suddenly become a priority for Content Marketing plans around the world? Social media is the perfect place for boosting Content Marketing strategies. travel market.

User-Generated 72

User-Generated Marketing Strategy Content Marketing Promotion 72

Hubspot Marketing

JANUARY 13, 2017

We have a variety of resources for getting your marketing plan organized for the upcoming year -- between the 2017 marketing strategy kit , the social media content calendar , and the blog editorial calendar , we’ve got your content marketing strategy covered. 7 Predictions for Social Media in 2017.

Millennials 145

Millennials eCommerce Shoppers Advertisers 145

Content Marketing Institute

NOVEMBER 19, 2017

No matter how large or small your business is, or how experienced you are in content marketing, these recently published books can help you take your content marketing to the next level. Resources for content marketing newcomers. The chapters contain between three and 12 pages.

Content Marketing 111

Content Marketing PR Transform Manufacturing 111

Hubspot Marketing

MARCH 19, 2019

You might be wondering if email is still a worthwhile marketing strategy. If you're still hesitant, keep reading -- we've cultivated a list of email marketing statistics for 2019 to demonstrate just how powerful email can be. 83 percent of B2B companies use e-newsletters as part of their content marketing program.

Email Marketing 145

Email Marketing Millennials B2C Marketers 145

Duct Tape Marketing

FEBRUARY 23, 2017

Use Design to Elevate Your Content Marketing written by Guest Post read more at Duct Tape Marketing. You have defined your audience personas, created an editorial calendar and spent hours researching and writing the perfect content for your customers. Now you’re ready to crush it with your content marketing, right?

Content Marketing 74

Content Marketing Marketers Marketing Communications 74

Content Marketing Institute

OCTOBER 29, 2018

Our aim is to highlight new, optimal internal business models for content marketing and use the innovations of the moving assembly line as a metaphor for that. This is a perfect metaphor for where content marketing is in 2018. Some companies only see it as a more efficient way to do classic, direct marketing.

Content Marketing 75

Content Marketing Automobile Marketers Marketing 75

Traackr

AUGUST 29, 2017

What is the main reason behind an influencer marketing fail? Learn from Microsoft's influencer marketing strategy panel at Content Marketing World 2016.

Influencer Marketing 101

Influencer Marketing Marketing Strategy Content Marketing Marketers 101

Sprout Social

FEBRUARY 27, 2017

That’s why it’s absolutely critical for any marketer to stay up to date on the newest social media statistics. Statista recorded new Twitter users grew by 43 million year over year in 2014, but only by 9 million in 2016. Nearly a fourth of social media influencers believe Instagram is the top avenue for influencer marketing strategies.

Millennials 112

Millennials Advertisers Advertising Influencer Marketing 112

Marketing Insider Group

OCTOBER 21, 2021

During the last year or two, we’ve seen new technologies, a backlash of sorts in social media, and influencer marketing maturing from its early days as a viable and powerful marketing channel in its own right. What do I see as the biggest content marketing trends for 2022 and beyond? My 2022 Marketing Predictions.

Digital Marketing 145

Digital Marketing Influencer Marketing Marketers Marketing 145

Adobe Experience Cloud Blog

JANUARY 21, 2016

But what if you could have a better idea of the changes 2016 has in store for marketers? We were curious so we asked Marketo employees to take a moment to look forward and share their marketing predictions. According to eMarketer social media ad spend only accounts for 14% of digital marketing spend ….but

Thought Leadership 91

Thought Leadership Direct Mail Customer Journey Marketers 91

Content Marketing Institute

MARCH 16, 2018

Create fresh, unique content. Optimize content for users , not search engines. HANDPICKED RELATED CONTENT: SEO Marketing Strategy: Tips for Success in 2018. Well, he officially resigned in December 2016 (though he had been absent from his role as liaison since July 2014) to join the U.S. Organize topics.

SEO 111

SEO Marketers Marketing Content Marketing 111

Adobe Experience Cloud Blog

AUGUST 27, 2015

Enter Marketing Nation Online to discover and network with partners such as Vidyard for video marketing, NewsCred for content marketing, PFL for direct mail marketing, and much more! Exclusive Content.

Thought Leadership 134

Thought Leadership Direct Mail Marketers Marketing 134

Hootsuite

FEBRUARY 20, 2020

Social media statistics are a key ingredient in any social media marketing strategy. In 22 out of 46 markets surveyed by GlobalWebIndex, time spent on social decreased or stayed the same. in 2019 , compared to 6% in 2018 (and 15% in 2016). Pinterest has doubled in size since 2016 (when they had 160 million users).

Gen Z 145

Gen Z User-Generated Marketers Marketing 145