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How to master the basics of social media advertising [+ 5 examples]

Hubspot Marketing

Did you know that Facebook is the most used social network worldwide, with over 3 billion monthly active users ? Or that there are over 2 billion monthly active Instagram users ? Pro tip: Use CRM and web analytics data to inform your ad campaigns and discover which ads convert the most visitors into customers.

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5 ways CRMs are leveraging AI to automate marketing today

Martech

Leading customer relationship management (CRM) and other marketing platforms are integrating sophisticated AI capabilities that promise to assist with key functions like gauging customer sentiment, training employees, making product recommendations, enriching data and even auto-generating targeted campaigns.

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The Best B2B Lead Gen Campaigns for Every Channel

Hubspot Marketing

Lead generation for B2B is not about chasing a “secret method” that results in a ton of leads. Instead, building the best lead generation strategy for your business is more about understanding tried-and-tested channels, and finding the most effective combination of tactics for your unique goals. Social Media Marketing Strategies.

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The PPC Trends You Can’t Ignore in 2025

Exposure Ninja

Google first introduced Smart Bidding back in 2016, and Meta launched Advantage+ campaigns in 2022. Connect first-party data sources to personalise ads based on real user behaviour. With more users engaging across multiple platforms daily, sticking to a single channel is no longer a sustainable approach.

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How to Leverage Social Intent Data for Email Marketing

Adobe Experience Cloud Blog

We nurture our prospects and customers with the goal of increasing conversions and generating revenue, yet many of us are struggling to engage enough of our audience via email. internet users unsubscribe from emails isn’t because they don’t like the content of those emails; it’s because they receive too many emails in general.

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How to Run Social Media Contests That Actually Increase Revenue

Sprout Social

Social media contests have been used by brands of all sizes to get more followers, increase engagement and generate buzz. They almost always explicitly ask for users to take some form of action, whether that’s a click, share or submission. — Save Your Sole (@saveyoursole) October 11, 2016. Through Oct.

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Direct Marketing: What it is and 5 direct message marketing examples

Sprout Social

They transition engagements into conversions—like new CRM contacts, customer retention and winbacks. It immediately generated online buzz and PR. They first introduced Dom, their pizza bot who takes orders via Messenger , in 2016. During its conversation with users, the chatbot sent links to content about the new lipstick.