Sprout Social

DECEMBER 9, 2016

Marketers know that multimedia has the power to exponentially increase a brand’s social footprint. But with multiple content stakeholders and workflows, how do social media marketers efficiently maintain a repository of cohesive, visual assets? GoodmansonConst) December 7, 2016. SproutChat. sproutchat.

Management 108

Management Social Media Marketing Branding Customer 108

Adobe Experience Cloud Blog

JANUARY 3, 2017

Here’s a list of our top 10 performing blogs for 2016, brought to you by me and unsuspectingly chosen by you: Measure the ROI of Digital Advertising Beyond Revenue Impact. Marketers, just like people, should use social media to first and foremost build relationships. 4 Reasons Why Marketing Automation Fails.

Thought Leadership 106

Thought Leadership Transform Digital Marketing Education 106

Hootsuite

JANUARY 31, 2025

I say this as someone who was out on the streets doing Thumbs promo in 2016: it is hilarious that Sabrina Carpenter got a Best New Artist nomination in 2024. This year, one song managed to capture the attention of more social media users than any other track: Kendrick Lamars Not Like Us. Swift’s Fortnight (feat.

User-Generated 107

User-Generated Social Media Marketing Management Branding 107

Hubspot Marketing

JULY 22, 2024

For instance, when I'm filling out this section, I always pull insights from my SWOT analysis, my competitive analysis, and my general market research. For instance, we wouldn't recommend listing an advertising management tool if you didn’t list “ PPC Advertising ” under “Marketing Channels.”

Marketing Plan 105

Marketing Plan Social Media Marketing Marketing Marketers 105

Hubspot Marketing

SEPTEMBER 5, 2022

But it’s not enough to simply have a social presence; instead, businesses need social media marketing goals that help them attain specific outcomes in the short-term and keep users engaged over time. Ready to take your social media marketing to the next level? Social Media Marketing Goals for 2022.

Social Media Marketing 98

Social Media Marketing PR User-Generated Marketing 98

Hubspot Marketing

MAY 6, 2022

Understanding this connection makes it less important how much you spend, and instead lets you focus on the impact of your social ads. In this piece, we’re taking a look at how to measure social media marketing ROI and offering a look at eight tools to help streamline the process. How does this happen? Download Now.

Social Media Marketing 98

Social Media Marketing Marketing Marketers User-Generated 98

Hootsuite

JANUARY 15, 2025

Microsoft acquired LinkedIn in 2016, and today, it leads a diversified business with revenues from membership subscriptions, advertising sales, and recruitment solutions under Ryan Roslansky. Black and Latino senior individual contributors (ICs), managers, and leaders by fiscal year 2025. LinkedIn pages that post weekly see 5.6x

User-Generated 115

User-Generated Education Real Estate Transform 115

Sprout Social

NOVEMBER 14, 2016

As one of the fastest growing social networks in the world, everyone wants a piece of Instagram. Newly released features now let you access up to five different handles so you can manage multiple Instagram accounts on a single device. How to Manage Multiple Instagram Accounts. How to Add Multiple Instagram Accounts.

Management 111

Management Branding Fashion User-Generated 111

Hootsuite

FEBRUARY 27, 2025

Overall other than a minor drop in 2021 downloads for YouTube Kids have continued to increase since its launch in 2016. of YouTube users exclusively use YouTube and no other social media platforms The vast majority of YouTube users are also on other social media platforms. 32% of U.S. Sign up free today.

Gen Z 104

Gen Z User-Generated Marketing Marketers 104

Adobe Experience Cloud Blog

JANUARY 6, 2017

Jessica Northey is a social media entrepreneur that speaks fluent hashtag and is a fan (and social promoter) of country music with #CMChat. Luke Combs (@LukeCombsMusic) December 20, 2016. In his free time, he’s also the author of four content marketing books. Joe Pulizzi (@JoePulizzi) December 19, 2016.

Social Media Marketing 0

Social Media Marketing Whitepaper Thought Leadership Transform 0

Hubspot Marketing

JANUARY 13, 2017

In this blog post, we’ll dive into what happened in 2016 , what we think social media managers should expect in 2017, and how to plan for these changes. 7 Predictions for Social Media in 2017. In its 2016 annual recap, Periscope noted that users watched 110 years of live video every day using the app.

Millennials 145

Millennials Shoppers eCommerce Advertising 145

Buffer Marketing

AUGUST 2, 2024

  In 2016, Mastodon , an open-source and decentralized microblogging platform, was launched. ” For those wary of adding yet another platform to their social media stack, it’s worth noting that social media management tools that allow for crossposting ( like Buffer ) do streamline this process a great deal.

