Marketing Insider Group

OCTOBER 6, 2015

55% of B2B marketers say it is unclear what effective content marketing looks like at their organizations. This was one of the key highlights of the sixth annual B2B Content Marketing: Benchmarks, Budgets, and Trends report from Content Marketing Institute (CMI) and MarketingProfs released last week.

Market Research 110

Market Research Content Marketing Marketing Marketers 110

Content Marketing Institute

DECEMBER 12, 2017

It’s hard to believe that, after 10 years, this will be the last time I share my annual list of content marketing predictions for CMI. It’s no longer just about words – content is about creating experiences. Amanda Todorovich, content marketing director, Cleveland Clinic. Predictions2018 Click To Tweet.

Content Marketing 112

Content Marketing Transform Marketing Marketers 112

Content Marketing Institute

OCTOBER 22, 2017

Editor’s note: Because proving the value of content marketing continues to be necessary, Julia McCoy updated her 2016 post with some fresh stats and perspective. . Content marketing has been moving at the speed of light in recent years. HANDPICKED RELATED CONTENT: How to Explain Content Marketing to Anyone.

Outbound Marketing 112

Outbound Marketing Content Marketing User-Generated Traditional Marketing 112

Hubspot Marketing

MAY 7, 2020

A sound content marketing strategy is one of the better ways a business can help shape its brand identity, garner interest from prospects, and retain an engaged audience. Content marketing isn't static. How Content Marketing Evolved in the Past Decade. As you can assume, it's well worth understanding.

Content Marketing 145

Content Marketing Shoppers eBook Marketing 145

Rock Content

SEPTEMBER 16, 2020

In 2016, just 38% of companies were reliant on SaaS for at least 80% of their software needs. While the SaaS market is predicted to grow to a staggering $220.21 Therefore, it is extremely important to have a Content Marketing strategy in place that can stand up to the rigorous competition in this arena.

Marketing Strategy 124

Marketing Strategy Whitepaper Content Marketing B2C 124

Duct Tape Marketing

DECEMBER 21, 2015

Planning Your 2016 Content Marketing Calendar written by Guest Post read more at Duct Tape Marketing. There are only a few weeks left in 2015, and that means it’s time to start planning your marketing calendar for 2016. Let’s get started: January: Share your goals for 2016. Are you ready?

Content Marketing 52

Content Marketing Marketing Marketers Marketing Plan 52

Rock Content

DECEMBER 8, 2016

Content marketing has become one of the most prominent techniques used by brands to attract, educate, and convert an audience. While content marketing is a powerful and proven technique alone, you can combine content marketing and digital branding to achieve greater results. Improve Your Visibility.

Content Marketing 103

Content Marketing Branding Marketing Marketers 103

Content Marketing Institute

DECEMBER 28, 2017

Promote the difference that marketers make in the world. In the How Well Does Your Marketing Sell Marketing? College students want meaningful careers & they don’t see #marketing as one of those via @GfK #study. Marketers, are you selling #marketing as a worthy career? What are you building?

Content Marketing 110

Content Marketing Transform Marketing Marketers 110

Content Marketing Institute

MARCH 21, 2018

1 seed Virginia), I offer six basketball-tournament inspirations for your content marketing strategy. Take a page for your content marketing playbook. Announce the game winners round by round over a few days or weeks and award a prize to all who guessed the “championship” piece of content. Build a bracket.

Content Marketing 110

Content Marketing Marketing Marketers Analytics 110

Marketing Insider Group

SEPTEMBER 30, 2019

Think of content marketing as a journey. When you have a content marketing roadmap in hand, though, you can focus on where you want to go and the best way to get there. Nearly a third of us, according to a Content Marketing Institute study. Image by Marketing Insider Group. We can do better.

Content Marketing 111

Content Marketing Whitepaper Marketing Marketers 111

Hubspot Marketing

JULY 22, 2024

Here's an example: if you found that one of your competitors employs stronger social media marketing strategies , you might add "We'll post 3 times per week on our social media profiles" under "Promotion." Here’s a marketing budget template to get started. This helps drive extra traffic to your website and maximize ROI.

Marketing Plan 106

Marketing Plan Marketing Social Media Marketing Marketers 106

Adobe Experience Cloud Blog

SEPTEMBER 8, 2016

But that’s not always the case in content marketing , where your assets may go through an approval process, get professionally designed, and then shared across your different marketing channels. Every day, even the best content marketers make mistakes that slow us down, create more work, and steal our credibility.

Content Marketing 91

Content Marketing Thought Leadership Marketing Marketers 91

Marketing Insider Group

JULY 18, 2016

Touted as the world’s largest social network for professionals, it’s no surprise that 94% of B2B marketers rely on LinkedIn as part of their content marketing strategy to distribute and promote content, according to the 2016 B2B Content Marketing: Benchmarks, Budgets, and Trends report from Content Marketing Institute (CMI) and MarketingProfs.

