Adobe Experience Cloud Blog

DECEMBER 9, 2015

To get started on the right path, build your budget around macro goals, such as customer acquisition, retention, and branding. Creating your cross-channel budget is no small feat. In addition, all channels need to work together in sync, not in silos.

eBook 92

eBook Thought Leadership Customer Acquisition SEO 92

Martech

SEPTEMBER 14, 2023

It’s the same now as it was in 2016 when initial studies began. Even the most successful sales teams, with the best incentive plans, cannot fill the gap when marketing is constrained, let alone deliver the customer experience and convince the audience of brand value.

Transform 133

Transform CMO Customer Acquisition Finance 133

Content Marketing Institute

DECEMBER 5, 2017

Athey also attributes the company’s customer retention rate of greater than 96% and other marketing KPI growth in part to the educational efforts. For instance, between 2012 and 2016, the company’s primary lead collection channel grew by 35% year over year. And the new customer acquisition rate increased by 22.5%

Education 111

Education Marketing Strategy Branding Energy 111

Businesses Grow

FEBRUARY 13, 2023

She has been diligent with her great work, curating with consistency since 2016. In this busy niche market, it was going to take time to build a reputation beyond her core clients and add subscribers. Over time, she has grown her subscriptions and attained an open rate between 30% and 40%, which is world-class.

Pharmaceutical 137

Pharmaceutical Shipping Branding Education 137

Sprout Social

AUGUST 25, 2016

Sprout Social (@SproutSocial) March 15, 2016. According to Social Media Examiner’s 2016 Industry Report , 60% of marketers are currently using video and 73% plan to increase their use of video. Customer Acquisition. Acquiring customers on social media is a big goal for marketers. Try our new tool: Landscape!

Video Marketing 76

Video Marketing Marketing Strategy Customer Acquisition Marketers 76

Search Engine Land

MARCH 1, 2023

Google Would Like You To Buy Products Using Voice Search 2016: Conversational search would allow users to buy or locate products by just talking to their devices. AdWords Expanded Text Ads could get even longer with second description line test 2017: A new test doubled the number of characters available in text ad descriptions.

Search Marketers 79

Search Marketers SEO Marketers Marketing 79

Hubspot Marketing

MARCH 14, 2017

We looked at the 100 most-visited pages on our website between 2013 and 2016 to compare the average of the total time spent on pages with video versus those without. 4) Visitors spend more time on your website watching video. How can video impact the user experience on your website? times more time , to be exact.

Marketing Automation Platform 143

Marketing Automation Platform SEO User-Generated Analytics 143

Hubspot Marketing

MAY 12, 2022

In fact, more than 60% of marketers say that their customer acquisition cost has gone up in the last three years. In 2016 there was a lot of buzz around Google's approach to interstitials like popups. Then they might keep reading, subscribe to your email newsletter, or even make a purchase. Scroll a percentage of a page.

Shipping 142

Shipping Shoppers User-Generated Customer Acquisition 142

Orbit Media Studios

MARCH 8, 2022

In 2016, the search results helped visitors find websites with wedding dresses. I believe it will remain the biggest channel – certainly for new customer acquisition – and has the capacity to grow for most businesses. In 2022, the search results look more like a bridal magazine.

SEO 108

SEO B2C Transform User-Generated 108

Duct Tape Marketing

NOVEMBER 23, 2016

According to the Content Marketing Institute, more than 85% of marketers consider lead generation to be their top priority in 2016 – a telling statistic on the priorities of the modern marketer. The ROI of Lead Scoring written by Guest Post read more at Duct Tape Marketing. Drop him a note here.

Whitepaper 71

Whitepaper CRM User-Generated Thought Leadership 71

Unbounce

AUGUST 16, 2023

So, What’s on my AI mind today is how is AI adoption being fostered by our tech overlords and how does this change our approach to customer acquisition and activation? [00:04:25] So this is a pretty aggressive customer acquisition play to me. That is a pedigree if I’ve ever heard one.

Law 52

Law User-Generated Customer Acquisition Price 52

Rock Content

APRIL 30, 2020

This results in a higher return over investment (ROI) and lower customer acquisition cost (CAC) by employing SEO. A similar impact was brought about with the launch of the Mobile-First Index in 2016, which considered mobile versions of pages first when ranking. What are search engines?

SEO 81

SEO User-Generated Digital Marketing Communications 81

Hubspot Marketing

AUGUST 9, 2018

The Bureau of Labor Statistics found that in 2016, almost 250,000 marketing jobs existed. Growth marketing takes into account the fact that retention is a major factor of growth and therefore prioritizes both customer success and customer acquisition. But the marketing job market is increasing faster than anyone expected.

PR 144

PR Non-Profit Marketers Marketing 144

Econsultancy

DECEMBER 13, 2021

As a result, typical customer acquisition costs for brands selling on Amazon has risen from a 15% equivalent transaction fee per order to ones that are typically more than 20%. Consumer confidence in June 2021 at highest level since 2016. Another 48.5% A YouGov poll has revealed that overall consumer confidence index gained 3.1

Advertisers 52

Advertisers Advertising Retail Shoppers 52

Hubspot Marketing

FEBRUARY 8, 2024

The icing on the cake is the incredible increase in online brand awareness — going from a mere 252 monthly visits in 2016 to 62,115 visits in 2023. Image Source My Takeaway Google Ads can get you results, but it’s best when you pair it with customized landing pages. Their objectives were to: reduce customer acquisition cost.

Transform 134

Transform User-Generated Marketers Marketing 134