Communications 111

Communications Product Place Social Media Marketing 111

Duct Tape Marketing

JULY 13, 2016

The Future of Social Media Marketing written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Jason Keath. Not long ago I wrote a post titled – Why Social Media Isn’t Working Anymore. In it, I shared my view of the role of social media marketing going forward.

Social Media Marketing 51

Social Media Marketing Customer loyalty Marketing Marketers 51

Sprout Social

FEBRUARY 3, 2017

The Q2 2016 Sprout Social Index found that 34.5% of consumers identify social media as their top choice for customer care. Proving that consumers are sending inquiries to brands on social–but how long are they willing to wait for a response? Tips for Managing Social via Mobile.

Management 80

Management Non-Profit Entertainment Social Media Marketing 80

Sprout Social

JANUARY 4, 2017

There was no shortage of changes to the social media industry in 2016, which included several new features, consumer preferences and brand opportunities. Looking toward 2017, social media trends will continue to evolve and surprise us. — High Castle (@HighCastleTV) December 17, 2016.

Analytics 112

Analytics Social Media Marketing User-Generated PR 112

Hubspot Marketing

JULY 14, 2022

Your social media strategy is your master plan for how you create, post, and engage with your social media content. It encompasses your social content guidelines, posting cadence, social media marketing campaigns , creative plans, and engagement strategy. Why You Need a Social Media Strategy.

Social Media Marketing 145

Social Media Marketing Real Estate Key Performance Indicator Promotion 145

Sprout Social

NOVEMBER 18, 2016

— Jordan Bath (@jbath13) November 16, 2016. A1: I do a full-blown social audit! — Meagan DeMenna (@mdemenna1) November 16, 2016. — Annaliese Henwood (@MktgInnovator) November 16, 2016. — Brad Lovett (@Brad_Lovett) November 16, 2016. — Linda Mann (@TalentExch_Biz) November 16, 2016.

CMO 104

CMO Education Social Media Marketing Communications 104

Hootsuite

AUGUST 18, 2020

2016: Machine learning (a.k.a. In 2016, YouTube released a whitepaper that made some waves. Source: Deep Neural Networks for YouTube Recommendations , 2016). 2016-2020: Borderline content, demonetization and brand safety. You can skip the video and manage conversations for your channel using Hootsuite. Like so: 7.

Whitepaper 145

Whitepaper Advertising Advertisers Analytics 145

Sprout Social

AUGUST 15, 2016

Social networks are changing all the time. By the time you get comfortable, an update occurs and changes your social media marketing strategy. In 2016 alone, Instagram announced major feature changes such as: View Counts on Videos. As a social media marketer, you have to be on your toes and ready for changes.

Branding 107

Branding User-Generated Social Media Marketing Management 107

Sprout Social

OCTOBER 10, 2016

Several social media marketers know when and how to post to Instagram, and even who to target. But effective social and community managers go beyond that by researching and capitalizing on lesser-known Instagram stats. Could you imagine the state of social media marketing without hashtags?

Social Media Marketing 112

Social Media Marketing User-Generated Communications Promotion 112

Duct Tape Marketing

JANUARY 15, 2016

7 Steps For An Effective Social Media Marketing Plan written by Guest Post read more at Duct Tape Marketing. With 2016 under way, one thing is clear: social media is now a vital marketing channel for businesses of all sizes. As a social media marketer, this makes me very excited.

Social Media Marketing 53

Social Media Marketing Marketing Plan Marketing Marketers 53

Sprout Social

AUGUST 23, 2016

Social Media for Business by the Numbers. Social media allows smaller companies to compete against some of the larger businesses to reach more customers. One of the biggest advantages of social media marketing is it’s less reliant on a large budget. Marketers spent more than $8.3

Social Media Marketing 112

Social Media Marketing Millennials User-Generated Promotion 112

Sprout Social

OCTOBER 31, 2022

If you work in social media, staying up to date on trending meme formats is all in a day’s work. Maybe that’s why social media managers make such good memes. To celebrate your efforts, we’ve gathered the top five social media marketing memes we’ve seen this year.

Social Media Marketing 143

Social Media Marketing User-Generated Management Branding 143

Hootsuite

MAY 20, 2021

Social messaging has surged in popularity in recent years. Since as far back as 2016, the number of people using the top social messaging apps like WhatsApp, Facebook Messenger, and WeChat/Weixin has consistently surpassed people using the top social networks (Facebook, Instagram, and Twitter). Set teams up for success.

Key Performance Indicator 145

Key Performance Indicator Transform Customer loyalty CRM 145

Sprout Social

NOVEMBER 23, 2016

. — NASA (@NASA) May 25, 2016. — Jimmy John's (@jimmyjohns) November 11, 2016. — Samsung Mobile (@SamsungMobile) August 31, 2016. — Pop-Tarts (@PopTarts411) November 17, 2016. If you do stick to static media, sometimes a well-timed meme can help your content resonate with viewers.