Content Marketing 75

Content Marketing Marketing Marketers Promotion 75

Content Marketing Institute

DECEMBER 19, 2018

Natalya Minkovsky found and shared some of the best in each issue of Chief Content Officer magazine. Here are 11 models she shared in her Idea Garage column in 2018: Velcro® entertains to promote trademark ( February ). It’s content about a sauce promotion designed to promote more sauce. Don’t write “velcro.”

B2C 102

B2C Content Marketing Food Transform 102

Adobe Experience Cloud Blog

JANUARY 6, 2017

Ann Handley is the Head of Content at MarketingProfs and author of the WSJ bestseller, Everybody Writes. She actively wages war on mediocre content marketing. 2017 is the Year to Challenge Our Content Marketing Assumptions https://t.co/8k62h9NJjB Luke Combs (@LukeCombsMusic) December 20, 2016. Ann Handley.

Social Media Marketing 0

Social Media Marketing Whitepaper Thought Leadership Transform 0

Sprout Social

JANUARY 4, 2017

There was no shortage of changes to the social media industry in 2016, which included several new features, consumer preferences and brand opportunities. — High Castle (@HighCastleTV) December 17, 2016. In fact, Facebook already tested facial lenses for its mobile interface in 2016. pic.twitter.com/tvuobzId7V. The Verge ).

Analytics 112

Analytics Social Media Marketing User-Generated PR 112

Sprout Social

DECEMBER 2, 2016

Marketers know that content drives traffic. But figuring out which social channels’ content should be distributed on and how it should be shared can be a challenge. Creating a successful content marketing distribution strategy is essential for success. — Erika Heald (@SFerika) November 30, 2016.

Branding 106

Branding Social Media Marketing Promotion Customer 106

Hubspot Marketing

JANUARY 13, 2017

We have a variety of resources for getting your marketing plan organized for the upcoming year -- between the 2017 marketing strategy kit , the social media content calendar , and the blog editorial calendar , we’ve got your content marketing strategy covered. 1) Live video content will become even bigger.

Millennials 145

Millennials eCommerce Shoppers Advertising 145

Duct Tape Marketing

DECEMBER 7, 2015

4 Local SEO Tips For 2016 written by Alex Boyer read more at Duct Tape Marketing. The Top 4 Tips for Local SEO in 2016. Mobile-only deals and special promotions can keep people coming back to your tricked-out responsive design website. Perry is a marketing consultant, business advisor and author. About The Authors.

SEO 53

SEO eBook Finance B2C 53

Content Marketing Institute

MARCH 1, 2018

Do tons more to drive leads, our team decided unanimously back in 2016. Up until that point, we merely invited readers to consume our blog content, which focused on the latest social media trends. Even if we wanted to use in-your-face dropdowns begging for an address, we had no special content to offer.

Branding 110

Branding Inbound Marketing Content Marketing Social Media Marketing 110

Sprout Social

FEBRUARY 27, 2017

That’s why it’s absolutely critical for any marketer to stay up to date on the newest social media statistics. Statista recorded new Twitter users grew by 43 million year over year in 2014, but only by 9 million in 2016. Instagram added 100 million users in roughly six months during 2016. Don’t believe us? Instagram Statistics.

Millennials 112

Millennials Advertising Advertisers Influencer Marketing 112

Duct Tape Marketing

FEBRUARY 23, 2017

Use Design to Elevate Your Content Marketing written by Guest Post read more at Duct Tape Marketing. You have defined your audience personas, created an editorial calendar and spent hours researching and writing the perfect content for your customers. Now you’re ready to crush it with your content marketing, right?

Content Marketing 74

Content Marketing Marketing Marketers Communications 74

Content Marketing Institute

DECEMBER 4, 2017

They were designed to help marketers better understand tools and innovations behind content strategy – the topic of the conference. In each case, the ICC presenter on the topic was mentioned and additional related content was offered. Original research is an important part of any content marketing strategy.

Thought Leadership 111

Thought Leadership Education Promotion Event Marketing 111

Sprout Social

MARCH 14, 2017

Even after a Live video ends, the content lives on, helping you reach even more people. Global Web Index found in 2016 that 20% of Facebook users watched a Live video within the last month. Before launching the Live video, put together a strategy for promotion. How to Execute a Successful Facebook Live Video. Preparation is key.

Retail 109

Retail Advertising Advertisers Promotion 109

Content Marketing Institute

APRIL 27, 2018

A post shared by Shining Hope for Communities (@shofco) on Jun 27, 2016 at 7:13am PDT. HANDPICKED RELATED CONTENT: 4 Tips for Engaging Instagram Content [Examples]. 37+ Tips and Tools for Picture-Perfect Visual Content. Engage and promote. Cover image by Joseph Kalinowski/Content Marketing Institute.