Energy 112

Energy Entertainment Branding Social Media Marketing 112

Hubspot Marketing

JULY 23, 2019

In fact, HubSpot's own social media experts say we should be paying attention to how older platforms evolve in 2019. Those will be the 'new' channels for 2019," says Kelly Hendrickson , HubSpot's Social Media Manager. These platforms were either launched or completely rebranded in 2016 or later. Houseparty.

Gen Z 145

Gen Z Entertainment Millennials Fashion 145

Sprout Social

DECEMBER 19, 2018

Sprout Social , a leading provider of social media marketing, analytics and advocacy solutions for business, today announced $40.5 million and underscores Sprout’s momentum and foothold within the social media software space. . ABOUT SPROUT SOCIAL. ” said Howard. .”

Transform 111

Transform Analytics Social Media Marketing Management 111

Sprout Social

APRIL 10, 2017

billion monthly active users on Facebook, which includes a 17% year over year spike since 2016. For your business, brand or enterprise company, this channel is unavoidable if you’re truly trying to create a worthwhile play in social media marketing. Your Facebook marketing strategy has to be unique.

Marketing Strategy 112

Marketing Strategy Marketing Marketers Social Media Marketing 112

Sprout Social

AUGUST 2, 2016

— Minute Maid US (@MinuteMaid) July 4, 2016. — Kyrie Irving (@KyrieIrving) July 24, 2016. Measure Your Efforts: By using third-party social media management software like Sprout Social, you can track hashtags within your most important networks. — Petco (@Petco) July 24, 2016.

Promotion 112

Promotion Food Social Media Marketing Analytics 112

Sprout Social

JANUARY 3, 2017

One of the biggest features to hit social media in 2016 was the launch of Instagram Stories. After the 24-hour period, the content vanishes, acting as an “in the moment” social media channel. Instagram Stories was released mid-2016, but most users have already grown accustomed to the new feature.

Branding 112

Branding User-Generated Promotion Social Media Marketing 112

Hootsuite

FEBRUARY 20, 2020

Social media statistics are a key ingredient in any social media marketing strategy. Behold, our list of the latest social media statistics. In 22 out of 46 markets surveyed by GlobalWebIndex, time spent on social decreased or stayed the same. Time spent on social increased by 1.4%

Gen Z 145

Gen Z User-Generated Marketing Marketers 145

Sprout Social

OCTOBER 13, 2022

Social marketers know creating viral posts isn’t their most important goal. social media managers. Use them to expand your brand’s social reach (and they might even help you go viral). According to a Stanford University study from 2016, the chances of going viral are one in a million.

Transform 145

Transform Social Media Marketing Education Fashion 145

Sprout Social

JULY 27, 2016

But much like your product launch or social media marketing strategy , you have to know where to start before you can see any success. Going into Twitter blindly as a marketer can lead to time-wasting efforts that don’t bring real results like traffic and faster customer support. — NBC (@nbc) July 21, 2016.

User-Generated 111

User-Generated Promotion Analytics Social Media Marketing 111

Sprout Social

MARCH 7, 2017

Twitter marketing involves a lot of moving parts. Engaging with your audience , managing your followers and creating content are just a few of the responsibilities marketers take on every day. Our weekly #SproutChat has been a great way to bring the social media marketing community together and get our followers to interact.

Social Media Marketing 111

Social Media Marketing Place Management Analytics 111

Sprout Social

AUGUST 29, 2016

It’s surprising how many businesses have no idea whether or not their Twitter management strategy actually working. At Sprout Social, we have a very robust Twitter dashboard that’s perfect for businesses of all sizes. Some companies have multiple people managing their social media accounts.

Social Media Marketing 111

Social Media Marketing Analytics Communications Management 111

Sprout Social

NOVEMBER 8, 2016

Following Facebook best practices is essential to your overall social media marketing strategy. Sun Tan City had a goal of generating more followers and impressions on Facebook while managing more than 500 incoming messages each day. Don’t Hold Back on Your Facebook Marketing Efforts.

User-Generated 112

User-Generated Social Media Marketing Communications Advertising 112

Content Marketing Institute

MARCH 1, 2018

Do tons more to drive leads, our team decided unanimously back in 2016. Up until that point, we merely invited readers to consume our blog content, which focused on the latest social media trends. Resolved to do better, in 2016 we began creating premium content monthly. kalnerwilliams. Read more>> Click To Tweet.

Branding 110

Branding Inbound Marketing Content Marketing Social Media Marketing 110