Promotion 111

Promotion Social Media Marketing Content Marketing User-Generated 111

Content Marketing Institute

NOVEMBER 26, 2017

When I started at the Content Marketing Institute in 2012, I sat with founder Joe Pulizzi to discuss the 2013 marketing goals. Back then – and still today – everything revolved around email subscribers and event ( Content Marketing World ) attendees. Fast-forward to fall 2015 when we were planning for 2016.

CRM 109

CRM Finance Promotion Content Marketing 109

Content Marketing Institute

MAY 11, 2018

Amisha Gandhi, VP, influencer marketing, SAP Ariba, says that, just as in one’s personal life, worthwhile relationships take more than numbers-flexing on either side. For the pilot project, she set her sights on SAP Sapphire 2016, an annual event that attracts 20,000 CIOs and IT professionals and was mere months away. Click To Tweet.

Influencer Marketing 111

Influencer Marketing Branding Whitepaper Thought Leadership 111

Content Marketing Institute

OCTOBER 26, 2018

Successful content marketing depends on creating and amplifying exceptional content. With other CMS platforms contributing new content, the volume of new material added to the web each day now exceeds 2 million posts. Content and social sharing. That’s all the promotion I’ve done. I started a personal blog.

Promotion 111

Promotion SEO Content Marketing User-Generated 111

Rock Content

JUNE 17, 2020

Why did it suddenly become a priority for Content Marketing plans around the world? You’ll see: What is user-generated content? When businesses associate these experiences with their brands, they start seeing people willing to produce content related to it. Video content. But what exactly does UGC mean?

User-Generated 72

User-Generated Marketing Strategy Content Marketing Promotion 72

Content Marketing Institute

OCTOBER 24, 2017

We’ve updated it and are sharing it now because video is only growing as a critical tactic for content marketers. HANDPICKED RELATED CONTENT: 12 Types of Awesome Visual Content You Can Use in Your Blog Posts. HANDPICKED RELATED CONTENT: How to Create Useful How-To Video Content: Essential Toolbox.

Key Performance Indicator 111

Key Performance Indicator Entertainment Education Content Marketing 111

Sprout Social

JUNE 20, 2016

Do your social media profiles scream promotion, promotion, promotion? Promotion is only a small aspect of a social media strategy. Personal branding is a marketing practice to build a brand around your career and personal name. You may not realize it, but every social media profile you own is promoting you.

Branding 92

Branding Promotion Energy Digital Marketing 92

Moz

JANUARY 16, 2019

Posted by bsmarketer Content promotion isn’t tweeting or upvoting. Here’s how Kissmetrics, Sourcify, Sales Hacker, Kinsta, and BuildFire have used advanced content promotion tips like newsjacking and paid social to elevate their brands above the competition. Those tiny, one-off tactics are fine for beginners.

Promotion 57

Promotion Transform Logistics Manufacturing 57

Adobe Experience Cloud Blog

JANUARY 24, 2018

You might be saying to yourself right now, “But no one goes to Amazon for CONTENT. Amazon actually represents the #1 opportunity for content marketing at this present moment as 64% of Americans have Amazon Prime and 55% begin their product searches on Amazon. 2016) in less than 6 months. They go to shop!” Cha-ching!

Thought Leadership 134

Thought Leadership Shipping Price Branding 134

Sprout Social

AUGUST 23, 2016

It’s used as a way to build brand awareness, fuel content marketing and other important aspects that aren’t as measurable as what small businesses on social media are used to. It’s time to do away with the old mindset and outdated views of marketing. — UPS Customer Support (@UPSHelp) August 16, 2016.

Social Media Marketing 112

Social Media Marketing Millennials User-Generated Promotion 112

Marketing Insider Group

SEPTEMBER 14, 2020

Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. A few things to note: We’ve broken the stats into some of the relevant categories within digital marketing and consumer trends related to marketing.

Digital Marketing 134

Digital Marketing Marketing Strategy B2C Marketing 134

Content Marketing Institute

DECEMBER 5, 2017

Students on the show are also promoting it to their friends, and the schools are promoting it on their websites,” says Oxford. It’s a key market for us. The millennial market is really who banks like ours are looking to connect with.”. Cover image by Joseph Kalinowski/Content Marketing Institute.

Education 111

Education Marketing Strategy Branding Energy 111

Businesses Grow

FEBRUARY 13, 2023

Today, I’ll cover: What is curated content? The business case for curated content An inspirational case study The future of curated content What is curated content? According to my content marketing definition, curated content refers to a regularly-published summary of industry news, trends, and opinions.

Pharmaceutical 137

Pharmaceutical Shipping Branding Education 137